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Apriatni Endang Prihatini

Jurusan Ilmu Administrasi Bisnis

Author-ID : 4415626

Economics, Econometrics & Finance

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ANALISIS TINGKAT KEPUASAN PELANGGAN DILIHAT DARI DIMENSI KUALITAS PELAYANAN DAN HARGA PT. GARUDA INDONESIA AIRLINES (PERSERO), TBK KANTOR CABANG SEMARANG Endah Purnama Sari; Apriatni Endang Prihatini; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

The development of transportation and bussines competition is increasing rapidly. They compete in providing the best service to achieve customer satisfaction. This study aims to determine the level of customer satisfaction over service quality and price of PT. Garuda Indonesia Airlines (Persero), Tbk Branch Office Semarang, that seen from the dimension of service quality consisiting of the attributes of reliability, responsiveness, assurance, emphaty, tangible and dimension of price. Type of study is qualitative descriptive. The population in this study were all customers of Garuda Indonesia Airlines, the sample of 100 respondents who used the technique accidental sampling and purposive sampling, Analysis of the data used in this study is the Importance and performance Analysis (Analysis of Importance and Performance / Satisfaction). Based on the Importance and Performance Analysis, then the conclusion that the average total for the dimension of quality of service is 89,10% include in the category are satisfied and the average total price for the dimension is 86,06% include in the category are quite satisfied. Advice can be given to the company is improving the performance of the fantasy world of service which are considered important by the customers, but still less attention from businesses

EFFECT OF BRAND EQUITY AND PROMOTION TO PURCHASING DECISIONS OF HONDA MOTORCYCLE Zumri Zuliyarso; Wahyu Hidayat; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Automotive business development in Indonesia is now characterized by wide variety competition which impact on consumer behavior changes in determining purchasing decisions ranging from product quality, product design structure, and promotions that offered towards consumer, even with big brand names attached to the product. In the conditions of strict competition on motorcycle dealer’s market, Tunggul Sakti Sejahtera Semarang dealer’s are trying to do their business policies to achieve the desired market share. Based on Honda motorcycle sales data on Tunggul Sakti Sejahtera Semarang dealer, there are sales not in accordance with the specified target. This study aims to determine how far the influence of brand equity and promotion of their Honda motorcycle purchasing decisions on the Tunggul Sakti Sejahtera Semarang dealer. This type of research is explanatory research using primary data through questionnaires and secondary data from website in the form of a percentage of sales of Honda motorcycles with other motorcycle brands. The population of research is consumers who make purchases Honda motorcycle at Tunggul Sakti Sejahtera Semarang dealer in 2008-2012 with a sample of 98 respondents from a population of 5356 people using purposive sampling technique. The sampling technique used was purposive sampling. The measurement using the Likert scale. Data analysis method used is descriptive qualitative that use validity and reliability test, Cross Tabulation Analysis (Crosstab), Coefficient of Correlation, Simple Linear Regression, Multiple Linear Regression, Coefficient of Determination, t-test and F-test with the SPSS software program. From the analysis found that the categories of the brand equity of 68.4 per cent expressed good. In categories of promotion, 56.1 percent known good states. variable Brand equity affect purchase decisions on the of 34.8 percent. Variable Promotion influence the purchasing decisions of 29.7 percent. Brand equity and promotion variables influence the purchasing decisions of 4.23 percent. So it can be concluded the better brand equity and promotion is expected to increase consumer purchasing decisions. The suggestions can be given in this study is, Tunggul Sakti Sejahtera Semarang need to increase promotional activities with sponsorship of musical events, sports events, and advertise through the local television media companies.

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SIRUP FREISS INDOFOOD (Studi Kasus pada Konsumen Sirup Freiss Indofood di Kota Semarang) Heninda Ellya Putri; Apriatni Endang Prihatini; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Freiss Indofood syrup improvement with the selection of natural ingredients, minimize the use of synthetic ingredients, and addition the composition of honey. In terms of promotion, the company cooperate with other Indofood products to joint promotions. However, in reality Freiss Indofood syrup sales fluctuated and can not achieve the sales target. Therefore it is necessary to know how much influence the quality of products and the promotion on purchase decisions Freiss Indofood syrup. This type of research is explanatory research. The technique of collecting data using questionnaires distributed to 100 respondents with purposive sampling method with accidental sampling method. Data analysis consisted of validity, reliability, cross tabulation, correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test using SPSS for Windows version 16.0. This research concluded that quality products and promotion have positive and significant effect to influence on purchasing decisions either partially or simultaneously. Promotion have greater influence than the quality products. Suggestions to Freiss Indofood syrup are to be more attention for tastes, needs and desires of consumers and increase the frequency of advertising impressions, increase the frequency of sales promotions.

