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All Journal Komunikator Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora BASIS (BAHASA DAN SASTRA INGGRIS) Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Journal of Social Studies (JSS) TIN: TERAPAN INFORMATIKA NUSANTARA COMMICAST Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Golden Ratio of Marketing and Applied Psychology of Business Jurnal Studi Islam dan Kemuhammadiyahan (JASIKA) Jurnal Impresi Indonesia Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmu Komunikasi Dan Media Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) CHANNEL: Jurnal Komunikasi Fast in Humanities Fast in Social Sciences
Sumarlan, Iman
Department Of Communication Sciences, Faculty Of Literature, Culture And Communication, Universitas Ahmad Dahlan, Yogyakarta
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Tourism Marketing Communication as Institutional Practice: An Interpretive Study of Waduk Malahayu Promotion Badriyah, Titin; Sumarlan, Iman
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 1 (2026): Februari 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i1.2026.431-440

Abstract

This study examines how tourism marketing communication is practiced by a public tourism institution in promoting Waduk Malahayu. It adopts an interpretive qualitative approach using in-depth interviews, observations, and document analysis to analyze institutional communication practices. The analysis identifies a dominant orientation toward visibility, announcement, and institutional presence rather than toward sustained symbolic construction or relational engagement. Marketing communication activities are organized around episodic coordination, with events functioning as central moments of communication intensity and integration. Communication practices reflect a transmission-oriented conception in which integration occurs through temporal alignment rather than narrative coherence across channels and time. These practices are shaped by institutional logics associated with public-sector governance, including program-based planning and accountability demands. The study contributes to communication scholarship by conceptualizing tourism marketing communication as institutional communication and by demonstrating how integrated marketing communication is redefined through institutional enactment. The findings offer transferable conceptual insights for the study of public-sector communication and tourism promotion.
Youth-Oriented Digital Media Visibility on Instagram: A Multimodal Qualitative Analysis of USSFeeds Ridho, Muhammad Rajwa; Sumarlan, Iman
TIN: Terapan Informatika Nusantara Vol 6 No 9 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v6i9.9272

Abstract

Social media platforms have reshaped how visibility is produced, sustained, and contested within contemporary digital media environments. Despite extensive research on social media branding and engagement, limited attention has been given to how youth-oriented digital media actors strategically construct visibility as an ongoing communicative process rather than mere exposure. This study aims to examine how a youth-oriented digital media account builds and maintains visibility on Instagram through everyday visual, narrative, and participatory practices. Employing a qualitative content analysis, this research analyzes selected Instagram posts published by USSFeeds between March and September 2025. The analysis focuses on three analytical dimensions: visual discourse, narrative framing, and participatory circulation. The findings indicate that visual coherence operates as a semiotic anchor that stabilizes media identity, while narrative framing grounded in youth culture enhances cultural resonance and interpretive alignment. The audience participation amplifies visibility by enabling relational circulation of meaning within platform-mediated and algorithmically structured environments. This study contributes to media and communication scholarship by conceptualizing digital visibility as a relational and processual phenomenon shaped by discourse, participation, and platform logics, thereby extending existing understandings beyond linear models of attention and reach.
Media Sosial Tiktok dan Dinamika Gaya Komunikasi Remaja Wulandari, Puji; Sumarlan, Iman
Jurnal Impresi Indonesia Vol. 5 No. 4 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i4.7711

Abstract

Di era digital, media sosial telah menjadi ruang penting bagi remaja untuk berinteraksi, mengekspresikan diri, dan membentuk identitas sosial. Di antara berbagai platform yang berkembang, TikTok menjadi salah satu media yang paling populer karena format video pendek, tren viral, dan sistem algoritmanya yang berpotensi memengaruhi cara remaja berkomunikasi dalam kehidupan sehari-hari. Penelitian ini bertujuan untuk menganalisis dampak penggunaan media TikTok terhadap gaya komunikasi remaja di era digital, khususnya pada siswa kelas XI dan XII SMA Negeri 5 Yogyakarta. Permasalahan penelitian berfokus pada bagaimana intensitas penggunaan TikTok membentuk perubahan komunikasi verbal dan nonverbal remaja. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus melalui teknik wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa TikTok memengaruhi gaya komunikasi verbal melalui penggunaan bahasa gaul, istilah viral, serta gaya bicara yang lebih singkat dan cepat. Selain itu, terjadi perubahan komunikasi nonverbal berupa peniruan ekspresi wajah, gesture, dan gaya komunikasi yang lebih performatif. Paparan konten yang intensif dan berulang, didukung oleh sistem algoritma TikTok, mendorong internalisasi pola komunikasi tertentu yang kemudian dianggap sebagai norma dalam pergaulan remaja. Penelitian ini menyimpulkan bahwa TikTok berperan sebagai media yang mengultivasi gaya komunikasi baru yang lebih ekspresif, simbolik, dan berorientasi pada tren digital, sehingga membentuk identitas sosial remaja dalam lingkungan komunikasi modern.
Strategi Komunikasi Pemasaran Produk Pakaian Bekas pada Toko Hayko.Sb dalam Meningkatkan Penjualan di Manokwari Sandrina, Sandrina; Sumarlan, Iman
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6901

