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All Journal Komunikator Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora BASIS (BAHASA DAN SASTRA INGGRIS) Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Journal of Social Studies (JSS) TIN: TERAPAN INFORMATIKA NUSANTARA COMMICAST Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Golden Ratio of Marketing and Applied Psychology of Business Jurnal Studi Islam dan Kemuhammadiyahan (JASIKA) Jurnal Impresi Indonesia Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmu Komunikasi Dan Media Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Indonesia Sosial Teknologi Electronic Journal of Education, Social Economics and Technology RESLAJ: Religion Education Social Laa Roiba Journal CHANNEL: Jurnal Komunikasi SINTHOP: Media Kajian Pendidikan, Agama, Sosial dan Budaya Fast in Humanities Fast in Social Sciences
Sumarlan, Iman
Department Of Communication Sciences, Faculty Of Literature, Culture And Communication, Universitas Ahmad Dahlan, Yogyakarta
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Tourism Marketing Communication as Institutional Practice: An Interpretive Study of Waduk Malahayu Promotion Badriyah, Titin; Sumarlan, Iman
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 1 (2026): Februari 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i1.2026.431-440

Abstract

This study examines how tourism marketing communication is practiced by a public tourism institution in promoting Waduk Malahayu. It adopts an interpretive qualitative approach using in-depth interviews, observations, and document analysis to analyze institutional communication practices. The analysis identifies a dominant orientation toward visibility, announcement, and institutional presence rather than toward sustained symbolic construction or relational engagement. Marketing communication activities are organized around episodic coordination, with events functioning as central moments of communication intensity and integration. Communication practices reflect a transmission-oriented conception in which integration occurs through temporal alignment rather than narrative coherence across channels and time. These practices are shaped by institutional logics associated with public-sector governance, including program-based planning and accountability demands. The study contributes to communication scholarship by conceptualizing tourism marketing communication as institutional communication and by demonstrating how integrated marketing communication is redefined through institutional enactment. The findings offer transferable conceptual insights for the study of public-sector communication and tourism promotion.
Traditional Leaders' Communication Strategies in Fostering Harmony Through the Selamat Kampong Tradition in Belitung Nurul Aulia Rahmani; Iman Sumarlan
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i1.8895

Abstract

Selamat kampong is a tradition or custom that has been passed down from generation to generation and is carried out in every village in Belitung. Selamat kampong is not only an annual routine tradition in Aik Rayak Village, Belitung Regency, but the implementation of this event contains several aspects such as traditions, approaches, and communication strategies. This study aims to find out how the communication strategy of traditional leaders creates a sense of peace in the tradition of surviving the village in Aik Rayak Village, Tanjungpandan District, Belitung Regency. This study uses a qualitative method with a descriptive approach. The results of the study show that traditional leaders use persuasive communication with 3 persuasive communication strategies: (1) Psychodynamic strategies, involving the community and the younger generation, and evoking emotions through joint prayer to foster a sense of responsibility and increase togetherness. (2) Sociocultural strategy, namely collaborating with LAM (Malay Customary Institution) and implementing Islamic culture to create a sense of peace. (3) The meaning construction strategy, which is the provision of knowledge on understanding traditional values and cultural identity to strengthen solidarity between village communities. This study concludes that the communication strategy of traditional leaders plays an important role in maintaining cultural traditions and stability in Aik Rayak Village.
Representasi Visual Islam Berkemajuan dalam Konten Instagram @LensaMu: Analisis Semiotika Roland Barthes Naufal Abiyuna Hadi; Iman Sumarlan
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 2 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i2.11096

