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All Journal PROCEEDING IC-ITECHS 2014 Jurnal Serambi Engineering Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum PERSPEKTIF Enrichment : Journal of Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) SI-MEN (AKUNTANSI & MANAJEMEN) STIES Jurnal Serambi Ekonomi dan Bisnis Serambi Engineering
Rita Nengsih
Program Studi Akuntansi, Fakultas Ekonomi, Universitas Serambi Mekkah
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Optimalisasi Proses Bisnis UMKM Kerajinan Gerabah melalui Sinergi Inovasi Pemasaran dan Manajemen Risiko Terstruktur Jalil, Ivon; Malahayati, Malahayati; Yana, Syaifuddin; Heriyana, Heriyana; Ilyas, Ilyas; Nengsih, Rita
Jurnal Serambi Engineering Vol. 10 No. 1 (2025): Januari 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

This study explores the optimisation of business processes through the synergy of marketing innovation and structured risk management, particularly for small and medium-sized enterprises (SMEs). SMEs often face challenges such as limited resources, market uncertainties and fluctuating raw material prices. By integrating marketing innovation with structured risk management, companies can improve operational efficiency and mitigate potential risks, creating a solid foundation for sustainable growth. Marketing innovation, particularly through digital platforms, enables SMEs to expand their market reach, attract new customers and remain competitive. Meanwhile, structured risk management ensures that innovative strategies are implemented safely and effectively. This synergy not only minimises operational and financial losses, but also enables SMEs to adapt to dynamic market conditions. The study highlights the importance of combining process optimisation with strategic innovation to increase productivity, reduce waste and remain competitive in the modern business environment. By adopting this integrated approach, SMEs can achieve long-term profitability and resilience in a rapidly changing economic landscape.
Co-Authors Almira Keumala Ulfah Ardana, Galang Arsyad Arsyad Asnariza Asnariza Cut RUSMINA Emilda Kadriyani Filia Hanum Fitriliana Fitriliana Heriyana Heriyana Ilyas Ilyas Jalil, Ivon Khairul Akmal Mahdi Makmur, Teuku Malahayati Malahayati Maryam Maryam Maryam Maryam Maryam Nelly Nelly Rahma Nurzianti Rahmi Rahmi Rahmi, Ayu Rahmi Ramadhani, Ananda Razali, Ramadhan Ridha Ansari Rusmina, Cut Sisca Mediyanti Sufitrayati Sufitrayati Sufitrayati Supriyanto Susanti Susanti Susanti Syaifuddin Yana Syaifuddin Yana Wardayani Yana, Syaifuddin Yonatada, Ardifal Yunina Yunina Zenitha Maulida