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All Journal SEGMEN Jurnal Manajemen dan Bisnis Adi Widya : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT) Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Journal of Management and Digital Business Penamas: Journal of Community Service Empowerment Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Manajemen dan Bisnis (J-Mabis)
Fahman Hadi Utomo
Universitas 'Aisyiyah Surakarta
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Pelatihan kewirausahaan untuk meningkatkan ekonomi keluarga pada kader kesehatan Khasanah, Aulia Uswatun; Wibowo, Frendy; Utomo, Fahman Hadi
Penamas: Journal of Community Service Vol. 5 No. 3 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i3.2188

Abstract

This community service program aimed to improve family economic resilience by providing entrepreneurship training for health cadres under Pimpinan Daerah ‘Aisyiyah (PDA) Surakarta. Many health cadres face financial challenges due to the limited incentives for voluntary work, which affects their ability to sustain community health roles. The program introduced low-capital business models such as reseller and dropshipping, combined with digital marketing strategies through Instagram. The activity involved 65 participants and utilized participatory methods, including lectures, interactive discussions, and practical sessions. Results showed a significant increase in participants’ understanding of entrepreneurship concepts and digital marketing skills. More than 85% of participants successfully created Instagram business accounts and promotional content following the training. This program demonstrates that digital-based entrepreneurship training effectively empowers health cadres, enhances their economic independence, and contributes to sustainable family welfare.
Implementasi Digitalisasi Pemasaran Dan Pelatihan Packaging Dalam Peningkatan Daya Saing Ekonomi Kreatif Produk D & R Snack Ilham karin rizkiawan; Aisah, Nurul; Hadi Utomo, Fahman; Muhammad rofifudin, Farid
Adi Widya : Jurnal Pengabdian Masyarakat Vol 9 No 2 (2025): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v9i2.13331

Abstract

UMKM pada industri kreatif berkembang begitu pesat, tingkat literasi sangat berpengaruh terhadap tingkat pemahaman dan wawasan seseorang sehingga dapat berdampak positif dalam perkembangan ekonomi dan lingkungan tidak terkecuali pada UMKM D&R Snack. Permasalahan utama pada usaha UMKM D&R Snack adalah kurangnya pemahaman tentang digitalisasi pemasaran serta minimnya kemampuan dalam membuat packaging yang menarik calon konsumen sehingga barang yang di jual cenderung memiliki tampilan yang sama sehingga membuat diferensiasi produk sangat minim sehingga sulit mendapatkan konsumen yang loyal. Solusi yang di tawarkan kepada mitra adalah melakukan sosialsiasi digital marketing, pelatihan packaging dan pendampingan secara berkelanjutan. Hasil dari kegiatan ini yaitu meningkatnya pengetahuan UMKM D&R Snack untuk mengaplikasikan penggunaan digital marketing serta memperbaiki packaging yang di jual ke konsumen sehingga dapat memiliki identitas produk serta memiliki pangsa pasar yang lebih luas.
The Influence Of Advertising And Social Media Toward Sales Improvement With Product Halalness As An Intervening Utomo, Fahman Hadi; Rizkiawan, Ilham Karin
Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol 11 No 1 (2025): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Agustus 20
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/isbank.v11i1.1559

Abstract

This research has several main reasons of urgency, namely the Development of Digital Marketing Advertising and social media have become dominant factors in modern marketing strategies. The purpose of this study is to analyze how marketing strategies through advertising and the use of social media can increase sales of a product, especially in the beauty industry. This research is quantitative because it focuses on measuring the relationship between variables using numerical data and statistical analysis. This study uses a causal model to test the effect of advertising and social media on sales, with product halalness as an intervening variable. This model can be analyzed using Structural Equation Modeling (SEM-PLS) or multiple regression. The population is Ms Glow Beauty consumers who have used the product and are exposed to advertising and social media. The sample is determined using a purposive sampling method. The results of this study prove that advertising, social media marketing, and product halalness have a positive and significant effect on increasing sales of Ms Glow Beauty. Advertising and social media not only increase sales, but also strengthen the perception of product halalness. In addition, product halalness is proven to be an important factor that mediates the influence of advertising on sales, so that advertising that emphasizes halal aspects can increase consumer trust and encourage purchases.
Analisis strategi experiential marketing dalam mempengaruhi keputusan pembelian ulang minuman Staykult di Surakarta Utomo, Fahman Hadi; Rachmawati, Sukma Amayliana
Journal of Management and Digital Business Vol. 2 No. 3 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i3.575

