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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal SAR (Soedirman Accounting Review): Journal of Accounting and Business BALANCE: Jurnal Akuntansi, Auditing dan Keuangan JURNAL VISIONIDA Jurnal Bisnis dan Akuntansi The International Journal of Business Review (The Jobs Review) SULUH: Jurnal Abdimas Review of Management and Entrepreneurship Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Studi Ilmu Manajemen dan Organisasi Akuntansi dan Teknologi Informasi Trilogi Accounting & Business Research Journal of Accounting and Finance Management (JAFM) Capacitarea : Jurnal Pengabdian Kepada Masyarakat INQUISITIVE: International Journal of Eonomic Jurnal Ilmiah Akuntansi Pancasila (JIAP) Balance: Jurnal Akuntansi, Auditing, dan Keuangan Atestasi : Jurnal Ilmiah Akuntansi
Eka Sudarmaji
Faculty Of Economics And Business, Universitas Pancasila, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Library & Information Science Public Health Social Sciences Other

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Hack the Business Canvas Model Based on Product-Service System: Natural Language Processing (NLP) Perspective Sudarmaji, Eka; Masrio, Herlan; Nasip, Ismiriati
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 1 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i1.2530

Abstract

Purpose: This research aims to explore the business model used for energy service companies or ESCOs. Research methodology: This research uses action research based on soft systems methodology and uses business analogies to explore implementing alternative PSS business models. The question component of this research uses the canvas business model (BMC) framework. The use of Natural Language Processing (NLP) from the sub-field of artificial intelligence is used to investigate the problems and concerns of stakeholders about energy efficiency services today. Results: It was found that NLP can extract issues or sentiments about positive or negative aspects when it comes to the development and role of energy service companies in Indonesia. It was also found that PSS's alternative business model can be used as a visual representation of how an energy service company creates, delivers, and adds value to its proportion of customers. Limitations: This research investigated case studies conducted between June 2020 and April 2021 on ESCO company. The findings from this case study may not generalize well to other contexts. Additional case studies on different populations are often needed. Contribution: Due to the increasing demand for energy and limited energy supply, companies can gain a competitive advantage by applying the PSS business model to the energy efficiency industry. Furthermore, there is a vast and untapped market potential for energy service companies in the energy efficiency industry in Indonesia.
PENGARUH KINERJA KEUANGAN PERUSAHAAN TERHADAP RETURN SAHAM SUB SEKTOR LOGAM YANG TERDAFTAR DI BEI TAHUN 2017-2021 Safitri, Nur Aziza; Sudarmaji, Eka; Budi Astuti, Shinta
Jurnal Ilmiah Akuntansi Pancasila (JIAP) Vol. 3 No. 2 (2023): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jiap.v3i2.4677

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kinerja keuangan terhadap Return Saham pada perusahaan logam dan sejenisnya di Bursa Efek Indonesia periode 2017-2021. Variabel yang digunakan dalam penelitian ini adalah variabel Current Ratio, Return on Asset, Total Asset Turn Over dan Debt to Equity Ratio sebagai variabel independen dan Return Saham sebagai variabel dependen. Populasi dalam penelitian ini diperoleh dengan menggunakan metode purposive sampling pada perusahaan logam dan sejenisnya di Bursa Efek Indonesia periode 2017-2021 dan berdasarkan kriteria yang telah ditentukan maka diperoleh sampel sebanyak 10 perusahaan logam. Sehingga diperoleh data penelitian sebanyak 50 data penelitian. Metode analisis yang digunakan adalah regresi linear berganda dengan alat bantu aplikasi Eviews 12 for Windows, 2022. Hasil dari penelitian ini menunjukkan bahwa variabel Current Ratio, Return on Asset, dan Total Asset Turn Over berpengaruh signifikan terhadap Return Saham, sedangkan Debt to Equity Ratio tidak berpengaruh signifikan terhadap Return Saham.
PENGARUH PROFITABILITAS, STRUKTUR MODAL, DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP NILAI PERUSAHAAN DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN SEKTOR INDUSTRI PERIODE 2019-2022 Murni, Yetty; Sudarmaji, Eka; MARSELA ANGGI YANI
Jurnal Ilmiah Akuntansi Pancasila (JIAP) Vol. 4 No. 2 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jiap.v4i2.6438

