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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI ILTIZAM Journal of Sharia Economic Research JUMANJI (JURNAL MANAJEMEN JAMBI) Jurnal Ekonomi Manajemen Sistem Informasi JPIn : Jurnal Pendidik Indonesia Escalate : Economics and Business Journal Brilliant International Journal of Management and Tourism
Evrina
Universitas Adiwangsa Jambi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Redefining Loyalty Programs: Gamification in Marketing Dini Mardani, Agnes; Evrina, Evrina; Hartati, Bella
Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i02.96

Abstract

This qualitative study explores the impact of gamification on customer loyalty within the Tokopedia platform, a leading e-commerce marketplace in Indonesia. Through in-depth interviews and observations of 20-30 participants, the research investigates their perceptions of the loyalty program, experiences with gamified elements, and the overall effects on their loyalty to the brand. Findings indicate that participants generally appreciate the gamification features, which enhance engagement and foster emotional connections. However, concerns regarding the complexity of the rewards system and the sustainability of interest over time emerged. The study underscores the importance of simplifying loyalty program structures and integrating culturally relevant gamification elements to resonate with Indonesian consumers. It also highlights the need for continuous innovation in gamified features to maintain customer engagement in a competitive digital environment. The research contributes valuable insights for Tokopedia and similar platforms, suggesting strategies to optimize gamification in loyalty programs to enhance customer retention and satisfaction. Future research should explore gamification across multiple platforms and demographics to further understand its impact and efficacy in the e-commerce landscape.
Pengaruh Citra Merek, Kualitas Produk Dan Word Of Mouth (WOM) Terhadap Keputusan Pembelian Konsumen Motor Honda Berangka Esaf Rozi, A; Budianto, Achyat; Evrina, Evrina; Marnas, Marnas; Fadillah, Akbar
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2288

Abstract

Currently, there is lively discussion surrounding the enhanced Smart Architecture Frame (ESAF) used in Honda motorcycles. The ESAF frame has drawn attention due to claims that it easily rusts, becomes brittle, and breaks. Several videos showing corroded, fragile, and fractured ESAF frames have gone viral on social media. The objective of this research is to examine the relationship between Brand Image, Product Quality, and Word of Mouth (WOM) on the purchasing decisions of Honda motorcycles equipped with ESAF in Karawang. The study employs a quantitative approach with a causal-comparative research design, which investigates cause-and-effect relationships between two or more variables. The research population consists of Honda motorcycle club members in Karawang, and the sampling method used is judgmental sampling. A total of 50 respondents participated in the study. Data collection was conducted through questionnaire surveys. The research findings indicate that Brand image has a positive influence, but it is not statistically significant regarding purchasing decisions for Honda motorcycles equipped with ESAF in Karawang. The significance value is 0.263, indicating that the brand image variable does not significantly impact because its value is above 0.05. Product quality has a positive and significant influence on purchasing decisions for Honda motorcycles equipped with ESAF in Karawang. Word of Mouth (WOM) has a positive and significant influence on purchasing decisions for Honda motorcycles equipped with ESAF in Karawang
Pengaruh Disiplin Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT. SUCOFINDO Cabang Jambi Rozi, A.; Budianto, Achyat; Evrina, Evrina; Muarif, M Alfin
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2702

Abstract

This research scrutinized the impact of Work Discipline and Work Motivation on Employee Performance at PT. Sucofindo, Jambi Branch. Employing a quantitative approach, the investigation was conducted on 62 workers from PT. Sucofindo, Jambi Branch, was chosen as the population and sample, and data gathering was executed via questionnaire dissemination. The sample selection was performed utilizing a saturated sampling methodology. At the same time, data analysis comprised descriptive examination, multiple linear regression, and simultaneous, partial evaluations of the determination coefficient. Employee Performance is favorably and considerably influenced by Work Discipline (X1), evidenced by a significance index of 0.000, below 0.05, and a derived t-statistic of 6.280, surpassing the threshold t-table statistic of 1.671. Similarly, Employee Performance is positively and significantly affected by Work Motivation (X2), as demonstrated by a significance index of 0.000, lower than 0.05, and a derived t-statistic of 6.841, more significant than the threshold t-table statistic of 1.671. These factors, Work Discipline and Work Motivation, are instrumental in enhancing Employee Performance. In summation, it has been discerned that Employee Performance is profoundly impacted by both Work Discipline (encompassing time scheduling, structuring, conduct, and additional protocols) and Work Motivation, which inherently pertains to skill diversity, task identification, task importance, independence, and responses. Employee Performance is elevated through heightened Work Discipline and Work Motivation.
Efektivitas Bantuan Pemerintah Melalui Akses Permodalan Bank 9 Jambi Dalam Upaya Peningkatan Kinerja UMKM Menuju Digitalisasi Purwati, Mulia Inda; Evrina, Evrina; Agustian, Efandri; Mutiara, Indah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 2 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (November - Desember 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i2.3122

