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Leadership Communication and Organizational Culture: A Communicative Constitution of Organizations Perspective Sumarlan, Iman
Fast in Social Sciences Vol. 1 No. 1 (2025): April
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37640/bwxxx825

Abstract

This study explores the role of leadership communication in shaping organizational culture through the lens of the Communicative Constitution of Organizations (CCO) theory. While previous studies often treat leadership and culture as separate organizational elements, this research positions communication as the core mechanism that constitutes both. The objective of this study is to examine how leaders’ communicative practices—ranging from narrative construction to discursive interactions—actively create, maintain, and transform organizational culture. Employing a qualitative case study method, data were collected through in-depth interviews, participant observation, and document analysis within a values-based organization. Thematic analysis was conducted to identify communicative patterns that reflect the enactment of leadership and the constitution of cultural values. The findings indicate that leadership communication does not merely reflect organizational culture but functions as its constitutive force, particularly through symbolic narratives, strategic language, and everyday interactions that reinforce shared meanings. Furthermore, the study reveals how organizational members co-author these cultural narratives through engagement with leadership discourse. The conclusion emphasizes the importance of viewing leadership as a communicative process that continuously shapes organizational reality. This study contributes to the development of communicative organizational theory and offers practical implications for leaders aiming to build strong, value-driven organizational cultures through intentional and inclusive communication
Linguistic Manipulation in Gendered Political Campaigns: A Pragmatic Analysis of Suggestion in the Discourse of Female Leadership in Indonesia Priadi, Arum
Fast in Social Sciences Vol. 1 No. 1 (2025): April
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the practice of linguistic manipulation in political campaigns by female figures in Indonesia, focusing on the use of suggestive strategies in constructing leadership discourse. The research is grounded in the assumption that women in politics face challenges in establishing authority amid gender-biased social expectations. To address these challenges, female political actors tend to rely on persuasive yet indirect language, employing suggestive structures that operate implicitly through context. The study aims to identify the forms and distribution of suggestive strategies and to describe how they function in framing authority, trust, and emotional connection with the public. Employing a qualitative approach supported by corpus analysis using AntConc software version 4.2.0, the study adopts Relevance Theory and Hypnotic Language Pattern as its theoretical framework, providing a conceptual basis for analyzing implicit meanings and the persuasive power of suggestion in political communication. Primary data were drawn from transcripts of speeches, public debates, and social media posts by Indonesian female politicians, while secondary data included online media articles and public documentation. Features such as Word List, Collocates, Concordance, and N-Grams were utilized to identify frequency, collocation patterns, contextual distribution, and suggestive phrase structures. Manual coding was conducted based on ten categories of linguistic suggestion, validated through a Cohen’s Kappa test (κ = 0.86), indicating a very high level of agreement. The findings reveal that presupposition accounted for 29.3% of all suggestive utterances, followed by embedded commands (21.7%), vague language (14.6%), and universal quantifiers (12.1%). Tag questions and double binds contributed 7.9% and 6.4%, respectively, while the remainder was distributed among truisms, implied cause-effect, and comparative deletion. Suggestive utterances were most prevalent in public speech texts (46.5%), followed by social media posts (33.2%) and media quotations (20.3%). Contextual distribution showed that suggestive strategies were intensively employed in the opening and closing segments of campaigns, as well as in parts emphasizing emotional proximity and calls to action.
Cognitive Relevance and Linguistic Suggestion in Questioning Strategies to Enhance Witness Honesty in Indonesian Courtroom Interaction Priadi, Arum; Ilham, Ilham
Linguistics and ELT Journal Vol 13, No 2 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/leltj.v13i2.36367

Abstract

This study aims to examine how integrating Relevance Theory (RT) and Hypnotic Language Patterns can enhance witness honesty and recall through ethically suggestive questioning in Indonesian criminal trials. Courtroom questioning is a linguistically and cognitively complex act that mediates the production and evaluation of witness testimony. Despite its central role in shaping evidentiary narratives, questioning in Indonesian courtrooms remains predominantly procedural, with limited attention to the psychological and inferential dimensions of communication. Adopting a qualitative cognitive–pragmatic approach, the study draws on discourse and thematic analyses of two Indonesian criminal trials to explore how questioning strategies function at the intersection of cognition, inference, and judicial ethics. The analysis identifies nine recurrent questioning techniques, including soft suggestion, presupposition, and commitment framing. Findings indicate that soft suggestion (15.1%) and commitment framing (15.15%) reduce cognitive resistance and foster more detailed, coherent recollection. The results suggest that linguistic suggestion, when aligned with principles of cognitive relevance, can establish psychological safety and interpretive precision without compromising judicial neutrality. By conceptualizing courtroom questioning as guided cognition, this study advances forensic pragmatics through an integrated framework linking linguistic ethics, cognitive accessibility, and evidentiary reliability within a culturally contextualized legal setting.
Negotiating Moral Values through Interpersonal Communication: Student–Teacher Interaction in an Islamic Boarding School Efendi, Harun Ar; Sumarlan, Iman
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 1 (2026): Februari 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i1.2026.407-418

