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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis ARSY : Jurnal Aplikasi Riset kepada Masyarakat Bahtera Inovasi Sewagati: Jurnal Pengabdian Masyarakat Indonesia West Science Business and Management West Science Interdisciplinary Studies
Henni Noviasari
Universitas Riau
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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Sosialisasi Bahaya Penyalahgunaan Narkoba bagi Generasi Muda dan Penanggulangannya di Desa Naumbai: Socialization and Interventation The Dangers of Drugs Abuse for Young Generation Henni Noviasari; Rizwan Tubagus; Andini Sekarwangi; Salsa Bila Annisa Putri; Zahwa Zulgaheni; Lisa Putri Amalia; Agnesa Dirgahayu Gustiadinda; Sulistia Wati; Emi Safitri; Rudy Kurniawan; Muhammad Effendi
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2022): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (616.747 KB) | DOI: 10.56910/sewagati.v1i3.148

Abstract

Teenagers are the most important heritage that determines the future. It is well known teenagers needs guidance in ensuring their physical and mental growth. Drug abuse is not a fundamental problem in the community, but has become a very complex problem that requires prevention and an active community role that is carried out consistently and professionally. Circulation and abuse of drugs currently occurs not only in big cities in Indonesia, but also in villages. The method of application in this activity is by lecture and question and answer. This community service activity method uses the seminar method. The socialization was held on August 9, 2022 in the Naumbai Village Office Hall attended by a set of villages, Naumbai Village youth and Indra Wahyudi as BNN counselors as presenters. In the material, it was emphasized that various important points will occur if we avoid from drugs and how to deal it.
Pengaruh Kepemimpinan, Kompensasi, dan Lingkungan Kerja terhadap Kinerja Karyawan Bagian Produksi PT Ramajaya Pramukti Kecamatan Tapung Kabupaten Kampar Fika Rama Lestari; Marzolina Marzolina; Henni Noviasari
Bahtera Inovasi Vol 6 No 2 (2023): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v6i2.4980

Abstract

This study aims to determine the effect of Leadership (X1), Compensation (X2),, and Work Environment (X3), on the Performance (Y) of Employees of the Production Division of PT. Ramajaya Pramukti, Tapung District, Kampar Regency. The research population was 163 people and for sampling using the slovin method were 116 people. The data analysis method used multiple linear regression analysis with the help of SPSS software. The results show that: 1) Leadership has a significant effect on performance; 2) Compensation has a significant effect on performance; 3) Work environment has a significant effect on performance; 4) Leadership, Compensation, and Work Environment have a significant effect on performance.
Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani Sehani; Gatot Wijayanto; Arini Novandalina; Yutiandry Rivai; Henni Noviasari
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

Abstract

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.
The Impact of Celebrity Endorsement, Product Quality, and Brand Image on Purchasing Decisions and Customer Satisfaction of MS Glow Products in Pekanbaru City: A Formal Analysis Rima Noviani; Aida Nursanti; Henni Noviasari; Prima Andreas Siregar
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.256

Abstract

This study aims to determine how much influence celebrity endorsers, product quality and brand image have on purchasing decisions and customer satisfaction for MS Glow products in Pekanbaru city. The population of this study are all consumers who have bought and used ms glow products. This study used 147 respondents with non-probability sampling technique with purposive sampling method. This research analysis method uses path analysis with data processing using SPSS (Statistical Program Society Science) version 23 for windows. The results of this study indicate that (1) Celebrity endorser has a positive and significant effect on purchasing decisions; (2) Product quality has a positive and significant effect on purchasing decisions; (3) Brand image has a positive and significant effect on purchasing decisions; (4) Purchasing decisions have a positive and significant effect on customer satisfaction; (5) Celebrity endorser has a positive and significant effect on customer satisfaction through purchasing decisions; (6) Product quality has a positive and significant effect on customer satisfaction through purchasing decisions; (7) Brand image has a positive and significant effect on customer satisfaction through purchasing decisions.
The Impact of Celebrity Endorsers, Price, and Product Quality on Purchase Decision of Yamaha Maxi Motorcycles in Pekanbaru City: An Exploratory Study Beny Wahyudi; Henni Noviasari; Tengku Firli Musfar; Prima Andreas Siregar
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.262

