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Product Innovation in Fruit Salads to Face Culinary Business Competition in Jember Regency : A Case Study of Alvi Salad Novitasari, Dwi; Widodo, Joko; Zulianto, Mukhamad
Inflasi : Jurnal Ekonomi, Manajemen dan Perbankan Vol. 1 No. 1 (2024): Inflasi - Mei
Publisher : PT. Faaslib Serambi Media

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Abstract

This study aims to describe the innovation of the product carried out by Alvi Salad. This research is a type of descriptive research with a qualitative approach. Data collection methods used are interviews, observations, and documents. Data analysis methods are data reduction, data presentation, and ng. The results showed that product innovation at Alvi Salad applied types of product development, including modulation-based product innovation, size-based product innovation, packaging-based product innovation, design-based product innovation, and effort reduction-based product innovation. Product innovation carried out by Alvi Salad includes innovative product characteristics so that it can improve product quality and ensure its products are still liked by consumers so that the market competition.
Analysis of QRIS Payment System and Financial Literacy on Consumptive Behavior Among Students Efriyanto, Efriyanto; Nurcahyani, Nurcahyani; Harnovinsah, Harnovinsah; Permana, Erwin; Zulianto, Mukhamad
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.013

Abstract

Objectives: This study aims to investigate the effect of the QRIS payment system and the level of financial literacy on consumer behavior among students in Depok City.Methodology: The research method applied is quantitative with primary data collection through online questionnaires distributed using Google Forms, involving 125 students from the Accounting Department of the Jakarta State Polytechnic who live in Depok City. The collected data has been verified to ensure its validity and reliability, and analyzed using SPSS 29 statistical software,Finding: The results of the study show that both the QRIS payment system and financial literacy have a positive and significant effect on consumer behavior of students in Depok City. These variables can explain about 49.6% of the variation in observed consumer behavior, while the remainder, about 50.4%, is assumed to be influenced by other factors not included in this research model. Consumers with higher financial literacy tend to make better financial decisionsConclusion: This research suggest that business actors provide QRIS facilities for financial transactions, especially among students. For optimal results, financial literacy strengthening activities must also be carried out.
School-Based Disaster Education Model in Lumajang, Indonesia Yushardi; Suharso, Pudjo; Zulianto, Mukhamad; Laili, Alfin Nur; Sedyati, Retna Ngesti
Geosfera Indonesia Vol. 10 No. 2 (2025): GEOSFERA INDONESIA
Publisher : Department of Geography Education, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/geosi.v10i2.52600

Abstract

Disaster management is mostly done through a technological approach. In addition to the technological approach, disaster management needs to use a cultural, non-technological approach. This study focuses on school-based disaster education as one of the cultural approaches in the area affected by the eruption of Mount Semeru, Lumajang. The purpose of this study was to analyze the implementation of the disaster education model for high school level based on Disaster Safe Schools in the area affected by the eruption of Mount Semeru, Lumajang. The research method used is descriptive statistics to see students' perceptions of 3 aspects of disaster-safe schools consisting of the availability of disaster-safe school facilities and infrastructure, disaster management for disaster-safe schools and disaster risk reduction education for disaster-safe schools. Through Focus Group Discussion (FGD) of social studies teachers, the importance of implementing school-based disaster education was analyzed which includes three aspects of disaster-safe schools. The results in the first aspect regarding the availability of disaster-safe school facilities and infrastructure, on average students have adequate knowledge about disaster-safe school facilities and infrastructure. In the second aspect of disaster management for disaster-safe schools, students view that schools have not fully implemented disaster management and in the third aspect, namely disaster risk reduction education for disaster safety, students consider that it has not been carried out optimally. Meanwhile, for the implementation of disaster education, they prefer a curricular education model by integrating it into relevant social studies subjects. The results of the FGD with teachers revealed that in the first aspect, the four schools did not have adequate facilities and infrastructure. In the second aspect, only 2 schools carried out adequate disaster management, the other two schools were not optimal. In the third aspect of disaster risk reduction education, teachers chose to integrate it into relevant subjects. The conclusion of this study reveals that the school-based disaster education model has not been implemented by all schools in the areas affected by the eruption of Mount Semeru.
PENGARUH DISKON TERHADAP KEPUTUSAN PEMBELIAN MARKETPLACE SHOPEE (STUDI KASUS MASYARAKAT DESA KESILIR KABUPATEN JEMBER) Joko Widodo, Mukhamad Zulianto, Muhammad Wahyu Budi Santoso; Widodo, Joko; Zulianto, Mukhamad
JPEAKU (Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan) Vol 2 No 1 (2022)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.439 KB) | DOI: 10.29407/jpeaku.v2i1.17979

