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Peningkatan Keterampilan Pengolahan Penganan Jagung â€œPulutâ€ Ibu-Ibu Petani Jagung di Kelurahan Manongkoki Nasrullah, Nasrullah; Novita, Andi Dian; Yusmanizar, Yusmanizar
WARTA LPM WARTA LPM, Vol. 23, No. 2, September 2020
Publisher : Universitas Muhammadiyah Surakarta

Tujuan dari kegiatan ini adalah untuk mengatasi masalah mitra yang sedang berkembang di Manongkoki yaitu pemahaman tentang kewirausahaan, yang meliputi aspek produksi, manajemen bisnis, sistem pemasaran dan fasilitas infrastruktur yang tidak memadai. Ibu-Ibu Petani Jagung Manongkoki merupakan ibu-ibu yang memiliki lahan dan tanaman jagung yang luas dan banyak, dan aktivitas keseharian dihabiskan dirumah hanya sebagai Ibu Rumah Tangga. IbuIbu Petani Jagung Pulut dipilih sebagai mitra PKM mengingat Sumber Daya Alam berupa Jagung Pulut yang dimiliki melipah ruah namun belum mampu diolah menjadi suatu produk yang bernilai jual tinggi. Ketersediaan bahan baku, waktu dan tempat ini dipandang sudah sebagai modal besar, sehingga melalui kegiatan ini kebutuhan lainnya berupa alat produksi serta media pemasaran sebagai pelengkap akan disediakan oleh tim pengabdian masyarakat. Metode yang dilakukan adalah community development melalui kegiatan penyuluhan dan pendampingan pembuatan jagung pulut (jagung berlilin) menjadi penganan jagung pulut (jagung berlilin). Hasil yang diperoleh selama implementasi dari aspek produksi, kelompok bulosibatang memahami manfaat besar tanaman jagung pulut (jagung berlilin) melalui kegiatan penyuluhan yang dilakukan, mengetahui cara mengolah jagung pulut (jagung berlilin) yang dapat ditingkatkan nilainya. Mitra sudah memahami cara yang benar dari aspek manajemen bisnis keuangan dan pemasaran, publik menghasilkan penganan jagung pulut (jagung lilin) yang siap dipasarkan dengan sistem pengemasan yang dapat menarik konsumen. Fasilitas pendukung untuk kegiatan juga diberikan kepada mitra.

The Influence of Leadership and Communication of Srikandi Celebes Agency Leaders on the Level of Life Insurance Sales in Makassar City Aris, Hardiyanti; Yusmanizar, Yusmanizar; Fitriana, Fitriana
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.304

Leadership and communication are the most fundamental aspects in an organization, especially in a marketing team that requires coordination from various parties towards the same goal. This research focuses on the influence of leadership and communication from the leader of Srikandi Celebes Agency on the level of life insurance sales in Makassar City. This research method employs a quantitative approach by collecting data through questionnaires, consisting of 45 statements distributed to agents of Srikandi Celebes Agency in Makassar City. The sample size used in this research is 38 agents, selected using a census technique. Multiple linear regression analysis is utilized to measure the relationship between leadership and communication variables of the leader and the level of life insurance sales. The research results indicate that effective leadership and communication from the leader of Srikandi Celebes Agency significantly influence the level of life insurance sales in Makassar City. The coefficient of determination (R2) is 0.977 or 97.7%, indicating a strong relationship between the independent variables, leadership (X1) and communication (X2), and the dependent variable, sales level (Y). This suggests a close relationship between the variables. Based on the collaborative research conducted, there is a significant influence of leadership (X=) and communication (X2) on sales level (Y).

Instagram Account Management Strategy in Information Dissemination Anshori, Imam; Yusmanizar, Yusmanizar; Fitriana, Fitriana
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.328

The National Capital of the Nusantara (IKN) is one of the government policies that influences all aspects of Indonesia. However, moving the capital city from Jakarta to the Nusantara certainly still requires a promotional strategy to spread information about the capital city of the archipelago. This research aims to find out and describe the promotional strategies carried out by the Indonesian capital through the official Instagram @ikn_id. This research uses descriptive qualitative research methods with data collection techniques in the form of interviews, literature studies and documentation. The key informant used in this research is the admin of the official Instagram @ikn_id. The results obtained in this research are that @ikn_id uses several strategies such as timing strategies in uploading posts. Use hashtags to spread the uploads you make, and create informative content to generate interest from the wider community.