Abstract

This research aims to examine the influence of celebrity endorsers, price and product quality on purchasing decisions for Yamaha Maxi motorbikes in the city of Pekanbaru. The type of data used in the research is quantitative. The population in this study includes all Yamaha Maxi motorbike consumers in Pekanbaru City. The sampling technique used a non-probability sampling method which was purposive sampling, totaling 128 respondents. Data was collected with the help of a questionnaire and then the data was processed using multiple linear regression analysis with the help of SPSS version 22 software. The research results showed that: 1) Celebrity Endorser had a significant positive effect on Purchase Decisions for Yamaha Maxi motorbike products in the city of Pekanbaru. 2) Price has a significant positive effect on purchasing decisions for Yamaha Maxi motorbike products in the city of Pekanbaru. 3) Product quality has a significant positive effect on purchasing decisions for Yamaha Maxi motorbike products in the city of Pekanbaru. 4) Celebrity Endorser, Price and Product Quality simultaneously have a significant positive effect on Purchase Decisions for Yamaha Maxi motorbike products in the city of Pekanbaru.
The Impact of Hedonic Shopping Value and Shopping Lifestyle on Impulsive Buying Mediated by Positive Emotion among Online Marketplace Users in Pekanbaru Adelia Dwi Anggita; Henni Noviasari; Sri Wahyuni Wildah; Prima Andreas Siregar
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.287

Abstract

This study examined the influ ence of hedonic shopping value and shopping lifestyle on impulsive buying among online marketplace users in Pekanbaru, Indonesia. The study used path analysis to analyse data from 112 respondents and found that hedonic shopping value had no significant effect on impulsive buying, while shopping lifestyle had a positive and significant relationship with impulsive buying. Additionally, hedonic shopping value had a positive and significant effect on positive emotions. The results suggest that to decrease impulsive buying, it is important to focus on creating a positive shopping experience and consider the shopping lifestyle of consumers.
Model Of Green Purchase Intention Environmentally Friendly Packaging In The Micro And Small Business Food Industry In Riau Province Tengku Firli Musfar; Henni Noviasari; Dian Pratiwi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5156

Abstract

In an era of increasing environmental awareness, consumer preferences are changing towards environmentally friendly practices, especially in the food industry. This research aims to develop a comprehensive model of environmentally friendly purchasing intentions by investigating the impact of environmentally friendly packaging on consumer behavior in the micro and small business food industry in Riau Province. The study uses a mixed approach, combining quantitative surveys and qualitative interviews to collect data from consumers and businesses. Quantitative analysis will involve statistical techniques such as regression analysis to identify key factors influencing green purchase intentions. Qualitative data will be analyzed thematically to provide deeper insight into consumer perceptions and business practices regarding environmentally friendly packaging. It is hoped that the findings of this research will contribute to the existing literature on sustainable consumption and provide practical insights for micro and small scale food businesses in Riau Province to improve their environmental sustainability efforts. Ultimately, the developed model will be a valuable tool for policymakers, businesses, and researchers seeking to encourage environmentally responsible practices in the local food industry.
Pengembangan Kreativitas Ibu-Ibu Rumah Tangga Melalui Pengetahuan Kewirausahaan dan Keterampilan Membuat dan Menghias Kue untuk Meningkatkan Penghasilan Keluarga di Desa Tarai Bangun Kampar Henni Noviasari; Hafiza Oktasia Nasution; Arwinence Pramadewi; Dian Puspita Novrianti; Yayu Kusdiana
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 4 No. 1 (2023): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v4i2.728