Abstract

This study aims to find out what experiential marketing factors influence repurchasing decisions on sales of Staykult drinks in Surakarta and which experiential marketing factors are the most significant. The method used in this study is quantitative, with a multiple linear regression approach. The study results show that all Sense-Feel-Think-Act-Relate factors influence the repurchase decision. At the same time, the sense is the experiential marketing factor with the most substantial influence. The Staykult beverage shop stimulates the consumer's five senses by providing a taste in the form of drinks and food with a distinctive and high-quality taste, very comfortable room interiors, cleanliness, and excellent comfort. With fast service and the friendliness of the servers provided, customers feel comfortable in the shop to hang out with relatives for a long time, as a feeling that customers receive.
MEMBERDAYAKAN SISWA SMK MUHAMMADIYAH 6 KARANGANYAR SEBAGAI GENERASI Z PAHAM PELUANG BISNIS Rizkiawan, Ilham Karin; Utomo, Fahman Hadi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.27988

Abstract

Minat terhadap kewirausahaan di kalangan pelajar Indonesia masih belum optimal dan cenderung rendah. Ini menjadi suatu ironi mengingat siswa SMK diharapkan menjadi pelopor utama dalam mengembangkan semangat berwirausaha di Indonesia. Di SMK 6 Karanganyar, masalah utamanya adalah kurangnya minat pada kewirausahaan, terutama di kalangan Gen Z, karena beberapa faktor. Salah satunya adalah kurangnya pemahaman dan pengetahuan tentang kewirausahaan. Selain itu, kurangnya dukungan dari lingkungan, baik itu keluarga maupun sekolah, juga menjadi salah satu penyebab utama. Banyak siswa merasa tidak mendapat dukungan saat mereka mencoba memulai usaha sendiri, karena masalah seperti keterbatasan modal atau akses terhadap teknologi yang dibutuhkan. Selain itu, stigma negatif masih ada bahwa menjadi pengusaha kurang bergengsi dan kurang stabil secara finansial dibandingkan dengan bekerja sebagai pegawai di perusahaan besar. Solusi yang ditawarkan dari permasalahan yang dirasa melalui program ini yaitu dengan penyuluhan dan edukasi serta pelatihan praktek pembuatan bisnis.Target yang diharapkan yaitu mitra dapat menambah pengetahuan mereka tentang berwirausaha yang benar dan mengerti persiapan persiapan sebelum membuka usaha serta strategi dalam menjalankan bisnis usaha secara tepat.
BUSINESS STRATEGIES IN IMPROVING COMPETITIVENESS: ITS IMPACT ON BUSINESS PERFORMANCE Rizkiawan, Ilham Karin; Aisah, Nurul; Utomo, Fahman Hadi; Khasanah, Aulia Uswatun
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9249

Abstract

This study aims to identify the impact of coffee shop business strategies in increasing competitiveness on business performance.This study evaluates the factors of proactiveness, risk-taking, and innovation among coffee shop business owners in Soloraya. The problem in this study is the increasing prevalence of coffee-drinking culture that makes coffee shops unable to survive in business competition due to oversupply, as well as the prevalence of consumer behavior that is easily bored so that loyalty to a product tends to decrease.The object of the study was coffee shop owners in Soloraya, involving 90 respondents as a sample. This study used a quantitative method using SmartPLS for data processing. The findings show that business strategy factors, including proactiveness, risk-taking, and innovation, have a significant positive effect on business performance. Coffee shop owners need to apply the right concept and target determination to be able to increasingly innovate in following consumer tastes
Co-Authors Aisah, Nurul Aulia Uswatun Khasanah Civi Erikawati Dwi Kharisma Wati Farid Muhammad Rofifudin Frendy Wibowo Ilham Karin Rizkiawan llham Karin Rizkiawan Nuralamsyah, Dicky Nurul Aisah Rachmawati, Sukma Amayliana Sari Dewi, Multi Syifa Salsabila, Najla Wibowo, Frendy Yuniarti, Uli