Article Per Year (5 Year)
p-Index From 2021 - 2026
3.37
P-Index
This Author published in this journals
All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI ILTIZAM Journal of Sharia Economic Research JUMANJI (JURNAL MANAJEMEN JAMBI) Jurnal Ekonomi Manajemen Sistem Informasi JPIn : Jurnal Pendidik Indonesia Escalate : Economics and Business Journal Brilliant International Journal of Management and Tourism
Evrina
Universitas Adiwangsa Jambi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Influencer Authenticity: Unraveling The Impact On Modern Marketing Agnes Dini Mardani; Evrina Evrina; Bella Hartati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9824

Abstract

This research investigates the dynamics of influencer authenticity and marketing effectiveness on consumer engagement and trust within PT. Unilever Indonesia, Tbk - Depo Makassar. Utilizing a quantitative research design with a sample of 130 consumers, path analysis using Smart PLS software was conducted to examine the direct and indirect effects of influencer authenticity and marketing effectiveness on consumer engagement and trust. The results reveal significant positive relationships between influencer authenticity and both consumer engagement and trust, highlighting the importance of genuine influencer engagements in fostering consumer connections and confidence in brands. However, while marketing effectiveness positively influences consumer engagement, its impact on consumer trust is not statistically mediated by engagement. These findings underscore the necessity for Unilever to prioritize authentic influencer partnerships and refine marketing strategies tailored to the unique characteristics of the Makassar market to enhance consumer trust and drive long-term brand loyalty and success. Keywords : Influencer Authenticity, Marketing Effectiveness, Consumer Engagement, Consumer Trust
Pengaruh Citra Merek, Kualitas Produk Dan Word Of Mouth (WOM) Terhadap Keputusan Pembelian Konsumen Motor Honda Berangka Esaf Rozi, A; Budianto, Achyat; Evrina, Evrina; Marnas, Marnas; Fadillah, Akbar
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2288

Abstract

Currently, there is lively discussion surrounding the enhanced Smart Architecture Frame (ESAF) used in Honda motorcycles. The ESAF frame has drawn attention due to claims that it easily rusts, becomes brittle, and breaks. Several videos showing corroded, fragile, and fractured ESAF frames have gone viral on social media. The objective of this research is to examine the relationship between Brand Image, Product Quality, and Word of Mouth (WOM) on the purchasing decisions of Honda motorcycles equipped with ESAF in Karawang. The study employs a quantitative approach with a causal-comparative research design, which investigates cause-and-effect relationships between two or more variables. The research population consists of Honda motorcycle club members in Karawang, and the sampling method used is judgmental sampling. A total of 50 respondents participated in the study. Data collection was conducted through questionnaire surveys. The research findings indicate that Brand image has a positive influence, but it is not statistically significant regarding purchasing decisions for Honda motorcycles equipped with ESAF in Karawang. The significance value is 0.263, indicating that the brand image variable does not significantly impact because its value is above 0.05. Product quality has a positive and significant influence on purchasing decisions for Honda motorcycles equipped with ESAF in Karawang. Word of Mouth (WOM) has a positive and significant influence on purchasing decisions for Honda motorcycles equipped with ESAF in Karawang
Pengaruh Disiplin Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT. SUCOFINDO Cabang Jambi Rozi, A.; Budianto, Achyat; Evrina, Evrina; Muarif, M Alfin
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2702

