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All Journal Business, Economics and Entrepreneurship Jurnal Ekonomi Perjuangan (JUMPER) Journal of Artificial Intelligence and Digital Business Journal Research of Social Science, Economics, and Management EKOBIMA Ekonomi Bisnis dan Manajemen JIMEK Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Rina Madyasari
Universitas Cipasung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Social Sciences Other

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ANALISIS PENGARUH KINERJA KEUANGAN PEMERINTAH DAERAH TERHADAP PERTUMBUHAN EKONOMI SERTA IMPLIKASINYA TERHADAP PENGANGGURAN DAN KEMISKINAN Rina Madyasari
JURNAL EKONOMI PERJUANGAN Vol. 3 No. 2 (2021): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v3i2.906

Abstract

This research aims to see the direct influence of financial performance variable in the form of independence ratio, effectiveness ratio and efficiency ratio of economic growth, unemployment and poverty, to see the direct impact of economic growth on poverty unemployment, and to see the direct impact of unemployment on poverty. The method used was case study. Data in this research is secondary data including Realization Report of Revenue and Expenditure Budget (APBD), the rate of economic growth, the rate of unemployment and the rate of poverty in Tasikmalaya cities starting from 2008 until 2013. This research using statistics descriptif and path analysis of research variable. The result of the research showed that financial performance namely of independence ratio have positive significant effect on economic growth, while the effectiveness ratio and efficiency ratio have negative effect on economic growth. Independence ratio also have negative effect on unemployment and poverty, while the effectiveness ratio and efficiency ratio have positive effect on unemployment and poverty. Economic growth gives negative effect in unemployment, while gives positive effect on poverty. Unemployment gives significant effect on poverty. Keyword : financial performance, economic growth, poverty, unemployment
Analisis Pengaruh Inovasi Produk dan Desain Kemasan terhadap Keputusan Pembelian Generasi Z pada Produk Emping Sampeu : Studi Kasus UMKM Teh Ani di Sariwangi Agnia Hilya Zahira; Rina Madyasari; Alfin Nur arifah; Ardiansyah Ardiansyah
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 6 No. 1 (2026): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v6i1.4175

Abstract

Penelitian ini ditujukan guna menelaah pengaruh inovasi produk dan desain kemasan pada keputusan pembelian Generasi Z untuk produk emping sampeu UMKM ANI’S Food di Sariwangi Kabupaten Tasikmalaya, melalui penerapan metode kuantitatif dengan pendekatan deskriptif. Dengan menerapkan teknik purposive sampling, penelitian ini melibatkan 70 konsumen Generasi Z yang pernah membeli produk emping sampeu minimal dua kali. Data penelitian didapatkan dari penyebaran kuesioner berskala Likert 1-5 yang selanjutnya di analisis dengan IBM SPSS Statistics 25 dengan menerapkan uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji t, uji F, serta koefisien determinasi. Hasil kajian mengungkapkan bahwasanya inovasi produk berdampak positif tetapi tidak dominan untuk keputusan pembelian (sig. 0,959), adapun desain kemasan menunjukkan pengaruh positif dan dominan (sig. 0,000). Nilai koefisien determinasi mengindikasikan bahwasanya inovasi produk dan desain kemasan mampu menjelaskan keputusan pembelian sebesar 50,4%. Dengan demikian, desain kemasan menjadi aspek yang lebih besar dalam mendorong keputusan pembelian Generasi Z pada produk emping sampeu UMKM ANI’S Food di Sariwangi Kabupaten Tasikmalaya.
Pengaruh Marketing mix (Product, Price, Place, dan Promotion) terhadap Loyalitas Pelanggan Studi Kasus PD. Intan Padi Kabupaten Tasikmalaya Puput Pitria; Rina Madyasari; Yudi Setia Rachmanda; Ardhiansyah Ardhiansyah
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 6 No. 1 (2026): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v6i1.4176

