Garuda - Garba Rujukan Digital

UNCOVERING THE POWER OF WEBSITE DESIGN AND PRODUCT PHOTOS: HOW FLASH SALES PROGRAMS SHAPE PURCHASING DECISIONS Lazuardi, Sofyan; Wahjoedi, Tri
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 2 (2024): March 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i2.617

A study was conducted to investigate how website design and product photos impact purchasing decisions, with a focus on the role of flash sale programs. The research targeted students in Surabaya who have made purchases on the Shopee e-commerce platform, with a sample size of 96 individuals. The data collected from the respondents' questionnaires were analyzed using SEM SmartPLS-3. The findings of the study revealed that flash sale programs, product photos, and website design play a crucial role in influencing consumer decisions. While flash sale programs can generate consumer interest, it is important to manage them wisely to avoid any negative impact on consumer perception. On the other hand, high-quality product photos and a well-designed website can enhance consumer engagement in the purchasing process. The practical implication of this research is that companies should prioritize flash sale programs, product photo quality, website design, and other marketing factors to influence positive purchasing decisions, develop effective marketing strategies, meet consumer needs, and strengthen their brand image. The main contribution of this study lies in the inclusion of the moderating role of flash sale programs in the integrated model of e-commerce marketing. Therefore, this research provides a deeper understanding of the factors that influence consumer purchasing decisions in the e-commerce context, while also serving as a foundation for companies to design more effective and responsive marketing strategies.

Pelatihan Literasi Keuangan Tentang Pentingnya Management Investasi Bagi Gen Z Supriadi, Iman; Ulfa Maghfiroh, Rahma; Adi Rahardjo, Kusuma; Wahjoedi, Tri; Abadi, Rukhul; Mumpuni Yudowati, Dewi; Nuruddin
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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This paper discusses community service efforts through financial literacy training focused on the importance of investment management for generation Z. This paper aims to improve gen Z's understanding of financial investment, stimulate their interest in investing, and provide effective investment management skills. The training method involves delivering theoretical information, case studies, and investment simulations. Results from the study showed significant improvements in financial literacy understanding and investment management skills among participants. The program also successfully stimulated gen Z's interest in investing wisely. Thus, financial literacy training can be an effective instrument to help generation Z manage their finances smartly and understand the positive impact of investment management in achieving long-term financial goals.

Analisa SWOT Untuk Mendukung Kinerja UMKM AS&B Di Surabaya Wahjoedi, Tri; Adi Rahardjo, Kusuma; Dwi Nugroho, Agung; Lazuardi, Sofyan
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 5 : Juni (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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This community service text aims to present improvement strategies using SWOT analysis carried out to provide support to AS&B MSME companies in Surabaya in facing the challenges of increasing competition in the food industry. This SWOT approach involves identifying internal factors, namely strengths and weaknesses, and external factors, namely opportunities and threats. From this analysis, recommendations for action to improve operational performance were produced, 2 SO strategies, 2 WO strategies, 2 ST strategies and 3 WT strategies. To increase sales, AS&B MSMEs should increase product variety and quality, use social media for marketing, provide empathetic service, and carry out attractive promotions. This combination of strategies is expected to significantly increase the company's performance and sales. It provides systematic and adaptive guidance to improve a company's competitiveness in a dynamic business environment.

THE ROLE OF ISLAMIC LEADERSHIP IN IMPROVING EMPLOYEE PERFORMANCE AT THE PUTRI SARI INDAH GRESIK REST AREA KOTA BARU GRESIK Harjanti, Wulandari; Fitrianty, Rifda; Wahjoedi, Tri; Cisilia, Magdalena
JEA17: Jurnal Ekonomi Akuntansi Vol 9 No 1 (2024): April
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jea17.v9i1.12186

Objective The research in this journal focuses on Islamic leadership regarding contextual performance integrity, trust that enables employees to work well with other colleagues and be reliable in fulfilling work commitments. This is because the Islamic policies implemented and the example of a leader will make employees put their trust in the company leadership, which will make it easier for employees to cooperate and be committed to their work. Apart from indicators of trust/integrity, employee orientation also influences employee performance indicators, namely task performance. This is because clear direction regarding employee duties, both instructionally and regulatory, makes employee performance in carrying out their duties more effective and efficient. The better Islamic leadership is, the better employee performance will be. If employees work with high trust, performance will increase. Apart from that, if the superior's direction regarding employee orientation is clear, the employee's performance will be better.

Penerapan Strategi PDCA untuk Meningkatkan Produktivitas Kerja melalui Penguatan Kerja Sama Tim dan Komunikasi Organisasi Azizah, Eka Nurul; Sari, Anita Kartika; Wahjoedi, Tri; Nugroho, Agung Dwi; Lazuardi, Sofyan
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 11 : Desember (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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−The activity of community service in this program will try to provide support to increase work productivity at CV. BKM Sidoarjo through the implementation of strategies based on PDCA (Plan-Do-Check-Act). Emphasis is placed on strengthening teamwork and organizational communication to break down big obstacles: a lack of trust between team members, a limitation in the competence of new employees, and an inability to be open with any conflict. The different stages of the process involve problem identification through planning, intense provisioning with simulation and role-playing methods during the 'Do' stage, periodic evaluation in the 'Check' stage, and corrective steps for sustainability in the 'Action' stage. Implementation results indicated a productivity increase of 41% over and above the initial target. This program has succeeded in bringing about a culture of collaboration and efficiency in work. The suggestions for sustainability: to create a continuous provisioning program, besides using the 5-S concept as work environment efficiency support. With such benefits being accrued to them in the process, the case would serve as an invaluable reference for other similar organizations grappling with such obstacles.

