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All Journal WARTA PALITA: Journal of Social - Religion Research Otoritas : Jurnal Ilmu Pemerintahan Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Amsir Law Jurnal (ALJ) Journal La Sociale Jurnal Ilmu Komunikasi Journal of Management and Administration Provision
Yusmanizar Yusmanizar
Universitas Syiah Kuala
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peningkatan Keterampilan Pengolahan Penganan Jagung “Pulut” Ibu-Ibu Petani Jagung di Kelurahan Manongkoki Nasrullah, Nasrullah; Novita, Andi Dian; Yusmanizar, Yusmanizar
WARTA LPM WARTA LPM, Vol. 23, No. 2, September 2020
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1447.684 KB) | DOI: 10.23917/warta.v23i2.10128

Abstract

Tujuan dari kegiatan ini adalah untuk mengatasi masalah mitra yang sedang berkembang di Manongkoki yaitu pemahaman tentang kewirausahaan, yang meliputi aspek produksi, manajemen bisnis, sistem pemasaran dan fasilitas infrastruktur yang tidak memadai. Ibu-Ibu Petani Jagung Manongkoki merupakan ibu-ibu yang memiliki lahan dan tanaman jagung yang luas dan banyak, dan aktivitas keseharian dihabiskan dirumah hanya sebagai Ibu Rumah Tangga. IbuIbu Petani Jagung Pulut dipilih sebagai mitra PKM mengingat Sumber Daya Alam berupa Jagung Pulut yang dimiliki melipah ruah namun belum mampu diolah menjadi suatu produk yang bernilai jual tinggi. Ketersediaan bahan baku, waktu dan tempat ini dipandang sudah sebagai modal besar, sehingga melalui kegiatan ini kebutuhan lainnya berupa alat produksi serta media pemasaran sebagai pelengkap akan disediakan oleh tim pengabdian masyarakat. Metode yang dilakukan adalah community development melalui kegiatan penyuluhan dan pendampingan pembuatan jagung pulut (jagung berlilin) menjadi penganan jagung pulut (jagung berlilin). Hasil yang diperoleh selama implementasi dari aspek produksi, kelompok bulosibatang memahami manfaat besar tanaman jagung pulut (jagung berlilin) melalui kegiatan penyuluhan yang dilakukan, mengetahui cara mengolah jagung pulut (jagung berlilin) yang dapat ditingkatkan nilainya. Mitra sudah memahami cara yang benar dari aspek manajemen bisnis keuangan dan pemasaran, publik menghasilkan penganan jagung pulut (jagung lilin) yang siap dipasarkan dengan sistem pengemasan yang dapat menarik konsumen. Fasilitas pendukung untuk kegiatan juga diberikan kepada mitra.
The Influence of Leadership and Communication of Srikandi Celebes Agency Leaders on the Level of Life Insurance Sales in Makassar City Aris, Hardiyanti; Yusmanizar, Yusmanizar; Fitriana, Fitriana
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.304

Abstract

Leadership and communication are the most fundamental aspects in an organization, especially in a marketing team that requires coordination from various parties towards the same goal. This research focuses on the influence of leadership and communication from the leader of Srikandi Celebes Agency on the level of life insurance sales in Makassar City. This research method employs a quantitative approach by collecting data through questionnaires, consisting of 45 statements distributed to agents of Srikandi Celebes Agency in Makassar City. The sample size used in this research is 38 agents, selected using a census technique. Multiple linear regression analysis is utilized to measure the relationship between leadership and communication variables of the leader and the level of life insurance sales. The research results indicate that effective leadership and communication from the leader of Srikandi Celebes Agency significantly influence the level of life insurance sales in Makassar City. The coefficient of determination (R2) is 0.977 or 97.7%, indicating a strong relationship between the independent variables, leadership (X1) and communication (X2), and the dependent variable, sales level (Y). This suggests a close relationship between the variables. Based on the collaborative research conducted, there is a significant influence of leadership (X=) and communication (X2) on sales level (Y).
Instagram Account Management Strategy in Information Dissemination Anshori, Imam; Yusmanizar, Yusmanizar; Fitriana, Fitriana
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.328

