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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal SAR (Soedirman Accounting Review): Journal of Accounting and Business BALANCE: Jurnal Akuntansi, Auditing dan Keuangan Jurnal Bisnis dan Akuntansi The International Journal of Business Review (The Jobs Review) SULUH: Jurnal Abdimas Review of Management and Entrepreneurship Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Studi Ilmu Manajemen dan Organisasi Akuntansi dan Teknologi Informasi Trilogi Accounting & Business Research Journal of Accounting and Finance Management (JAFM) Capacitarea : Jurnal Pengabdian Kepada Masyarakat INQUISITIVE: International Journal of Eonomic Jurnal Ilmiah Akuntansi Pancasila (JIAP) Balance: Jurnal Akuntansi, Auditing, dan Keuangan Atestasi : Jurnal Ilmiah Akuntansi
Eka Sudarmaji
Faculty Of Economics And Business, Universitas Pancasila, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Library & Information Science Public Health Social Sciences Other

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Hack the Business Canvas Model Based on Product-Service System: Natural Language Processing (NLP) Perspective Sudarmaji, Eka; Masrio, Herlan; Nasip, Ismiriati
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 1 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i1.2530

Abstract

Purpose: This research aims to explore the business model used for energy service companies or ESCOs. Research methodology: This research uses action research based on soft systems methodology and uses business analogies to explore implementing alternative PSS business models. The question component of this research uses the canvas business model (BMC) framework. The use of Natural Language Processing (NLP) from the sub-field of artificial intelligence is used to investigate the problems and concerns of stakeholders about energy efficiency services today. Results: It was found that NLP can extract issues or sentiments about positive or negative aspects when it comes to the development and role of energy service companies in Indonesia. It was also found that PSS's alternative business model can be used as a visual representation of how an energy service company creates, delivers, and adds value to its proportion of customers. Limitations: This research investigated case studies conducted between June 2020 and April 2021 on ESCO company. The findings from this case study may not generalize well to other contexts. Additional case studies on different populations are often needed. Contribution: Due to the increasing demand for energy and limited energy supply, companies can gain a competitive advantage by applying the PSS business model to the energy efficiency industry. Furthermore, there is a vast and untapped market potential for energy service companies in the energy efficiency industry in Indonesia.
PENGARUH KINERJA KEUANGAN PERUSAHAAN TERHADAP RETURN SAHAM SUB SEKTOR LOGAM YANG TERDAFTAR DI BEI TAHUN 2017-2021 Safitri, Nur Aziza; Sudarmaji, Eka; Budi Astuti, Shinta
Jurnal Ilmiah Akuntansi Pancasila (JIAP) Vol. 3 No. 2 (2023): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jiap.v3i2.4677

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kinerja keuangan terhadap Return Saham pada perusahaan logam dan sejenisnya di Bursa Efek Indonesia periode 2017-2021. Variabel yang digunakan dalam penelitian ini adalah variabel Current Ratio, Return on Asset, Total Asset Turn Over dan Debt to Equity Ratio sebagai variabel independen dan Return Saham sebagai variabel dependen. Populasi dalam penelitian ini diperoleh dengan menggunakan metode purposive sampling pada perusahaan logam dan sejenisnya di Bursa Efek Indonesia periode 2017-2021 dan berdasarkan kriteria yang telah ditentukan maka diperoleh sampel sebanyak 10 perusahaan logam. Sehingga diperoleh data penelitian sebanyak 50 data penelitian. Metode analisis yang digunakan adalah regresi linear berganda dengan alat bantu aplikasi Eviews 12 for Windows, 2022. Hasil dari penelitian ini menunjukkan bahwa variabel Current Ratio, Return on Asset, dan Total Asset Turn Over berpengaruh signifikan terhadap Return Saham, sedangkan Debt to Equity Ratio tidak berpengaruh signifikan terhadap Return Saham.
PENGARUH PROFITABILITAS, STRUKTUR MODAL, DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP NILAI PERUSAHAAN DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN SEKTOR INDUSTRI PERIODE 2019-2022 Murni, Yetty; Sudarmaji, Eka; MARSELA ANGGI YANI
Jurnal Ilmiah Akuntansi Pancasila (JIAP) Vol. 4 No. 2 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jiap.v4i2.6438

