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All Journal Jurnal Analisis Bisnis Ekonomi JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Procuratio : Jurnal Ilmiah Manajemen Community Empowerment DedikasiMU: Journal of Community Service Borobudur Management Review Borobudur Journal on Legal Services Urecol Journal. Part G: Multidisciplinary Research Prosiding University Research Colloquium Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Innovation, Technology, and Entrepreneurship Journal Jurnal Analisis Bisnis Ekonomi
Rochiyati Murniningsih, Rochiyati
Universitas Muhammadiyah Magelang, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences

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Journal : Prosiding University Research Colloquium

 1   2 
Pengembangan Usaha Gula Semut sebagai Produk Unggulan Kabupaten Magelang melalui Perluasan Pasar Bagiyo Condro Purnomo; Rochiyati Murniningsih; Suroto Munahar
Prosiding University Research Colloquium Proceeding of The 8th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.859 KB)

Abstract

Gula semut merupakan salah satu produk unggulan daerah Kabupaten Magelang. Kecamatan candimulyo merupakan daerah penghasil gula semut yang cukup banyak. Nira pohon kelapa merupakan bahan baku dalam pembuatan gula semut. Produk ini memiliki kelebihan jika dibanding dengan gula cetak pada umumnya. Produk dapat disimpan dalam jangka waktu satu sampai dua tahun tanpa mengalami perubahan warna dan rasa. Tempat penyimpanan produk memerlukan tempat yang rapat dan kedap udara. Aroma khas karamel palma gula semut sangat sesuai untuk menambah citarasa pada makanan dan minuman. Namun demikian, gula semut yang menjadi komoditi ekspor ini masih kurang dikenal oleh masyarakat magelang dan sekitarnya. Metode yang ditempuh dalam menyelesaikan permasalahan yang dihadapi mitra dengan membantu pengusaha gula semut untuk dapat memasarkan produknya secara sederhana dan tepat sasaran. Kegiatan pemasaran yang dilakukan bertujuan untuk memperluas pemasaran serta mengenalkan gula semut ke masyarakat magelang dan sekitarnya. Kegiatan dilakukan dengan memasarkan gula semut di beberapa pusat oleh-oleh dan toko-toko terdekat. Pemasaran juga dilakukan melalui car free day di kota magelang. Harapan dari kegiatan ini dapat membantu pengusaha gula semut untuk dapat memasarkan produknya dalam jangkauan lebih luas.
The Influence of Fintech on the Financial Inclusion of MSMEs in Magelang City Rizka Nurul Hidayati Iriana; Rochiyati Murniningsih; Friztina Annisa
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.614 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui variabel market aggregator, payment, settlement and clearing, dan risk and investment management dalam mempengaruhi inklusi keuangan pada UMKM di Kota Magelang. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah UMKM yang ada di Kota Magelang , jumlah sampel sebanyak 323 responden. Sampling penelitian menggunakan metode convenience sampling. Data diolah dengan analisis linier berganda. Hasil penelitian menunjukkan bahwa variabel payment, settlement and clearing memiliki pengaruh positif dan signifikan terhadap inklusi keuangan UMKM di Kota Magelang.
The Effect Of Entrepreneurship Orientation, Management Capabilities and Image Difference On Sme’s Competitive Advantage Dhimas Aziz Nugroho; Rochiyati Murniningsih; Dahli Suhaeli
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (929.811 KB)

Abstract

This study aims to examine whether entrepreneurial orientation, management ability and image differentiation have an effect on competitive advantage. The sample used in this study is business actors in Food and Beverage SMEs in Magelang Regency. The sampling technique used in this research is purposive sampling with 96 respondents. This research method uses descriptive quantitative. Data processing was tested using multiple linear regression test. The results of this study indicate that the entrepreneurial orientation variable, management ability and image differentiation simultaneously have a positive effect on competitive advantage, the entrepreneurial orientation variable partially has a positive effect on competitive advantage, the management ability variable partially has a positive effect on competitive advantage, and partial image differentiation has a positive effect. positive for competitive advantage.
The Influence Of Leadership Style, Knowledge Management, And Organizational Culture On Employee Performance on SME’s Aziza Daning Fitrilia; Rochiyati Murniningsih; Mulato Santosa; Eni Zuhriyah
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.584 KB)

