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All Journal Kinesik JRK (Jurnal Riset Komunikasi) Verity: Jurnal Ilmiah Hubungan Internasional (International Relations Journal) Jurnal Sinergitas PkM & CSR Prosiding Konferensi Nasional PKM-CSR Jurnal Lemhannas RI Lectura: Jurnal Ilmu Komunikasi
Sundah, Pierre Mauritz
Universitas Pelita Harapan
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Analisis Personal Branding Prabowo Subianto Melalui Media Sosial TikTok Partai Gerindra Novitasari, Arasyida; Angeline; Septiani, Anita Dwi; Stanley, Jason Nick; Susanto, Silvia Claretta; Sundah, Pierre Mauritz
Kinesik Vol. 11 No. 2 (2024): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i2.1234

Abstract

The phenomenon of personal branding is increasingly evident on social media, with TikTok emerging as one of the most popular digital platforms for this purpose. Its extensive user base enables individuals to reach a wide audience through visual and audiovisual content, fostering interaction with followers. Prabowo Subianto, the Minister of Defense and a potential candidate for the 2024 Presidential Election, is one political figure utilizing TikTok to build personal branding. This study aims to describe Prabowo Subianto's personal branding through the @partaigerindra TikTok account. Employing qualitative descriptive research methods, the study delves deeply into data to provide insights into Prabowo Subianto's personal branding phenomenon on TikTok. Findings reveal that Prabowo's personal branding incorporates the eight laws proposed by Montoya and Vandehey. His efforts have generated a positive perception, evident through netizens' comments on Gerindra Party's posts. The strength of Prabowo's personal branding on TikTok serves as a competitive advantage for the 2024 Election.
MAKNA TERSEMBUNYI KOMUNIKASI NONVERBAL DALAM FILM IRONY MOTHER EARTH CALLING Tarumingi, Gavrila Joanita Juliana; Sundah, Pierre Mauritz
Jurnal Lectura Vol. 2 No. 2 (2026): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v2i2.10825

Abstract

This study aims to analyze the hidden meanings conveyed through nonverbal communication in the short film Irony Mother Earth Calling directed by Daffa Izzudin, using Roland Barthes’ semiotic approach. The research focuses on identifying and interpreting Barthes’ five semiotic codes—hermeneutic, semic, symbolic, proairetic, and gnomic (cultural)—as representations of plastic waste issues and the environmental crisis in Indonesia. A qualitative research design with a content analysis approach was employed. Data were collected through in-depth observation of ten selected scenes, which were subsequently analyzed based on the five semiotic codes. The findings indicate that the symbolic code is the most dominant in conveying hidden meanings, particularly through visual elements such as plastic packaging, drinking bottles, landfill settings, and changes in the main character’s facial expressions. These symbolic elements construct both denotative and connotative meanings related to the harmful impacts of plastic waste on the environment and human life. In contrast, the gnomic code appears least frequently, primarily through the use of the text “Mother Earth” and the character’s vocal intonation, reflecting cultural values and collective environmental awareness. The proairetic code plays a significant role in presenting sequences of concrete actions addressing plastic waste management, while the hermeneutic code creates elements of enigma that encourage audiences to actively interpret the film’s environmental messages. This study concludes that nonverbal communication in Irony Mother Earth Calling effectively conveys hidden meanings through the application of Roland Barthes’ semiotic codes, positioning the film not only as a medium of visual expression but also as an educational tool for fostering environmental awareness and human responsibility toward ecological sustainability.
Co-Authors Angeline Anita Dwi Septiani, Anita Dwi Azalia Gerungan Christa Olivia Geraldine Clarissa Adeline Edo Fernando Susilo Ekaputri, Gabriella Herman Purba Naha, Rambu Novitasari, Arasyida P. Karo, Rizky Pratama Parulian, Nathaniel Antonio Purba, Herman Rasya Alya Sabrina Sabrina Stanley, Jason Nick Susanto, Silvia Claretta Tarumingi, Gavrila Joanita Juliana Yonas Aristo