Abstract

The aim of this research is to examine the impact of profitability, capital structure and corporate social responsibility on company value, with company size as a moderating variable in the industrial sector listed on the Indonesia Stock Exchange. The research was conducted for four years, starting from 2019 to 2022. A total of 17 companies were selected as research samples that met the criteria using a purposive sampling method. The hypothesis was tested using multiple linear regression analysis using Eviews 12 software. The research results show that profitability, capital structure and company size have a significant impact on company value. Company size is able to moderate the influence of capital structure and corporate social responsibility on company value. However, corporate social responsibility does not have a significant influence on company value, and company size does not moderate the effect of profitability on company value.
SOCIAL MEDIA MARKETING STRATEGY TO INCREASE PURCHASE INTENTION THROUGH BRAND TRUST AND BRAND IMAGE IN LOCAL COFFEE SHOPS ON JAVA ISLAND Kharimah, Septiana Nurul; Sudarmaji, Eka
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.26516

Abstract

This study examines the effect of Social Media Marketing on Purchase Intention toward local coffee shops in Java Island, with Brand Trust and Brand Image as mediating variables. A quantitative method was used, which involved surveying 376 individuals who actively use social media and have come into contact with promotional content from local coffee shops. Purposive sampling was used, and the data were analyzed through Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 3.2. The findings indicate that Social Media Marketing has a positive and significant effect on Purchase Intention, and also significantly influences Brand Trust and Brand Image. Furthermore, Brand Trust and Brand Image significantly affect Purchase Intention and mediate the relationship between Social Media Marketing and Purchase Intention. These results suggest that effective social media strategies should focus on strengthening brand trust and brand image to enhance consumers’ purchase intention in the increasingly competitive local coffee shop industry. Keywords: Social Media Marketing; Brand Trust; Brand Image; Purchase Intention; Local Coffee Shops
Co-Authors Afifa Nudiya Sari Alexandro Ravael Maskim Annisya Putri Ateniyanti Ateniyanti Athia Zerlina Aulia Keiko Azhar, Rifqi Ali Bayu Retno Dewi Trirahayu Dian Riskarini Erliza Noor Fathimah Alfia Rizqi Fatima Tuzzahara Alkaf Gerika Uli Sinaga Herlan Herlan Masrio Hubbansyah, Aulia Keiko Idqan Fahmi Indra Satria Indriati, Trisnani Iriana Medita Putri Ismiriati nasip Jeremy, Cladio Kharimah, Septiana Nurul Laili Savitri Noor M. ADAM PRAYOGA MARSELA ANGGI YANI Masrio, Herlan Muhammad Armand Irsyad Rabbani Lubis Lubis Muhammad Rubiul Yatim Muhammad Rubiul Yatim Munira, Mira Murni, Yetty Muslim Muslim Nadhila, Putri Nasip, Ismiriati Nawasiah, Nana Nelyumna Rizal Nur Aziza Safitri Oktrivina, Amelia Prayoga, M. Adam Raden Roro Fara Diba Retno Indarti Rika Kaniati Safitri, Nur Aziza Shinta Budi Astuti Shinta Budi Astuti Shinta Budi Astuti Shinta Budi Astuti Sinaga, Gerika Uli Souisa, Stefany Aurelia Sri Ambarwati Sri Widyastuti Sudarmin Parenrengi Trisnani Indriati Tryas Chasbiandani Tyahya Whisnu Hendratni Widyaningsih Azizah Yandra Arkeman Yandra Arkeman Yetty Murni Yusuf, Dhandy