Abstract

This study aims to analyze the role of students’ interpersonal communication with teachers in fostering moral development (akhlak) at Al-Barohin Islamic Boarding School. Employing a qualitative approach with a case study design, this research examines how interpersonal communication functions as a medium for moral and character education in the daily life of an Islamic boarding school. Data were collected over a four-month period through participant observation, in-depth interviews, and documentation, involving seven informants consisting of teachers, students, and a boarding school caregiver. Data analysis was conducted using Miles and Huberman’s interactive model, which includes data reduction, data display, and conclusion drawing. The findings indicate that students’ interpersonal communication plays a significant role in moral development when characterized by openness, empathy, supportiveness, positiveness, and equality. Dialogical and participatory communication patterns foster mutual trust, strengthen teacher-student relationships, and support the internalization of Islamic moral values such as discipline, responsibility, and self-awareness. Students are positioned not merely as passive recipients of moral instruction but as active communicative agents who contribute meaningfully to the moral education process through continuous interaction with teachers. This study concludes that effective interpersonal communication between students and teachers forms a fundamental foundation for sustainable moral education in Islamic boarding schools and highlights the importance of student agency in value-based educational communication.
Public Relations Practices in Government Social Responsibility Communication and Institutional Image Construction Ahmad, Seruni hi; Sumarlan, Iman
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 1 (2026): Februari 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i1.2026.419-430

Abstract

This study examines how public relations roles are enacted in Government Social Responsibility (GSR) communication activities—publicly framed as Corporate Social Responsibility (CSR)—and how these practices contribute to institutional image construction in a local government context. Adopting a qualitative interpretive design, the study was conducted at the Dinas Pemberdayaan Masyarakat Desa of Brebes Regency, Indonesia. Data were gathered through non-participant observation of GSR socialization meetings, in-depth interviews with public relations practitioners and community participants, and analysis of institutional documents. Analysis followed a systematic qualitative coding process, including open coding, focused coding, and analytical categorization, guided by public relations role theory as a sensitizing framework. The findings show that public relations roles are enacted as interactional practices rather than fixed organizational functions. Communication facilitation emerged through dialog management and adaptive explanation, expert prescriber roles through advisory input and mediation of community concerns, and technical roles through informational materials supporting interaction. These repeated encounters shaped stakeholder interpretations of accessibility, responsiveness, and consistency, which cumulatively contributed to institutional image construction. This study underscores the importance of interactional competence in public sector public relations and advances role theory by grounding role enactment in observable communicative practice.
Tourism Marketing Communication as Institutional Practice: An Interpretive Study of Waduk Malahayu Promotion Badriyah, Titin; Sumarlan, Iman
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 1 (2026): Februari 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i1.2026.431-440

Abstract

This study examines how tourism marketing communication is practiced by a public tourism institution in promoting Waduk Malahayu. It adopts an interpretive qualitative approach using in-depth interviews, observations, and document analysis to analyze institutional communication practices. The analysis identifies a dominant orientation toward visibility, announcement, and institutional presence rather than toward sustained symbolic construction or relational engagement. Marketing communication activities are organized around episodic coordination, with events functioning as central moments of communication intensity and integration. Communication practices reflect a transmission-oriented conception in which integration occurs through temporal alignment rather than narrative coherence across channels and time. These practices are shaped by institutional logics associated with public-sector governance, including program-based planning and accountability demands. The study contributes to communication scholarship by conceptualizing tourism marketing communication as institutional communication and by demonstrating how integrated marketing communication is redefined through institutional enactment. The findings offer transferable conceptual insights for the study of public-sector communication and tourism promotion.
Traditional Leaders' Communication Strategies in Fostering Harmony Through the Selamat Kampong Tradition in Belitung Nurul Aulia Rahmani; Iman Sumarlan
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i1.8895

