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All Journal Economics and Digital Business Review COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Cakrawala Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Maria Safitri
Faculty Of Economics And Business, Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS LIVE STREAMING, FLASH SALE DAN E-WOM DALAM MENDORONG PERILAKU IMPULSIVE BUYING PRODUK SKINCARE SKINTIFIC PADA PLATFORM TIKTOK SHOP Ulsatunnisa Ulsatunnisa; Linda Ayu Oktoriza; Maria Safitri; Imam Nuryanto
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5816

Abstract

This study aims to analyze the influence of Live Streaming, Flash Sale, and E-WOM on impulsive buying behavior on Skintific skincare products on the TikTok Shop platform. This study uses a quantitative approach, with the population being students of the Management Study Program at Dian Nuswantoro University. The sample was selected using a non-probability sampling technique with a purposive sampling method, and this study involved 98 respondents. The study results show that the third variable, namely Live Streaming, Flash Sale, and E-WOM, significantly influence impulsive buying behavior simultaneously and partially. The conclusion of this study contributes to the digital marketing literature while providing practical recommendations for e-commerce business actors to optimize these marketing elements in increasing sales.
Eksplorasi Profitabilitas, Likuiditatas, Rasio Leverage, dan Ukuran Perusahaan Terhadap Nilai Perusahaan Textile dan Garmen yang Terdaftar di BEI Periode Triwulan (2019-2024) Rahayu Nur Azizah; Ariati Anomsari; Maria Safitri; Fakhmi Zakaria
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 6 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i6.11885

Abstract

This study was conducted due to fluctuations in the market value of companies in the textile and garment industries on the Indonesia Stock Exchange, which are influenced by financial performance. The research question is whether Profitability, Liquidity, Leverage Ratio, and Firm Size affect Market Value. The objective of this study is on analyze the partial effects of these four factors on market value during the 2019- 2024 period. The study population consists of 23 textile and garmen listed on the IDX during the 2019- 2024 period. The sampling method used is purposive sampling, with a sample size of 17 companies. This study employs a quantitative approach using panel regression, and data analysis was conducted using Eviews version 13. The results indicate that Profitability has significant positive effect on Firm Value, whereas Liquidity and Firm Size do not have a significant effect on Firm Value. Conversely, the Leverage Ratio has a significant negative effect on Firm Value.
Eksplorasi Profitabilitas, Likuiditatas, Rasio Leverage, dan Ukuran Perusahaan Terhadap Nilai Perusahaan Textile dan Garmen yang Terdaftar di BEI Periode Triwulan (2019-2024) Rahayu Nur Azizah; Ariati Anomsari; Maria Safitri; Fakhmi Zakaria
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 6 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i6.11885

Abstract

This study was conducted due to fluctuations in the market value of companies in the textile and garment industries on the Indonesia Stock Exchange, which are influenced by financial performance. The research question is whether Profitability, Liquidity, Leverage Ratio, and Firm Size affect Market Value. The objective of this study is on analyze the partial effects of these four factors on market value during the 2019- 2024 period. The study population consists of 23 textile and garmen listed on the IDX during the 2019- 2024 period. The sampling method used is purposive sampling, with a sample size of 17 companies. This study employs a quantitative approach using panel regression, and data analysis was conducted using Eviews version 13. The results indicate that Profitability has significant positive effect on Firm Value, whereas Liquidity and Firm Size do not have a significant effect on Firm Value. Conversely, the Leverage Ratio has a significant negative effect on Firm Value.
Co-Authors Almira Santi Samasta Amalia Nur Chasanah Ariati Anomsari Ayu Rizky Yuniar Bara Zaretta Diana Puspitasari Fakhmi Zakaria Fakhmi Zakaria Imam Nuryanto Indra Yudha Mailana Keisha Nabiila Endriani Lenni Yovita Linda Ayu Oktoriza Muhammad Ataka Fadhli Oktoriza, Linda Ayu Pradana Jati Kusuma Rahayu Nur Azizah Tsulatsa Nur Safiira Ulsatunnisa Ulsatunnisa Vicky Oktavia