Articles
<![CDATA[Pelatihan kewirausahaan untuk meningkatkan ekonomi keluarga pada kader kesehatan ]]>
<![CDATA[Khasanah, Aulia Uswatun]]>;
<![CDATA[Wibowo, Frendy]]>;
<![CDATA[Utomo, Fahman Hadi]]>
<![CDATA[ Penamas: Journal of Community Service Vol. 5 No. 3 (2025): Penamas: Journal of Community Service ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/penamas.v5i3.2188
<![CDATA[This community service program aimed to improve family economic resilience by providing entrepreneurship training for health cadres under Pimpinan Daerah ‘Aisyiyah (PDA) Surakarta. Many health cadres face financial challenges due to the limited incentives for voluntary work, which affects their ability to sustain community health roles. The program introduced low-capital business models such as reseller and dropshipping, combined with digital marketing strategies through Instagram. The activity involved 65 participants and utilized participatory methods, including lectures, interactive discussions, and practical sessions. Results showed a significant increase in participants’ understanding of entrepreneurship concepts and digital marketing skills. More than 85% of participants successfully created Instagram business accounts and promotional content following the training. This program demonstrates that digital-based entrepreneurship training effectively empowers health cadres, enhances their economic independence, and contributes to sustainable family welfare.]]>
<![CDATA[Implementasi Digitalisasi Pemasaran Dan Pelatihan Packaging Dalam Peningkatan Daya Saing Ekonomi Kreatif Produk D & R Snack ]]>
<![CDATA[Ilham karin rizkiawan]]>;
<![CDATA[Aisah, Nurul]]>;
<![CDATA[Hadi Utomo, Fahman]]>;
<![CDATA[Muhammad rofifudin, Farid]]>
<![CDATA[ Adi Widya : Jurnal Pengabdian Masyarakat Vol 9 No 2 (2025): Adi Widya: Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat ]]>
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DOI: 10.33061/awpm.v9i2.13331
<![CDATA[UMKM pada industri kreatif berkembang begitu pesat, tingkat literasi sangat berpengaruh terhadap tingkat pemahaman dan wawasan seseorang sehingga dapat berdampak positif dalam perkembangan ekonomi dan lingkungan tidak terkecuali pada UMKM D&R Snack. Permasalahan utama pada usaha UMKM D&R Snack adalah kurangnya pemahaman tentang digitalisasi pemasaran serta minimnya kemampuan dalam membuat packaging yang menarik calon konsumen sehingga barang yang di jual cenderung memiliki tampilan yang sama sehingga membuat diferensiasi produk sangat minim sehingga sulit mendapatkan konsumen yang loyal. Solusi yang di tawarkan kepada mitra adalah melakukan sosialsiasi digital marketing, pelatihan packaging dan pendampingan secara berkelanjutan. Hasil dari kegiatan ini yaitu meningkatnya pengetahuan UMKM D&R Snack untuk mengaplikasikan penggunaan digital marketing serta memperbaiki packaging yang di jual ke konsumen sehingga dapat memiliki identitas produk serta memiliki pangsa pasar yang lebih luas.]]>
<![CDATA[The Influence Of Advertising And Social Media Toward Sales Improvement With Product Halalness As An Intervening ]]>
<![CDATA[Utomo, Fahman Hadi]]>;
<![CDATA[Rizkiawan, Ilham Karin]]>
<![CDATA[ Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol 11 No 1 (2025): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Agustus 20 ]]>
Publisher : <![CDATA[Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri ]]>
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DOI: 10.36908/isbank.v11i1.1559
<![CDATA[This research has several main reasons of urgency, namely the Development of Digital Marketing Advertising and social media have become dominant factors in modern marketing strategies. The purpose of this study is to analyze how marketing strategies through advertising and the use of social media can increase sales of a product, especially in the beauty industry. This research is quantitative because it focuses on measuring the relationship between variables using numerical data and statistical analysis. This study uses a causal model to test the effect of advertising and social media on sales, with product halalness as an intervening variable. This model can be analyzed using Structural Equation Modeling (SEM-PLS) or multiple regression. The population is Ms Glow Beauty consumers who have used the product and are exposed to advertising and social media. The sample is determined using a purposive sampling method. The results of this study prove that advertising, social media marketing, and product halalness have a positive and significant effect on increasing sales of Ms Glow Beauty. Advertising and social media not only increase sales, but also strengthen the perception of product halalness. In addition, product halalness is proven to be an important factor that mediates the influence of advertising on sales, so that advertising that emphasizes halal aspects can increase consumer trust and encourage purchases.]]>
