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All Journal Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Al-Mutsla: Jurnal Ilmu-Ilmu Keislaman dan Kemasyarakatan Indonesian Community Development Journal (ICODEV)
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Religion Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Pemanfaatan Instagram sebagai Media Dakwah bagi Mahasiswa Program Studi Manajemen Dakwah Oktavia, Vina; Depi Putri; Elce Purwandari; Artiyanto
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 9 No. 2 (2026): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/92v1we40

Abstract

This study aims to analyze the forms of da’wah content disseminated by students, their level of participation in content production, and the role of digital literacy in supporting da’wah activities through social media. This research employs a qualitative approach using a case study method, with in-depth interviews conducted with active students, alumni, and lecturers within the Islamic Preaching Management Study Program at Universitas Islam Nusantara Al-Azhaar Lubuklinggau. The findings indicate that Instagram is actively utilized as a platform for da’wah, featuring various content formats such as short videos, Qur’anic verses, hadith quotations, and Islamic motivational messages presented in an engaging and youth-oriented manner. Students demonstrate a high level of enthusiasm in producing da’wah content; however, they still face several challenges, including limited technical skills in content creation, inconsistency in account management, and insufficient institutional support. Despite these challenges, digital da’wah through Instagram has proven to be effective in reaching a broad youth audience and aligning with contemporary digital communication patterns. In conclusion, Instagram holds significant potential as a strategic medium for contemporary da’wah; however, its effectiveness is highly dependent on the enhancement of digital literacy, student creativity, and sustained institutional support. Keywords: Digital Da’wah, Instagram, Student Engagement.
Optimalisasi Tiktok sebagai Media Dakwah di Era Digital dalam Meningkatkan Kualitas Pemahaman Agama pada Mahasiswa Ramadona, Khoiro; Depi Putri; Erwin Rochmansyah; Elce Purwandari
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 9 No. 2 (2026): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/g2k4n363

Abstract

This study aims to analyze the effectiveness of dakwah delivered through TikTok as a digital medium in shaping university students’ religious understanding, as well as to identify the strengths, limitations, and challenges associated with such digital dakwah. The research employed a descriptive qualitative approach, with data collected through in-depth interviews with eight informants. The findings indicate that TikTok has become a strategic platform for disseminating dakwah messages rapidly through visually engaging content, thereby attracting students who are highly active on social media. However, the platform’s short video duration may result in incomplete delivery of religious material and can lead to misconceptions if not supported by formal religious education and guidance from qualified scholars. The study also reveals that digital dakwah primarily functions as an introduction and an initial source of motivation, whereas deeper religious comprehension still requires conventional learning forums. In conclusion, dakwah via TikTok plays an important role in contemporary religious communication, but it must be supported by digital media literacy among both content creators and audiences to maintain the quality of religious understanding. Formal education should actively complement and integrate digital dakwah to achieve optimal impact. Keywords: Digital Dakwah, TikTok Preaching, Religious Communication
Co-Authors Agus Mukmin Agussalim ARIS SUTRISNO Artiyanto Dina Hidayah Elce Purwandari Elce Purwandari Elzan Tamara Erwin Rochmansyah Haryani Widia Astutik Jeri Suganda Purna Irawan Purwandari, Elce Ramadona, Khoiro Sayidina, Andres Siti Nur Aisah Siti Ratinah Siti Umi Taslima Syamsiar, Syamsiar Tri Mardiana Tunki Vurba Vina Oktavia