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All Journal Komunikator Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora BASIS (BAHASA DAN SASTRA INGGRIS) Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Journal of Social Studies (JSS) TIN: TERAPAN INFORMATIKA NUSANTARA COMMICAST Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmu Komunikasi Dan Media Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Electronic Journal of Education, Social Economics and Technology CHANNEL: Jurnal Komunikasi SINTHOP: Media Kajian Pendidikan, Agama, Sosial dan Budaya Fast in Humanities Fast in Social Sciences
Sumarlan, Iman
Department Of Communication Sciences, Faculty Of Literature, Culture And Communication, Universitas Ahmad Dahlan, Yogyakarta
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Negotiating Moral Values through Interpersonal Communication: Student–Teacher Interaction in an Islamic Boarding School Efendi, Harun Ar; Sumarlan, Iman
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 1 (2026): Februari 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i1.2026.407-418

Abstract

This study aims to analyze the role of students’ interpersonal communication with teachers in fostering moral development (akhlak) at Al-Barohin Islamic Boarding School. Employing a qualitative approach with a case study design, this research examines how interpersonal communication functions as a medium for moral and character education in the daily life of an Islamic boarding school. Data were collected over a four-month period through participant observation, in-depth interviews, and documentation, involving seven informants consisting of teachers, students, and a boarding school caregiver. Data analysis was conducted using Miles and Huberman’s interactive model, which includes data reduction, data display, and conclusion drawing. The findings indicate that students’ interpersonal communication plays a significant role in moral development when characterized by openness, empathy, supportiveness, positiveness, and equality. Dialogical and participatory communication patterns foster mutual trust, strengthen teacher-student relationships, and support the internalization of Islamic moral values such as discipline, responsibility, and self-awareness. Students are positioned not merely as passive recipients of moral instruction but as active communicative agents who contribute meaningfully to the moral education process through continuous interaction with teachers. This study concludes that effective interpersonal communication between students and teachers forms a fundamental foundation for sustainable moral education in Islamic boarding schools and highlights the importance of student agency in value-based educational communication.
Public Relations Practices in Government Social Responsibility Communication and Institutional Image Construction Ahmad, Seruni hi; Sumarlan, Iman
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 1 (2026): Februari 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i1.2026.419-430

Abstract

This study examines how public relations roles are enacted in Government Social Responsibility (GSR) communication activities—publicly framed as Corporate Social Responsibility (CSR)—and how these practices contribute to institutional image construction in a local government context. Adopting a qualitative interpretive design, the study was conducted at the Dinas Pemberdayaan Masyarakat Desa of Brebes Regency, Indonesia. Data were gathered through non-participant observation of GSR socialization meetings, in-depth interviews with public relations practitioners and community participants, and analysis of institutional documents. Analysis followed a systematic qualitative coding process, including open coding, focused coding, and analytical categorization, guided by public relations role theory as a sensitizing framework. The findings show that public relations roles are enacted as interactional practices rather than fixed organizational functions. Communication facilitation emerged through dialog management and adaptive explanation, expert prescriber roles through advisory input and mediation of community concerns, and technical roles through informational materials supporting interaction. These repeated encounters shaped stakeholder interpretations of accessibility, responsiveness, and consistency, which cumulatively contributed to institutional image construction. This study underscores the importance of interactional competence in public sector public relations and advances role theory by grounding role enactment in observable communicative practice.
Tourism Marketing Communication as Institutional Practice: An Interpretive Study of Waduk Malahayu Promotion Badriyah, Titin; Sumarlan, Iman
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 1 (2026): Februari 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i1.2026.431-440

Abstract

This study examines how tourism marketing communication is practiced by a public tourism institution in promoting Waduk Malahayu. It adopts an interpretive qualitative approach using in-depth interviews, observations, and document analysis to analyze institutional communication practices. The analysis identifies a dominant orientation toward visibility, announcement, and institutional presence rather than toward sustained symbolic construction or relational engagement. Marketing communication activities are organized around episodic coordination, with events functioning as central moments of communication intensity and integration. Communication practices reflect a transmission-oriented conception in which integration occurs through temporal alignment rather than narrative coherence across channels and time. These practices are shaped by institutional logics associated with public-sector governance, including program-based planning and accountability demands. The study contributes to communication scholarship by conceptualizing tourism marketing communication as institutional communication and by demonstrating how integrated marketing communication is redefined through institutional enactment. The findings offer transferable conceptual insights for the study of public-sector communication and tourism promotion.
Youth-Oriented Digital Media Visibility on Instagram: A Multimodal Qualitative Analysis of USSFeeds Ridho, Muhammad Rajwa; Sumarlan, Iman
TIN: Terapan Informatika Nusantara Vol 6 No 9 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v6i9.9272

