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All Journal Widya Warta JAM : Jurnal Aplikasi Manajemen JEA17: Jurnal Ekonomi Akuntansi Media Mahardhika Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Journal of Artificial Intelligence and Digital Business Advances in Economics & Financial Studies Jihapenmas
Amrina Yulfajar
Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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Strategi Pemasaran Hotel-Budget Dalam Meningkatkan Occupancy Rate Sebagai Hotel Start-Up Di Kota Surabaya (Studi Kasus pada Hotel Oriza Surabaya) Kesumawatie, Maya Ida; Yulfajar, Amrina; Hamdiyah, Nur
Media Mahardhika Vol 16 No 2 (2018): jaNUARY 2018
Publisher : STIE Mahardhika

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Abstract

Fenomena menjamurnya bisnis perhotelan khususnya di Kota Surabaya, menjadi bagian penting ketertarikan peneliti untuk menggali lebih dalam apa saja yang menjadi strategi pemasaran Hotel-Startup dalam meningkatkan tingkat hunian kamar (Occupancy Rate) dengan memfokuskan pada hotel predikat bintang dua untuk bersaing dengan hotel-hotel lainnya di Kota Surabaya. Strategi-strategi yang ditetapkan lebih banyak mempertimbangkan biaya pemasaran yang rendah. Hingga saat ini, manajemen Hotel belum merasa membutuhkan strategi pemasaran yang membutuhkan biaya tinggi seperti pemasangan iklan di radio, televisi, papan reklame di lokasi strategis. Strategi pemasaran Hotel Oriza yang telah dilakukan antara lain Memasang Iklan di buku telepon (yellow pages), Membuat Customer list, Membuat dan memajang brosur pada meja resepsionis, Telemarketing, Membangun citra perusahaan melalui logo dan warna yang unik, Sales Call, Mencari calon konsumen di seminar-seminar, di perkumpulan atau komunitas yang berhubungan dengan bisnis hotel.
ANALISIS LAPORAN KEUANGAN USAHA MIKRO KECIL MENENGAH (UMKM) PRODUK FASHION HIJAB DENGAN MENGGUNAKAN STANDAR AKUNTANSI KEUANGAN ENTITAS MIKRO KECIL DAN MENENGAH (SAK EMKM) Nurul Khotimah, Siti; Wiranti, Ayu; Wahyuningsih, Wahyuningsih; Salsabila, Amelia; Prasetyo, Adhy; Yulfajar, Amrina
Widya Warta Vol 1 (2021): No. 01 Tahun XLV / Januari 2021
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

The Covid-19 pandemic has brought the national economy to a global recession. One of the business sectors affected by the Covid-19 pandemic is MSMEs which are also the reason for the decline in economic conditions in Indonesia. MSME is a business sector that has economic contribution to Indonesia's GDP by 61.1%. However, many business actors are unaware of the importance of recording each financial transaction of its business to see and analyze their business developments regularly. This study aimed to analyze the financial statements of Latusha Hijab MSME by taking into account the Financial Accounting Standards for Micro, Small, and Medium Enterprises (SAK EMKM). The object of this research was Latusha Hijab, a new MSME in the field of hijab fashion. The data collection used observation and interview methods. The results showed that the recording of financial reports by Latusha Hijab was not in accordance with the principles of the SAK EMKM. Therefore, further assistance was necessary to provide additional knowledge and skills regarding how to record financial reports correctly and properly.
ANALYSIS OF FINANCIAL STATEMENTS OF MSMES AT THE IMPLEMENTATION OF FINANCIAL ACCOUNTING STANDARDS OF SMALL AND MEDIUM ENTITY (SAK EMKM) Utari, Indah Hari; Subandoro, Agus; Sari, Anita Kartika; Yulfajar, Amrina; Harjanti, Wulandari
JEA17: Jurnal Ekonomi Akuntansi Vol 7 No 2 (2022): Oktober
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jea17.v7i2.7535

Abstract

This study aims to encourage SMEs that do not yet have a record of financial statements to apply their financial statements in accordance with the Accounting Standards for Micro, Small and Medium Entities, in presenting simple reports with an accounting financial report preparation system that can help and simplify. The study was conducted on the MSME business of Nasi Pecel Food Stall Madiun Dika Bolo. The method used is descriptive qualitative method. As well as collecting data by means of interviews, documentation and direct observation. This study was conducted to analyze the preparation of financial statements in accordance with the statement of SAK EMKM. It is known that Warung Nasi Pecel Madiun Dika Bolo has problems in preparing financial statements, including the lack of manpower and bookkeeping to make financial reports, only recording income and expenses in order to find the profit side due to lack of knowledge related to how to make financial reports so that according to SAK EMKM.
The Impact of Financial Market Instability on Economic Growth and Long-Term Investment Yulfajar, Amrina; Noor, Gusti Muchran; Putranto, Rachmad Sukma
Advances in Economics & Financial Studies Vol. 3 No. 1 (2025): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/aefs.v3i1.454

