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All Journal Jurnal Manajemen dan Agribisnis ROTOR: JURNAL ILMIAH TEKNIK MESIN Jurnal Elemen Journal of Tourism and Creativity Madaniya Jurnal Javanica: Jurnal Terapan Agribisnis
Sandryas Alief Kurniasanti
Politeknik Negeri Banyuwangi
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Journal : Journal of Tourism and Creativity

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Analisis Strategi Pengembangan Agrowisata Sandryas Alief Kurniasanti
Journal of Tourism and Creativity Vol 3 No 1 (2019): Tourism and Creativity: Managing and Policy
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v3i1.13904

Abstract

Abstract This research aims to analyze and identify the internal and external factors and to formulate the most suitable and signficant strategy for the agrotourism. The methods of data analysis and processing used are IFE, EFE, IE, SWOT, and AHP matrices. The result of this study shows that there are 10 internal and 9 external factors which lead into 9 alternative strategies. The strategy priority obtained are 2 strategy priorities the improvement of skills of human resources through assistance, pilotage, and training for farmers and farmers groups, derivative product diversification strategy created tangerine being pulpy orange and jam. Recommendations that could be done by strategy is create a program to develop human resources through the recruitment of labor who is expert, do routinely competency test of employees, as well as undertaking multi-sectoral coordination and cooperation. Keywords: Agrotourism, AHP, Development Strategy, SWOT, Tangerine
Co-Authors Ardito Atmaka Aji Bagus Putu Yudhia Kurniawan Bahrul Fahmi Chairul Anam Deakta Waniza Cintana, Adinda Dewiarum Sari Muzaka Khairul Nurul Alfiyah Sari Wiji Utami Siti Rofiah, Siti Ujang Sumarwan