Article Per Year (5 Year)
p-Index From 2021 - 2026
2.266
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business ECONOMOS : Jurnal Ekonomi dan Bisnis Journal Of Management Science (JMAS) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Tata Kelola Journal of Management Sains (JMS) Journal of Accounting and Finance (JAF) Journal of Innovative and Creativity
Mahfudnurnajamuddin, Mahfudnurnajamuddin
Universitas Muslim Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Innovative and Creativity

 1 
Strategi Inovasi Proses Bisnis dalam Pemasaran: Optimalisasi Layanan Pelanggan melalui Teknologi Baru untuk Peningkatan Kepuasan dan Loyalitas Pelanggan Mahfud Nurnajamuddin; Serlin Serang; Chici Adriani; Andi Alif Aqris M
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6657

Abstract

Increasingly fierce marketplace competition has made customer service quality the key differentiating factor in retaining customers. Amid rising customer expectations for fast, consistent, and accessible services, business process innovation in marketing and the utilisation of new technology need to be urgently reviewed, as both have the potential to determine customer satisfaction and loyalty. This study aims to analyse the influence of Business Process Innovation in Marketing and New Technology on Customer Satisfaction and Customer Loyalty through Customer Service Optimisation in the context of the marketplace in Makassar City. This study uses a quantitative approach with an explanatory research type. The research population consists of marketplace users in Makassar City who have made transactions and used customer services. The sampling technique used purposive sampling with a sample size of 320 respondents. Data collection was conducted through questionnaires and analysed using the PLS SEM method with the assistance of SmartPLS to test the measurement model and structural model. The results of the study indicate that business process innovation in marketing and new technology play a role in improving customer service optimisation, and customer service optimisation encourages customer satisfaction and loyalty. The findings also confirm that customer service optimisation is an important mechanism that bridges the influence of process and technological innovation on satisfaction and loyalty. The implications of this study emphasise the need for marketplaces to prioritise service process innovations that reduce customer friction and integrate new technologies appropriately in order to produce a more effective and sustainable service experience.
Pengaruh Implementasi Teknologi Internet of Things (IoT) dalam meningkatkan efisiensi manajemen rantai pasok pada industri manufaktur Andi Noer Mulyah Rochma; Dian Azizah; Ramlawati Ramlawati; Mahfudnurnajamuddin
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7171

Abstract

Perkembangan teknologi digital mendorong industri manufaktur untuk mengadopsi inovasi guna meningkatkan daya saing, salah satunya melalui penerapan Internet of Things (IoT). Implementasi IoT memungkinkan integrasi antara perangkat fisik, mesin produksi, dan sistem informasi secara real-time sehingga meningkatkan visibilitas dan koordinasi dalam rantai pasok. Penelitian ini bertujuan untuk menganalisis pengaruh implementasi teknologi IoT terhadap efisiensi manajemen rantai pasok pada industri manufaktur. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik studi literatur terhadap jurnal nasional dan internasional yang relevan. Hasil kajian menunjukkan bahwa penerapan IoT mampu meningkatkan efisiensi rantai pasok melalui peningkatan akurasi data, pengurangan biaya operasional, optimalisasi persediaan, serta peningkatan kecepatan pengambilan keputusan. Dengan demikian, teknologi IoT berperan penting dalam menciptakan manajemen rantai pasok yang responsif, transparan, dan berkelanjutan pada industri manufaktur.
Co-Authors Abdul Rahman Mus Adiningrat, Andi Arifwangsa Amiruddin, Amiruddin Andi Alif Aqris M Andi Noer Mulyah Rochma Andis Arman Aryati Arfah Aswin Agustiansyah Baharuddin Semmaila Budi Andriani Budiandriani, Budiandriani Chici Adriani Dian Azizah Eka Merdekawati Junaid, Asriani Khairina Rosyadah Kusumaa, Dwiyana MASDAR MAS'UD Muh. Haerdiansyah Syahnur Muhammad Haekal Yunus Muhlis Sufri Nur Asmi Ainul Kamal Nurdiah S. Dahlan Nurwahyuni Rakhmat Hidayat, Rakhmat Ramlawati Ratna Dewi Sabri Hasan Sabri Hasan Serlin Serang Sri Wahyuni St. Umrah Nurdin Suriyanti Suriyanti Syarifuddin Syarifuddin Vivid Violin