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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Industrial Research Workshop and National Seminar
Raden Ayu Aminah Rizkia Puspita Sari
Dian Nuswantoro University, Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

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ANALISIS JOB STRESS PADA DOSEN PERGURUAN TINGGI DI SEMARANG SELAMA PERKULIAHAN JARAK JAUH (PJJ) Amanda Dyla Pramadanti; Awanis Linati Haziroh; Raden Ayu Aminah Rizkia Puspita Sari
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.511 KB)

Abstract

ANALISIS JOB STRESS PADA DOSEN PERGURUAN TINGGI DI SEMARANG SELAMA PERKULIAHAN JARAK JAUH (PJJ)
Customer Satisfaction Sebagai Variabel Moderasi Hubungan Customer Experience Dan Customer Value Terhadap Customer Loyalty Pada Produk Parfum Saff & Co Di Tiktok Shop Rigel Rizky Dwi Nugroho; Ariati Anomsari; Raden Ayu Aminah Rizkia Puspita Sari; Ida Farida
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 1 (2025): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i1.2823

Abstract

This study aims to evaluate the influence of customer experience and customer value on customer loyalty, with customer satisfaction as a mediating variable. The research employs a quantitative explanatory survey approach by distributing questionnaires as the data collection technique. The sampling method used is purposive sampling, applying Hair's formula, resulting in a sample of 120 respondents, including consumers of Saff&Co perfume products on TikTok Shop. Data analysis is conducted using Smart PLS software version 4. The results indicate that customer experience has a positive and significant effect on customer loyalty, and customer loyalty positively and significantly influences customer satisfaction. Additionally, customer satisfaction mediates the relationship between customer experience, customer value, and customer loyalty. However, customer value does not significantly affect customer loyalty, nor do customer experience and customer value significantly influence customer satisfaction
Co-Authors Amanda Dyla Pramadanti Ariati Anomsari Awanis Linati Haziroh Ida Farida Rigel Rizky Dwi Nugroho