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All Journal Jurnal Manajemen Bisnis Kewirausahaan Populer: Jurnal Penelitian Mahasiswa Jurnal Mutiara Ilmu Akuntansi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains ) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Journal of Islamic Digital Economics and Management Multidisiplin Pengabdian Kepada Masyarakat (M-PKM)
Nur Aini Anisa
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Pengaruh Pelatihan Kerja Terhadap Produktivitas Kerja Karyawan Di PT Pal Indonesia (Persero) Divisi Kapal Perang Yusuf Rohmad Mustofa; Nur Aini Anisa; Nur Farida
Populer: Jurnal Penelitian Mahasiswa Vol. 2 No. 3 (2023): September : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v2i3.1226

Abstract

Mustofa Yusuf Rohmad 961201026, The effect of job training on employee work productivity at PT PAL Indonesia (Persero). Warship Division High School of Youth Economics Advisor Anisa Nur Aini, S.PD,. M.PD The purpose of this study was to determine the effect of training and work discipline on employee work productivity at PT PAL Indonesia (Persero) warship division. The type of research used in this research is quantitative research with a descriptive approach. The sampling technique used is a saturated sample. The population that is the focus of the research is 122 employees who have worked permanently in the Warship Division of PT. PAL Indonesia (Persero). Observation data collection techniques, questionnaires. The results of this study indicate that work training (X1) partially has a positive and significant effect on work productivity.
Valuasi Saham Dengan Pendekatan Price Earning Ratio Sebagai Dasar Pengambilan Keputusan Investasi Moch Bahrul Anam; Nur Aini Anisa; Nur Farida
Populer: Jurnal Penelitian Mahasiswa Vol. 2 No. 4 (2023): Desember : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v2i4.1321

Abstract

The aim of this research is to determine appropriate investment decisions for infrastructure companies listed on the IDX in 2018–2022, based on intrinsic value calculations using the P/E Ratio (PER) approach. The research method used is quantitative descriptive, using the company's annual financial report data in calculating the company's intrinsic value. This study analyzes ten company stocks, including IPCM, LINK, NRCA, PBSA, POWR, TBIG, TLKM, TOTL, TOWR, and WEGE. The results of this research show that all shares of infrastructure companies selected as research objects are declared undervalued, so buying or increasing the ownership portion of these shares is the right investment decision.
Pengaruh Harga Dan Brand Awareness Terhadap Keputusan Pembelian Bittersweet By Najla Maghda Fauziah Ainurrokhmah; Nur Aini Anisa; Aisyah Darti Megasari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): OKTOBER: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.165

Abstract

This study aims to determine the effect of price on purchasing decisions of Bittersweet by Najla, to determine the effect of brand awareness on purchasing decisions of Bittersweet by Najla, and to determine the effect of price and brand awareness on purchasing decisions of Bittersweet by Najla. This research is quantitative. Data collection techniques used questionnaires. The data analysis technique used is instrument test, classical assumption test, multiple linear regression, hypothesis testing, and the coefficient of determination. The results of the study show that price and brand awareness have a partial and simultaneous effect on purchasing decisions.
Analisis Penentuan Harga Jual Dalam Meningkatkan Volume Penjualan Pada Statice_Id Di Kota Surabaya Hana Citra Kusuma Dewi; Nur Aini Anisa
Jurnal Mutiara Ilmu Akuntansi Vol. 1 No. 4 (2023): Oktober : Jurnal Mutiara Ilmu Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumia.v1i4.2045

Abstract

The purpose of this study is to determine the determination of the selling price in increasing sales volume at Statice_Id in the city of Surabaya. This type of research uses qualitative research. Data collection techniques used are interviews and observation. This research uses primary and secondary data. The results of this study indicate that, the determination of the selling price carried out by Statice_Id must calculate the company's expenses. Includes tools and materials for making bouquets, employee salaries, building rental costs, electricity costs, promotional costs and other facilities and infrastructure. Determining the selling price makes Statice_Id always prioritize bouquet quality so that it can increase sales volume.
Strategi Pelayanan Berbasis Customer Relationship Management (CRM) dalam Meningkatkan Loyalitas Penumpang : Studi Kasus pada Kapal Penumpang PT Pelni Bagyo Dodo Munfarid; Syamsul Arifin; Nur Aini Anisa
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3209

Abstract

This study was motivated by the increasing competition between sea transportation and other modes of transportation, such as air and land, which required PT PELNI as a state-owned shipping company to continuously develop service strategies capable of maintaining and enhancing passenger loyalty. In particular, the implementation of Customer Relationship Management (CRM) has become an important approach to improve the relationship between the company and passengers, ensuring service quality that meets expectations and fosters long-term engagement. The objectives of this study were to analyze the application of CRM strategies on PT PELNI passenger ships, identify factors influencing the effectiveness of CRM implementation, and assess its impact on passenger loyalty. A descriptive qualitative approach was employed, using in-depth interviews with passengers and staff, documentation of corporate policies and reports, as well as interactive data analysis to obtain a comprehensive understanding. The results indicate that CRM at PT PELNI has been fairly effective, particularly through improvements in service quality, staff professionalism, and the broad network of routes, which contribute to passenger satisfaction and loyalty. However, limitations were found in terms of service personalization, data utilization, and post-trip communication, signaling the need for digital-based loyalty programs and more integrated data management. The implications of this study highlight the importance of developing a more passenger-centric CRM strategy to strengthen long-term relationships, enhance customer retention, and support PT PELNI’s competitiveness in the maritime transportation industry.
Co-Authors ABDUL HAMID Ainun Haqiqi Aisyah Darti Megasari Arbaatun Cahyani Putri Bagyo Dodo Munfarid Etty Widawati Hana Citra Kusuma Dewi Isnawati Isnawati Jayawarsa, A.A. Ketut Komarun Zaman Kurniawati - Kurniawati Kurniawati Lailia Ananda Putri Liza Nurul Anisah Maghda Fauziah Ainurrokhmah Mahmud Ismail Moch Bahrul Anam Mohammad Ainur Rizki Nikmatul Ula Wila Noer Faridatul Sholehah Nur Farida Nur Hidayah Nur Laila Yulita Sari Nuryadi , Nuryadi Riska Amelia Risky juliana Anggraini Sri Wahyuni Syamsul Arifin Yusuf Rohmad Mustofa