ANALISIS PERBEDAAN TINGKAT KEPUASAN TERHADAP KUALITAS PELAYANAN BENGKEL AHASS DAN BENGKEL YAMAHA. (Studi Kasus pada Bengkel AHASS Naga Sakti Ngesrep dan Yamaha Mataram Sakti Setiabudi Adrian Dwinanda; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Motorcycle is one of the most used vehicles by Indonesian people, many companies in the automotive field has grown. Honda and Yamaha are motor products with the most sales in Indonesia. Both companies give the best innovation to fulfill the needs of its customers. Customers have there own choices in choosing which products to use, but customer’s consideration not only on motorcycle products, but after sales services provided. Both companies also try to provide the best service in providing maintenance services and motorcycle repair on the workshop. The service strategies provided by both companies in their official workshop are given in order to give satisfaction to their customers.The research aims to determine the level of satisfaction of the official service shop from AHASS Naga Sakti and Yamaha Mataram Sakti. Type of this research is descriptive analysis, with population of 100 respondents on AHASS Naga Sakti workshop customers and 100 respondents on Yamaha Mataram Sakti customers in Semarang. Sampling in this research using purposive sampling technique. Data were collected through questionnaires. Data analysis method used by Importance performance analysis and Independent sample t-test by using SPSS application.The results of this study indicate that customer satisfaction level of Yamaha Mataram has a higher score higher with 89.35% than AHASS Naga Sakti customer satisfaction level with score 83.11%.we suggest for both companies have to improve the quality of service on several dimensions of existing services. AHASS Naga Sakti has to improve the quality of the service of tangible dimension , while on Yamaha Mataram Sakti has to improve the quality of service on the dimension of Reliability. This aims to increase customer satisfaction in both companies to keep customers using the services of both companies

PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA RAMAI SWALAYAN PETERONGAN SEMARANG Dessy Amelia Fristiana; Apriatni Endang Prihatini; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 1, No 2 (2012)
Publisher : Universitas Diponegoro

Beragam faktor dapat mempengaruhi konsumen dalam mempercayakan tempat berbelanja. Citra merek yang baik dapat dijadikan kekuatan oleh perusahaan ritel untuk menarik konsumen. Harga produk yang murah dan terjangkau dengan daya beli konsumen pun akan mempengaruhi keputusan pembelian konsumen tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan harga terhadap keputusan pembelian pada Ramai Swalayan Peterongan Semarang. Populasi dalam penelitian ini adalah seluruh konsumen Ramai Swalayan Peterongan tetapi tidak diketahui jumlah pastinya. Sampel yang diambil adalah 100 orang sesuai yang disarankan oleh Hair. Penyebarannya menggunakan dengan purposive sampling. Skala pengukurannya menggunakan skala Likert. Pada analisis data menggunakan uji regresi linear sederhana dan uji regresi berganda dengan program aplikasi SPSS 16.0. Dari hasil analisis data diketahui bahwa kategori citra merek sebesar 70 persen menyatakan baik. Kategori harga diketahui sebesar 46 persen menyatakan murah. Kategori keputusan pembelian diketahui sebesar 57 persen adalah tinggi. Variabel citra merek berpengaruh terhadap keputusan pembelian sebesar 15 persen. Variabel harga berpengaruh terhadap keputusan pembelian sebesar 43,2 persen. Variabel citra merek dan harga berpengaruh terhadap keputusan pembelian sebesar 17,4 persen. Hal ini berarti semakin baik citra merek, dan semakin murah harga yang ditawarkan diharapkan dapat meningkatkan keputusan pembelian. Berdasarkan hasil penelitian, untuk meningkatkan keputusan pembelian sebaiknya Ramai Swalayan Peterongan menjaga citra mereknya khususnya dalam kenyamanan dan pelayanan, dan mempertahankan harga yang murah.

PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA ( Studi Pada Bank Tabungan Pensiunan Nasional Kantor Cabang Semarang ) Yusuf Hazmi Anugrah; Apriatni Endang Prihatini; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

PT. Bank BTPN Branch Semarang is one of the company's core banking business on the retirees, especially in the distribution of Pension Credit. To face tight competition, companies are required to always improve the quality of performance through improved employee satisfaction. Low job satisfaction will result in high employee absenteeism or employee discharge. In order to improve the job satisfaction of employees needed good leadership and a supportive working environment. The purpose of this study is to investigate and examine the effect of leadership and work environment on employee job satisfaction BTPN Semarang branch office. This research uses explanatory research approach of 32 respondents that taken with saturated sampling method. Collection techniques using questionnaires, interviews and documentation. Data were analyzed analysis using linear regression analysis. Based on the results of analysis of leadership variables positive effect on job satisfaction variable by 19%. Variable work environment has positive effect on the job satisfaction variable by 19.8%. Leadership and work environment variables have a significant effect of 35.3%. Good leadership and a supportive work environment that will increase employee job satisfaction. Advice that can be given to the company, the company should rethink about welfare of its employees. The companies should rethink about leaders how can nurturing employees. Companies should rethink the physical condition of the work environment, especially on the frequent changes in layout. Which in turn can increase the productivity of employees in line with the increase in employee satisfaction.

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN (Studi Kasus pada Konsumen Larissa Aesthetic Center Semarang) Yunita Kartikasari; Apriatni Endang Prihatini; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

The increasing growth of beauty clinics and offers a variety of benefits for fulfilling the society needs in field of beauty and skin health. Larissa Aesthetic Center is one of the beauty clinics which try to meet these needs by the use of natural raw materials, so that the company's goal is customer loyalty can be increased. Larissa Aesthetic Center Semarang has decreased the number of active members in 2011 to 2013.This type of research is using explanatory research. Data collection techniques through questionnaires using purposive sampling with a sample of 100 consumers.Data were analyzed through the validity, reliability, crosstab, correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test using SPSS for Windows Version 17. The results show that product quality, service quality and promotion have partial and simultaneous effect to customer loyalty. Product quality provides the most effect on customer loyalty.The suggestions that can be given in this research are explain and provide more information to customers about how storage products, serve customers well and prioritize customer needs.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN KERETA API FAJAR UTAMA SEMARANG RELASI SEMARANG – JAKARTA Pandu Wijanarko; Apriatni Endang Prihatini; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

Price will be considered a person before buying anything. Especially in service’s field, quality of service will be an additional consideration for a person berfore determining a choice of services. PT Kereta Api Indonesia (persero) will certainly pay attention to these two aspects in order to be a leader of mass land transport and become people’s choice while many private vehicles increasingly then causing traffic jams on the road. The purpose of this study to determine the effect of price anda quality service to the usage-decision of Fajar Utama Semarang train. This research method is an Explanatory with data collection through interviews, questionnaires anda literature study. Accidental and purposive samplings technique is used with a sample of 100 people. Anlysis technique used was qualitative and quantitative using validity, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient determination, cross-tab, and significance test (t test and F test).Conclusion the study shows the price and service quality simultaneously influence the usage-decision of the passenger. This proved by the corellation coefficient score at 55,7% which in the strong category. Even so the determination coefficient score only at 31%. A good idea to PT Kereta Api Indonesia (persero) should pay attention to the price comparison with competitors. If the quality are not spesifically different, it will greatly affect consumer purchasing decisions. The company also should improve the service quality in order to improve passenger comfort on the trip.

Co-Authors Ade Maulana Aminudin Adrian Dwinanda Agung Budiatmo Ahmad Yulizar Aprilian Wulan Bulan Prabawani Dessy Amelia Fristiana Dorothea Ratih Endah Purnama Sari Farida Anis Said Febrina Prihandini Ferry Yahya Hari Susanta Heninda Ellya Putri Iqbal Agil Prasidda Mohamad Arifin Nikho Ardhyanto Nurokti Diana Luthfi Pandu Wijanarko Priska Oktafiani Putri Puspa Budiani Ratri Lalitamanik Reni Shinta Dewi Ria Astuti Sari Listyorini Saryadi Saryadi Sendhang Nurseto Sinta Listiarini Putri Taufiq Shaleh Tomi Prayogi Tri Handayani Wahyu Hidayat Widayanto Widayanto Widiartanto Widiartanto Yudha Widyantoro Prabowo Yunita Kartikasari Yusuf Hazmi Anugrah Zumri Zuliyarso

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