Abstract

The National Capital of the Nusantara (IKN) is one of the government policies that influences all aspects of Indonesia. However, moving the capital city from Jakarta to the Nusantara certainly still requires a promotional strategy to spread information about the capital city of the archipelago. This research aims to find out and describe the promotional strategies carried out by the Indonesian capital through the official Instagram @ikn_id. This research uses descriptive qualitative research methods with data collection techniques in the form of interviews, literature studies and documentation. The key informant used in this research is the admin of the official Instagram @ikn_id. The results obtained in this research are that @ikn_id uses several strategies such as timing strategies in uploading posts. Use hashtags to spread the uploads you make, and create informative content to generate interest from the wider community.
Developing e-government policy through social media platform in Makassar city, Indonesia Yusmanizar, Yusmanizar; Djalil, Nur Alim; Yulhaidir, Yulhaidir; Alyas, Alyas
Otoritas : Jurnal Ilmu Pemerintahan Vol 13, No 3 (2023): (December 2023)
Publisher : Department of Government Studies Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ojip.v13i3.11641

Abstract

Social media as a tools of e-government implementation, several of studied show that by using social media is significantly able to change the interaction between the government and citizens. The interaction increase administrative transparency and encourage citizens to collaborate in development agenda setting, facilitate mobilization for strengthening public policies, and facilitate public services produced jointly between citizens and the government. The citizens have ownership and to participate in maintaining the government policies. This study aims to describe the policy of the government in Makassar City, and development of e-government using social media which is based on the weak phenomenon of e-government development in Makassar City, particularly with the smart city plan since 2014. The method used is an assessment of the use of official social media platforms and e-government development policies in Makassar City. The research locus is the Makassar City Communication and Information Office, which is the center for disseminating official information of the Makassar City Government. The results showed that the development of e-government in Makassar City is still very limited, in terms of regulation there is no support for institutional strengthening of e-government, no e-government master plan as an implementation guideline and no e-government application system blue print, as a basis or standard for application development to achieve an integrated platform.
Content Analysis of Online Media Reporting on Environmental Issues of PT Semen Tonasa Company Jerrynindra, Mohammad; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita
Journal La Sociale Vol. 5 No. 4 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i4.1239

Abstract

Fajar.co.id's online media reporting regarding corporate environmental issues at PT Semen Tonasa has become an important concern in the midst of industrial activity, where the news is able to shape opinion in the community depending on how Fajar.co.id reviews news published to the public, there are tendencies of News is the cause of the formation of issues. To see whether Fajar.co.id tends to report positive or negative news, a content analysis of the news was carried out. This research uses a descriptive quantitative method, which is a method with an analytical approach that uses quantitative data to provide a description or description of the observed phenomena. This research focuses on how to determine the trend of reporting on news content related to environmental issues of the PT Semen Tonasa company through word-for-word analysis by a coder. by using the Scott formula to see the results and their explanation. The research data is primary data taken from the Fajar.co.id portal, namely news related to environmental issues of the PT Semen Tonasa company from 2019 to 2023, totaling 20 news articles. The research was carried out by analyzing the words made by a coder and then entering them into the Scott formula for get the trend value of positive or negative issues from the news. The results of the research showed that 85% of the reporting tended to be positive and 15% tended to be negative, where in conducting reporting, Fajar.co.id had shown good independence and was in line with ethics in the journalistic process.
Analisis Strategi Komunikasi Personal Branding Bupati Kabupaten Luwu Timur dalam Meningkatkan Kepercayaan Masyarakat Heldayanti, Heldayanti; Tuti Bahfiarti; Yusmanizar, Yusmanizar
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3157

