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Journal : Community Empowerment

Education on the utilization of artificial intelligence technology to support the development of learning media Hidayati, Lina Nur; Rahmawaty, Penny; Mustaqim, Ilmawan; Ahmadi, Caesar Rosyad
Community Empowerment Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12239

Abstract

The latest technological advancements that significantly impact human life today include Artificial Intelligence (AI). To support the learning process in the classroom, teachers' ability to utilize digital media is a crucial factor. This community service program aims to enhance teachers' skills in leveraging AI for the development of learning media. The methods used in this program include workshops, training, and mentoring. Evaluation results indicate that teachers have gained knowledge about the functions and benefits of various AI tools, such as ChatGPT, Gamma App, and Canva, in developing learning media. Furthermore, 77% of teachers stated that the program was highly beneficial, and 90% expressed high satisfaction with the educational program conducted.
Utilizing digital marketing to improve the performance of MSMEs in Kraton District, Yogyakarta Alteza, Muniya; Rahmawaty, Penny; Hidayati, Lina Nur; Darmawati, Arum
Community Empowerment Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12495

Abstract

This community service activity aims to enhance the marketing reach and performance of MSMEs in Kraton District, Yogyakarta, through the utilization of digital marketing. The activities were conducted through training and mentoring. The methods used included lectures, discussions, and practical exercises. Lectures were delivered to introduce digital marketing concepts and tools. Practical exercises involved the application of digital marketing through the creation of online shop accounts on marketplaces and Google Business Profiles. The evaluation results showed an increase, with 32% of MSMEs now having online shop accounts; 58% of MSMEs having Google Business Profiles; a 15% increase in sales post-digital marketing implementation; and a 10% increase in visits to MSMEs that have Google Business Profiles.