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Wiksana, Wiki Angga
Universitas Islam Bandung
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Strategi Pemanfaatan Media Sosial Instagram Feeds Pemerintah Kota Cirebon Dhewo Djakti Abriantoro; Wiki Angga Wiksana
Bandung Conference Series: Public Relations Vol. 3 No. 2 (2023): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v3i2.7200

Abstract

Abstract. The Regional Government of Cirebon City, as one of the cities in West Java, has made Cirebon a "smart city", so in line with this, the use and use of social media is important in communicating and disseminating information to the public as well as feedback from the community to local government. Instagram @pemdakotacrb every time he spreads information, he always creates creative content and with communication that makes people interested in seeing this information. The purpose of this research is to find out how the social media utilization strategy of the Cirebon city government is Instagram feeds. With qualitative research methods using a case study approach. Data collection techniques used are interviews, observation, and literature studies, the internet, and documentation. The results of the study show (1) The content management process carried out by the Regional Government of Cirebon City through the Instagram account @pemdakotacrb has several stages, including preparing content and posting content. (2) The reason the Cirebon City Government uses Instagram is because Instagram social media is flexible, interactive and has many features that can be utilized to make it easier to interact with its followers (3) Posting Instagram feeds that have visual themes and colors according to the color of the logo they have, the color – the color has no special meaning in posting Instagram feeds, but the color is used based on the existing logo, so that their identity can be seen by comparing the color of the logo of the Cirebon City Government itself, but in this logo the choice of colors in the logo definitely has its own meaning. Abstrak. Pemerintah Daerah Kota Cirebon sebagai salah satu kota di Jawa Barat yang menjadikan Cirebon “smart city” maka sejalan dengan hal tersebut penggunaan dan pemanfaatan media sosial menjadi hal penting dalam berkomunikasi dan menyebarkan informasi bagi masyarakat begitu juga umpan balik dari masyarakat terhadap pemerintah daerah. Instagram @pemdakotacrb setiap menyebarkan informasi selalu membuat konten yang kreatif dan dengan komunikasi yang membuat masyarakat tertarik melihat informasi tersebut. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi pemanfaatan media sosial instagram feeds pemerintah kota cirebon. Dengan metode penelitian kualitatif menggunakan pendekatan studi kasus. Teknik pengumpulan data yang digunakan adalah wawancara, observasi, dan studi kepustakaan, internet, dan dokumentasi.. Hasil penelitian menunjukan (1) Proses pengelolaan konten yang dilakukan oleh Pemerintah Daerah Kota Cirebon melalui akun Instagram @pemdakotacrb memiliki beberapa tahapan, di antaranya yaitu mempersiapkan konten dan memposting konten. (2) Alasan Pemerintah Daerah Kota Cirebon menggunakan Instagram yaitu karena media sosial instragram fleksible, interaktif dan banyak fitur yang bisa dimanfaatkan yang memudahkan berinteraksi dengan followersnya (3) Postingan feeds Instagram yang mempunyai tema visual dan warna sesuai dengan warna logo yang mereka miliki, warna – warna itu tidak ada makna khusus dalam postingan feeds Instagram namun warna tersebut digunakan berdasarkan logo yang ada, agar identitas mereka terlihat dengan membranding warna logo dari Pemda Kota Cirebon itu sendiri, namun dalam logo tersebut pemilihan warna dalam logo pasti memiliki makna tersendiri.
Strategi Pengelolaan Program Urban Farming pada Instansi Pemerintahan Tian Ramdani; Wiki Angga Wiksana
Bandung Conference Series: Communication Management Vol. 4 No. 2 (2024): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v4i2.13056