Abstract

This study aims to analyze and clearly describe the Personal Branding communication strategy used by the Regent of East Luwu Regency, Budiman in increasing public trust during his leadership period from April 5, 2021 to April 5, 2024. This research was conducted in East Luwu Regency. Data collection was carried out through observation, interviews, documentation and literature review. This research uses a descriptive qualitative approach. In building Personal Branding , a person needs an effective and targeted communication strategy so that the ultimate goal of Personal Branding is in accordance with the desired results. From the research of this study it was found that: The Personal Branding Communication Strategy of the Regent of East Luwu Regency using “Luwu Timur Inspiring” with the main target of the realization of the Regional Government's priority program has increased public trust supported by the results of the East Luwu BPS Survey reaching 87.84 percent with a good category of people Satisfied with Public Services under the leadership of Budiman. Budiman's SWOT includes, Strength: the realization of regional priority programs including One Room One Patient, Green Open Space Development without APBD, Special Financial Assistance (BKK) for 125 Villages, Weakness: Limited authority over regional development. Opportunity: the characteristics of a friendly personality who smiles and cares, and easily mingles in the local community, Threats: Policy changes from the center. Obstacles to the Personal Branding Communication Strategy of the Regent of East Luwu Regency, namely: Time and team limitations and lack of interaction with social media users.
The Impact of Organizational Communication on Job Satisfaction and Work Productivity at The Bappelitbangda Office of Barru Regency Fitrisandi, Fitrisandi; Yusmanizar, Yusmanizar; Ferdiansyah, Rahmat
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i1.56038

Abstract

This study aims to analyze and explain the influence of organizational communication on job satisfaction and work productivity. In addition, this study aims to analyze and explain the influence of job satisfaction on work productivity. The method used in this study is quantitative data analysis with a general regression approach. This study involved 34 employees at the Bappelitbangda Office, Barru Regency. The research data used a questionnaire with a scale of 1–5 using a combination of negative and positive statements. Data analysis used linear regression analysis to prove the hypothesis that had previously been tested for validity, reliability, and classical assumptions. The results showed that the t-value of the organizational communication variable (X) was 5.392 > 1.6909 with a significance value of 0.000 <0.05, so H1 was accepted that organizational communication (X) had a positive and significant effect on job satisfaction (Y1) of employees at Bappelitbangda, Barru Regency, by 47.6%. The t-value of the organizational communication variable (X) is 3.935 > 1.6909 with a significance value of 0.000 < 0.05, indicating that H2 is accepted, namely that organizational communication (X) has a positive and significant effect on the work productivity (Y2) of employees at Bappelitbangda Barru Regency by 32.6%. If the t-value of the job satisfaction variable (Y1) is 4.296 > 1.6909 with a significance value of 0.000 < 0.05, then H3 is accepted, namely that job satisfaction (Y1) has a positive and significant effect on work productivity (Y2) of employees at Bappelitbangda Barru Regency by 36.6%.
Transformasi Penyampaian Pesan Harian Rakyat Maluku Dalam Mendapatkan Iklan dan Advetorial Yusmanizar, Yusmanizar; Azzuhry Rumra, Syaikhan
Palita: Journal of Social Religion Research Vol. 9 No. 1 (2024): Palita : Journal of Social Religion Research
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/pal.v9i1.4943

Abstract

This study was aimed to determine and analyze the transformation of daily message delivery of the people of Maluku in getting advertisements and advertorials. The method used is qualitative research with a case study research method. The data collection used in-depth interview, observation, and document study. Data analysis used discourse analysis by observing and analyzing how messages are structured in the daily print media Rakyat Maluku. The results showed that 3 transformations of delivery were conducted by the daily Rakyat Maluku in obtaining advertisements and advertorials, namely Template Ads (Banner Ads), Insert Ads, Advertorial through social media. The transformation of messages conducted did not even switch off print media as the main business choir. Digital and print media were successfully integrated to achieve the company's target.
The Positive Rules for Using Social Media in Marketing Communication Strategy Rahma, Nur Mifta; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita; Darwis, Muhammad; Prayudi, Prayudi; Purwanda, Nur Widia
Amsir Law Journal Vol 6 No 2 (2025): April
Publisher : Faculty of Law, Institut Ilmu Sosial dan Bisnis Andi Sapada.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36746/alj.v6i2.655