Abstract

This study examines how the Instagram account @LensaMu represents the concept of Islam Berkemajuan through visual-based digital da’wah. As religious communication increasingly operates within visual and social media environments, it becomes important to understand how Islamic values are constructed and conveyed through images and captions. This research employs a qualitative approach using Roland Barthes’ semiotic framework, focusing on the levels of denotation, connotation, and myth. The data consist of selected Instagram posts published by @LensaMu during the period January 2025 to December 2025, chosen through purposive sampling based on their relevance to themes of Islamic values, social ethics, and Muhammadiyah’s organizational identity. The analysis reveals four dominant representational patterns: (1) modern religiosity expressed through minimalist visual design and contemporary aesthetics; (2) civic ethics emphasizing social responsibility, humanitarian action, and public compassion; (3) organizational identity narratives that reinforce Muhammadiyah’s reformist and rational Islamic orientation; and (4) digital da’wah as a medium of informal religious learning through visually accessible content. These findings indicate that Instagram functions not only as a communication platform but also as a space where Islamic meanings are symbolically constructed and circulated. This study contributes to discussions on Islamic digital media by demonstrating how semiotic strategies shape the visual representation of Islam Berkemajuan in contemporary online da’wah practices.
Constructing Gender Consciousness through TikTok: A Social Representational Analysis of Patriarchal Culture in Indonesia Mutiara Lestari; Iman Sumarlan
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1304

Abstract

The expansion of digital media has reshaped how social issues are articulated and negotiated in everyday life, including questions of gender and power. This study examines how gender consciousness is constructed through TikTok content by analyzing social representations of patriarchal culture on the Indonesian TikTok account @bincangperempuan. Employing a qualitative research approach, the study analyzes eight TikTok videos published between January and June 2025 using purposive sampling. Data were collected through content documentation and observation, focusing on narrative, visual, and discursive elements, and were analyzed using qualitative descriptive analysis. The findings indicate that patriarchal culture is predominantly represented through women’s everyday lived experiences rather than abstract or institutional discourse. Personal storytelling, dialogic communication, and audiovisual strategies function as key mechanisms in transforming individual experiences into shared social meanings. Audience interaction further extends this process by fostering collective reflection and reinforcing gender awareness through participatory dialogue. The study demonstrates that gender consciousness emerges as a socially mediated and gradual process, shaped through representation, interaction, and symbolic interpretation. Overall, the findings highlight TikTok’s role as a social space that facilitates the articulation of gender awareness and symbolic resistance to patriarchal norms within contemporary Indonesian society.
Digital Public Relations Strategies on Instagram in Promoting Environmental Sustainability: Content Analysis of @nucare_lazisnu Abiyyu Dzikri Al-Hamdi; Iman Sumarlan
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1329

Abstract

This study examines digital public relations strategies employed through Instagram in promoting environmental sustainability, focusing on the official account of NU Care-LAZISNU, @nucare_lazisnu. Using a qualitative research design, the study applies descriptive thematic content analysis to Instagram posts related to environmental sustainability published over a defined period. The analysis reveals that sustainability communication is predominantly oriented toward informational and educational messages, supported by visual storytelling that enhances message clarity and public awareness. Image-building strategies play a significant role in integrating environmental sustainability into the organization’s humanitarian identity, thereby strengthening organizational credibility and public trust. Persuasive messages and explicit calls to action generate higher levels of audience engagement, indicating the importance of participatory communication in sustainability campaigns. However, the findings also show limited dialogic interaction, suggesting that Instagram is primarily utilized as a one-way communication channel rather than a fully interactive public relations platform. This study contributes to the literature on digital public relations and environmental communication by providing empirical evidence from a non-profit, faith-based organizational context in a developing country. The findings offer practical insights for organizations seeking to enhance the effectiveness of sustainability communication through social media.
Digital Public Relations Strategy for Muhammadiyah Cadreization: Evidence from Instagram @mpksdi_ppm Sumarlan, Iman; Hakim, Lukman; Priadi, Arum
Jurnal Studi Islam dan Kemuhammadiyahan (JASIKA) Vol. 6 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jasika.v6i1.244