Content Analysis of Online Media Reporting on Environmental Issues of PT Semen Tonasa Company Jerrynindra, Mohammad; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita
Journal La Sociale Vol. 5 No. 4 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i4.1239

Fajar.co.id's online media reporting regarding corporate environmental issues at PT Semen Tonasa has become an important concern in the midst of industrial activity, where the news is able to shape opinion in the community depending on how Fajar.co.id reviews news published to the public, there are tendencies of News is the cause of the formation of issues. To see whether Fajar.co.id tends to report positive or negative news, a content analysis of the news was carried out. This research uses a descriptive quantitative method, which is a method with an analytical approach that uses quantitative data to provide a description or description of the observed phenomena. This research focuses on how to determine the trend of reporting on news content related to environmental issues of the PT Semen Tonasa company through word-for-word analysis by a coder. by using the Scott formula to see the results and their explanation. The research data is primary data taken from the Fajar.co.id portal, namely news related to environmental issues of the PT Semen Tonasa company from 2019 to 2023, totaling 20 news articles. The research was carried out by analyzing the words made by a coder and then entering them into the Scott formula for get the trend value of positive or negative issues from the news. The results of the research showed that 85% of the reporting tended to be positive and 15% tended to be negative, where in conducting reporting, Fajar.co.id had shown good independence and was in line with ethics in the journalistic process.

The Impact of Organizational Communication on Job Satisfaction and Work Productivity at The Bappelitbangda Office of Barru Regency Fitrisandi, Fitrisandi; Yusmanizar, Yusmanizar; Ferdiansyah, Rahmat
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i1.56038

This study aims to analyze and explain the influence of organizational communication on job satisfaction and work productivity. In addition, this study aims to analyze and explain the influence of job satisfaction on work productivity. The method used in this study is quantitative data analysis with a general regression approach. This study involved 34 employees at the Bappelitbangda Office, Barru Regency. The research data used a questionnaire with a scale of 1–5 using a combination of negative and positive statements. Data analysis used linear regression analysis to prove the hypothesis that had previously been tested for validity, reliability, and classical assumptions. The results showed that the t-value of the organizational communication variable (X) was 5.392 > 1.6909 with a significance value of 0.000 <0.05, so H1 was accepted that organizational communication (X) had a positive and significant effect on job satisfaction (Y1) of employees at Bappelitbangda, Barru Regency, by 47.6%. The t-value of the organizational communication variable (X) is 3.935 > 1.6909 with a significance value of 0.000 < 0.05, indicating that H2 is accepted, namely that organizational communication (X) has a positive and significant effect on the work productivity (Y2) of employees at Bappelitbangda Barru Regency by 32.6%. If the t-value of the job satisfaction variable (Y1) is 4.296 > 1.6909 with a significance value of 0.000 < 0.05, then H3 is accepted, namely that job satisfaction (Y1) has a positive and significant effect on work productivity (Y2) of employees at Bappelitbangda Barru Regency by 36.6%.

Transformasi Penyampaian Pesan Harian Rakyat Maluku Dalam Mendapatkan Iklan dan Advetorial Yusmanizar, Yusmanizar; Azzuhry Rumra, Syaikhan
Palita: Journal of Social Religion Research Vol. 9 No. 1 (2024): Palita : Journal of Social Religion Research
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/pal.v9i1.4943

This study was aimed to determine and analyze the transformation of daily message delivery of the people of Maluku in getting advertisements and advertorials. The method used is qualitative research with a case study research method. The data collection used in-depth interview, observation, and document study. Data analysis used discourse analysis by observing and analyzing how messages are structured in the daily print media Rakyat Maluku. The results showed that 3 transformations of delivery were conducted by the daily Rakyat Maluku in obtaining advertisements and advertorials, namely Template Ads (Banner Ads), Insert Ads, Advertorial through social media. The transformation of messages conducted did not even switch off print media as the main business choir. Digital and print media were successfully integrated to achieve the company's target.

Analysis Of Zhondang Pan and Gerald M. Kosicki's Framing Model on Tvri's Political News Broadcast Program 'South Sulawesi Today Amalia, Ayu; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita
Journal La Sociale Vol. 5 No. 6 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i6.2142

This study aims to analyse the framing of political news presented by the South Sulawesi Hari Ini news broadcast program on TVRI South Sulawesi. The focus of the study is directed at three main problem formulations: (1) identifying framing elements contained in political news, (2) revealing framing techniques used in framing political issues, and (3) evaluating the extent to which the construction of political news fulfils the function of the media as a means of informative and educational information, a means of political socialization, and a tool for public oversight. The analysis method used is the Pan and Kosicki framing model, which examines the syntactic, script, thematic, and rhetorical structures in news texts. The research findings show that TVRI South Sulawesi compiles political news with a neutral, formal, and public service-oriented approach. The discourse structure is arranged to clarify the political process procedurally, without presenting biased opinions or excessive emotional effects. The framing techniques used tend to be informative and educational, supporting the role of public media as a balancer of information in the midst of a competitive and often sensational media landscape. Thus, the framing applied in political news on TVRI South Sulawesi can be said to be in line with the principles of public journalism: objective, balanced, and prioritizing the interests of the community.

