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All Journal Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Pengabdian kepada Masyarakat Nusantara INFORMATIKA Dinamika Community: Jurnal Pengabdian Pada Masyarakat Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Teknik Informatika dan Teknologi Informasi
Agus Priyadi
Universitas Sains Dan Teknologi Komputer, Semarang
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Perancangan Video Motion Graphic Sebagai Media Marketing Studi Kasus di PT. Bakool Nusantara Rudjiono, Rudjiono; Setiyo Adi Nugroho; Agus Priyadi; Akhmad Cholif Agung Yuliyanto
Pixel :Jurnal Ilmiah Komputer Grafis Vol 17 No 1 (2024): Vol 17 No 1 (2024): Jurnal Ilmiah Komputer Grafis
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v17i1.1978

Abstract

PT. Bakool Nusantara is a startup that provides fresh vegetable products with an online BTB and BTC business concept. This research aims to enhance brand recognition and introduce the Bakool Apps application to PT. Bakool Nusantara customers through the design of motion graphic videos as a marketing medium. The company has encountered challenges in effectively introducing the Bakool Apps brand and application to customers, thus requiring innovation in marketing strategy. This study employs a case study method at PT. Bakool Nusantara to gain a comprehensive understanding of the company's challenges. Subsequently, the research focuses on the design of motion graphic videos as a solution to enhance brand recognition and introduce the Bakool Apps application. The use of motion graphic techniques is expected to provide an engaging and effective visual experience in conveying information to customers. The validation results from expert assessments of the motion graphic video product obtained a score of 4.7 out of 5, indicating high validity. Similarly, expert assessments of content validity yielded a score of 4.7 out of 5, suggesting high validity as a marketing media tool. User validation results also scored 4.652 out of 5, indicating high effectiveness for use. Thus, based on expert and user validation results, the produced video product is deemed valid and suitable for production as a product. Keywords: Motion Graphic, Video, Media Marketing
PENGEMBANGAN GAME PEMBELAJARAN INTERAKTIF MATEMATIKA BANGUN RUANG SISWA KELAS 6 SD Ahmad Zainudin; Agus priyadi; Andik Prakasa Hadi; ALDO KRISDIANANTA
Pixel :Jurnal Ilmiah Komputer Grafis Vol 17 No 1 (2024): Vol 17 No 1 (2024): Jurnal Ilmiah Komputer Grafis
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v17i1.1979

Abstract

Mathematics is one of the important subjects. Mathematics is also a subject that is difficult to understand. Understanding concepts is the most important part of learning mathematics, meaning that in studying mathematics students must first understand mathematical concepts in order to be able to solve problems and be able to apply this learning in the real world. Based on direct observations and interviews with grade 6 teachers at SD Negeri 02 Getas, teachers have difficulties in the theme of lesson 3 about "Building Space" with basic competencies; 1) identify & compare geometric shapes; 2) calculating the surface area of the geometric shape; 3) calculate the volume of the geometric shape. This is what drives the need to develop game-based mathematics learning media. This game was created using Construct2 software as a 2D video game engine. The method used in this study is the MDLC (Multimedia Development Life Cycle) method. Mathematics is one of the important subjects. Mathematics is also a subject that is difficult to understand. Understanding concepts is the most important part of learning mathematics, meaning that in studying mathematics students must first understand mathematical concepts in order to be able to solve problems and be able to apply this learning in the real world. Based on direct observations and interviews with grade 6 teachers at SD Negeri 02 Getas, teachers have difficulties in the theme of lesson 3 about "Building Space" with basic competencies; 1) identify & compare geometric shapes; 2) calculating the surface area of the geometric shape; 3) calculate the volume of the geometric shape. This is what drives the need to develop game-based mathematics learning media.
Pelatihan Pemanfaatan Teknologi Multimedia Untuk Membuat Media Pembelajaran Agus Priyadi; Ahmad Zainudin; Andik Prakasa Hadi; Rudjiono Rudjiono; Setiyo Adi Nugroho; Priyadi Priyadi; Robby Andika Kusumajaya; Danang Danang
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 1 No. 3 (2023): Juli : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v1i3.54