Meningkatkan Kompetensi Mahasiswa melalui Program Magang Sebagai Upaya Peningkatan Hard Skill dan Soft Skill Ufia, Silfi; Nugroho, Agung Dwi; Wahjoedi, Tri
Journal of Knowledge and Collaboration Vol. 1 No. 2 (2024): Journal of Knowledge and Collaboration
Publisher : Arbain Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/97dmmj73

Penelitian bertujuan untuk mengetahui kemampuan mahasiswa melalui program magang sebagai upaya peningkatan hard skill dan soft skill. Penelitian ini menggunakan metodologi kualitatif dengan pendekatan deskriptif. Metode pengumpulan data ini didapat berasal dari buku, jurnal, artikel, surat kabar, dan sumber lainnya yang kredibel. Hasil penelitian ini menunjukkan bahwa magang memiliki peran sangat penting untuk meningkatan hard skill dan soft skill mahasiswa yang dapat berguna sebagai bentuk kesiapan mahasiswa untuk terjun ke dunia kerja.

Product Variety on Customer Satisfaction: The Mediating and Moderating Role of Price Perception and Service Quality Lazuardi, Sofyan; Wahjoedi, Tri; Emmywati, Emmywati; Rahardjo, Kusuma Adi; Nugroho, Agung Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.778

This study examines the mediation and moderation effects of price perception and service quality on the relationship between product variety and customer satisfaction in the automotive spare parts retail area. In this study, a quantitative approach was used and data were collected from 80 customers of the BC Waru Sidoarjo store using a questionnaire distributed through Google Forms. Statistical analysis was performed by SEM SmartPLS3 software. The results indicate that the factors of pricing perception, service quality, and product variety are interrelated in a very intricate way and can have a huge effect on customer satisfaction. This finding pinpoints the need for an integrated and holistic approach towards improving customer satisfaction. It will help management come up with more efficient ways of improving customer loyalty for competitive advantage in the market by understanding the dynamics of these elements and their interlinkages. It also offers a glimpse into the important interrelations that exist among the variables of key concern, while duly underscoring the need for clarity in understanding those factors that may affect the level of satisfaction on the part of customers from the motor vehicle spare parts sector.

Paradoks Kepemimpinan: Mengungkap Faktor Pendorong Disiplin Kerja pada Start-Up Berbasis Kearifan Lokal Wahjoedi, Tri
Jurnal Manajemen Indonesia Vol. 25 No. 1 (2025): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v25i1.8649

The paper is intended to explain how the style of leadership, rewards, and punishments affect work discipline through motivation at PT. WDP, a local wisdom-based start-up company. Using a saturated sample of 34 employees and employing Partial Least Squares Structural Equation Modelling (PLS-SEM), the results show a paradox in that, whereas leadership style and motivation do not have a significant effect on work discipline, rewards and punishments turn out to be the crucial drivers. Moreover, motivation does not act as a mediating variable between leadership style, rewards, punishments, and work discipline. These findings run counter to conventional leadership paradigms that stress the importance of rewards aligned with culture and punishments being fair and consistent in disciplining. The study emphasizes the integration of local cultural values into human resource practices and suggests that participatory leadership, when tailored to an indigenous context, can further elevate employee performance. This research develops actionable insights for start-ups in navigating the intersection of leadership with local wisdom effectively.

Product Variety on Customer Satisfaction: The Mediating and Moderating Role of Price Perception and Service Quality Lazuardi, Sofyan; Wahjoedi, Tri; Emmywati, Emmywati; Rahardjo, Kusuma Adi; Nugroho, Agung Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.778

This study examines the mediation and moderation effects of price perception and service quality on the relationship between product variety and customer satisfaction in the automotive spare parts retail area. In this study, a quantitative approach was used and data were collected from 80 customers of the BC Waru Sidoarjo store using a questionnaire distributed through Google Forms. Statistical analysis was performed by SEM SmartPLS3 software. The results indicate that the factors of pricing perception, service quality, and product variety are interrelated in a very intricate way and can have a huge effect on customer satisfaction. This finding pinpoints the need for an integrated and holistic approach towards improving customer satisfaction. It will help management come up with more efficient ways of improving customer loyalty for competitive advantage in the market by understanding the dynamics of these elements and their interlinkages. It also offers a glimpse into the important interrelations that exist among the variables of key concern, while duly underscoring the need for clarity in understanding those factors that may affect the level of satisfaction on the part of customers from the motor vehicle spare parts sector.

VISUALISASI STUDI WIRAUSAHA WANITA MENGGUNAKAN ANALISIS BIBLIOMETRIK Wahjoedi, Tri
Jurnal Manajemen Vol. 12 No. 1 (2022): JURNAL MANAJEMEN VOL. 12 NO. 1 JUNI 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v12i2.3334

This study aims to visually investigate mapping and research trends in the field of woman entrepreneur at the international level. This study uses a bibliometric method using secondary data from Scopus. Analyze and visualize the data using the program VOS Viewer and the search results analysis feature of Scopus. This study analyzed 1392 scientific documents published between 2011 and 2021. Studies show Babson College and Kaciak, E. are the most active institutions and individual researchers in the study of woman entrepreneur. Business, management and accounting are the most managed and widely used areas of woman entrepreneurs. There are four categories of collaborative maps created by researchers around the world. Based on the identification of the knowledge accumulated over the last decade of publication, this study proposes to group the problems of woman entrepreneurs: theme of entrepreneurship & society, barrier & challenge, business performance & network, empowerment & information technology

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