Abstract

The aim of this research is to examine the impact of profitability, capital structure and corporate social responsibility on company value, with company size as a moderating variable in the industrial sector listed on the Indonesia Stock Exchange. The research was conducted for four years, starting from 2019 to 2022. A total of 17 companies were selected as research samples that met the criteria using a purposive sampling method. The hypothesis was tested using multiple linear regression analysis using Eviews 12 software. The research results show that profitability, capital structure and company size have a significant impact on company value. Company size is able to moderate the influence of capital structure and corporate social responsibility on company value. However, corporate social responsibility does not have a significant influence on company value, and company size does not moderate the effect of profitability on company value.
SOCIAL MEDIA MARKETING STRATEGY TO INCREASE PURCHASE INTENTION THROUGH BRAND TRUST AND BRAND IMAGE IN LOCAL COFFEE SHOPS ON JAVA ISLAND Kharimah, Septiana Nurul; Sudarmaji, Eka
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.26516

Abstract

This study examines the effect of Social Media Marketing on Purchase Intention toward local coffee shops in Java Island, with Brand Trust and Brand Image as mediating variables. A quantitative method was used, which involved surveying 376 individuals who actively use social media and have come into contact with promotional content from local coffee shops. Purposive sampling was used, and the data were analyzed through Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 3.2. The findings indicate that Social Media Marketing has a positive and significant effect on Purchase Intention, and also significantly influences Brand Trust and Brand Image. Furthermore, Brand Trust and Brand Image significantly affect Purchase Intention and mediate the relationship between Social Media Marketing and Purchase Intention. These results suggest that effective social media strategies should focus on strengthening brand trust and brand image to enhance consumers’ purchase intention in the increasingly competitive local coffee shop industry. Keywords: Social Media Marketing; Brand Trust; Brand Image; Purchase Intention; Local Coffee Shops
The Impact of Digital Marketing Literacy on MSME Sales Performance: A Systematic Literature Review Khairilisani, Destita; Widyastuti, Sri; Sudarmaji, Eka
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6447

Abstract

The decline in sales performance among Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu Province poses a significant challenge, particularly in light of the national trend toward digital economic expansion. The objective of this research is to consolidate empirical evidence concerning the correlation between digital marketing literacy and the sales performance of MSMEs through a systematic literature review (SLR) of publications from 2020 to 2025. In accordance with the PRISMA protocol, 20 articles from the Scopus, Web of Science, and SINTA databases were subjected to thematic analysis. The results indicate that proficiency in digital marketing has a significant positive impact on MSME sales (β = 0.35–0.50), although this effect is mitigated by access to digital infrastructure, the age of the business owner, and the type of business. MSME proprietors aged over 45 and those located in rural areas exhibit heightened resistance to technology adoption, despite training initiatives. Significant deficiencies encompass a scarcity of regional studies in Sumatra, the absence of integrated models analysing infrastructure moderation, and the prevalence of quantitative designs lacking comprehensive investigation. This study makes a theoretical contribution by developing the Digital Literacy-Performance Nexus framework and has real-world implications for community-based digital training policy. Future research will encompass longitudinal studies and mixed-method approaches within regional contexts.
Hack the Business Canvas Model Based on Product-Service System: Natural Language Processing (NLP) Perspective Eka Sudarmaji; Herlan Masrio; Ismiriati Nasip
Studi Ilmu Manajemen dan Organisasi Vol 5 No 1 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i1.2530

Abstract

Purpose: This research aims to explore the business model used for energy service companies or ESCOs. Research methodology: This research uses action research based on soft systems methodology and uses business analogies to explore implementing alternative PSS business models. The question component of this research uses the canvas business model (BMC) framework. The use of Natural Language Processing (NLP) from the sub-field of artificial intelligence is used to investigate the problems and concerns of stakeholders about energy efficiency services today. Results: It was found that NLP can extract issues or sentiments about positive or negative aspects when it comes to the development and role of energy service companies in Indonesia. It was also found that PSS's alternative business model can be used as a visual representation of how an energy service company creates, delivers, and adds value to its proportion of customers. Limitations: This research investigated case studies conducted between June 2020 and April 2021 on ESCO company. The findings from this case study may not generalize well to other contexts. Additional case studies on different populations are often needed. Contribution: Due to the increasing demand for energy and limited energy supply, companies can gain a competitive advantage by applying the PSS business model to the energy efficiency industry. Furthermore, there is a vast and untapped market potential for energy service companies in the energy efficiency industry in Indonesia.
SOSIALISASI PENDAMPINGAN LITERASI KEUANGAN PADA UMKM KELURAHAN KEMIRI MUKA Tyahya Whisnu Hendratni; Eka Sudarmaji
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.46726