Abstract

The results of observations, efforts to improve the quality of education, SDIP Haji Muhammad Subandi need tools or media to convey lessons as a substitute for teaching aids, describe an incident, and provide examples. Computers and projectors are only used to display text using Microsoft Word and Power Point application software. Animation, sound and video are never used. Multimedia has many variations in appearance so that learning activities become more interesting, effective and efficient. The development of multimedia technology, one of which is the website, provides many tools for making various media such as images, converters, sound, animation, and video, which can be used to facilitate the creation of multimedia-based learning media. Canva on its website mentions its mission so that people can design and publish anywhere and anytime. This training was held for teachers at SDIP Haji Muhammad Subandi so that teachers have additional knowledge and alternative options for teaching students using Canva's easy-to-use and complete tools..
Workshop on Utilizing Artificial Intelligence (AI) for Teachers as a Learning Aid at Bina Insani Elementary IT School Semarang Andik Prakasa Hadi; Rudjiono; Ahmad Zainudin; Setiyo Adi Nugroho; Agus Priyadi
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i2.2872

Abstract

The utilization of technology has influenced many aspects of life, and one of the fields affected is education. Basic education must adapt to the evolving era influenced by technology. The implementation of a workshop on the utilization of AI as a learning tool is based on observations and interviews with the headmaster of SD IT Bina Insani Semarang. This workshop introduces AI technology to the teachers of SD IT Bina Insani, along with its advantages and disadvantages. During the workshop, participants not only receive theoretical material but also engage in practical exercises in utilizing AI, guided by the team from PPM Universitas STEKOM Semarang. The evaluation of participants' understanding of the material on the use of AI is conducted directly during the practical sessions, considering the participants' active involvement throughout the workshop.
Meningkatkan Kinerja Keuangan UMKM melalui Sistem Informasi Andik Prakasa Hadi; Rudjiono Rudjiono; Setiyo Adi Nugroho; Ahmad Zainudin; Agus Priyadi
Jurnal Teknik Informatika dan Teknologi Informasi Vol. 5 No. 1 (2025): April: Jurnal Teknik Informatika dan Teknologi Informasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jutiti.v5i1.5057

Abstract

Digitalization in business has started to penetrate various sectors, particularly in assisting with the preparation of financial statements to improve financial performance. However, small and medium-sized enterprises (SMEs), as business entities in society, have not fully embraced digitalization. The main challenge is the lack of integration between SMEs' financial systems and technology, which impacts their financial performance. The current system cannot automatically record financial transactions, often lacks accuracy, contains errors, and is inefficient in recording and generating reports. To enhance the financial performance of SMEs by leveraging technology, a new information system has been designed to accelerate the preparation of automated financial statements, with a high level of accuracy in transaction recording. Three variabels were observed and tested, including automation, accuracy, and time efficiency. The system development followed the System Development Life Cycle (SDLC) methodology, while testing was conducted by analyzing questionnaire data. The test results revealed a strong relationship between the variabels. The information system significantly contributes to financial performance, accounting for 95%, and has a significant impact on financial performance. These findings indicate that the implementation of an accounting information system for financial management is highly feasible. Additionally, the system can serve as an effective technological solution to help improve the financial performance of SMEs.
Perancangan Konten Sosial Media Untuk Meningkatkan Brand awareness Kamala Kopi Sekar Lintang Rachmawati; Agus Priyadi; Candra Supriadi
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 2 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i2.3123

Abstract

The coffee industry in Indonesia is growing rapidly and encouraging coffee shops, including MSMEs, to strengthen their branding strategies through digital media. This study aims to design and evaluate Instagram social media content to increase brand awareness of Kamala Kopi, a local coffee shop in Gunungpati, Semarang. The method used is the Multimedia Development Life Cycle (MDLC) with stages of concept, design, material collection, assembly, testing, and distribution. The content produced consists of music videos, promotional posters, and menu visuals, which were then tested through internal and external validation, as well as a questionnaire administered to 68 respondents. The research results showed a positive and significant influence of Instagram content on brand awareness of 1.007 with a coefficient of determination of 90.4%. These findings confirm that content on Instagram social media plays an important role in strengthening the visibility of SME brands and can be an effective strategy to increase brand awareness.
Perancangan Game Edukasi Aksara Jawa Untuk Siswa Kelas V SDIP Haji Muhammad Subandi Kecamatan Bawen Ridlo Qoirul Anhari; Agus Priyadi; Ahmad Zainudin
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 2 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i2.3222