Abstract

Abstract. Buruan SAE is a flagship program from the Bandung City Food Security and Agriculture Service which operates in the field of urban agriculture or Urban Farming. This program addresses the problem of food security in the city ofBandung which has 97% dependence on food from outside and is an alternative in reducing the stunting rate. This researchuses a qualitative method with a case study approach. Apart from that, this research also uses the concept of the communication planning model according to Philip Lesly. The aim of this research is to determine the management strategyused in the Buruan SAE program by DKPP Bandung City. This research uses a qualitative method with a case studyapproach. Apart from that, this research also uses the concept of the communication planning model according to Philip Lesly. The results of the research show that the management strategy for the Buruan SAE program is in accordance with the Communication Planning model according to Philip Lesly, planning for the sustainability of the program in the BandungCity community has had a positive impact, this indicates the success of the Buruan SAE program running according to plan. Abstrak. Buruan SAE merupakan program unggulan dari Di nas Ketahanan Pangan dan Pertanian Kota Bandung yang bergerak pada bidang pertanian perkotaan atau Urban Farming. Program ini mengatasi permasalahan ketahanan pangan di Kota Bandung yang memiliki ketergantungan pangan 97% dari luar serta menjadi salah satu alternatif dalam menurunkan angka Stunting. Penelitian ini menggunakan metode Kualitatif dengan pendekatan studi kasus. Selain itu penelitian ini jugamenggunakan konsep model perencanaan komunikasi menurut Philip Lesly. Tujuan dari penelitian ini adalah untukmengetahui strategi pengelolaan yang digunakan pada program Buruan SAE oleh DKPP Kota Bandung. Penelitian ini menggunakan metode Kualitatif dengan pendekatan studi kasus. Selain itu penelitian ini juga menggunakan konsep model perencanaan komunikasi menurut Philip Lesly. Hasil penelitian menunjukan bahwa strategi pengelolaan program Buruan SAE sudah sesuai dengan model Perencanaan Komunikasi menurut Philip Lesly, Perencanaan hingga keberlangsunganprogram di masyarkat Kota Bandung memberikan dampak positif dengan ini menandakan keberhasilan program Buruan SAE berjalan sesuai perencanaan.
Content Creator Strategy as Tourism Journalism for Post-Covid-19 Pandemic Recovery Wiksana, Wiki Angga; Firmansyah; Putri, Dian Widya; Cakranegara, Doddy Iskandar
Mediator: Jurnal Komunikasi Vol. 16 No. 2 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i2.2628

Abstract

Pikiran Rakyat Media Networks (PRMN) engaged in the digital media business, develops its business by creating a media ecosystem through multiple portals. The PRMN sub-domain news portal is managed and filled with content by content creators as PRMN partners. The phenomenon of content creators on news portals creates opportunities for strategies in tourism recovery. This research was conducted with the aim of looking at strategies for utilizing content creators as a form of journalism to advocate for tourism recovery in Indonesia. This study aims to get an overview of tourism journalism patterns carried out by content creators which can be a strategy for recovery and increasing the attractiveness of tourist destinations. This study uses a constructivist approach by finding qualitative data to be analyzed and categorized so that it becomes a pattern of tourism communication through journalism in digital media. The results of the study show that the strategy to restore the tourism sector after the Covid-19 pandemic requires the role of mass media and social media. The collaboration business strategy carried out by PRMN with the google algorithm supports the creation of positive tourism content in marketing tourist destinations according to tourist targets.
Hubungan Media Sosial Instagram @Urban1063fm dalam Membangun Brand Image Fauzan Haris Anavidi; Wiki Angga Wiksana
Jurnal Riset Manajemen Komunikasi Volume 4, No. 1, Juli 2024 Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v4i1.3836

Abstract

Abstract. The rapid development of technology and information has become an inevitable necessity for society. One of its impacts is social media, which has become a key factor in marketing strategies and brand development, even for influential radio stations like Radio Urban 106.3 FM. This study explores the relationship between activities on the Instagram platform and the formation of Radio Urban 106.3 FM's brand image. A correlational analysis method was used with a quantitative approach, and the research population consisted of followers of Radio Urban 106.3 FM on Instagram. A total of 100 respondents were selected using Simple Random Sampling method. Data were collected through questionnaires and analyzed using descriptive and inferential techniques. The results of the study indicate a significant relationship between activities in context, communication, collaboration, and connection on Instagram with the formation of the brand image. The implication of this research underscores the importance of active presence of radio stations on social media to retain and attract listeners in a competitive digital era. This study contributes to a deeper understanding of the role of social media in radio station marketing strategies. Abstrak. Perkembangan teknologi dan informasi telah menjadi kebutuhan masyarakat yang tak terelakkan. Salah satu dampaknya adalah media sosial yang kini menjadi faktor kunci dalam strategi pemasaran dan pengembangan merek, bahkan bagi stasiun radio seperti Radio Urban 106,3 FM yang berpengaruh. Penelitian ini mengeksplorasi hubungan antara aktivitas di platform Instagram dengan pembentukan brand image Radio Urban 106,3 FM. Metode analisis korelasional digunakan dengan pendekatan kuantitatif, dan populasi penelitian adalah pengikut Radio Urban 106,3 FM di Instagram. Sebanyak 100 responden dipilih menggunakan metode Simple Random Sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan teknik deskriptif dan inferensial. Hasil penelitian menunjukkan adanya hubungan yang signifikan antara context, communication, collaboration, dan connection di Instagram dengan pembentukan brand image Implikasi penelitian ini adalah pentingnya kehadiran aktif stasiun radio di media sosial untuk mempertahankan dan menarik pendengar di era digital yang kompetitif. Penelitian ini memberikan kontribusi dalam pemahaman lebih lanjut tentang peran media sosial dalam strategi pemasaran stasiun radio.
Strategi Komunikasi Media Relations dalam Menjaga Citra Perusahaan 10080021319, Reidy Oktavianto Putra; Wiki Angga Wiksana
Bandung Conference Series: Public Relations Vol. 5 No. 2 (2025): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v5i2.18831

