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All Journal JDM E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis J-MAS (Jurnal Manajemen dan Sains) JUMANJI (JURNAL MANAJEMEN JAMBI) JURNAL RISET AKUNTANSI JAMBI Jurnal Ekonomi Manajemen Sistem Informasi ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Manajemen Riset Inovasi Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) SJEE (Scientific Journals of Economic Education) Jurnal Kajian Dan Penalaran Ilmu Manajemen (JIMBE) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Manajemen Dan Kewirausahaan
Mulia Inda Purwati
Universitas Adiwangsa Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH CITRA MEREK, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN NPK NITROKU 161616 A. Rozi; Purwati, Mulia Inda; Evrina; Mumin, Abdul
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 6 No. 2 (2023): JUMANJI (Jurnal Manajemen Jambi)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Abstract

This research aims to examine the influence of Brand Image, Price Perception and Product Quality on Consumer Purchasing Decisions for NPK Nitroku 161616. The research method used is associative descriptive. The research sample consisted of 78 respondents who were involved using the census method. The collected data was analyzed using multiple linear regression analysis. The research results show that Brand Image, Price Perception, and Product Quality significantly influence Consumer Purchasing Decisions for NPK Nitroku 161616. Brand Image has a significant positive influence, meaning that the more positive the brand image of NPK Nitroku 161616, the higher the consumer's tendency to buy. that product. Price Perception also has a significant positive influence, indicating that the more affordable the product is, the more likely consumers are to buy it. Apart from that, Product Quality also has a significant positive influence on Consumer Purchasing Decisions, which indicates that the higher the product quality perceived by consumers, the more likely they are to buy NPK Nitroku 161616. This research provides important implications for NPK Nitroku 161616 in designing marketing strategy. Increasing a positive brand image, offering affordable prices, and improving product quality can be factors that support consumer purchasing decisions. In the face of increasingly fierce competition in the market, companies need to pay attention to these aspects to gain a competitive advantage and maintain existing market share.
Efektivitas Penerimaan Program Bantuan Langsung Tunai (BLT) (Studi Kasus Pada Masyarakat Di Desa Jebak Kecamatan Muara Tembesi Kabupaten Batanghari Provinsi Jambi) Inda Purwati, Mulia; Ismawati, Izka
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 7 No. 1 (2024): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Abstract

Penelitian ini merupakan penelitian kualitatif. Penelitian ini dilakukan pada bulan Desember 2023. Penelitian ini dilakukan di Desa Jebak Kecamatan Muara Tembesi Kabupaten Batanghari Provinsi Jambi. Populasi sekaligus sampel dalam penelitian ini adalah aparat desa dan warga yang menerima BLT yang berjumlah 50 orang. Pengumpulan data menggunakan wawancara. Hasil penelitian menunjukkan bahwa Penerima bantuan langsung tunai di Desa Jebak Kecamatan Muara Tembesi Kabupaten Batanghari Provinsi Jambi memiliki penghasilan yang tidak tetap sehingga kesulitan dalam memenuhi kebutuhan hidup. Mekanisme penyaluran bantuan langsung tunai dan berjalan secara efektif.Mengingat dalam penelitian ini hanya untuk mengetahui efektivitas penerimaan bantuan lansung tunai maka diperlukan upaya untuk meningkatkan efektivitas dari program tersebut. Salah satu cara yakni dengan melakukan sosialisasi lebih lanjut dan meningkatkan keinginan masyarakat untuk memanfaatkan bantuan langsung tunai untuk melakukan usaha.
PENGARUH MODAL DAN VOLUME USAHA TERHADAP SISA HASIL USAHA PADA KUD SELIKUR MAKMUR KABUPATEN MUARO JAMBI Jefri Febrian Putra; Mulia Inda Purwati
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 7 No. 2 (2024): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Abstract

