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Pengaruh Personal Networks dan Kualitas Produk Terhadap Keunggulan Bersaing UMKM melalui Strategi Pemasaran Digital sebagai Pemoderasi: The Influence of Personal Networks and Product Quality on the Competitive Advantage of MSMEs through Digital Marketing Strategy as a Moderator Baghas Budi Wicaksono; Rifka Audinasari; Raidha Mindayani
Jurnal Riset Ilmu Ekonomi Vol. 3 No. 3 (2023): Jurnal Riset Ilmu Ekonomi (JRIE) Edisi Desember 2023
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrie.v3i3.71

Abstract

This research aims to identify the influence of personal network variables and product quality on the competitive advantage of MSMEs through moderating variables. The data used in this research is primary data in the form of a questionnaire filled in by 167 respondents who have heterogeneity in gender, age, education and information about business. Researchers use Structural Equation Modeling as a method for extracting data. The research results show that all independent and moderating variables have a positive influence on the competitive advantage variable of MSMEs. This is indicated by a t-statistic value that is greater than the t-table with a p-value < 0.05. The validity and reliability indicators through outer loading also show values ​​above 0.6 on average. Therefore, the implications of this research are as follows: (1) The government as a stakeholder must be able to bridge the community to be able to access business capital through networks and business incubators, (2.) The community must have good literacy regarding the quality of a product so that it can have competitiveness in the free market, (3.) Academics and researchers are expected to accelerate the downstreaming of products so that they have greater benefits for the informal sector economy.
Suatu Analisis Optimalisasi Pertumbuhan Ekonomi melalui Bonus Demografi (Studi Empiris di Provinsi Bali Periode 2010-2017): Optimizing Economy Outcomes with Demography Bonuses (Empirical Studies in Bali Province On 2010-2017 Period) baghas budi wicaksono
GROWTH Jurnal Ilmiah Ekonomi Pembangunan Vol. 4 No. 2 (2022): GROWTH Jurnal Ilmiah Ekonomi Pembangunan
Publisher : LPPM Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengidentifikasi pengaruh faktor demografi seperti kependudukan, ketenegakerjaan, dan gerakan terhadap indikator makroekonomi yaitu pertumbuhan ekonomi. Adapun data yang digunakan dalam penelitian ini berupa data sekunder yang diperoleh dari instansi terkait seperti BPS, dan Direktorat Jenderal Perbendaharaan Keuangan Republik Indonesia. Model yang digunakan dalam penelitian ini. Model penelitian ini menggunakan analisis regresi linier berganda dengan 4 variabel bebas yaitu pertumbuhan penduduk, jumlah rasio, rasio rasio, dan rasio gini. Hasil regresi menunjukkan bahwa semua variabel independen memiliki hubungan yang sesuai dengan hipotesis. Adapun pengaruh signifikan didukung oleh asumsi BLUE (Best Linear Unbiased Estimator) melalui uji asumsi klasik yang meliputi uji heteroskedastisitas, uji multikolinieritas, uji autokorelasi dan uji normalitas. Adapun Hipotesis yang sesuai dengan teori juga didukung oleh uji hipotesis secara parsial (uji-T) dan simultan (uji-F) serta uji koefisien determinasi (R-squared). Dari hubungan dan tingkat signifikansi tersebut, dapat dikatakan bahwa transisi di Bali telah memberikan bonus bagi pertumbuhan ekonomi di wilayah tersebut.
Determinants of Micro, Small, and Medium Enterprises: The Case of an Emerging Economy in Indonesia Baghas Budi Wicaksono
Ecoplan Vol 5 No 2 (2022)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Lambung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecoplan.v5i2.546

Abstract

The covid-19 pandemic has worsened Indonesia’s economic situation. Most households have tried to survive by running their own business because they have just been fired from their latest company. Unfortunately, this business cycle forced families to reduce production costs due to less aggregate product demand. Many of them collapsed, and fewer survived. The condition of natural selection is to make government create a proper policy to prevent bad things happen in the future since MSME is categorized as an informal sector with many forms, such as culinary, services, and education. Most empirical studies show that the informal sector contributes more than 60% to Indonesia economic outcome. The aggregate demand for MSME products is only consumed by 20% of below-income group households. This study aims to analyse the effect of input factor on MSME productivity, proving that labour and capital investment is determinants for the extreme resilience of MSME in Indonesia. It used secondary data from 2016 to 2020 about the MSME sector in Indonesia and the Ministry of Cooperation using a proxy of MSME productivity and the MSME export ratio of total exports of all economic sectors. This research was then analyzed using the Linear Regression with Ordinary Least squares with STATA 14. The results showed that the labour and capital investment in the MSME sector had a positive and significant effect on the productivity and export ratio of MSMEs. T-statistics and F-statistics indicate both are higher than T and F table (p-value < 0,05). The regression model also does not suffer from classical assumption tests such as heteroskedasticity, multicollinearity, and autocorrelation.
Optimization Of MSME Sector For Accelerating Regional Development: An Empirical Case Study Of Jabodetabek Agglomeration Area Heri Satrianto; Baghas Budi Wicaksono; Agus Kusnawan
Poltanesa Vol 25 No 2 (2024): December 2024
Publisher : P2M Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i2.3182

Abstract

This study elaborating the optimization of MSMEs as a key driver of regional development in the Jabodetabek Agglomeration Area, emphasizing their vital role in shaping local economy performance. Using a quantitative approach that integrates collecting secondary data and processing with STATA Software, this research highlights its finding to find which variables that most determine MSME performance in Jakarta agglomeration area. MSMEs generate employment, promote market stability, and foster innovation, offering affordable and competitive alternatives that enhance access to goods and services for diverse income groups. By controlling inflation through price-competitive products. Policymakers can leverage the potential of MSMEs to achieve sustainable regional development by reducing reliance on external markets and enhancing local economic resilience. This research results provide findings that MSMEs not only address immediate economic needs but also establish a foundation for long-term regional sustainability. Their contributions to economic inclusivity, innovation, and resilience make them a cornerstone of balanced, sustainable, and inclusive economic growth in the Jabodetabek region.