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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management Jurnal Sosial dan Sains International Journal of Entrepreneurship, Business, and Creative Economy Inclusive Society and Sustainability Studies (ISSUES) International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal of Social Entrepreneurship Theory and Practice
Hendrati Dwi Mulyaningsih
Bandung Islamic University, Indonesia
Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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Pengaruh Electronic Service Quality terhadap Repurchase Intention yang Dimoderasi Oleh Kepercayaan Konsumen Rissa Arvianti; Hendrati Dwi Mulyaningsih; Yudha Dwi Nugraha
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.8002

Abstract

Abstract. This research focuses on the variables of e-service quality, repurchase intention, and consumer trust. The purpose of this study is to determine the relationship between e-service quality and repurchase intention and the role of consumer trust as a moderating variable on Video-on-Demand Netflix. The method used in this study is a survey method with a questionnaire instrument as the data collection technique. The object of this research is official Netflix users who are domiciled in Bandung, totaling 200 people based on the sampling criteria. The sampling technique in this study used purposive sampling. There are two hypotheses in this study. To test the hypothesis, the techniques used are simple regression analysis and MRA (Moderated Regression Analysis). The results of this study indicate that there is a positive and significant effect of e-service quality on repurchase intention on Video-on-Demand Netflix. Furthermore, consumer trust strengthens the relationship between e-service quality and repurchase intention on Video-on-Demand Netflix. Abstrak. Penelitian ini berfokus kepada variabel e-service quality, repurchase intention, dan kepercayaan konsumen. Tujuan dari penelitian ini ialah untuk mengetahui hubungan antara e-service quality dan repurchase intention serta peran kepercayaan konsumen sebagai variabel moderasi pada Video-on-Demand Netflix. Metode yang digunakan pada penelitian ini ialah metode survei dengan instrumen kuesioner sebagai teknik pengumpulan datanya. Objek penelitian ini ialah pengguna Netflix resmi yang berdomisili di Bandung berjumlah 200 orang berdasarkan kriteria sampling. Teknik sampling dalam penelitian ini menggunakan purposive sampling. Terdapat dua hipotesis yang ada pada penelitian ini. Untuk menguji hipotesis, teknik yang digunakan yaitu analisis regresi sederhana dan MRA (Moderated Regression Analysis). Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara e-service quality terhadap repurchase intention pada Video-on-Demand Netflix. Selanjutnya, kepercayaan konsumen memperkuat hubungan antara e-service quality terhadap repurchase intention pada Video-on-Demand Netflix.
What Really Keeps Coffee Customers Coming Back? The Trust-Mediated Role of Service Quality, Location, and Loyalty Nindya Saraswati; Hendrati Dwi Mulyaningsih
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 5 No. 2 (2025): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v5i2.3540

Abstract

Competitive Advantage through Social Entrepreneurship: A Porter’s Diamond Analysis of Empowerment Strategy in Rumah Zakat (Faith-based Social Enterprise) Hendrati Dwi Mulyaningsih; Nurul Izzati; Nindya Saraswati; Indra Fajar Alamsyah; Bella Fujitha
Journal of Social Entrepreneurship Theory and Practice Vol. 4 No. 2 (2025): December
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jsetp.v4i2.3574

Abstract

This study explores how Faith-based Social Enterprise’s empowerment strategy, particularly through its Desa Berdaya program which is conducted by Rumah Zakat, generates competitive advantage in the context of social entrepreneurship. Using a qualitative case study design and applying Porter’s Diamond Model as the analytical framework, the research examines four strategic dimensions: factor conditions, demand conditions, related and supporting industries, and firm strategy and structure. Data were collected through in-depth interviews, focus group discussions, and document analysis in Desa Wallagri, one of Rumah Zakat’s flagship empowerment villages. The findings indicate that Rumah Zakat successfully leverages local human and social capital, responds to multidimensional grassroots needs, collaborates with MSMEs and digital platforms, and implements a hybrid governance structure. However, constraints remain, particularly in legal recognition and readiness for internationalization. The study concludes that faith-based social enterprises can achieve scalable impact when they align moral vision with strategic management. Recommendations are offered for practitioners, policymakers, and researchers to support social enterprise ecosystems in achieving sustainable development goals.
Co-Authors Adjeng Tiara Eltari Alamsyah, Indra Fajar Aminuddin Irfani, Aminuddin Ani Wahyu Rachmawati Ayu Paramita Bella Fujitha Elsa Nanda Utami Elsa Nanda Utami Fathia Izzaturrahmah Hadi Susiarno Mohamad Shobron Syakur Mohammad Adrian Naufal Fakhri Nugraha Nindya Saraswati Nurdin Nurdin Nurul Izzati Rachmi Oktora Citra Rahayu Renatha Verary Rissa Arvianti Santi Rahmawati Sri Suwarsi Tasya Aspiranti Yudha Dwi Nugraha