Abstract

Abstract. The world of professional sports positions corporate image as a crucial aspect that must be maintained, especially for major clubs like Persib Bandung that receive significant media exposure. The role of Public Relations is vital in fostering relationships with journalists to build a positive public perception. This study aims to examine the media relations communication strategy implemented by the Public Relations of PT. Persib Bandung Bermartabat in maintaining the company's image through relationships with journalists. This research uses a qualitative method with a case study approach. Data were collected through in-depth interviews with PR personnel and journalists. The findings show that Persib's PR builds trust through open, responsive communication and strong personal relationships. Media relations are carried out by ensuring smooth information distribution, effective issue management, and narrative construction aligned with the company’s image. In addition, the PR team conducts various media relations activities such as press conferences and media visits. They also provide facilities that support journalists’ work by offering easy access to information and maintaining opennessin communication. These strategies have proven effective in creating mutually beneficial professional relationships and maintaining Persib's image as a professional and credible club. Abstrak. Dunia olahraga professional memposisikan citra perusahaan menjadi aspek penting yang harus dijaga, terutama bagi klub besar seperti Persib Bandung yang memiliki eksposur tinggi di media. Peran Public Relations sangat vital dalam menjalin hubungan dengan wartawan guna membentuk persepsi publik yang positif. Penelitian ini bertujuan untuk mengetahui strategi komunikasi media relations yang dijalankan oleh Public Relations PT. Persib Bandung Bermartabat dalam menjaga citra perusahaan melalui relasi dengan wartawan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data diperoleh melalui wawancara mendalam dengan tim PR dan wartawan yang menjadi mitra kerja. Hasil penelitian menunjukkan bahwa PR Persib membangun kepercayaan melalui komunikasi yang terbuka, responsif, serta hubungan personal yang baik dengan wartawan. Proses media relations dijalankan dengan memastikan distribusi informasi yang lancar, pengelolaan isu yang tepat, serta penyusunan narasi yang sesuai dengan citra perusahaan. Selain itu, PR juga menjalankan berbagai aktivitas dan program media relations seperti press conference dan media visit. PR menyediakan fasilitas bagi media yang mendukung kelancaran kerja wartawan, dengan memberikan akses informasi yang mudah dan sikap terbuka dalam komunikasi. Strategi ini terbukti efektif dalam menciptakan hubungan profesional yang saling menguntungkan dan membentuk citra Persib sebagai klub yang profesional dan kredibel.
Communication with Tabayyun on Negative Issues of Presidential Candidates on Social Media Firmansyah; Kurnia, Septiawan Santana; Wiksana, Wiki Angga; Fadhli, Ahmad; Azzahra, Sharla; Cahyaning, Ranisa
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.5297

Abstract

The comment section feature on social media serves as a public space for discussion, especially on news accounts. However, discussions often become a means of spreading hate speech and even hoaxes. The concept of tabayyun, as an approach rooted in verification and the search for truth, is very important in encouraging responsible discussion. This study aims to identify communication patterns that may spread misinformation and how this can be addressed through the application of tabayyun. A qualitative methodology was employed using a netnographic approach, with data collected through online data capture techniques from January 2023 to February 2024, comprising 923 posts. The analysed data was then used to draw conclusions that could serve as guidelines for developing tabayyun communication strategies in managing the overwhelming flow of information. Findings indicate that on the accounts of @pikiranrakyat and @republikaonline, the balance between positive and negative news coverage regarding the three candidate pairs is relatively balanced. Negative news, tends to generate a significant number of comments, creating space for active discussion among netizens, with comments that indicate hate speech. In Islam, the tabayyun communication pattern can create social responsibility to clarify and verify the information presented, whether by administrators or other netizens.
Risiko dalam Strategi Bisnis Ekonomi Kolaboratif pada Industri Media Online Firmansyah; Kurnia, Septiawan Santana; Wiksana, Wiki Angga; Fadhly, Ahmad
Jurnal Riset Jurnalistik dan Media Digital Volume 5, No. 1, Juli 2025 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v5i1.7152