Abstract

The use of social media as a marketing communication tool has also had a positive impact. Diverse and interactive content on platforms such as Instagram, Facebook and TikTok help to increase engagement with customers and extend the reach of the Boska Transportama brand. However, companies must be careful in managing social media content to avoid copyright infringement or the spread of misleading information, in accordance with Law Number 11 of 2008 on Electronic Information and Transactions. This study analyzes the marketing communication strategy of CV Boska Transportama and its legal implications. Using a descriptive qualitative approach, this study evaluates five elements of a company’s promotional mix. The results show that the implementation of a comprehensive strategy increases the number of consumers from 6.500 (Year 2022) to 7.000 (Year 2023). The research also identifies legal implications related to consumer protection, personal data, electronic transactions, and business competition that need to be considered in the implementation of marketing strategies. ___ References Books with an author: Kotler, P., Keller, K. L., Ancarani, F., & Costabile, M. (2014). Marketing Management 14/e. Pearson. Journal articles: Ahmad, A., Pransisto, J., & Syahril, M. A. F. (2023). Perlindungan Hukum Terhadap Konsumen Dalam Transaksi E-Commerce. Jurnal Litigasi Amsir, 10(3), 222-232. https://journalstih.amsir.ac.id/index.php/julia/article/view/249 Alfitriani, A., Octavianty, O., Mutmainna, M., & Pransisto, J. (2022). Perlindungan Hukum Terhadap Konsumen Dalam Transaksi Jual-Beli Melalui E-Commerce. Jurnal Litigasi Amsir, 24-32. https://journalstih.amsir.ac.id/index.php/julia/article/view/174 Andirwan, A., Putra, P., Alimuddin, F., Tijjang, B., & Hasan, H. (2024). Dinamika Pemasaran PT. TASTI ANUGRAH MANDIRI: Bagaimana Citra Merek, Distribusi, Dan Harga Mempengaruhi Keputusan Pembelian Konsumen. JURNAL MANAJEMEN & ORGANISASI REVIEW (MANOR), 6(1), 84-92. https://doi.org/10.47354/mjo.v6i1.765 Ani, L. S., Arifiah, A., Martodiryo, S., Astyandini, B., Daud, I., Widuri, I. L., & Tijjang, B. (2025). The Role of Social Media Marketing, Brand Image and Products Quality on Purchasing Decisions of SMES Online Shop in Indonesia SME Products to Support the 2030 Sustainable Development Goals (SDGs). Journal of Lifestyle and SDGs Review, 5(3), e04697-e04697. https://doi.org/10.47172/2965-730X.SDGsReview.v5.n03.pe04697 Asmaul, A., Karim, K., & Adhilia, L. T. F. (2023). Perlindungan Hukum Terhadap Pelanggaran Hak Cipta Melalui Internet. Jurnal Litigasi Amsir, 239-253. https://journalstih.amsir.ac.id/index.php/julia/article/view/254 Astuti, T., Purwanda, S., Prasisto, J., & Prayudi, P. (2024). PENEGAKAN HUKUM TERHADAP TINDAK PIDANA PEREDARAN OBAT TANPA IZIN EDAR:(Studi Putusan Nomor 1/Pid. Sus/2023/Pn. Pre). Jurnal Hukum Positum, 9(1), 1-16. https://journal.unsika.ac.id/positum/article/view/11132 Balla, H., Jumardin, J., Kasim, A., & Pappa, A. K. (2024). Peran Locus dan Tempus Delicti dalam Menentukan Kompetensi Pengadilan pada Kasus Kejahatan Siber. Jurnal Litigasi Amsir, 11(4), 390-395. https://journalstih.amsir.ac.id/index.php/julia/article/view/564 Darwis, M., & Amir, R. (2022). Transaksi Trapeutik Sebagai Pertanggungjawaban Dokter Terhadap Pasien. Jurnal Litigasi Amsir, 10(1), 61-71. https://journalstih.amsir.ac.id/index.php/julia/article/view/155 Dewi, M. N. K., Miqat, N., & Purwanda, S. (2024). Analysis of the Legal Substance of Indonesia's Bilateral Investment Treaty (BIT): Balance of Rights and Obligations Based on National Interest. Pena Justisia: Media Komunikasi dan Kajian Hukum, 23(3), 3216-3232. https://doi.org/10.31941/pj.v23i3.5619 Erfan, M., Pransisto, J., & Syahril, M. A. F. (2023). Perlindungan Hukum Bagi Konsumen dari Peredaran Makanan Kedaluwarsa. Jurnal Litigasi Amsir, 10(2), 94-107. https://journalstih.amsir.ac.id/index.php/julia/article/view/228 Farida, F., Rasda, D., & Mutmainna, M. (2023). Implikasi Media Sosial Dalam Tahapan Kampanye Pemilu Serentak Tahun 2024. Vifada Assumption Journal of Law, 1(2), 30-37. https://doi.org/10.70184/gmt7gs45 Pransisto, J., Karim, K., & Syahril, M. A. F. (2022). Mewujudkan Kepastian Hukum Pendaftaran Hak Milik Atas Tanah untuk mencegah Timbulnya Sengketa Tata Usaha Negara. Jurnal Litigasi Amsir, 9(4), 293-303. https://journalstih.amsir.ac.id/index.php/julia/article/view/119
Assessment of Robusta Coffee Quality Using Parameters of Specialty Coffee Association by Analytical Hierarchi Process (AHP) Method Safrizal, Safrizal; Safmila, Yuliani; Jannar, Miftahul; Yusmanizar, Yusmanizar; Idkham, Muhammad
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 4 (2025): August 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtepl.v14i4.1282-1290

