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All Journal Procuratio : Jurnal Ilmiah Manajemen Enrichment : Journal of Management Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Pengabdian West Science West Science Interdisciplinary Studies
Aida Nursanti
Universitas Riau
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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The Effect Of Shopping Emotion And Perceived Risk On Purchasing Decisions Through Impulsive Buying As An Intervening Variable In Shopee E-Commerce Consumers Marhadi Marhadi; Gustina Adinda Putri; Aida Nursanti; Cifebrima Suyastri
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1062.413 KB) | DOI: 10.35335/enrichment.v12i2.596

Abstract

The research was conducted with the aim of knowing the effect of shopping emotion and perceived risk on purchasing decisions through impulsive buying on E-Commerce Shopee consumers in Pekanbaru City. Questionnaires were distributed to 126 respondents using the Purposive Sampling technique and processed using the Structural Equation Modeling – Partial Least Square analysis method with SmartPLS software version 3.2.9.The results showed that there was a positive and significant influence between shopping emotion on purchasing decisions. There is a positive and significant effect between shopping emotion on impulsive buying. There is a positive and significant influence between perceived risk on purchasing decisions. There is a positive and significant effect between perceived risk on impulsive buying. There is a positive and significant influence between impulsive buying on purchasing decisions.
Knowledge Wirausaha dalam menciptakan ekosistem: Kebijakan Pemerintah, Pelatihan dan Pendampingan Gatot Wijayanto; Aida Nursanti; Arwinence Pramadewi; Fitri; Ahmad Rifqi; Rosnelly Roesdi; Dian Pratiwi
Jurnal Pengabdian West Science Vol 2 No 07 (2023): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v2i07.544

Abstract

Kewirausahaan telah menjadi kekuatan pendorong pertumbuhan ekonomi dan inovasi di banyak negara, sehingga mendorong minat yang semakin besar untuk mengembangkan ekosistem kewirausahaan yang berkembang. Inti dari ekosistem ini adalah pengetahuan kewirausahaan, perpaduan keterampilan, wawasan, dan keahlian yang memberdayakan individu untuk mengidentifikasi peluang, mengambil risiko yang diperhitungkan, dan mengubah ide-ide inovatif menjadi usaha yang sukses. Untuk mengeksplorasi peran pengetahuan kewirausahaan dalam membentuk ekosistem yang sukses, penelitian ini menyelidiki dampak dari kebijakan pemerintah, program pelatihan, dan inisiatif pendampingan. Dengan menggunakan pendekatan metode campuran, penelitian ini melakukan tinjauan literatur sistematis untuk membangun landasan teori dan menganalisis studi kasus ekosistem kewirausahaan yang sukses untuk mengidentifikasi praktik terbaik. Selain itu, wawancara dengan para pemangku kepentingan utama, termasuk pembuat kebijakan, pendidik, mentor, dan wirausahawan, memberikan wawasan yang lebih dalam tentang dinamika pengetahuan kewirausahaan dalam ekosistem. Hasilnya menyoroti pengaruh signifikan dari kebijakan pemerintah terhadap pengembangan dan penyebaran pengetahuan kewirausahaan. Kerangka kerja peraturan yang mendukung, opsi pembiayaan yang dapat diakses, dan perlindungan kekayaan intelektual ditemukan secara positif terkait dengan peningkatan aktivitas kewirausahaan. Program pelatihan muncul sebagai kontributor penting, membekali calon wirausahawan dengan keterampilan penting, peluang berjejaring, dan paparan terhadap praktik-praktik terbaik. Inisiatif pendampingan terbukti berperan penting dalam memberikan bimbingan yang dipersonalisasi, memfasilitasi transfer pengetahuan, dan menumbuhkan ketangguhan pada wirausahawan.
The Impact of Celebrity Endorsement, Product Quality, and Brand Image on Purchasing Decisions and Customer Satisfaction of MS Glow Products in Pekanbaru City: A Formal Analysis Rima Noviani; Aida Nursanti; Henni Noviasari; Prima Andreas Siregar
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.256