Abstract

Abstrak. Industri Media di Indonesia kini harus memiliki strategi kreatif untuk dapat bertahan di era digital. Pikiran Rakyat sebagai industri media memiliki strategi dalam mengembangkan industri pemberitaan di media online, yakni dengan menerapkan konsep sistem ekonomi kolaboratif. Penelitian ini melakukan pendekatan studi kasus untuk mendapatkan bagaimana risiko pada pengembangan sistem ekonomi kolaboratif pada industri media dan mengapa sistem ekonomi kolaboratif dapat menjadi alternatif dalam manajemen industri media di era digital. Penelitian melakukan observasi dan wawancara pada industri media Pikiran Rakyat Media Networks (PRMN) yang telah menerapkan sistem dengan menerapkan kemitraan pada media subdomain di berbagai daerah di Indonesia. Pengumpulan data pada 20 pemimpin redaksi 10 editor yang merupakan redaksi media yang tergabung sebagai mitra PRMN.  Analisis melalui teori manajemen krisis dan industri media menemukan bahwa pada sistem ekonomi kolaboratif ditemukan upside risk dan downside risk yang dapat menjadi peluang dan tantangan dalam penerapan sistem ini di industri media. Penetapan regulasi yang sesuai masih perlu dievaluasi. Sistem ekonomi kolaboratif memunculkan content creator yang menggantikan jurnalis juga berisiko pada kualitas informasi dan berita yang dihasilkan dan berisiko pada reputasi Pikiran Rakyat sebagai domain utama yang terdaftar pada Dewan Pers. Abstract. The Media Industry in Indonesia must now have a creative strategy to survive in the digital era. Pikiran Rakyat as a media industry has a strategy in developing the news industry in online media, namely by applying the concept of a collaborative economic system. This research takes a case study approach to get how the risks in the development of collaborative economic systems in the media industry and why collaborative economic systems can be an alternative in media industry management in the digital era. The research conducted observations and interviews in the media industry Pikiran Rakyat Media Networks (PRMN) which has implemented a system by implementing partnerships on subdomain media in various regions in Indonesia. Data were collected from 20 editor-in-chiefs and 10 editors who are editors of media that are members of PRMN partners.  Analysis through crisis management theory and the media industry found that in the collaborative economy system there are upside risks and downside risks that can be opportunities and challenges in implementing this system in the media industry. The determination of appropriate regulations still needs to be evaluated. The collaborative economy system creates content creators who replace journalists, which also poses a risk to the quality of information and news produced.
The Meaning of Cross-Cultural Communication Experience of International Students on Pesantren-Based Campuses Setiawan, Erik; Chatamallah, Maman; Wiksana, Wiki Angga
Jurnal Komunikasi Vol. 19 No. 1 (2024): VOLUME 19 NO 1 OKTOBER 2024
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss1.art8

Abstract

This paper aims to examine the cross-cultural experiences of international students at Darussalam Gontor University in Indonesia. The study focuses on the interrelated themes of identity, language, and communication, and seeks to gain insight into how students from a range of countries, including Sudan, Chad, Turkey, and Thailand, experience life at this boarding university. A qualitative, phenomenological approach was employed by researchers, who conducted in-depth interviews and observations to gain insight into the experiences of these students. The findings indicate that identity is shaped by a process of comparison with others, driven by a desire to understand one's group. Language, particularly Arabic and English, plays a pivotal role, in supporting academic and social activities. However, students also engage in voluntary learning of Indonesian to enhance their interactions with the local population. Communication was identified as a crucial aspect of self-concept, self-actualization, happiness, and stress relief.
Co-Authors 10080021319, Reidy Oktavianto Putra Ahmad Fadhli, Ahmad Aldi Prasetya Rosadi Aldisha Putri Nurmawan Azzahra, Sharla Cahyaning, Ranisa Cakranegara, Doddy Iskandar Dadan Ramadhan Dhewo Djakti Abriantoro Dian Widya Putri Erik Setiawan Fadhly, Ahmad Fahira Ananda Fauzan Haris Anavidi Fikri Firdaus Firmansyah Fitria Azzahra Ira Humaira Nur Afifah wulandari Listiani, Endri Luthfi Algi Fari Maman Chatamallah Marsha Salsabila Milfan Fulqi Fauzan Muhammad Andra Davelda Bakhas Omar Al Syahdi Puri Rahmi Surachman Raisadina Maharani Rifki Ilham Widiawan Sangga Giovani Senopati Bagassakti Septiawan Santana Kurnia Tian Ramdani