Abstract

The rapid development of digital communication technologies has transformed public relations practices in organizational communication. Social media platforms enable organizations to interact directly with audiences, disseminate institutional values, and strengthen relationships with stakeholders. This study examines digital public relations practices in Muhammadiyah’s cadreization communication through the Instagram account @mpksdi_ppm. The research aims to identify patterns of digital public relations communication, map strategic principles supporting Muhammadiyah’s cadreization process, and analyze factors influencing the effectiveness of cadreization content on social media. This study employed a qualitative exploratory approach using digital content observation, in-depth interviews, and documentation analysis. Data were collected through interviews with seven informants, including social media managers, organizational leaders, Instagram followers, and representatives of Muhammadiyah regional organizations. Observations were conducted on social media management and content production processes at the office of the Council for Cadre Development and Human Resources of Muhammadiyah (MPKSDI). The findings reveal three main strategic principles of digital public relations: value-based messaging, visual storytelling, and audience engagement. Instagram functions not only as a documentation platform but also as a strategic communication channel for disseminating ideological values and strengthening Muhammadiyah cadre identity. Digital public relations practices contribute to expanding communication reach, facilitating knowledge dissemination among cadres, and reinforcing Muhammadiyah’s institutional identity in the digital environment
Ferry Irwandi’s Communication Strategies in Deconstructing Mystical Beliefs on Youtube: A Social Construction of Reality Analysis Muhammad Efendi; Iman Sumarlan
Sinthop: Media Kajian Pendidikan, Agama, Sosial dan Budaya Vol. 5 No. 1 (2026): January-June
Publisher : Lembaga Aneuk Muda Peduli Umat, Bekerjasama dengan LaKaspia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69548/sinthop.v5.i1.81.21-29

Abstract

This study aims to examine Ferry Irwandi’s communication strategies in constructing counter-narratives to mystical beliefs on Indonesian YouTube using Berger and Luckmann’s Social Construction of Reality framework. The proliferation of mystical content on YouTube has contributed to the normalization of supernatural beliefs within digital culture, particularly narratives surrounding witchcraft, indigo phenomena, and shamanistic practices. Employing a qualitative case study design, this research analyzes three YouTube videos through video observation, transcription, narrative and rhetorical analysis, and examination of audience comments. The findings indicate that Irwandi constructs externalization through critical narratives that expose logical inconsistencies in mystical claims, objectivation through empirical references and visual simplification, and internalization through audience responses marked by acceptance and resistance. Reflective content reinforces communicator credibility through clarification of positional stance, while collaborative dialogic formats strengthen rhetorical structure and expand social legitimacy for rational critique. This study demonstrates that the deconstruction of mysticism in digital media operates as a contested process of social meaning construction shaped by narrative strategy, rhetorical authority, visual representation, and audience interpretation.
Audience Reception of Mental Health Representation in the Film Sleep Call: An Encoding–Decoding Analysis Widya Annisa; Iman Sumarlan
Sinthop: Media Kajian Pendidikan, Agama, Sosial dan Budaya Vol. 5 No. 1 (2026): January-June
Publisher : Lembaga Aneuk Muda Peduli Umat, Bekerjasama dengan LaKaspia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69548/sinthop.v5.i1.82.1-11

Abstract

This study examines how audiences interpret representations of mental health in the Indonesian film Sleep Call using Stuart Hall’s encoding/decoding framework. Employing a descriptive qualitative approach, the research draws on in-depth interviews with eight female Generation Z viewers aged 20–25 who watched the film in cinemas or via the Prime Video streaming platform. The data were analyzed through a thematic reception analysis to identify dominant-hegemonic, negotiated, and oppositional decoding positions. The findings indicate that dominant-hegemonic readings largely align with the film’s preferred meaning by framing mental health vulnerability as closely linked to economic pressure, illegal online lending, and digital loneliness. Negotiated readings accept this framing while expanding it to include relational and social dimensions, particularly the role of support systems. Oppositional readings challenge the film’s narrative by foregrounding issues of gender representation and agency, interpreting the portrayal of mental health as embedded within broader representational politics.These findings demonstrate that meanings surrounding mental health in popular cinema are not fixed but are actively negotiated by audiences based on lived experience and ideological positioning. Within the context of a bounded interpretive community, this study contributes to media reception research in Indonesia by clarifying how mental health representations are decoded, contested, and reinterpreted in contemporary film culture.
Strategi Komunikasi Pemasaran Produk Pakaian Bekas pada Toko Hayko.Sb dalam Meningkatkan Penjualan di Manokwari Sandrina Sandrina; Iman Sumarlan
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6901