Abstract

This research scrutinized the impact of Work Discipline and Work Motivation on Employee Performance at PT. Sucofindo, Jambi Branch. Employing a quantitative approach, the investigation was conducted on 62 workers from PT. Sucofindo, Jambi Branch, was chosen as the population and sample, and data gathering was executed via questionnaire dissemination. The sample selection was performed utilizing a saturated sampling methodology. At the same time, data analysis comprised descriptive examination, multiple linear regression, and simultaneous, partial evaluations of the determination coefficient. Employee Performance is favorably and considerably influenced by Work Discipline (X1), evidenced by a significance index of 0.000, below 0.05, and a derived t-statistic of 6.280, surpassing the threshold t-table statistic of 1.671. Similarly, Employee Performance is positively and significantly affected by Work Motivation (X2), as demonstrated by a significance index of 0.000, lower than 0.05, and a derived t-statistic of 6.841, more significant than the threshold t-table statistic of 1.671. These factors, Work Discipline and Work Motivation, are instrumental in enhancing Employee Performance. In summation, it has been discerned that Employee Performance is profoundly impacted by both Work Discipline (encompassing time scheduling, structuring, conduct, and additional protocols) and Work Motivation, which inherently pertains to skill diversity, task identification, task importance, independence, and responses. Employee Performance is elevated through heightened Work Discipline and Work Motivation.
Pengaruh Pengangguran dan Inflasi Terhadap Pertumbuhan Ekonomi di Jambi Evrina
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 3 No. 2 (2020): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Makro ekonomi adalah studi tentang kegiatan ekonomi di suatu negara. Indikator ekonomi makro adalah inflasi, pengangguran, dan pertumbuhan ekonomi. Tujuan dari penelitian ini adalah untuk melihat pengaruh antara pengangguran dan inflasi terhadap pertumbuhan ekonomi di Jambi. Penelitian ini menggunakan metode regresi berganda yang datanya diambil dari tahun 2011- 2015 per semester. Akhirnya penelitian ini hanya menunjukkan variabel pengangguran yang berpengaruh signifikan terhadap pertumbuhan ekonomi, sedangkan inflasi tidak berpengaruh signifikan terhadap pertumbuhan ekonomi.
Analisis Perubahan Struktur Ekonomi Terhadap Pertumbuhan Ekonomi Provinsi Jambi Evrina
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 2 No. 1 (2019): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : LPPM Universitas Adiwangsa Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pembangunan ekonomi di daerah menjadi salah satu tujuan utama dari pembagian wewenang dari pemerintah pusat ke daerah, daerah tentunya harus meningkatkan kinerjanya dalam membangun struktur-struktur ekonomi yang dimiliki dengan mengembangkan potensi ekonomi dari struktur primer menjadi sekunder dan tersier, guna meningkatkan kesejahteraan ekonomi masyarakat yang ada.Dalam penelitian ini digunakan Metode analisis deskriptif dan atau tabulasi dengan melalui tabel-tabel, seperti data-data dari BPS Provinsi Jambi serta dinas-dinas terkait untuk melihat perubahan struktur ekonomi Provinsi Jambi.
Analisis Harga Saham Sebelum dan Sesudah Merger (PT. Bank Syariah Indonesia Tbk). Evrina; A. Rozi; Ery Juwita Silalahi
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 4 No. 1 (2021): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : LPPM Universitas Adiwangsa Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sharia banking is one of the nation's economic solutions, this is because economic activity is the backbone of the driving force for national stability, then at this time national economic activities must be started moving towards a sharia-based economy. The development of Islamic banking in Indonesia has resulted in a merger or merger of 3 (three) existing Islamic banks, namely Bank Syariah Mandiri (BSM), Bank Negara Indonesia Syariah (BNIS) and Bank Rakyat Indonesia Syariah (BRIS). The definition of a merger is a process of merging two companies, where one of them remains standing by using the name of the company, while the other company disappears and all of its assets are put into the company that remains standing. There are several types of mergers, including horizontal, vertical and conglomerate mergers. Each merger has its own characteristics. Horizontal merger is a process of merging between two or more companies, where the type of business of the company is still the same. As is happening in the banking industry, of course, the merger is carried out because there are certain goals and reasons to be achieved. Based on some of the problems above, the researcher wants to conduct research on what are the effects or impacts of the merger of three BUMN Sharia Banks on the development of the Islamic economy in Indonesia.
Pengaruh Pemberian Reward dan Punishment Terhadap Kinerja Karyawan pada PT. Angkasa Pura II (Persero) Bandara Sultan Thaha Jambi A. Rozi; Evrina; Euis Intan Novi Anggraini
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 4 No. 2 (2021): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : LPPM Universitas Adiwangsa Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