In this research, a study was carried out on the influence of capital and business volume on residual business results. This research aims to determine the effect of capital and business volume on the remaining business results at KUD Selikur Makmur in Bukit Jaya Village, Kec. South Bahar, Kab. Muaro Jambi. This research uses a quantitative approach using secondary data from 2023 with 41 samples obtained from where the research took place. The analysis technique used is multiple regression analysis with the IBM SPSS 29 program. The results of this research show that simultaneously the capital and business volume variables have a significant effect together on the remaining business results in KUD Selikur Makmur Bukit Jaya Village, Kec. South Bahar, Kab. Muaro Jambi. Keywords: Capital, Business Volume, SHU KUD Selikur Makmur.
Faktor-faktor yang Mempengaruhi Produktivitas Karyawan di Myrepublic Branch Jambi Inda Purwati, Mulia; Luban Raja, May Anjelika
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 8 No. 1 (2025): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaji dan insentif terhadap produktivitas karyawan di MyRepublic Branch Jambi. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis regresi linier berganda untuk menguji pengaruh variabel independen (gaji dan insentif) terhadap variabel dependen (produktivitas karyawan). Hasil penelitian menunjukan bahwa gaji berpengaruh positif dan signifikan terhadap produktivitas karyawan, hasil uji parsial (uji t) di mana nilai signifikansi variabel gaji sebesar 0,002  Begitu pula, insentif juga memiliki pengaruh positif dan signifikan terhadap produktivitas karyawan, nilai signifikansi variabel insentif sebesar 0,045. Secara simultan, gaji dan insentif berpengaruh signifikan terhadap produktivitas karyawan di MyRepublic Branch Jambi,  Hal ini dibuktikan melalui hasil uji simultan (uji F) yang menunjukkan nilai signifikansi sebesar 0,000 dan nilai F hitung sebesar 85,619. Selain itu, nilai koefisien determinasi (R²) sebesar 0,863 menunjukkan bahwa sebesar 86,3% variasi dalam produktivitas karyawan dipengaruhi  oleh variabel gaji dan insentif secara bersama-sama.  Temuan ini mengindikasikan bahwa peningkatan gaji dan pemberian insentif yang tepat dapat mendorong peningkatan produktivitas kerja karyawan.
Pengaruh Stres Kerja dan Dukungan Organisasi terhadap Kinerja Karyawan Bank Pembangunan Daerah Jambi Cabang Sengeti Aqil Rajmico; Adria Wuri Lastari; Mulia Inda Purwati
Jurnal Manajemen Riset Inovasi Vol. 4 No. 2 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i2.8935

Abstract

This study aims to examine the effect of job stress and organizational support on employee performance at Bank Pembangunan Daerah Jambi, Sengeti Branch. This research uses a quantitative method with a survey approach. The population in this study consisted of all employees of Bank Pembangunan Daerah Jambi Sengeti Branch totaling 33 employees. Data were collected through questionnaires using a Likert scale. Data analysis was conducted using multiple linear regression analysis preceded by instrument testing (validity and reliability) and classical assumption tests including normality, multicollinearity, and heteroscedasticity tests. The results show that job stress has a positive and significant effect on employee performance with a significance value of 0.009 (< 0.05). Organizational support also has a positive and significant effect on employee performance with a significance value of 0.003 (< 0.05). Simultaneously, job stress and organizational support significantly influence employee performance with a significance value of 0.024 (< 0.05). The coefficient of determination (R²) value of 0.821 indicates that 82.1% of the variation in employee performance can be explained by job stress and organizational support variables, while the remaining 17.9% is influenced by other variables outside this study.
Strategi Manajemen Keuangan Dalam Meningkatkan Profitabilitas Perusahaan Pada PT Saranabaja Perkasa Aon Haryadi; Adria Wuri Lastari; Mulia Inda Purwati
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 4 No. 2 (2026): April
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v4i2.820

Abstract

This study aims to determine the financial management strategies implemented and their contribution to increasing the level of company profitability at PT Sarana Baja Perkasa. The method used is qualitative with a descriptive approach. Data sources in this study consist of primary data and secondary data. Primary data was obtained through direct interviews with related parties, namely the financial manager, financial staff, and cashiers at the company's head office. Meanwhile, secondary data was obtained from various internal company documents relevant to the study. Data collection was carried out through interview, observation, and documentation techniques. Meanwhile, data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions, with data validity testing using source triangulation and member checking. The results of the study revealed that the financial management strategies implemented include financial planning, cash flow management, cost control, and working capital management that are carried out in a structured manner. The implementation of these strategies has a significant role in increasing company profitability through effective and efficient financial management, thereby driving profit increases, maintaining financial stability, and supporting the company's business sustainability
Pengaruh Penggunaan QRIS Sebagai Alat Pembayaran Digital Terhadap Pengelolaan Keuangan Pribadi Karyawan PT.Alkana Diza Nusantara di Era Cashless Society Dwi Wara Sari; Adria Wuri Lastari; Mulia Inda Purwati
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 4 No. 2 (2026): April
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v4i2.821

Abstract

This study aims to examine the effect of the use of the Quick Response Code Indonesian Standard (QRIS) as part of digital payment instruments on the personal financial management of employees at PT. Alkana Diza Nusantara in the era of a cashless society. The rapid development of financial technology has encouraged a shift in transaction behavior from cash to cashless systems, making it important to understand its impact on individual financial management more comprehensively. This study employs a quantitative approach with a causal associative research design to analyze the relationship between variables. The population consists of 42 employees, with total sampling used as the sampling technique. Data were collected through a Likert-scale questionnaire that had been tested for validity and reliability. Data analysis techniques include classical assumption tests, simple linear regression analysis, t-test, and the coefficient of determination (R²) to measure the extent of the independent variable’s influence on the dependent variable. The results show that the use of QRIS has a positive and significant effect on personal financial management. This is evidenced by a regression coefficient of 0.923 and a significance value of 0.000 (<0.05). Furthermore, the coefficient of determination (R²) of 0.735 indicates that QRIS usage explains 73.5% of the variation in personal financial management, while the remaining 26.5% is influenced by other variables outside the scope of this study. These findings suggest that digital payment usage can enhance the effectiveness, efficiency, and discipline of individual financial management
Pengaruh Current Ratio Terhadap Return on Equity Pada PT Kino Indonesia Tbk Periode 2015–2025 M. Reza Brahmana; Mulia Inda Purwati; Mukti Hadianto
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 4 No. 2 (2026): April
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v4i2.838