Abstract

This study aims to examine the marketing communication strategies implemented by Hayko.SB Store in enhancing sales performance and strengthening its competitiveness within the thrift shop industry in Manokwari. The research adopts an Integrated Marketing Communication (IMC) framework, employing the marketing mix dimensions of product, price, place, and promotion. A descriptive qualitative approach is applied through in-depth interviews, observations, and documentation. The findings indicate that discount-based promotions, the strategic use of Instagram, and participation in local events effectively attract consumers, particularly adolescents and young adults. The implementation of product, price, and place strategies demonstrates considerable effectiveness, as reflected in trend-oriented product quality, affordable pricing, and the integration of online and offline distribution channels. The promotional dimension remains less optimal due to the limited use of paid advertising and influencer collaborations. The study recommends optimizing integrated digital promotion strategies to enhance brand awareness and broaden market reach.
COMMUNICATION STRATEGIES OF VILLAGE GOVERNMENT IN MANAGING CONFLICTS OVER BEACH ENTERTAINMENT ACTIVITIES Hamdan Febrian Ilham Yahya; Iman Sumarlan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18639921

Abstract

This study is motivated by the social dynamics arising from entertainment activities at Tirta Samudra Beach, Bandengan Village, Jepara Regency, which have triggered local community complaints concerning noise, traffic congestion, waste accumulation, and concerns over potential shifts in social and cultural values. These conditions require the Bandengan Village Government to develop adaptive communication strategies to balance the economic benefits of tourism with the comfort and order of local residents. The aim of this research is to analyze the communication strategies implemented by the village government in responding to community complaints, including their effectiveness, challenges, and broader implications. This study employs a qualitative descriptive approach with a case study design, utilizing in-depth interviews, participatory observation, and document analysis. The findings indicate that the village government applies dialogical and participatory communication strategies through village meetings, policy socialization, the use of both conventional and digital media, and the development of persuasive and empathetic messages. These strategies have proven effective in reducing potential conflicts and fostering public trust, although several obstacles remain, such as limited human resources, unequal access to information, and differing interests among stakeholders. The study emphasizes that strategic communication plays a crucial role as an instrument for social harmony, public participation, and sustainable village development. The results are expected to provide practical recommendations for village governments and tourism managers facing similar social dynamics.
Co-Authors Abbrar, M Chairil Abiyyu Dzikri Al-Hamdi Adiprabowo, Vani Dias Ahmad, Seruni hi Alvian, Rivaldy Dwi Anisa Sari, Eka Ar Rafi, Khairi Arum Priadi Badriyah, Titin Damayanti, Silviana Efendi, Harun Ar Elis Zuliati Anis Fitrianto, Alfian Bagus Galilei, Kartika Julliana Hamdan Febrian Ilham Yahya Hendra Darmawan Jimmy, Muhammad Fathur Rachman Karismasari, Masyithoh Intan Briliani Lukman Hakim Mohamad, Rafidei Muhammad Efendi Muhammad Rajwa Ridho Mutiara Lestari Naufal Abiyuna Hadi Nur Asfia Nurul Aulia Rahmani Puji Wulandari Rizki Firmansyah Sabri Sabri Sandrina Sandrina Syaukani, Ibnu Khalid T.I.Ukka, Ibrahim Tsaqilan, Fiqhan Qaulan Vionda Damara Putra Wajiran Widya Annisa