Abstract

Penelitian ini bertujuan untuk mengetahui adanya pengaruh diskon pada marketplace shopee terhadap keputusan pembelian pada masyarakat desa Kesilir kabupaten Jember. Penelitian ini merupakan jenis penelitian kuantitatif korelasional. Metode pengumpulan data yang digunakan yaitu kuesioner, wawancara, studi pustaka. Metode analisi data yang digunakan adalah analisis inferensial. Hasil penelitian menunjukkan bahwa dalam penelitian ini telah memperoleh hasil yang cukup sesuai yaitu variabel diskon dapat mempengaruhi keputusan pembelian sebesar 30,8%, sedangkan 69,2% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini
INNOVATION IN SOCIAL MEDIA STRATEGY: A STUDY OF SMEs IN JEMBER Maftah, Milatul; Zulianto, Mukhamad
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i3.1830

Abstract

Promotion is the key to spreading information about a business or product. Today, SMEs utilize social media for promotion. Because social media has a wider range, promotion is done by seizing social media to reach a wider market share. This research aims to analyze the utilization of social media as a promotional medium by SMEs in the Jember Regency. The research results show that SMEs utilize social media for promotion, such as Facebook, Whatsapp, Instagram, and Telegram. Each social media is used following the functions and features. Social media Instagram is utilized as a place to upload promotional videos, product photos, posters, booking info, and product reviews. Social Media Facebook is utilized to reach people who are in the community to sell and buy. Social Media WhatsApp and Telegram can be used for two-way communication between SMEs and consumers. Keywords: social media, Strategy, Small and medium-sized Enterprises
Effect of Celebrity Endorser and Brand Image on Purchasing Decision For Scarlett Whitening Product Eka Putri, Septia Vindy; Widodo, Joko; Zulianto, Mukhamad
Jurnal Ekonomi Balance Vol. 19 No. 1 (2023): June 2023
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v19i1.11119

Abstract

The purpose of this study was to determine the effect of celebrity endorser and brand image on purchasing decisions for Scarlett Whitening products on students of Economic Education, Faculty of Teacher Training and Education, University of Jember, batch 2018-2021 simultaneously and partially. This research uses correlational quantitative research with the aim of seeing the influence of independent variables on the dependent variable. The sampling technique used in this study is populative sampling , namely 87 students of Economics Education, Faculty of Teacher Training and Education, University of Jember class 2018-2021 who have purchased Scarlett Whitening products. Questionnaire and interview methods were used to collect data. The data analysis technique in this study used multiple linear analysis, regression line variance, F test, T test, coefficient of multiple determination, effectiveness of multiple linear regression lines and standard error of the estimates. The results of the study explain that simultaneously and brand image have a positive and significant effect on purchasing decisions for Scarlett Whitening products, while partially celebrity endorsers have a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions for Scarlett Whitening products.
Disaster in Javanese Mythological Narratives: Learning from Semeru Eruptions Zulianto, Mukhamad; Suharso, Pudjo; Thoharudin, Munawar; Yushardi, Yushardi
Journal of Innovation in Educational and Cultural Research Vol 7, No 1 (2026)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jiecr.v7i1.2406

Abstract

This study explores the integration of environmental ethics, cultural traditions, and technological innovation in disaster mitigation education to enhance the resilience of communities vulnerable to natural disasters, particularly those near Mount Semeru. Employing a qualitative methodology with a phenomenological approach, this research examines Javanese cultural perspectives on human-nature relationships and their implications for disaster preparedness. Data collection involved interview with village elders, community leaders and village youth, document analysis of Javanese philosophical texts, mythology, and oral traditions, as well as expert consultations with scholars in Javanese cosmology and disaster education. Thematic and comparative analyses were conducted to identify key patterns in disaster perception and response. The findings reveal that the Semeru community’s mitigation strategies are deeply rooted in traditional wisdom, classified into narrative, mystical, and functionalistic guidance, forming the basis of the ‘Triple N’ model: Nuturi, Niteni, and Nindaki. This framework emphasizes socialization, internalization, and enculturation to strengthen disaster awareness and community leadership. The study contributes to disaster education by bridging traditional knowledge with modern mitigation strategies, offering a culturally grounded approach that enhances community preparedness and response effectiveness. The Triple N model offers a culturally grounded framework that enhances disaster education, strengthens community resilience, and supports the development of a disaster mitigation curriculum.
Eat, Shop, Explore: The Ultimate Guide to Experiencing Taiwan's Night Markets Zulianto, Mukhamad
Krisnadwipayana International Journal of Management Studies Vol 4 No 1 (2024): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