Introduction of Anaerobic Co-Digestion Technology to Generate Liquid Biofertilizer for Developing Organic Agriculture in Lambeugak Village, Cot Glie, Aceh Besar Darwin, Darwin; Yusmanizar, Yusmanizar
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.2237

Purpose: This community service aims to apply anaerobic co-digestion technology to produce liquid organic fertilizer. Method: This anaerobic co-digestion technology is carried out by combining two substrates including animal manure and agricultural residues in one anaerobic reactor. In principle, an anaerobic reactor will decompose liquid waste from livestock waste and solid waste from agricultural processes. A mixture of livestock waste and agricultural process waste that has been processed in an anaerobic reactor will be able to produce organic fertilizer. Practical Applications: This technology is applied not only to produce bio-fertilizer but also to introduce waste management practice among farmers by controlling environmental pollution. The pollution is typically caused by neglected livestock waste and burning residues resulted from agricultural processes. Conclusion: This practice may effectively generate liquid organic fertilizers from processing agricultural wastes anaerobically, and also could significantly reduce the environmental pollution caused by agricultural processes.

Transformasi Penyampaian Pesan Harian Rakyat Maluku Dalam Mendapatkan Iklan dan Advetorial Yusmanizar, Yusmanizar; Azzuhry Rumra, Syaikhan
Palita: Journal of Social Religion Research Vol. 9 No. 1 (2024): Palita : Journal of Social Religion Research
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/pal.v9i1.4943

This study was aimed to determine and analyze the transformation of daily message delivery of the people of Maluku in getting advertisements and advertorials. The method used is qualitative research with a case study research method. The data collection used in-depth interview, observation, and document study. Data analysis used discourse analysis by observing and analyzing how messages are structured in the daily print media Rakyat Maluku. The results showed that 3 transformations of delivery were conducted by the daily Rakyat Maluku in obtaining advertisements and advertorials, namely Template Ads (Banner Ads), Insert Ads, Advertorial through social media. The transformation of messages conducted did not even switch off print media as the main business choir. Digital and print media were successfully integrated to achieve the company's target.

Strategi Promosi Digital dalam Meningkatkan Penjualan Pada Instagram @Lookresult Ainur, Dafa; Yusmanizar, Yusmanizar; Sonni, Alem Febri
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14955

Penelitian ini dilatarbelakangi oleh pentingnya promosi digital di Instagram dalam meningkatkan penjualan produk, khususnya untuk merek kacamata Lookresult. Tujuan dari penelitian ini adalah untuk Mengetahui strategi promosi digital yang diterapkan oleh Lookresult serta mengidentifikasi hambatan yang muncul selama pelaksanaannya. Menggunakan metode kualitatif dengan konsep Pemasaran digital (Digital Marketing) Menurut Kleindl dan Burrow, penelitian ini melibatkan wawancara mendalam dengan tiga informan yaitu admin media sosial, pelanggan setia, dan seorang influencer yang bekerja sama dengan Lookresult. Data yang diperoleh diolah untuk memahami sejauh mana strategi promosi tersebut berhasil. Hasil penelitian menunjukkan bahwa promosi digital melalui Instagram telah menjadi strategi yang efektif untuk meningkatkan penjualan Lookresult, terutama dalam memasarkan produk kacamata. Dengan memanfaatkan fitur-fitur khusus seperti Reels, Instagram Shop, Virtual Try On dan kolaborasi dengan influencer yang sesuai dengan target pasar, Lookresult berhasil memperluas jangkauan dan meningkatkan keterlibatan pengguna. Riset pasar yang mendalam yang relevan turut membantu dalam memperkuat daya tarik konten dan meningkatkan interaksi dengan audiens. meskipun belum maksimal, termasuk penggunaan Meta Ads yang terbukti efektif dalam menargetkan audiens yang lebih spesifik dan relevan, sehingga mendorong konversi penjualan secara signifikan. Namun, Lookresult juga menghadapi tantangan, seperti menentukan influencer yang benar-benar sesuai dan memaksimalkan penggunaan fitur-fitur yang ada di Instagram.

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