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All Journal Jurnal Manajemen dan Agribisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Inovasi J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Marketing Jurnal Manajemen Agribisnis dan Agroindustri Jurnal Javanica: Jurnal Terapan Agribisnis
Shinta Setiadevi
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Marketing

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ANALISIS BUSINESS MODEL CANVAS PADA PT CAK WANG MACRO INDONESIA Iswara, Ulfah Setia; Widyawati, Dini; Susanti, Susanti; Setiadevi, Shinta
Jurnal Marketing Vol 5 No 1 (2024): Jurnal Marketing
Publisher : STIE Perbankan Indonesia

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Abstract

This research aims to conduct a Canvas business model analysis which can help companies find the most appropriate business model to use to develop their business in the future. Business development is carried out continuously by always paying attention to aspects of human resources, finance, productivity, facilities/infrastructure, and marketing. The research was conducted at PT Cak Wang Macro Indonesia. This company operates in the field of coffee processing and selling coffee drinks. PT. Cak Wang Macro Indonesia has two main units, namely Macro Coffee (Single Origin and Café Solutions) and Kopi Cak Wang (Food & Beverage). The data used for business model canvas analysis consists of financial and non-financial data obtained through interviews and observations with company management. The research results show that the company has used the canvas business model which is useful for business development towards modern SMEs. Keywords: Business Model Canvas, Business Models, MSMEs
Co-Authors Ardito Atmaka Aji Danang SWPJ Widakdo Idqan Fahmi Iga Siska, Astri Istanti, Ari Kareja, Novilia Maulydina Indriani Putri Muhammad Kahfi Arya Pratama Wardoyo Novilia Kareja Nurul Alfiyah Nuryantiningrum, Anggy Purwaningtyas, Ayu Sari Wiji Utami Sefri Ton Sholehuddin, Muhammad Susanti Susanti Triyaningsih, Lulus ulfah setia iswara, ulfah setia Widakdo Danang SWPJ Widyawati, Dini Yossi Wibisono Zazilah, Auda Nuril