Taiwan's night markets are vibrant cultural hubs offering many experiences, ranging from culinary delights to unique shopping finds and immersive cultural encounters. This qualitative research aims to provide an in-depth exploration of Taiwan's night markets, focusing on the experiences of both locals and tourists. Through interviews, observations, and analysis, this paper uncovers the multifaceted aspects of Taiwan's night markets, highlighting their significance as socio-cultural spaces and tourism attractions. By delving into the sensory, social, and economic dimensions of night market experiences, this paper offers insights into the rich tapestry of Taiwanese street culture and its impact on local communities and the tourism industry.
The Representation of Environmental Economic Practices in Historical Texts and Archives Gustriansyah, Edy; Junaidi, Eko Wahyu; Zulianto, Mukhamad
Jurnal Pendidikan Sosiologi dan Humaniora Vol 17, No 1 (2026): Edisi April 2026
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j-psh.v17i1.105622

Abstract

This study examines the representation of environmental economic practices in local historical texts and archives in Indonesia by situating the relationship between economic activity and the environment within a critical historical perspective. Environmental economics has often been approached through technocratic and contemporary policy frameworks, leaving the historical dimensions that shape patterns of resource exploitation and management relatively underexplored. Using a qualitative descriptive approach based on textual and archival analysis, this research investigates a range of local historical sources, administrative archives, and policy documents from the pre–New Order period, the New Order era, the Reformasi period, and the contemporary context. The findings reveal a significant shift in the representation of environmental economic practices, from adaptive systems grounded in local ecological knowledge toward an extractive development paradigm legitimized by the state, followed by the reproduction of similar logics under decentralization and the discourse of the green economy. Historical texts not only document environmental economic practices but also function as discursive instruments that shape societal and governmental perceptions of nature. This study argues that environmental economic issues cannot be separated from their historical construction and the power relations that sustain them. Therefore, a historical approach is essential to fostering critical reflection in the formulation of environmental economic policies that are more equitable, context-sensitive, and sustainable.
Disaster Resilience Through Social Capital Among Indonesian Migrant Workers in Taiwan Zulianto, Mukhamad; Herlindawati, Dwi; Triyono, Bambang; Sari, Nia Devita; Masduki, Damayanti
Humaniora: Journal of Indonesia Culture and Society Vol. 17 No. 1 (2026): Humaniora: Journal of Indonesian Culture and Society (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v17i1.14044

Abstract

This research examines how Indonesian Migrant Workers (IMWs) in Taiwan build disaster resilience by mobilizing social capital, particularly in contexts where formal institutional support is limited or absent. Using an interpretive qualitative approach, the study adopts a case study design that includes semi-structured interviews and participant observation. The findings reveal that bonding and bridging social capital, developed through informal community connections, digital platforms, and shared religious and cultural practices, serve as critical assets for disaster preparedness and response. These networks enable mutual aid, timely information exchange, and collective action among IMWs during disaster situations. However, linking social capital appears weak, indicating limited engagement with formal institutions and restricted access to public resources and legal protections. Informal leadership structures and culturally rooted coping strategies continue to play a significant role in fostering grassroots resilience. Nonetheless, systemic challenges such as language barriers, precarious legal status, and digital exclusion continue to impede broader institutional integration. By highlighting the experiences and agency of IMWs, this research contributes meaningfully to the discourse on disaster governance. It underscores the importance of inclusive frameworks that acknowledge the capabilities of migrant communities as active disaster actors rather than passive recipients of aid. It advocates for the inclusion of community-based organizations in national disaster policies and recommends comparative studies across different migrant-receiving contexts to deepen understanding of transnational resilience dynamics.