Abstract

Social media platforms have reshaped how visibility is produced, sustained, and contested within contemporary digital media environments. Despite extensive research on social media branding and engagement, limited attention has been given to how youth-oriented digital media actors strategically construct visibility as an ongoing communicative process rather than mere exposure. This study aims to examine how a youth-oriented digital media account builds and maintains visibility on Instagram through everyday visual, narrative, and participatory practices. Employing a qualitative content analysis, this research analyzes selected Instagram posts published by USSFeeds between March and September 2025. The analysis focuses on three analytical dimensions: visual discourse, narrative framing, and participatory circulation. The findings indicate that visual coherence operates as a semiotic anchor that stabilizes media identity, while narrative framing grounded in youth culture enhances cultural resonance and interpretive alignment. The audience participation amplifies visibility by enabling relational circulation of meaning within platform-mediated and algorithmically structured environments. This study contributes to media and communication scholarship by conceptualizing digital visibility as a relational and processual phenomenon shaped by discourse, participation, and platform logics, thereby extending existing understandings beyond linear models of attention and reach.
Constructing Gender Consciousness through TikTok: A Social Representational Analysis of Patriarchal Culture in Indonesia Lestari, Mutiara; Sumarlan, Iman
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1304

Abstract

The expansion of digital media has reshaped how social issues are articulated and negotiated in everyday life, including questions of gender and power. This study examines how gender consciousness is constructed through TikTok content by analyzing social representations of patriarchal culture on the Indonesian TikTok account @bincangperempuan. Employing a qualitative research approach, the study analyzes eight TikTok videos published between January and June 2025 using purposive sampling. Data were collected through content documentation and observation, focusing on narrative, visual, and discursive elements, and were analyzed using qualitative descriptive analysis. The findings indicate that patriarchal culture is predominantly represented through women’s everyday lived experiences rather than abstract or institutional discourse. Personal storytelling, dialogic communication, and audiovisual strategies function as key mechanisms in transforming individual experiences into shared social meanings. Audience interaction further extends this process by fostering collective reflection and reinforcing gender awareness through participatory dialogue. The study demonstrates that gender consciousness emerges as a socially mediated and gradual process, shaped through representation, interaction, and symbolic interpretation. Overall, the findings highlight TikTok’s role as a social space that facilitates the articulation of gender awareness and symbolic resistance to patriarchal norms within contemporary Indonesian society.
Digital Public Relations Strategies on Instagram in Promoting Environmental Sustainability: Content Analysis of @nucare_lazisnu Al-Hamdi, Abiyyu Dzikri; Sumarlan, Iman
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1329

Abstract

This study examines digital public relations strategies employed through Instagram in promoting environmental sustainability, focusing on the official account of NU Care-LAZISNU, @nucare_lazisnu. Using a qualitative research design, the study applies descriptive thematic content analysis to Instagram posts related to environmental sustainability published over a defined period. The analysis reveals that sustainability communication is predominantly oriented toward informational and educational messages, supported by visual storytelling that enhances message clarity and public awareness. Image-building strategies play a significant role in integrating environmental sustainability into the organization’s humanitarian identity, thereby strengthening organizational credibility and public trust. Persuasive messages and explicit calls to action generate higher levels of audience engagement, indicating the importance of participatory communication in sustainability campaigns. However, the findings also show limited dialogic interaction, suggesting that Instagram is primarily utilized as a one-way communication channel rather than a fully interactive public relations platform. This study contributes to the literature on digital public relations and environmental communication by providing empirical evidence from a non-profit, faith-based organizational context in a developing country. The findings offer practical insights for organizations seeking to enhance the effectiveness of sustainability communication through social media.
Co-Authors Abbrar, M Chairil Adiprabowo, Vani Dias Ahmad, Seruni hi Al-Hamdi, Abiyyu Dzikri Alvian, Rivaldy Dwi Anisa Sari, Eka Annisa, Widya Ar Rafi, Khairi Badriyah, Titin Damayanti, Silviana Efendi, Harun Ar Elis Zuliati Anis Fitrianto, Alfian Bagus Galilei, Kartika Julliana Hendra Darmawan Jimmy, Muhammad Fathur Rachman Karismasari, Masyithoh Intan Briliani Lestari, Mutiara Lukman Hakim Mohamad, Rafidei Muhammad Efendi, Muhammad Nur Asfia Ridho, Muhammad Rajwa Rizki Firmansyah Sabri Sabri Syaukani, Ibnu Khalid T.I.Ukka, Ibrahim Tsaqilan, Fiqhan Qaulan Wajiran