Abstract

This study aims to examine the influence of leadership style, knowledge management and organizational culture on employee performance at the UMKM Tahu Mejing Village. The population in this study were the employees of SMEs Tahu Mejing Village, Candimulyo District, Magelang Regency. The sample taken in this study were 76 employees with purposive sampling method. The analytical tool used is multiple linear regression. The results showed that leadership style had a positive and significant effect on employee performance, knowledge management had a positive and significant effect on employee performance and organizational culture had a positive and significant effect on employee performance.
Analysis of The Effect of Discount Prices, Customer Reviews and Electronic Word of Mouth on Purchase Decisions Eka Ayu Setyawati; Rochiyati Murniningsih; Mulato Santoso
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Mahasiswa (Student Paper Presentation) B
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.981 KB)

Abstract

The study aims to test the effect of discounted prices, customer reviews and electronic word of mouth on purchase decisions at Shopee. This research sample is the people of Magelang Regency Shopee users and at least have done transactions shopee. The data retrieval method uses purposive sampling with non-probability sampling techniques with a sample number of 100 respondents. The tool used is a multiple linear regression analysis tool with the help of SPSS. The results of this study showed that discount prices had a positive effect on purchasing decisions, customer reviews had no effect on purchasing decisions, and electronic word of mouth had a positive effect on purchasing decisions.
Pengembangan Usaha Gula Semut sebagai Produk Unggulan Kabupaten Magelang melalui Perluasan Pasar Purnomo, Bagiyo Condro; Murniningsih, Rochiyati; Munahar, Suroto
Prosiding University Research Colloquium Proceeding of The 8th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gula semut merupakan salah satu produk unggulan daerah Kabupaten Magelang. Kecamatan candimulyo merupakan daerah penghasil gula semut yang cukup banyak. Nira pohon kelapa merupakan bahan baku dalam pembuatan gula semut. Produk ini memiliki kelebihan jika dibanding dengan gula cetak pada umumnya. Produk dapat disimpan dalam jangka waktu satu sampai dua tahun tanpa mengalami perubahan warna dan rasa. Tempat penyimpanan produk memerlukan tempat yang rapat dan kedap udara. Aroma khas karamel palma gula semut sangat sesuai untuk menambah citarasa pada makanan dan minuman. Namun demikian, gula semut yang menjadi komoditi ekspor ini masih kurang dikenal oleh masyarakat magelang dan sekitarnya. Metode yang ditempuh dalam menyelesaikan permasalahan yang dihadapi mitra dengan membantu pengusaha gula semut untuk dapat memasarkan produknya secara sederhana dan tepat sasaran. Kegiatan pemasaran yang dilakukan bertujuan untuk memperluas pemasaran serta mengenalkan gula semut ke masyarakat magelang dan sekitarnya. Kegiatan dilakukan dengan memasarkan gula semut di beberapa pusat oleh-oleh dan toko-toko terdekat. Pemasaran juga dilakukan melalui car free day di kota magelang. Harapan dari kegiatan ini dapat membantu pengusaha gula semut untuk dapat memasarkan produknya dalam jangkauan lebih luas.
The Influence of Fintech on the Financial Inclusion of MSMEs in Magelang City Iriana, Rizka Nurul Hidayati; Murniningsih, Rochiyati; Annisa, Friztina
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui variabel market aggregator, payment, settlement and clearing, dan risk and investment management dalam mempengaruhi inklusi keuangan pada UMKM di Kota Magelang. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah UMKM yang ada di Kota Magelang , jumlah sampel sebanyak 323 responden. Sampling penelitian menggunakan metode convenience sampling. Data diolah dengan analisis linier berganda. Hasil penelitian menunjukkan bahwa variabel payment, settlement and clearing memiliki pengaruh positif dan signifikan terhadap inklusi keuangan UMKM di Kota Magelang.