Abstract

Penelitian ini bertujuan untuk mengkaji dampak bauran pemasaran yang terdiri dari Produk, Harga, Tempat, dan Promosi terhadap loyalitas pelanggan di PD. Intan Padi, Kabupaten Tasikmalaya. Studi ini didorong oleh meningkatnya persaingan di sektor distribusi beras dan perlunya teknik pemasaran yang efisien untuk mempertahankan loyalitas pelanggan. Penelitian ini menggunakan metodologi kuantitatif dengan kerangka deskriptif. Populasi terdiri dari pelanggan PD. Intan Padi, dengan sampel sebanyak 108 responden dipilih melalui metode seleksi non probability dengan menggunakan purposive sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda dengan IBM SPSS Statistics 25. Hasil penelitian menunjukkan bahwa faktor Produk, Harga, dan Promosi memberikan pengaruh positif dan signifikan terhadap loyalitas pelanggan, sedangkan variabel Tempat memiliki dampak positif meskipun tidak signifikan. Variabel Harga diakui sebagai penentu utama yang mempengaruhi loyalitas pelanggan. Pengujian bersamaan menunjukkan bahwa bauran pemasaran secara kolektif memberikan pengaruh yang cukup besar terhadap loyalitas pelanggan. Nilai coefficient of determination (R2) sebesar 0,670 menandakan bahwa 67,0% varians loyalitas pelanggan disebabkan oleh variabel Produk, Harga, Tempat, dan Promosi, sedangkan 33,0% sisanya dipengaruhi oleh faktor-faktor asing di luar lingkup penelitian ini. Singkatnya, kualitas produk, harga yang kompetitif, dan strategi promosi yang efisien merupakan elemen penting dalam memperkuat loyalitas pelanggan PD. Intan Padi, Kabupaten Tasikmalaya. Oleh karena itu, korporasi harus menekankan pada pemeliharaan kualitas produk, penerapan strategi harga yang sesuai, dan optimalisasi upaya promosi untuk mempertahankan dan meningkatkan loyalitas pelanggan.
Pengaruh Inovasi Produk dan Kualitas Produk Terhadap Keunggulan Bersaing Pada Industri Konveksi Sablon Atwoistoore Mangkubumi di Kota Tasikmalaya ida nupus; Rina Madyasari; Alfin Nurarifah; Ardhiansyah
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 6 No. 1 (2026): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v6i1.4178

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk dan kualitas produk terhadap keunggulan bersaing pada industri konveksi sablon Atwoistoore Mangkubumi Kota Tasikmalaya. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif kausal. Data dikumpulkan melalui kuesioner kepada 100 responden dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS.Hasil penelitian menunjukkan bahwa inovasi produk dan kualitas produk berpengaruh positif dan signifikan terhadap keunggulan bersaing, baik secara parsial maupun simultan. Nilai koefisien determinasi sebesar 74,0% menunjukkan bahwa keunggulan bersaing dipengaruhi oleh kedua variabel tersebut, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menunjukkan bahwa peningkatan inovasi produk dan kualitas produk menjadi strategi penting dalam memperkuat daya saing industri konveksi.
The Effect of Finfluencer Credibility on Millennial Investment Decisions: The Moderating Role of Digital Financial Literacy Dheri Febiyani Lestari dheri; Viska Putria Ananda; Rina Madyasari; Untung Eko Setyasari
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.2927