Abstract

Kemiri Muka ditemukan sejumlah permasalahan utama yang menjadi kendala dalam pengelolaan usaha. Permasalahan tersebut antara lain : a) Kurangnya literasi keuangan, b) Minimnya akses terhadap layanan keuangan finansial, c) Kurangnya pemahaman Kemiri Muka adalah sebuah kelurahan Di Kecamatan Beji, kota Depok, Jawa Barat. Berdasarkan hasil observasi dan wawancara dengan beberapa pelaku UMKM di kelurahan tentang investasi dan d) Belum optimalnya pemanfaatan Teknologi Keuangan. Dalam rangka mengatasi berbagai permasalahan yang dihadapi oleh pelaku UMKM kami tim FEB-UP bekerjasama dengan PT. PNM Depok menyelenggarakan kegiatan PkM yang berfokus pada peningkatan literasi keuangan terkait manajemen keuangan dan pengenalan investasi yang relevan dengan kebutuhan UMKM. Dengan tema CERDAS FINANSIAL UMKM berkelanjutan. Sasaran UMKM yang mengikuti pelatihan adalah UMKM Binaan PT.PNM Depok yaitu yang hadir sebanyak 38 UMKM. Materi yang diberikan adalah terkait dengan penbukuan sederhana, sehingga diharapkan UMKM bisa membedakan antara uang hasil usaha dengan uang pribadi. Ada pemisahan antara harta pribadi dengan harta yang diperoleh dari usaha. Selain itu sebagai pengenalan juga diperkenalkan aplikasi LAMIKRO. LAMIKRO adalah aplikasi pembukuan akuntansi sederhana untuk usaha mikro yang bisa digunakan melalui smartphone dengan system Android. Partisipasi peserta UMKM selama pelatihan sangat antusias dan responsif. Dibuktikan pada saat pre-test dan post-test pada setiap pernyataannya.
Co-Authors Afifa Nudiya Sari Alexandro Ravael Maskim Annisya Putri Ateniyanti Ateniyanti Athia Zerlina Aulia Keiko Azhar, Rifqi Ali Azizah, Widyaningsih Bayu Retno Dewi Trirahayu Dian Riskarini Erliza Noor Fathimah Alfia Rizqi Fatima Tuzzahara Alkaf Gerika Uli Sinaga Herlan Herlan Masrio Herlan, Herlan Hubbansyah, Aulia Keiko Idqan Fahmi Indra Satria Indriati, Trisnani Iriana Medita Putri Ismiriati nasip Jeremy, Cladio Khairilisani, Destita Kharimah, Septiana Nurul Laili Savitri Noor M. ADAM PRAYOGA MARSELA ANGGI YANI Masrio, Herlan Muhammad Armand Irsyad Rabbani Lubis Lubis Muhammad Rubiul Yatim Muhammad Rubiul Yatim Munira, Mira Murni, Yetty Muslim Muslim Nadhila, Putri Nasip, Ismiriati Nawasiah, Nana Nelyumna Rizal Nur Aziza Safitri Oktrivina, Amelia Prayoga, M. Adam Raden Roro Fara Diba Retno Indarti Rika Kaniati Safitri, Nur Aziza Shinta Budi Astuti Shinta Budi Astuti Shinta Budi Astuti Shinta Budi Astuti Sinaga, Gerika Uli Souisa, Stefany Aurelia Sri Ambarwati Sri Widyastuti Sudarmin Parenrengi Trisnani Indriati Tryas Chasbiandani Tyahya Whisnu Hendratni Widyaningsih Azizah Yandra Arkeman Yandra Arkeman Yetty Murni Yusuf, Dhandy