Abstract

Selamat kampong is a tradition or custom that has been passed down from generation to generation and is carried out in every village in Belitung. Selamat kampong is not only an annual routine tradition in Aik Rayak Village, Belitung Regency, but the implementation of this event contains several aspects such as traditions, approaches, and communication strategies. This study aims to find out how the communication strategy of traditional leaders creates a sense of peace in the tradition of surviving the village in Aik Rayak Village, Tanjungpandan District, Belitung Regency. This study uses a qualitative method with a descriptive approach. The results of the study show that traditional leaders use persuasive communication with 3 persuasive communication strategies: (1) Psychodynamic strategies, involving the community and the younger generation, and evoking emotions through joint prayer to foster a sense of responsibility and increase togetherness. (2) Sociocultural strategy, namely collaborating with LAM (Malay Customary Institution) and implementing Islamic culture to create a sense of peace. (3) The meaning construction strategy, which is the provision of knowledge on understanding traditional values and cultural identity to strengthen solidarity between village communities. This study concludes that the communication strategy of traditional leaders plays an important role in maintaining cultural traditions and stability in Aik Rayak Village.
Representasi Visual Islam Berkemajuan dalam Konten Instagram @LensaMu: Analisis Semiotika Roland Barthes Naufal Abiyuna Hadi; Iman Sumarlan
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 2 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i2.11096

Abstract

This study examines how the Instagram account @LensaMu represents the concept of Islam Berkemajuan through visual-based digital da’wah. As religious communication increasingly operates within visual and social media environments, it becomes important to understand how Islamic values are constructed and conveyed through images and captions. This research employs a qualitative approach using Roland Barthes’ semiotic framework, focusing on the levels of denotation, connotation, and myth. The data consist of selected Instagram posts published by @LensaMu during the period January 2025 to December 2025, chosen through purposive sampling based on their relevance to themes of Islamic values, social ethics, and Muhammadiyah’s organizational identity. The analysis reveals four dominant representational patterns: (1) modern religiosity expressed through minimalist visual design and contemporary aesthetics; (2) civic ethics emphasizing social responsibility, humanitarian action, and public compassion; (3) organizational identity narratives that reinforce Muhammadiyah’s reformist and rational Islamic orientation; and (4) digital da’wah as a medium of informal religious learning through visually accessible content. These findings indicate that Instagram functions not only as a communication platform but also as a space where Islamic meanings are symbolically constructed and circulated. This study contributes to discussions on Islamic digital media by demonstrating how semiotic strategies shape the visual representation of Islam Berkemajuan in contemporary online da’wah practices.
Constructing Gender Consciousness through TikTok: A Social Representational Analysis of Patriarchal Culture in Indonesia Mutiara Lestari; Iman Sumarlan
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1304

Abstract

The expansion of digital media has reshaped how social issues are articulated and negotiated in everyday life, including questions of gender and power. This study examines how gender consciousness is constructed through TikTok content by analyzing social representations of patriarchal culture on the Indonesian TikTok account @bincangperempuan. Employing a qualitative research approach, the study analyzes eight TikTok videos published between January and June 2025 using purposive sampling. Data were collected through content documentation and observation, focusing on narrative, visual, and discursive elements, and were analyzed using qualitative descriptive analysis. The findings indicate that patriarchal culture is predominantly represented through women’s everyday lived experiences rather than abstract or institutional discourse. Personal storytelling, dialogic communication, and audiovisual strategies function as key mechanisms in transforming individual experiences into shared social meanings. Audience interaction further extends this process by fostering collective reflection and reinforcing gender awareness through participatory dialogue. The study demonstrates that gender consciousness emerges as a socially mediated and gradual process, shaped through representation, interaction, and symbolic interpretation. Overall, the findings highlight TikTok’s role as a social space that facilitates the articulation of gender awareness and symbolic resistance to patriarchal norms within contemporary Indonesian society.
Digital Public Relations Strategies on Instagram in Promoting Environmental Sustainability: Content Analysis of @nucare_lazisnu Abiyyu Dzikri Al-Hamdi; Iman Sumarlan
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1329

Abstract

This study examines digital public relations strategies employed through Instagram in promoting environmental sustainability, focusing on the official account of NU Care-LAZISNU, @nucare_lazisnu. Using a qualitative research design, the study applies descriptive thematic content analysis to Instagram posts related to environmental sustainability published over a defined period. The analysis reveals that sustainability communication is predominantly oriented toward informational and educational messages, supported by visual storytelling that enhances message clarity and public awareness. Image-building strategies play a significant role in integrating environmental sustainability into the organization’s humanitarian identity, thereby strengthening organizational credibility and public trust. Persuasive messages and explicit calls to action generate higher levels of audience engagement, indicating the importance of participatory communication in sustainability campaigns. However, the findings also show limited dialogic interaction, suggesting that Instagram is primarily utilized as a one-way communication channel rather than a fully interactive public relations platform. This study contributes to the literature on digital public relations and environmental communication by providing empirical evidence from a non-profit, faith-based organizational context in a developing country. The findings offer practical insights for organizations seeking to enhance the effectiveness of sustainability communication through social media.