Abstract

This study aims to examine the marketing communication strategies implemented by Hayko.SB Store in enhancing sales performance and strengthening its competitiveness within the thrift shop industry in Manokwari. The research adopts an Integrated Marketing Communication (IMC) framework, employing the marketing mix dimensions of product, price, place, and promotion. A descriptive qualitative approach is applied through in-depth interviews, observations, and documentation. The findings indicate that discount-based promotions, the strategic use of Instagram, and participation in local events effectively attract consumers, particularly adolescents and young adults. The implementation of product, price, and place strategies demonstrates considerable effectiveness, as reflected in trend-oriented product quality, affordable pricing, and the integration of online and offline distribution channels. The promotional dimension remains less optimal due to the limited use of paid advertising and influencer collaborations. The study recommends optimizing integrated digital promotion strategies to enhance brand awareness and broaden market reach.
Analisis Implementasi Dialogical Public Relations pada Konten Instagram dalam Membangun Loyalitas Konsumen Putra, Vionda Damara; Sumarlan, Iman
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.1275-1281

Abstract

Penelitian ini dilatarbelakangi oleh pergeseran komunikasi pemasaran digital dari pendekatan transaksional menuju relasional yang menekankan dialog dan keterlibatan audien di media sosial. Studi ini bertujuan menganalisis implementasi prinsip Dialogical Public Relations dalam konten Instagram Street Coffee 31 Bloc Yogyakarta serta implikasinya terhadap pembentukan loyalitas konsumen. Penelitian menggunakan pendekatan kualitatif dengan desain theory-driven content analysis, dengan data berupa unggahan Instagram, caption, dan interaksi komentar yang dikumpulkan melalui dokumentasi digital. Analisis dilakukan berdasarkan lima prinsip dialogis: dialogic loop, usefulness of information, generation of return visits, ease of interface, dan conservation of visitors. Hasil penelitian menunjukkan bahwa implementasi prinsip dialogis berada pada tingkat moderat dengan dominasi pada aspek informasional. Prinsip usefulness of information dan ease of interface terimplementasi tinggi melalui penyediaan informasi produk dan kejelasan profil akun, sementara dialogic loop dan generation of return visits belum optimal karena keterbatasan respons interaktif dan konten partisipatif. Temuan ini mengindikasikan bahwa Instagram telah dimanfaatkan secara efektif sebagai media promosi, namun potensi dialogisnya sebagai sarana membangun relasi jangka panjang dan loyalitas konsumen masih perlu ditingkatkan. Secara keseluruhan, keberhasilan komunikasi digital tidak hanya ditentukan oleh penyampaian informasi, tetapi juga oleh konsistensi interaksi dua arah yang membangun keterikatan emosional dengan audiens
Digital Public Relations Strategy for Muhammadiyah Cadreization: Evidence from Instagram @mpksdi_ppm Sumarlan, Iman
Jurnal Studi Islam dan Kemuhammadiyahan (JASIKA) Vol. 6 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jasika.v6i1.244

Abstract

The rapid development of digital communication technologies has transformed public relations practices in organizational communication. Social media platforms enable organizations to interact directly with audiences, disseminate institutional values, and strengthen relationships with stakeholders. This study examines digital public relations practices in Muhammadiyah’s cadreization communication through the Instagram account @mpksdi_ppm. The research aims to identify patterns of digital public relations communication, map strategic principles supporting Muhammadiyah’s cadreization process, and analyze factors influencing the effectiveness of cadreization content on social media. This study employed a qualitative exploratory approach using digital content observation, in-depth interviews, and documentation analysis. Data were collected through interviews with seven informants, including social media managers, organizational leaders, Instagram followers, and representatives of Muhammadiyah regional organizations. Observations were conducted on social media management and content production processes at the office of the Council for Cadre Development and Human Resources of Muhammadiyah (MPKSDI). The findings reveal three main strategic principles of digital public relations: value-based messaging, visual storytelling, and audience engagement. Instagram functions not only as a documentation platform but also as a strategic communication channel for disseminating ideological values and strengthening Muhammadiyah cadre identity. Digital public relations practices contribute to expanding communication reach, facilitating knowledge dissemination among cadres, and reinforcing Muhammadiyah’s institutional identity in the digital environment
Co-Authors Abbrar, M Chairil Adiprabowo, Vani Dias Ahmad, Seruni hi Alvian, Rivaldy Dwi Anisa Sari, Eka Ar Rafi, Khairi Badriyah, Titin Damayanti, Silviana Efendi, Harun Ar Elis Zuliati Anis Fitrianto, Alfian Bagus Galilei, Kartika Julliana Hendra Darmawan Jimmy, Muhammad Fathur Rachman Karismasari, Masyithoh Intan Briliani Lukman Hakim Mohamad, Rafidei Nur Asfia Puji Wulandari Kuncorowati Putra, Vionda Damara Ridho, Muhammad Rajwa Rizki Firmansyah Sabri Sabri Sandrina, Sandrina Syaukani, Ibnu Khalid T.I.Ukka, Ibrahim Tsaqilan, Fiqhan Qaulan Wajiran