<![CDATA[Analisis strategi experiential marketing dalam mempengaruhi keputusan pembelian ulang minuman Staykult di Surakarta ]]>
<![CDATA[Utomo, Fahman Hadi]]>;
<![CDATA[Rachmawati, Sukma Amayliana]]>
<![CDATA[ Journal of Management and Digital Business Vol. 2 No. 3 (2022): Journal of Management and Digital Business ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/jmdb.v2i3.575
<![CDATA[This study aims to find out what experiential marketing factors influence repurchasing decisions on sales of Staykult drinks in Surakarta and which experiential marketing factors are the most significant. The method used in this study is quantitative, with a multiple linear regression approach. The study results show that all Sense-Feel-Think-Act-Relate factors influence the repurchase decision. At the same time, the sense is the experiential marketing factor with the most substantial influence. The Staykult beverage shop stimulates the consumer's five senses by providing a taste in the form of drinks and food with a distinctive and high-quality taste, very comfortable room interiors, cleanliness, and excellent comfort. With fast service and the friendliness of the servers provided, customers feel comfortable in the shop to hang out with relatives for a long time, as a feeling that customers receive.]]>
<![CDATA[MEMBERDAYAKAN SISWA SMK MUHAMMADIYAH 6 KARANGANYAR SEBAGAI GENERASI Z PAHAM PELUANG BISNIS ]]>
<![CDATA[Rizkiawan, Ilham Karin]]>;
<![CDATA[Utomo, Fahman Hadi]]>
<![CDATA[ Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024 ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/cdj.v5i3.27988
<![CDATA[Minat terhadap kewirausahaan di kalangan pelajar Indonesia masih belum optimal dan cenderung rendah. Ini menjadi suatu ironi mengingat siswa SMK diharapkan menjadi pelopor utama dalam mengembangkan semangat berwirausaha di Indonesia. Di SMK 6 Karanganyar, masalah utamanya adalah kurangnya minat pada kewirausahaan, terutama di kalangan Gen Z, karena beberapa faktor. Salah satunya adalah kurangnya pemahaman dan pengetahuan tentang kewirausahaan. Selain itu, kurangnya dukungan dari lingkungan, baik itu keluarga maupun sekolah, juga menjadi salah satu penyebab utama. Banyak siswa merasa tidak mendapat dukungan saat mereka mencoba memulai usaha sendiri, karena masalah seperti keterbatasan modal atau akses terhadap teknologi yang dibutuhkan. Selain itu, stigma negatif masih ada bahwa menjadi pengusaha kurang bergengsi dan kurang stabil secara finansial dibandingkan dengan bekerja sebagai pegawai di perusahaan besar. Solusi yang ditawarkan dari permasalahan yang dirasa melalui program ini yaitu dengan penyuluhan dan edukasi serta pelatihan praktek pembuatan bisnis.Target yang diharapkan yaitu mitra dapat menambah pengetahuan mereka tentang berwirausaha yang benar dan mengerti persiapan persiapan sebelum membuka usaha serta strategi dalam menjalankan bisnis usaha secara tepat.]]>
<![CDATA[Pelatihan Branding dan Digital Marketing pada Umkm di Desa Dibal ]]>
<![CDATA[Fahman Hadi Utomo]]>;
<![CDATA[llham Karin Rizkiawan]]>;
<![CDATA[Dwi Kharisma Wati]]>
<![CDATA[ JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI) ]]>
Publisher : <![CDATA[Politeknik Pratama Purwokerto ]]>
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DOI: 10.55606/jpmi.v2i2.2361
<![CDATA[Efforts to improve the quality of Human Resources for the main actors/SMEs business actors in the form of changes in behavior both knowledge, attitudes and skills, cannot be done in an instant, but are long life education. Changes in the position of the main actors from message recipients and users technology becomes an active partner in Devotion activities for the development of its technology and business dissemination network. To answer the above problems, professional and competent extension workers are needed in their fields who are able to provide excellent service, one of which is through a model extension pilot unit at the field level based on recommended technology as an entrepreneurial activity for extension groups. In this regard, it is very necessary to conduct counseling on the Development of Processing, Packaging, Branding and Marketing of Tempe Products in the framework of Pilot Technology Development/Entrepreneurship Development of processed tempe products in Dibal Ngemplak Boyolali Village.]]>
<![CDATA[Consumer Behavior in Omnichannel Retail ]]>
<![CDATA[Aulia Uswatun Khasanah]]>;
<![CDATA[Ilham Karin Rizkiawan]]>;
<![CDATA[Fahman Hadi Utomo]]>;