Abstract

Pada masyarakat modern, tuntutan kehidupan saat ini semakin bertambah terutama bidang sosial dan ekonomi. Semua ini mengakibatkan status perempuan tidak lagi sebagai ibu rumah tangga saja, melainkan dituntut peranannya dalam berbagai kehidupan sosial kemasyarakatan, seperti turut bekerja membantu suami, bahkan untuk menopang ekonomi keluarga. Desa tarai bangun Kampar merupakan salah satu daerah di Provinsi Riau yang memiliki banyak sumber daya untuk dapat dikembangkan. Masyarakat di desa tersebut masih kesulitan untuk mengembangkan kreativitasnya, dikarenakan masih kurangnya pengetahuan tentang kewirausahaan. Dengan kurangnya kreativitas masyarakat, hal ini juga berdampak terhadap produktifitas masyarakat, dan sehingga sulit meningkatkan penghasilan keluarga. Tujuan kegiatan PKM ini yaitu untuk memberikan pemahaman bagaimana mengembangkan kreativitas ibu-ibu rumah tangga melalui pengetahuan kewirausahaan dan sekaligus memberikan pelatihan keterampilan membuat dan menghias kue di desa Tarai Bangun Kampar. Dalam kegiatan ini dilakukan dengan 3 tahapan, yaitu tahapan perencanaan, pelaksanaan, dan evaluasi. Dari hasil kegiatan PKM yang dilakukan dapat disimpulkan bahwa peserta kegiatan yang hadir dalam kegiatan ini menjadi lebih termotivasi untuk berwirausaha. Peserta juga lebih percaya diri untuk menggali potensi yang ada, serta lebih kreatif dalam mengembangkan keterampilan mereka terutama pembuatan beraneka ragam kue yang menjadi khas daerah mereka. Kegiatan ini juga menjadikan peserta lebih produktif dalam meningkatkan penghasilan keluarga.
The Influence of Brand Image, Product Quality, and Social Media Promotion on Customer Satisfaction through Purchase Decisions at Viera Cake House in Pekanbaru City Bagas Marcellino Rihandhika; Jushermi Jushermi; Henni Noviasari
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1160

Abstract

One of the cake shops in Pekanbaru is Viera Cake House. There is a phenomenon related to the decline in the level of customer satisfaction at Viera Cake House. Low customer satisfaction will have an impact on decreasing purchasing decisions at Viera Cake House. This research aims to see the influence of brand image, product quality, and social media promotion on customer satisfaction through purchasing decisions at Viera Cake House in Pekanbaru City. The number of samples taken in the research was determined using the Lameshow formula and a sample of 100 consumers was obtained. The data analysis method used is Structural Equation Model (SEM) using SmartPLS software. The test results showed that brand image, product quality and social media promotion had a positive and significant effect on purchasing decisions. Purchasing decisions have a positive and significant effect on customer satisfaction. Product quality and social media promotion have a positive and significant effect on customer satisfaction through purchasing decisions. Brand image does not have a significant effect on customer satisfaction through purchasing decisions.
Co-Authors Adelia Dwi Anggita Agnesa Dirgahayu Gustiadinda Aida Nursanti Andini Sekarwangi Arini Novandalina Arwinence Pramadewi Bagas Marcellino Rihandhika Beny Wahyudi Dian Pratiwi Dian Puspita Novrianti Emi Safitri Fika Rama Lestari Gatot Wijayanto Hafiza Oktasia Nasution Jushermi Jushermi Lisa Putri Amalia Marzolina Marzolina Muhammad Effendi Prima Andreas Siregar Rima Noviani Rizwan Tubagus Rudy Kurniawan Salsa Bila Annisa Putri Sehani Sehani Sri Wahyuni Wildah Sulistia Wati Tengku Firli Musfar Yayu Kusdiana Yutiandry Rivai Zahwa Zulgaheni