Abstract

The goal of this study is to analyze the results of finfluencers credibility on millennials' investment choices, with digital financial literacy as a moderator. In this analysis, a quantitative explanatory method was used. The sample was millennials with investment experience, using a criterion-based sampling approach. The information was collected using a Likert-scale survey tool, and PLS for SEM was used for processing. The findings demonstrated that finfluencer credibility significantly and favorably influenced investment choices, meaning that the higher the credibility, the greater the probability that individuals will adopt investment recommendations. The impact of digital financial literacy was detrimental and substantial, suggesting that when making financial decisions, those with high reading levels are typically more logical and less impulsive. In addition, Finfluencer credibility and investment decisions were negatively affected by digital financial knowledge, indicating that higher literacy weakens the influence of finfluencers. These findings indicate that millennials' investment decisions are influenced by external factors in the form of information credibility and internal elements as a control mechanism for information filtering, such as digital financial literacy.
Pengaruh Inovasi dan Orientasi Kewirausahaan terhadap Daya Saing UMKM Sektor Kuliner di Kecamatan Singaparna Arif Amril Mubarok; Yudi Setia Rachmanda; Alfin Nur Arifah; Rina Madyasari
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12478

Abstract

This research aims to examine the effect of innovation and entrepreneurial orientation on the competitive advantage of food sector MSMEs in Kecamatan Singaparna, Kabupaten Tasikmalaya. Culinary MSMEs serve a crucial function within the Indonesian economy, accounting substantially for job creation as well as gross domestic product; nevertheless, numerous encounter obstacles in sustaining competitive advantage because of limited innovativeness and weak entrepreneurial orientation, particularly in semi-urban areas like Singaparna. The present investigation adopted a quantitative correlational design through a survey approach. Research data were gathered by means of standardized survey questionnaires employing a five-point Likert scale involving eighty-seven MSME entrepreneurs chosen through purposive sampling together with the Slovin formula. The collected data underwent multiple linear regression analysis utilizing IBM SPSS. The findings indicate that innovation exhibits a positive and substantial impact on market competitiveness, and entrepreneurial orientation also has a positive and significant effect on competitiveness. Together, these two variables explain 72.5% of the variance in MSME competitiveness (Adjusted R² = 0.725). These findings support Schumpeter’s Theory of Economic Development and Lumpkin & Dess’s Entrepreneurial Orientation Theory. Practically, the study implies that culinary MSME actors need to enhance product, process, marketing, and organizational innovation while strengthening innovative, proactive, risk-taking, autonomous, and aggressive behaviors to improve competitiveness. This research fills a contextual gap by focusing on a semi-urban district where such studies remain limited.”.
Pengaruh Motivasi Intrinsik Dan Ekstrinsik Terhadap Keputusan Berwirausaha Pada Lulusan Perguruan Tinggi Di Kabupaten Tasikmalaya Winda Yulianti; Ardiansyah; Rina Madyasari; Alfin Nur Arifah
Business, Economics dan Entrepreneurship Vol 8 No 2 (2026): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/bee.v8i2.1161

Abstract

The high rate of educated unemployment among college graduates is a serious economic challenge, including in Tasikmalaya Regency. Entrepreneurship is a strategic solution to create jobs, but the decision to become an entrepreneur is still a challenge for college graduates in Tasikmalaya Regency. This study uses a causal associative quantitative approach. Sampling was conducted through a non-probability sampling technique with an accidental sampling approach, resulting in 140 college graduate respondents domiciled in Tasikmalaya Regency. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression using IBM SPSS version 25 software. The results of the descriptive analysis showed that intrinsic motivation (3.56) and extrinsic motivation (3.47) were in the high category, while the decision to become an entrepreneur was in the medium category (3.40). Based on the hypothesis test, intrinsic motivation had a positive and significant effect on the decision to become an entrepreneur (thitung = 5.936; Sig = 0.000). Extrinsic motivation also has a positive and significant effect on entrepreneurial decisions (t count = 4.594; Sig = 0.000). Intrinsic motivation was found to have a more dominant influence (B = 0.463) than extrinsic motivation (B = 0.317). Simultaneously, these two variables were able to explain 51.3% of the variation in entrepreneurial decisions (Adjusted R2 = 0.513), while the remainder was influenced by other factors outside the research model.
Competitive Strategy Analysis using SWOT and QSPM Matrix: A Case Study on MSMEs Putri Tunggal, Cikurubuk Main Market, Tasikmalaya Nita Sulistiawati; Rina Madyasari
Journal Research of Social Science, Economics, and Management Vol. 5 No. 12 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i12.1621

