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All Journal Indonesian Journal of Disability Studies International Journal of Local Economic Governance Agro Ekonomi Jurnal SEPA (Social Economic and Agribusiness Journal) JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business
Agustina Shinta
Center for Disability Studies and Services, Brawijaya University
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Engineering Environmental Science Social Sciences Other

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Journal : Agro Ekonomi

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Influence of Human And Spatial Crowding On Consumer Satisfaction Through Attractiveness As A Mediation Variable In Noodle Restaurant Kasana, Tiara Miladiyatul; Setiawan, Budi; Shinta, Agustina; Ilsan, Mais
Agro Ekonomi Vol 36, No 1 (2025): JUNE 2025
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.94355

Abstract

The development of the culinary business, particularly in spicy noodle restaurant is increasing the popularity among the public. However, crowding in restaurant can directly influence consumer satisfaction. Therefore, this research aimed to (1) analyze influence of human and spatial crowding on consumer satisfaction and attractiveness, (2) assess the impact of attractiveness on consumer satisfaction, and (3) examine influence of human and spatial crowding on consumer satisfaction through attractiveness as a mediating variable. A quantitative research method was used, while the samples were determined using a judgment sampling technique, yielding a total of 100 respondents. Data were collected primarily using a closed questionnaire. Subsequently, data analysis was carried out using descriptive statistical and SEM-PLS analysis with the WarpPLS 8.0 analysis tool. The results showed that (1) human and spatial crowding had a positive and significant influence on consumer satisfaction and attractiveness, (2) attractiveness had a positive and significant influence on consumer satisfaction, and (3) human and spatial crowding had a positive and significant influence on consumer satisfaction through attractiveness as a mediating variable.
Co-Authors Abdul Wahib Muhaimin Abdulloh, Mohammad Fahmi Addin Agustina, Silvina Aswar, Ravita Nila Berlianawati, Arneta Meila Bias Tri Banadi Budi Setiawan Dego Yusa Ali Diyana, Farah Rosyidah Firhad, Muhammad Dzulfadzli Heli Tistiana Hesthi Utami Nugroho, Hesthi Utami Kasana, Tiara Miladiyatul Keppi Sukesi Mahardika, Rizkiana Mais Ilsan, Mais MOHAMAD FADJAR Nuhfil Hanani Puteri, Alya Salsabila Rifani, Aulia Nadhifah Riyanti Isaskar Sabrina, Annisa Rahma Sabrina, Siti Amelia Setyono, Kheista Putri Sihombing, Lidia Valentina Silvana Maulidah Umi Wisapti Ningsih Verdiana, Vera Wisynu Ari Gutama Zainal Abidin