Abstract

This study aims to determine how much influence celebrity endorsers, product quality and brand image have on purchasing decisions and customer satisfaction for MS Glow products in Pekanbaru city. The population of this study are all consumers who have bought and used ms glow products. This study used 147 respondents with non-probability sampling technique with purposive sampling method. This research analysis method uses path analysis with data processing using SPSS (Statistical Program Society Science) version 23 for windows. The results of this study indicate that (1) Celebrity endorser has a positive and significant effect on purchasing decisions; (2) Product quality has a positive and significant effect on purchasing decisions; (3) Brand image has a positive and significant effect on purchasing decisions; (4) Purchasing decisions have a positive and significant effect on customer satisfaction; (5) Celebrity endorser has a positive and significant effect on customer satisfaction through purchasing decisions; (6) Product quality has a positive and significant effect on customer satisfaction through purchasing decisions; (7) Brand image has a positive and significant effect on customer satisfaction through purchasing decisions.
PENGARUH BRAND AMBASSADOR DAN CITRA MEREK TERHADAP KEPERCAYAAN KONSUMEN DAN KEPUTUSAN PEMBELIAN PRODUK GARNIER MEN DI KOTA PEKANBARU Doni Pratama Tamba; Zulkarnain Zulkarnain; Aida Nursanti
JURNAL ECONOMICA: Media Komunikasi ISEI Riau Vol. 12 No. 1 (2024)
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/economica.v12i1.232

Abstract

This research aims to determine the influence of Brand Ambassadors, and brand image on consumer trust and purchasing decisions for Garnier Men products in Pekanbaru City. The population in this study were users of Garnier Men products in Pekanbaru City. The sampling technique used the Cochran formula with a sample size of 150 respondents. The data collection technique uses a questionnaire, this research uses primary data with a path analysis model. The results of this research state that: 1) Brand Ambassadors have a significant influence on Consumer Trust, 2) Brand Image has a significant influence on Consumer Trust, 3) Brand Ambassadors have a significant influence on Purchasing Decisions, 4) Brand Image has a significant influence on Purchasing Decisions, 5) Consumer Trust significant influence on Purchasing Decisions, 6) Brand ambassadors have a significant influence on Purchasing Decisions through Consumer Trust, 7) Brand Image has a significant influence on Purchasing Decisions through Consumer Trust Keyword: Brand Ambassador, Brand Image, Consumer Trust, Purchasing Decisions
THE EFFECTIVENESS OF FLASH SALES AND ELECTRONIC WORD-OF-MOUTH ON CONSUMER BEHAVIOR: A QUANTITATIVE STUDY OF SHOPEE USERS IN PEKANBARU CITY Fakhri Hidayat; Aida Nursanti; Agnes Alvionita; Prima Andreas Siregar
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 2 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i2.5039

Abstract

This study aims to analyze the influence of Flash Sale promotions and electronic word-of-mouth (eWOM) on the purchase decisions and customer satisfaction of Shopee platform users in Pekanbaru City. This study employed a quantitative method with a Structural Equation Modeling (SEM) approach using SmartPLS 4.0. The sample consisted of 140 respondents who were Shopee users in Pekanbaru City and had made at least one purchase. The results indicate that Flash Sale promotions and eWOM have a positive and significant impact on purchase decisions. Purchase decisions also have a positive and significant effect on customer satisfaction. Additionally, purchase decisions significantly mediate the relationship between Flash Sale promotions, eWOM, and customer satisfaction. Thus, the more effective the Flash Sale promotions and the stronger the influence of eWOM, the higher the level of purchase decisions and customer satisfaction. Penelitian ini bertujuan untuk menganalisis pengaruh promosi Flash Sale dan electronic word-of-mouth (eWOM) terhadap keputusan pembelian dan kepuasan pelanggan pengguna platform Shopee di Kota Pekanbaru. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan Structural Equation Modeling (SEM) menggunakan SmartPLS 4.0. Sampel penelitian terdiri dari 140 responden yang merupakan pengguna Shopee di Kota Pekanbaru yang telah melakukan setidaknya satu kali pembelian di platform tersebut. Hasil penelitian menunjukkan bahwa promosi Flash Sale dan eWOM memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Keputusan pembelian juga memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Selain itu, keputusan pembelian secara signifikan memediasi hubungan antara promosi Flash Sale, eWOM, dan kepuasan pelanggan. Dengan demikian, semakin efektif promosi Flash Sale dan semakin kuat pengaruh eWOM, semakin tinggi tingkat keputusan pembelian dan kepuasan pelanggan.
Co-Authors Agnes Alvionita Ahmad Rifqi Arwinence Pramadewi Cifebrima Suyastri Dian Pratiwi Doni Pratama Tamba Fakhri Hidayat Fitri Gatot Wijayanto Gustina Adinda Putri Henni Noviasari Marhadi Marhadi Prima Andreas Siregar Rima Noviani Rosnelly Roesdi Sugeng Santoso