Abstract

This study aims to analyze the competitive strategies of Putri Tunggal MSMEs, a vegetable trading business in the Cikurubuk Main Market, Tasikmalaya, using SWOT and QSPM analysis. A qualitative descriptive approach was applied with purposive sampling of five informants consisting of the business owner, two employees, and two regular customers. Data were collected through in-depth interviews, direct observations, and documentation, then validated through source triangulation to ensure the validity and reliability of the findings.The SWOT analysis identified four strengths, namely product freshness based on direct procurement from farmers, competitive selling prices, friendly and responsive service, and a strong loyal customer base. Four weaknesses were also identified, including stock instability, limited financial recording, absence of formal business legality (NIB), and limited stall conditions. Four opportunities were found, consisting of consistently high demand for fresh vegetables, wholesale market expansion, government support programs for MSMEs, and potential product variations. Four threats were also identified, namely intense price competition, supply instability from farmers, the entry of new competitors, and unpredictable vegetable price fluctuations.The SWOT matrix generated eleven strategy alternatives, which were then evaluated using QSPM analysis to select five priority strategies. The top priority is wholesale segment development (TAS 6.40), followed by product variation addition (TAS 5.87), differentiation through freshness and premium service guarantees (TAS 5.82), scheduled procurement agreements with farmers (TAS 5.68), and NIB management with digital record-keeping (TAS 4.46). These strategic recommendations offer practical guidance for vegetable traders in traditional markets facing intense competition.
Pengaruh Work Life Balance dan Transformasional Leadership terhadap Turnover Intention (Studi Kasus pada Karyawan Generasi Z di Kabupaten Tasikmalaya) A Nur Rohman; Nurherawati Nurherawati; Rina Madyasari; Yudi Setia Rachmanda
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9668

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Work-Life Balance dan Transformational Leadership terhadap Turnover Intention pada karyawan Generasi Z di Kabupaten Tasikmalaya. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif kausal. Data diperoleh melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan teknik purposive sampling berdasarkan rumus Cochran. Analisis data dilakukan menggunakan IBM SPSS versi 27 melalui uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, koefisien determinasi, uji F, dan uji t. Hasil penelitian menunjukkan bahwa Work-Life Balance berpengaruh negatif dan signifikan terhadap Turnover Intention dengan koefisien regresi sebesar -0,649 dan nilai signifikansi 0,000 < 0,05. Selain itu, Transformational Leadership juga berpengaruh negatif dan signifikan terhadap Turnover Intention dengan koefisien regresi sebesar -0,686 dan nilai signifikansi 0,000 < 0,05. Hasil uji simultan menunjukkan bahwa kedua variabel independen secara bersama-sama berpengaruh signifikan terhadap Turnover Intention dengan nilai F sebesar 92,720 dan signifikansi 0,000. Nilai koefisien determinasi (R²) sebesar 0,657 menunjukkan bahwa 65,7% variasi Turnover Intention dapat dijelaskan oleh Work-Life Balance dan Transformational Leadership, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian. Temuan ini yaitu menunjukkan bahwa peningkatan keseimbangan kehidupan kerja dan penerapan kepemimpinan transformasional dapat menjadi strategi efektif dalam menurunkan Turnover Intention pada karyawan Generasi Z.
Co-Authors A Nur Rohman Agnia Hilya Zahira Alfin Nur arifah Alfin Nur Arifah Alfin Alfin Nurarifah Ardhiansyah Ardhiansyah Ardhiansyah Ardiansyah Ardiansyah Ardiansyah Arif Amril Mubarok Dheri Febiyani Lestari dheri ida nupus Nita Sulistiawati Nurherawati Nurherawati Puput Pitria Untung Eko Setyasari Viska Putria Ananda Winda Yulianti Yudi Setia Rachmanda