Article Per Year (5 Year)
p-Index From 2021 - 2026
1.756
P-Index
This Author published in this journals
All Journal PROCEEDING IC-ITECHS 2014 Jurnal Serambi Engineering Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum PERSPEKTIF Enrichment : Journal of Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) SI-MEN (AKUNTANSI & MANAJEMEN) STIES Jurnal Serambi Ekonomi dan Bisnis Serambi Engineering
Rita Nengsih
Program Studi Akuntansi, Fakultas Ekonomi, Universitas Serambi Mekkah
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Optimalisasi Proses Bisnis UMKM Kerajinan Gerabah melalui Sinergi Inovasi Pemasaran dan Manajemen Risiko Terstruktur Jalil, Ivon; Malahayati, Malahayati; Yana, Syaifuddin; Heriyana, Heriyana; Ilyas, Ilyas; Nengsih, Rita
Jurnal Serambi Engineering Vol. 10 No. 1 (2025): Januari 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the optimisation of business processes through the synergy of marketing innovation and structured risk management, particularly for small and medium-sized enterprises (SMEs). SMEs often face challenges such as limited resources, market uncertainties and fluctuating raw material prices. By integrating marketing innovation with structured risk management, companies can improve operational efficiency and mitigate potential risks, creating a solid foundation for sustainable growth. Marketing innovation, particularly through digital platforms, enables SMEs to expand their market reach, attract new customers and remain competitive. Meanwhile, structured risk management ensures that innovative strategies are implemented safely and effectively. This synergy not only minimises operational and financial losses, but also enables SMEs to adapt to dynamic market conditions. The study highlights the importance of combining process optimisation with strategic innovation to increase productivity, reduce waste and remain competitive in the modern business environment. By adopting this integrated approach, SMEs can achieve long-term profitability and resilience in a rapidly changing economic landscape.
Pengaruh Inovasi Produk Terhadap Kinerja Keuangan dan Profitabilitas Industri Plastik Daur Ulang , Maksalmina; Rahmah Yulianti; , Maryam; Rita Nengsih; Raisa Alifia
Jurnal Serambi Engineering Vol. 10 No. 2 (2025): April 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is a literature review that examines the impact of product innovation on financial performance and profitability in the recycled plastic industry in Indonesia. With growing environmental awareness and the adoption of circular economy practices, the industry faces challenges to remain both competitive and sustainable. The literature review and previous studies indicate that product innovation significantly improves profit margins, asset turnover, and sales growth. Innovations in aesthetic design, functional features, and the use of environmentally friendly materials have been shown to increase consumer appeal and drive long-term profitability. In addition, structured innovation risk management and alignment with market trends are key to success. The study concludes that product innovation, combined with digitalization and sustainable approaches, is not only a strategic imperative, but also a fundamental pillar for the development of a resilient, competitive and environmentally responsible recycled plastics industry.
Inovasi dan Diversifikasi Produk Gerabah sebagai Katalisator Pertumbuhan Laba pada UMKM Sektor Kerajinan Nengsih, Rita; Samsul; Mukhdasir, Mukhdasir; Khairuna, Khairuna; Ahyar, Muhammad
Jurnal Serambi Engineering Vol. 10 No. 3 (2025): Juli 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the strategic significance of innovation and product diversification in enhancing profit growth for MSMEs in the pottery craft sector in Indonesia. The research employs a literature review approach, with a focus on the adaptation of contemporary designs, the use of material combinations, and the expansion of product functions. These strategies enable MSME actors to reach broader market segments, increase selling prices, and create significant economic value. The study indicates a direct correlation between innovation and key financial indicators, including return on investment (ROI), net profit margin, and sales volume. Moreover, the diversification of products has been shown to enhance business resilience in the face of market fluctuations, thereby generating opportunities in the domains of decoration, tourism, and sustainable lifestyles. This study underscores the significance of a collaborative ecosystem comprising designers, government entities, and digital platforms to systematically support the innovation process. The adoption of an integrated innovation approach by pottery MSMEs has the potential to catalyze their transformation into a creative sector that is characterized by competitiveness, adaptability, and sustainability.
Co-Authors , Maksalmina , Maryam Ahyar, Muhammad Almira Keumala Ulfah Ardana, Galang Arsyad Arsyad Asnariza Asnariza Cut RUSMINA Emilda Kadriyani Filia Hanum Fitriliana Fitriliana Heriyana Heriyana Ilyas Ilyas Jalil, Ivon Khairul Akmal Khairuna Khairuna Mahdi Makmur, Teuku Malahayati Malahayati Maryam Maryam Maryam Maryam Maryam Mukhdasir, Mukhdasir Nelly Nelly Rahma Nurzianti Rahmah Yulianti Rahmi Rahmi Rahmi, Ayu Rahmi Raisa Alifia Ramadhani, Ananda Razali, Ramadhan Ridha Ansari Rusmina, Cut Samsul Sisca Mediyanti Sufitrayati Sufitrayati Sufitrayati Supriyanto Susanti Susanti Susanti Syaifuddin Yana Syaifuddin Yana Wardayani Yana, Syaifuddin Yonatada, Ardifal Yunina Yunina Zenitha Maulida