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All Journal agriTECH Industria: Jurnal Teknologi dan Manajemen Agroindustri Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Jurnal Litbang Kota Pekalongan Agroindustrial Journal AGRARIS: Journal of Agribusiness and Rural Development Research
Henry Yuliando
Department Of Agro-industrial Technology, Faculty Of Agricultural Technology, Universitas Gadjah Mada, Jl. Flora No. 1 Bulaksumur, Yogyakarta 55281
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Analysis of Consumer Perception and Preference of Pasteurized Milk on Buying Decision during the COVID-19 Pandemic Shafiyya, Athaya; Kristanti, Novita Erma; Yuliando, Henry
agriTECH Vol 44, No 3 (2024)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.69833

Abstract

This study was carried out to determine consumer perceptions and preferences of pasteurized milk products with the Susu Nasional brand sold daily by mobile vendors. The influence of these perceptions and preferences on buying decision for Susu Nasional products was directed at the development of a contingency plan for companies during the COVID-19 pandemic. Data were collected through the use of questionnaires and purposive sampling from 20 indicators consisting of 13 exogenous and seven endogenous indicators. The collected data were analyzed using a descriptive statistical method with a partial least square structural equation modeling (PLS-SEM). The results showed a decrease in the buying decision of Susu Nasional products with an increase in the mobile selling implemented by the company due to the vendors’ hospitality, comfort, availability of the product, and the close distance between mobile vendors and customers. On the other hand, the use of attributes by mobile vendors still needs to be increased during the pandemic through the addition of a point of sale by setting up a booth for consumer. In conclusion, PLS-SEM analysis showed that consumer perceptions and preferences positively and significantly influenced 60% of the decision to buy Susu Nasional during the pandemic.
Consumers' Perception Analysis on Service Quality of Coffee Shops and Coworking Spaces in Yogyakarta, Indonesia Canta, Raras Inggita Arcci Citra; Kristanti, Novita Erma; Yuliando, Henry
agriTECH Vol 44, No 2 (2024)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.70046

Abstract

Every marketing organization, whether manufacturing or service provider company is required to create differentiation, positioning, and competitive strategies. The most important factor to increase competitiveness in the field is quality of service. Therefore, providing good service appropriate to the expectations and desires of consumers is essential to create and ensure satisfaction. Tangible, reliability, responsiveness, assurance, and empathy are significantly related to consumer’s retention efforts. It is important to analyze the relationship between consumers and the product or service offered to understand that consumers have diverse desires when trying new product or service. This study aimed to investigate the priority of service attributes requiring improvements in coffee and coworking spaces, as well as provide suggestions for improvements based on observations. The variables were in the dimensions of service quality (tangible, reliability, responsiveness, assurance, and empathy). Furthermore, relevant data were collected through questionnaires, while nonprobability sampling method was adopted. Analysis method included Importance Performance Analysis (IPA) and Potential Gain in Customer Value (PGCV). The respondents were 300 consumers of K, R, and S. IPA results identified three attributes in quadrant I, which were sorted by PGCV priority. These attributes included tangible variables (4), empathy (19), and responsiveness (9). Recommendations for improvements included checking all available facilities, providing training to improve employee skills for service, and proactiveness in interaction by offering available menus.
Co-Authors Adi Djoko Guritno, Adi Djoko Adi Joko Guritno Amalia Savitri Caesarilla Maggie Zavira Canta, Raras Inggita Arcci Citra Dewi Kurniawati Dewi Kurniawati Dharmawati, Melinda Sugiana Didik Purwadi Dyah Ismoyowati, Dyah Endy Suwondo Galih Kusuma Aji Ida Gunawati, Amalia Kartika Dewi, Mutiara Kuncoro Harto Widodo Mirwan Ushada Mochmammad Maksum Moh. Wahyudin Mohammad Wahyudin Muchamad Muchfirodin Novita Erma Kristanti Pradita, Sintia Putri Shafiyya, Athaya Thalia Naziha Wildan Fajar Bachtiar