Abstract

Usaha mikro kecil dan menengah (UMKM), merupakan salah satu kekuatan pendorong terdepan dalam pembangunan ekonomi. UMKM memegang peranan yang cukup signifikan dalam perekonomian. Kontribusi UMKM dalam perekonomian sangat tinggi, dalam laporan Menteri Keuangan tahun 2022, kontribusi UMKM lebih dari 50% lapangan pekerjaan di seluruh dunia. Di negara berkembang, UMKM formal berkontribusi sekitar 40% dari Produk Domestik Bruto (PDB). Masalah akses permodalan yang sulit menjadi hambatan bagi pertumbuhan dan perkembangan UMKM. Beberapa penelitian menunjukkan tentang berbagai masalah yang dihadapi yaitu antara lain adanya persyaratan penjaminan serta sulitnya adminitrasi dalam peminjaman modal. Stimulus yang dibuat oleh Pemerintah Provinsi Jambi melalui Bank 9 Jambi dengan memberikan bantuan KUR yang “mudah, murah dan cepat” telah membuat peningkatan pinjaman yang dilakukan oleh pelaku UMKM. Sehingga permasalahan berikutnya adalah, apakah kemudahan pinjaman tersebut sudah efektif untuk mendukung kinerja dan perkembangan UMKM menuju digitalisasi. Pemerintah sebagai katalisator harus melakukan upaya dalam mempercepat peningkatan dan perkembangan UMKM menuju Digitalisasi. Tujuan penelitian ini adalah untuk melihat bagaimana efektivitas akses permodalan Bank 9 Jambi dalam Upaya peningkatan kinerja dan perkembangan UMKM Kota Jambi. Urgensi penelitian ini penting, dimana ditemukan sebuah kesimpulan dan Solusi bagi skema akses permodalan yang merupakan bantuan Pemerintah dalam mendukung kinerja UMKM. Hasil penelitian ini mendapatkan temuan bahwa pembiayaan Bank 9 Jambi yang diberikan sangat efektif dalam meningkatkan kinerja UMKM yang telah menjadi nasabahnya. Selain itu pembiayaan Bank 9 Jambi berhasil membantu para UMKM dalam memenuhi kebutuhan lainnya tanpa mengesampingkan prinsip kepercayaan dan amanah yang mereka terima.
The Influence of Green Brand Authenticity on Consumer Purchase Intention: Mediating Role of Environmental Commitment Ghia Subagja; Bella Hartati; Evrina Evrina
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5980

Abstract

The rising demand for credible sustainability practices has positioned green brand authenticity as a critical factor influencing consumer evaluation and behavior. However, existing studies show inconsistent results regarding the direct impact of authenticity on purchase intention and provide limited insight into the psychological mechanisms underlying this relationship. This research addresses these gaps by investigating the influence of green brand authenticity on consumer purchase intention and examining the mediating role of environmental commitment. A quantitative survey was conducted with 150 respondents who had experience purchasing environmentally friendly products. Data were analyzed using multiple regression and mediation testing through a three-equation model supported by Sobel analysis. The results show that green brand authenticity significantly and positively influences both environmental commitment and consumer purchase intention. Furthermore, environmental commitment was found to partially mediate the rela-tionship, indicating that authenticity not only enhances consumers’ cognitive trust in a brand’s envi-ronmental claims but also strengthens their moral engagement with ecological values, which in turn in-creases their likelihood of purchasing green products. These findings contribute to sustainability research by demonstrating the importance of internal psychological factors in shaping consumer responses to authentic environmental initiatives. The study concludes that authentic green branding strategies can foster deeper environmental commitment and more consistent purchasing behavior. Limitations include the cross-sectional design and the use of purposive sampling, suggesting that future research should consider longitudinal and cross-cultural approaches to validate the robustness of these findings.
Co-Authors A. Rozi A. Rozi Achyat Budianto Agnes Dini Mardani Agnes Dini Mardani, Agnes Bella Hartati Efandri Agustian Ery Juwita Silalahi Ery Juwita Silalahi Euis Intan Novi Anggraini Euis Intan Novi Anggraini Fadillah, Akbar Fredrik Bastian Ghia Subagja Hartati, Bella Helmi Ali Manurung, Tagor Marnas, Marnas Melinda Yusri Rizki Muarif, M Alfin Mulia Inda Purwati Mumin, Abdul Mutiara, Indah Norliani Norliani Repilia Mariana Rian Novita Rozi, A Rozi, A. Walenta, Abdi Sakti