Abstract

Understanding differences of the interests and tastes of each consumer are the basis for developing Robusta coffee in Aceh. This study aims to obtain consumer preferences on Robusta coffee in term of quality parameters of the Specialty Coffee Association (SCA). Robusta coffee samples were obtained from three places, namely Tangse, Lamno and Bener Meriah. Post-harvest handling of coffee beans included dry and wet processes. Preparation of test samples was carried out by following the SCA protocol, coffee testing was carried out by 3 professional panelists (Q-Grader). Consumer preferences was analyzed using the analytic hierarchical process (AHP) method. The results of the study indicated that the taste of Robusta coffee with a weight value 0.36 is preferred over other parameters. Based on the taste test on respondents, the best coffee based on ranking using the AHP method is Lamno coffee with wet processing which has a preference level of 0.0429. The results is in accordance with the cupping test assessment and the taste assessment which lies in the assessment of the best coffee, namely Lamno coffee with wet processing achieving a total cupping score of 75.25. Using the Analytical Heirarchy Process (AHP) method Lamno Robusta coffee with wet processing is the best based on the quality parameters from the SCA.   Keywords: AHP, Coffee, Lamno, Robusta, Tangse.
Co-Authors Alyas, Alyas Andi Vita Sukmarini, Andi Vita Anshori, Imam Aris, Hardiyanti Ayu Amalia Azzuhry Rumra, Syaikhan Djalil, Nur Alim Ferdiansyah, Rahmat Fitriana Fitriana Fitrisandi, Fitrisandi Heldayanti, Heldayanti Jannar, Miftahul Jerrynindra, Mohammad Muh. Darwis Muhammad Idkham Nasrullah Nasrullah Novita, Andi Dian Prayudi Prayudi Purwanda, Nur Widia Rahma, Nur Mifta Safmila, Yuliani Safrizal Safrizal Tuti Bahfiarti Yulhaidir, Yulhaidir