The Effect Of Entrepreneurship Orientation, Management Capabilities and Image Difference On Sme’s Competitive Advantage Nugroho, Dhimas Aziz; Murniningsih, Rochiyati; Suhaeli, Dahli
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine whether entrepreneurial orientation, management ability and image differentiation have an effect on competitive advantage. The sample used in this study is business actors in Food and Beverage SMEs in Magelang Regency. The sampling technique used in this research is purposive sampling with 96 respondents. This research method uses descriptive quantitative. Data processing was tested using multiple linear regression test. The results of this study indicate that the entrepreneurial orientation variable, management ability and image differentiation simultaneously have a positive effect on competitive advantage, the entrepreneurial orientation variable partially has a positive effect on competitive advantage, the management ability variable partially has a positive effect on competitive advantage, and partial image differentiation has a positive effect. positive for competitive advantage.
The Influence Of Leadership Style, Knowledge Management, And Organizational Culture On Employee Performance on SME’s Fitrilia, Aziza Daning; Murniningsih, Rochiyati; Santosa, Mulato; Zuhriyah, Eni
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of leadership style, knowledge management and organizational culture on employee performance at the UMKM Tahu Mejing Village. The population in this study were the employees of SMEs Tahu Mejing Village, Candimulyo District, Magelang Regency. The sample taken in this study were 76 employees with purposive sampling method. The analytical tool used is multiple linear regression. The results showed that leadership style had a positive and significant effect on employee performance, knowledge management had a positive and significant effect on employee performance and organizational culture had a positive and significant effect on employee performance.
Analysis of The Effect of Discount Prices, Customer Reviews and Electronic Word of Mouth on Purchase Decisions Setyawati, Eka Ayu; Murniningsih, Rochiyati; Santoso, Mulato
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Mahasiswa (Student Paper Presentation) B
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to test the effect of discounted prices, customer reviews and electronic word of mouth on purchase decisions at Shopee. This research sample is the people of Magelang Regency Shopee users and at least have done transactions shopee. The data retrieval method uses purposive sampling with non-probability sampling techniques with a sample number of 100 respondents. The tool used is a multiple linear regression analysis tool with the help of SPSS. The results of this study showed that discount prices had a positive effect on purchasing decisions, customer reviews had no effect on purchasing decisions, and electronic word of mouth had a positive effect on purchasing decisions.
Co-Authors Abdurahman, Refananda Dwintama Andwiani Sinarasri Annisa, Friztina Ashadi Sulthon Aziza Daning Fitrilia Bagiyo Condro Purnomo Bambang Pujiarto Budi Waluyo Cantika Aprilia Wardani Dahli Suhaeli Devi Laeli Putri Dhimas Aziz Nugroho Dimas Riki Romadhon Dzulfikar, Yusuf Rifqi Ega Aldanisa Apriliani Eka Ayu Setyawati Eni Zuhriyah Eni Zuhriyah, Eni Eny Zuhriyah Faza Khusnu Sa'adah Faza Khusu Sa’adah Fitrilia, Aziza Daning Friztina Annisa Fungky Dyan Pertiwi Ghufron, Naufal Hakim, Hary Abdul Hasanah, Ulfah Husni Rakhmawan Fatoni Ibrahim, Muhamad Wahid Ilma Ratnawati Iriana, Rizka Nurul Hidayati Khusnul Ratna Sari Marlina Kurnia Mulato Santosa Mulato Santosa, Mulato Mulato Santoso Naura Nazihah Nazihah, Naura Novi Lili Utami Nugroho Agung Prabowo Nugroho, Dhimas Aziz Nunik Restuti Oesman Raliby Ra’uuf, Syuhada Abdi Rinaldi Maulana Rizka Hidayati Rizka Nurul Hidayati Iriana Rohmah, Rosyida Izzati Rusdjijati, Retno Santoso, Mulato Serli Andreapuspa Setyawati, Eka Ayu Siti Noor khikmah Sofyan Kurniawan Suroto Munahar Titania Ayu Rizqia Titania Ayu Rizqia Triana Fitriastuti Wahyu Anggit Prasetya Zaki Zaki