Abstract

The rapid advancement of digital technology has significantly influenced students’ learning behavior while gradually reducing their interest in local cultural education, including the study of the Javanese script. This phenomenon is evident at SDIP Haji Muhammad Subandi, where most students still struggle to recognize, read, and understand Javanese characters due to the limited use of engaging and interactive learning media. To address this issue, a 2D educational game was developed as an innovative, contextual, and enjoyable learning medium that integrates cultural elements into an interactive digital learning experience. The design and development process employed the Multimedia Development Life Cycle (MDLC) method, which consists of six stages: concept, design, material collecting, assembly, testing, and distribution. The game was built using Unity software to produce dynamic visuals, responsive controls, and supporting audio elements that enhance the immersive quality of gameplay. The educational game enables students to learn Javanese script through interactive play activities, including letter recognition, pronunciation practice, and quiz-based challenges. Each component was designed to strengthen cognitive understanding while increasing students’ intrinsic motivation to learn. Expert validation results indicated that the game met the “highly feasible” criteria as a learning medium, while user testing showed notable improvements in motivation, engagement, and learning enjoyment. Overall, this educational game not only enhances learning effectiveness but also contributes to the preservation and revitalization of the Javanese script as part of Indonesia’s cultural heritage in the digital era. Therefore, this game-based learning approach serves as an adaptive and culturally grounded educational innovation for primary-level students
ANALISIS EFEKTIVITAS KOLABORASI AFFILIATE MARKETING DAN CONTENT BRANDING PADA UMKM KONVEKSI ONLINE DI KECAMATAN AMBARAWA Siti Zumatun Kumaeroh; Agus Priyadi; Priyadi; Robby Andika Kusumajaya
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.913

Abstract

This study aims to analyze the effectiveness of collaboration between affiliate marketing and content branding strategies on the performance of online convection MSMEs in Ambarawa District. The method used is quantitative with a descriptive and verification approach. The research sample consisted of 35 convection MSMEs that have implemented digital marketing strategies, specifically affiliate marketing and content branding. Data were collected through questionnaires and interviews, then analyzed using multiple linear regression tests. The results showed that both affiliate marketing (X1) and content branding (X2) had a positive and significant effect on increasing sales (Y), with beta coefficient values of 0.327 and 0.514, respectively. The coefficient of determination (R²) value of 0.392 indicates that 39.2% of the variation in MSME performance is explained by these two variables. This finding confirms that the synergy between affiliate marketing and content branding is an effective strategy in improving MSME digital marketing performance. This study recommends that MSMEs strengthen the quality of content used by affiliate partners and expand their digital collaboration networks with facilitation support from the local government.
Co-Authors Ahmad Zainudin Ahmad Zainudin Akhmad Cholif Agung Yuliyanto ALDO KRISDIANANTA Andik Prakasa Hadi Andreas Heri Kurniawan Candra Supriadi Danang Danang Dani Sasmoko Daniel Rudjiono Dewi Prehantini Wahyuningtyas Dewi Widyaningsih Dimas Pamungkas Edwin Zusrony Edy Jogatama Purhita Eko Rustanto ENI ENDARYATI Eni Kristina Pujiastuti Indra Ava Dianta Irda Yunianto Krisna Danu Aji Saputra Kusumajaya, Robby Andika Nining Fitriani Nur Rokhman Pindo Asti Priyadi Priyadi Priyadi Raden Mohamad Herdian Bhakti Ridlo Qoirul Anhari Rizky Ridwan Saputra Sekar Lintang Rachmawati Setiyo Adi Nugroho Setiyo Adi Nugroho Setyo Adi Nugroho Siti Kholifah Siti Sohiroh Siti Zumatun Kumaeroh Vivi Kumalasari Wiwid Wahyudi