Abstract

This study aims to determine and analyze the effect of the Current Ratio (CR) on Return on Equity (ROE) at PT Kino Indonesia Tbk for the period 2015–2025. This research employs a quantitative approach with an associative research design. The data used are secondary data obtained from the company's annual financial statements. The data analysis techniques include classical assumption tests, simple linear regression analysis, partial t-test, and coefficient of determination (R²). The results show that the Current Ratio has a negative and significant effect on Return on Equity. This is indicated by a regression coefficient value of -0.489 and a significance value of 0.001 (< 0.05). In addition, the coefficient of determination (R Square) is 0.734, which means that 73.4% of the variation in Return on Equity can be explained by the Current Ratio, while the remaining 26.6% is influenced by other factors outside this study. These findings indicate that excessively high liquidity tends to reduce the company’s profitability, suggesting inefficient management of current assets. Therefore, companies need to maintain a balance between liquidity and profitability to improve overall financial performance
Pengelolaan Keuangan Desa Dalam Meningkatkan Kesejahteraan Masyarakat di Desa Tinting Kecamatan Sarolangun Yanni Rahman; Mulia Inda Purwati; Kiki Helencia
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 4 No. 2 (2026): April
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v4i2.839

Abstract

This study aims to determine the village financial management of Tinting Village, Sarolangun Subdistrict, in improving community welfare and to identify its supporting and inhibiting factors. This research uses a descriptive qualitative approach with data collection techniques through interviews and documentation. The informants in this study were the village secretary, village treasurer, and the Village Activity Implementation Team (TPKAD). Data analysis was conducted through data reduction, data display, and conclusion drawing. The results show that the financial management of Tinting Village has been implemented through planning, implementation, administration, reporting, and accountability stages. However, it has not been fully optimal in improving community welfare, as it is still dominated by infrastructure development rather than community economic empowerment programs. The supporting factors include clear regulations, cooperation among village officials, and community participation. Meanwhile, the inhibiting factors consist of limited human resources of village officials, low community understanding, and limited budget for empowerment programs
Pengaruh Leverage, Profitabilitas, dan Pertumbuhan Perusahaan terhadap Nilai Perusahaan Sektor Properti di BEI (2021–2024) Febriana Febriana; Marwan Setiawan; Mulia Indah Purwati
ARZUSIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i3.9768

Abstract

Research on firm value continues to develop in the field of financial management, but discussions that specifically examine the effects of leverage, profitability, and company growth in the property sector on the Indonesia Stock Exchange during the 2021–2024 period still need to be strengthened. This study aims to analyze the effects of leverage, profitability, and company growth on the firm value of property sector companies listed on the Indonesia Stock Exchange during the 2021–2024 period. This study employed a quantitative approach with a causal-associative design. The research sample consisted of property sector companies selected through the purposive sampling technique based on the criteria of companies consistently listed during the research period, having complete financial reports, and providing data according to the needs of the study. Data were collected through documentation study of company financial reports and were then analyzed using multiple linear regression with the assistance of SPSS. Before regression analysis was conducted, the data were tested through classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests. The results show that Debt to Equity Ratio (DER) and Return on Assets (ROA) have negative and significant effects on Price to Book Value (PBV), whereas growth has a positive and significant effect on PBV. Simultaneously, DER, ROA, and growth have a significant effect on PBV, with a coefficient of determination (R²) of 75.7%. These findings contribute to the development of capital structure theory and signaling theory in explaining firm value, while also broadening understanding of the factors that influence firm value in the property sector. The conclusion of the study emphasizes the importance of managing capital structure, profitability, and company growth in a balanced manner in efforts to increase firm value. The implications of this study include theoretical contributions to the financial management literature as well as practical implications for company management and investors in decision-making.
Co-Authors A. Rozi Agus Syarif Ahmad Haryadi Anis Nur Aidah Aon Haryadi Aqil Rajmico Astrina Fitriani Dwi Wara Sari Efandri Agustian Evrina Febriana Febriana Hartati Hartati Indah Mutiara Indah Mutiara Ismawati, Izka Jefri Febrian Putra Jumisar Kiki Helencia Lestari, Adria Wuri Luban Raja, May Anjelika M. Reza Brahmana marwan setiawan Mukti Hadianto Mumin, Abdul Nasrul Pardomuan Siburian Pratiwi Indah Sari Riski Novita Sari Rizky Amelia Putri Rona Indara Seno Aji Tona Aurora Lubis Vania Lestari Yanni Rahman