Abstract

Purpose: This study explores the impact of financial market instability on economic growth and long-term investment. It investigates how market volatility, liquidity crises, and weak institutional frameworks influence resource allocation, investor confidence, and sustainable investment sectors, particularly in developing economies. Research Design and Methodology: The research employs a qualitative systematic literature review (SLR) approach, synthesizing theoretical and empirical studies from credible sources such as Emerald, Springer, Elsevier, and Wiley. The SLR method allows for a comprehensive literature analysis to identify trends, gaps, and critical insights regarding financial instability and its broader implications. Findings and Discussion: The findings reveal that financial market instability disrupts capital allocation, weakens investor confidence, and significantly impacts sectors requiring stability, such as green equity markets and infrastructure. Institutional weaknesses exacerbate these effects, particularly in developing countries. Robust regulatory frameworks like Basel III are critical in mitigating instability, enhancing market resilience, and promoting long-term investments. However, the study identifies challenges in regulatory implementation and institutional capacity, emphasizing the need for targeted policy reforms and proactive risk management strategies. Implications: This research underscores the importance of strengthening institutional and regulatory frameworks to stabilize financial markets and foster sustainable economic growth. For practitioners, adopting risk management tools such as portfolio diversification and hedging is essential to protect investments from market volatility. Policymakers are encouraged to develop transparent and inclusive policies that enhance investor confidence and support sustainable investments in critical sectors.
Switching Behavior pada Konsumen Klinik Kecantikan di Kota Surabaya Yulfajar, Amrina; Rofiaty
Jurnal Aplikasi Manajemen Vol. 12 No. 1 (2014)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

This study used qualitative method with phenomonlogy apparoach, to have a deep insight of switching behavior of beauty cliniq consumer. The phonemena is describe as the pattern of first swithing behavior of first decision of beauty cliniq and then switch into another beauty cliniq. The informant of this study are collected by using snowball sampling method. Collecting data in this study through in-depth interview process to each informant. Data analysis was done by coding. In the next phase, the researcher makes the descriptive data from interviews with informants to obtain the switching berhavior patterns of beauty clinic consumer according to the categories that have been found.Based on the data analysis, it is found there are two themes why consumers choose the beauty clinic for the first time, there are Reference Group Influence and Availability of Doctor. When Switching to another beauty clinic, found four themes, there are, Reference Group Influence, Convenience, Service, and Core Services Failure. At the end of the study, there were no relationships between demographic data informants with the results of the study.
Written Green Human Resource Management Practices: Toward Sustainable Organizational Development Tatasari, Titis; Yulfajar, Amrina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2072

Abstract

This research aims to analyze the practice of Green Human Resource Management (GHRM) in supporting sustainable organizational development. GHRM refers to the integration of sustainability principles in human resource management functions, such as green recruitment, eco-friendly training, and ecology-based performance assessment. This study uses a qualitative approach with literature studies and case studies on several organizations that have implemented GHRM. The findings show that the practice of GHRM is able to increase employee environmental awareness, operational efficiency, and a positive organizational image. In addition, GHRM contributes significantly to the achievement of the Sustainable Development Goals (SDGs) through strengthening the organization's pro-environmental culture. The implications of this study emphasize the importance of the strategic role of the HR function in supporting the transition to an environmentally sound and long-term competitive organization.
Analisa Penyajian Laporan Keuangan Berbasis ERP (SAP) dengan Metode EUCS Di PT. Central Proteina Prima Mentari, Galih; Yulfajar, Amrina
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 2 No 2 (2022): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Agustus 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.924 KB) | DOI: 10.56870/ambitek.v2i2.52

Abstract

The purpose of this study is to see which SAP is used to provide reports to meet financial reporting requirements, as well as how the EUCS model is used to deliver financial reports. The research approach in this case study is qualitative. Data collection was carried out at PT. Central Proteina Prima through interviews, observations, and documentation. Based on this research, the results of using SAP are considered to meet the report quality requirements.cial reports in accordance with the Indonesian Financial Accounting Standards (SAK), which include the Financial Accounting Standards of the Indonesian Institute of Accountants (DSAK Statement) of the Financial Accounting Standards (PSAK) and the Interpretation of Financial Accounting Standards (ISAK), as well as the Regulations and DSAK Guidelines.
Strategi Perbaikan Kinerja Operasional Melalui Analisa SWOT Wahjoedi, Tri; Sari, Anita Kartika; Yulfajar, Amrina; Shobikin; Tenovita Sari, Fajar; Etin Puspita Sari; Purwanto
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 1 (2024): February 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i1.827

Abstract

This community service aims to present a SWOT analysis to provide support to the company PT SJL in facing the challenges of increasing competition in the logistics industry. This SWOT approach identifies internal strengths, weaknesses, opportunities and external threats. From this analysis, 13 recommended actions were produced which were ordered based on priority to improve operational performance. S-O (optimizing strengths to take advantage of opportunities) and W-O (overcoming weaknesses to take advantage of opportunities) strategies are the main focus. Implementation of subsequent corrective actions is carried out by considering the resources owned by PT SJL, in accordance with predetermined priorities. It provides systematic and adaptive guidance to improve a company's competitiveness in a dynamic business environment.
Co-Authors Abd. Rasyid Syamsuri Etin Puspita Sari Hamdiyah, Nur Harjanti, Wulandari Kesumawatie, Maya Ida Mentari, Galih Noor, Gusti Muchran Nurul Khotimah, Siti Prasetyo, Adhy Purwanto Putranto, Rachmad Sukma Rofiaty Salsabila, Amelia Sari, Anita Kartika Shobikin Subandoro, Agus Tatasari, Titis Tenovita Sari, Fajar Utari, Indah Hari Wahjoedi, Tri Wiranti, Ayu