“The Effect of Rewards and Punishment on Employee Performance at PT. Angkasa Pura II (Persero) Sultan Thaha Jambi Airport". Thesis of Human Resource Management (HR) Study Program, Faculty of Law and Business Economics, Adiwangsa University, Jambi. The role of management in managing human resources is very influential in organizational development and increasing efficiency as well as productivity performance within the organization. Human resources are also the main key in an organization. So humans can be viewed as a determining factor because humans resources all innovations will be realized in an effort to realize the company's goals.The purpose of this study was to determine whether rewards and punishments simultaneously or partially have a significant effect on theperformance of employees of PT. Angkasa Pura II (Persero) Sultan Thaha Airport Jambi.The population in this study is the number of 132 employees of PT. Angkasa Pura II (Persero) Sultan Thaha Airport Jambi. The sampling technique in this research is probability sampling using the Slovin formula with the results obtained are 57 respondents. The research method uses multiple linear regression analysis using the F test, t test and dominant test with a significant level of 5%. The results of the research and the hypothesis show that reward and punishment simultaneously have a significant effect with the results of multiple linear regression in the F test obtained by Fcount of 116.402 which is greater than Ftable of 3.172 while partially through t-test obtained T-count for each variable, namely reward (X1) of 7.674 , and Punishment (X2) of 5.704 is greater than the value of Ttable 1.674, then the independent variables, namely the reward and punishment variables have an effect on the dependent variable of Employee Performance, while the reward variable has a dominant effect on the Employee Performance of PT. Angkasa Pura II (Persero) Sultan Thaha Airport Jambi.
Analisis Rasio Keuangan untuk Menilai Kinerja Keuangan pada PT. Angkasa Pura II (Persero) A. Rozi; Evrina; Purwati, Mulia Inda
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 5 No. 2 (2022): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini membahas tentang Analisis Rasio Likuiditas, Solvabilitas, Aktivitas dan Profitabilitas untuk menilai kinerja keuangan PT. Angkasa Pura II (Persero), Adapun tujuan penelitian ini adalah untuk mengetahui kondisi dan kinerja berdasarkan rasio keuangan. Data yang digunakan data primer dan data sekunder. Jenis penelitian yang digunakan adalah jenis penelitian deskriptif kuantitatif yang bertujuan untuk mencari informasi faktual. Objek yang digunakan dalam penelitian ini yaitu laporan keuangan berupa Neraca dan Laporan Laba Rugi PT. Angkasa Pura II (Persero) periode 2019 dan 2020. Metode analisis data yang digunakan adalah metode analisis data kuantitatif. Hasil penelitian dilihat dari rasio likuditasnya tahun 2019 lebih baik jika dibandingkan tahun 2020. Begitu juga dengan rasio solvabilitas tahun 2019 lebih baik jika dibandingkan tahun 2020. Rasio aktivitas tahun 2019 lebih efektif jika dibandingkan tahun 2020 dan rasio profitabilitas tahun 2019 lebih baik jika dibandingkan tahun 2020.
PENGARUH CITRA MEREK, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN NPK NITROKU 161616 A. Rozi; Purwati, Mulia Inda; Evrina; Mumin, Abdul
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 6 No. 2 (2023): JUMANJI (Jurnal Manajemen Jambi)
Publisher : LPPM Universitas Adiwangsa Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine the influence of Brand Image, Price Perception and Product Quality on Consumer Purchasing Decisions for NPK Nitroku 161616. The research method used is associative descriptive. The research sample consisted of 78 respondents who were involved using the census method. The collected data was analyzed using multiple linear regression analysis. The research results show that Brand Image, Price Perception, and Product Quality significantly influence Consumer Purchasing Decisions for NPK Nitroku 161616. Brand Image has a significant positive influence, meaning that the more positive the brand image of NPK Nitroku 161616, the higher the consumer's tendency to buy. that product. Price Perception also has a significant positive influence, indicating that the more affordable the product is, the more likely consumers are to buy it. Apart from that, Product Quality also has a significant positive influence on Consumer Purchasing Decisions, which indicates that the higher the product quality perceived by consumers, the more likely they are to buy NPK Nitroku 161616. This research provides important implications for NPK Nitroku 161616 in designing marketing strategy. Increasing a positive brand image, offering affordable prices, and improving product quality can be factors that support consumer purchasing decisions. In the face of increasingly fierce competition in the market, companies need to pay attention to these aspects to gain a competitive advantage and maintain existing market share.
Pengaruh Kompensasi, Disiplin Kerja, dan Motivasi Terhadap Kinerja Karyawan PT. Lontar Papyrus Pulp and Paper Industry Rozi, A; Marnas, Marnas; Evrina, Evrina
ILTIZAM Journal of Shariah Economics Research Vol. 9 No. 1 (2025): Iltizam Journal of Shariah Economic Research
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, UIN SULTHAN THAHA SAIFUDDIN JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/8yzvk514

Abstract

This study aims to examine the effect of compensation, work discipline, and motivation on the performance of production employees at PT. Lontar Papyrus Pulp and Paper Industry. A quantitative research approach was employed, with data collected through interviews and the distribution of questionnaires. The sampling technique applied was purposive sampling, involving a total of 50 production employees as respondents. Data analysis was conducted using SmartPLS 4.0. The findings reveal that compensation has a statistically significant impact on employee performance, as indicated by a t-statistic value exceeding the critical t-table threshold (3.923 > 1.677) and a p-value below the 5% significance level (0.000 < 0.05). Conversely, work discipline does not exhibit a significant effect on employee performance, with a t-statistic value below the threshold (0.614 < 1.677) and a p-value above 5% (0.270 > 0.05). Additionally, motivation is found to significantly influence employee performance, supported by a t-statistic value greater than the t-table (2.854 > 1.677) and a p-value less than 5% (0.002 < 0.05).      
Co-Authors A. Rozi A. Rozi Achyat Budianto Agnes Dini Mardani Agnes Dini Mardani, Agnes Bella Hartati Efandri Agustian Ery Juwita Silalahi Ery Juwita Silalahi Euis Intan Novi Anggraini Euis Intan Novi Anggraini Fadillah, Akbar Fredrik Bastian Ghia Subagja Hartati, Bella Helmi Ali Manurung, Tagor Marnas, Marnas Melinda Yusri Rizki Muarif, M Alfin Mulia Inda Purwati Mumin, Abdul Mutiara, Indah Norliani Norliani Repilia Mariana Rian Novita Rozi, A Rozi, A. Walenta, Abdi Sakti