<![CDATA[Uli Yuniarti]]>;
<![CDATA[Multi Sari Dewi]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023 ]]>
Publisher : <![CDATA[Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia ]]>
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DOI: 10.35870/ijmsit.v3i2.1541
<![CDATA[Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research method used was qualitative, and the sample size consisted of 11 fashion product consumers. The results showed that most of the respondents preferred to use online platforms to purchase fashion products. They used these platforms to check for discounts, promotions, and product information. However, they still made purchases offline when attractive offers were available, or to ensure that the product matched their expectations.]]>
<![CDATA[BUSINESS STRATEGIES IN IMPROVING COMPETITIVENESS: ITS IMPACT ON BUSINESS PERFORMANCE ]]>
<![CDATA[Ilham Karin Rizkiawan]]>;
<![CDATA[Nurul Aisah]]>;
<![CDATA[Fahman Hadi Utomo]]>;
<![CDATA[Aulia Uswatun Khasanah]]>
<![CDATA[ SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis ]]>
Publisher : <![CDATA[FE Program Studi Manajemen ]]>
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DOI: 10.37729/sjmb.v22i1.9249
<![CDATA[This study aims to identify the impact of coffee shop business strategies in increasing competitiveness on business performance.This study evaluates the factors of proactiveness, risk-taking, and innovation among coffee shop business owners in Soloraya. The problem in this study is the increasing prevalence of coffee-drinking culture that makes coffee shops unable to survive in business competition due to oversupply, as well as the prevalence of consumer behavior that is easily bored so that loyalty to a product tends to decrease.The object of the study was coffee shop owners in Soloraya, involving 90 respondents as a sample. This study used a quantitative method using SmartPLS for data processing. The findings show that business strategy factors, including proactiveness, risk-taking, and innovation, have a significant positive effect on business performance. Coffee shop owners need to apply the right concept and target determination to be able to increasingly innovate in following consumer tastes]]>
<![CDATA[Pelatihan Pemasaran Digital Sebagai Bekal Wirausaha Muda Siswa SMK Muhammadiyah 6 Karanganyar ]]>
<![CDATA[Fahman Hadi Utomo]]>;
<![CDATA[Ilham Karin Rizkiawan]]>;
<![CDATA[Aulia Uswatun Khasanah]]>;
<![CDATA[Najla Syifa Salsabila]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026 ]]>
Publisher : <![CDATA[Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia ]]>
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DOI: 10.35870/jpmn.v5i2.5146
<![CDATA[This community service activity aims to equip students of SMK Muhammadiyah 6 Karanganyar with basic skills in digital marketing as part of their preparation to become young entrepreneurs in the digital era. This training is motivated by the need for digital literacy and technology-based marketing skills which are the key to success in running an independent business today. Social media, one of the rapidly growing and highly potential information technologies, offers many benefits for users, including increased productivity and marketing capabilities. The training is provided in the form of interactive workshops, direct practice of creating promotional content, and simulations of using social media (Instagram, WhatsApp Business, TikTok) and marketplace platforms (Shopee, Tokopedia) for product marketing. The solution of the community service activity in organizing Digital Marketing Training as a Provision for Young Entrepreneurs Students of SMK Muhammadiyah 6 Karanganyar so that they can increase product sales by participating in digital marketing training. Our hope from this training is to be able to keep up with developments in the digitalization era, so that they can market products more practically and efficiently. Providing mentoring in the implementation of digital marketing strategies.The output of this community service program is that students at Muhammadiyah 6 Karanganyar Vocational School are equipped to enter the business world directly. Students' awareness of the importance of digital marketing in increasing sales and scientific publications in ISSN journals is also increased.]]>
<![CDATA[OPTIMLISASI PENDAMPINGAN STRATEGI DIGITAL MARKETING UNTUK PENINGKATAN DAYA SAING UMKM PERTANIAN DI SUKOHARJO ]]>
<![CDATA[Bella Febrianti]]>;
<![CDATA[Rizcho Louistama Setyana Putra]]>;
<![CDATA[Ilham Karin Rizkiawan]]>;
<![CDATA[Fahman Hadi Utomo]]>
<![CDATA[ Empowerment Journal Vol. 6 No. 1 (2026): Maret ]]>
Publisher : <![CDATA[Universitas 'Aisyiyah Surakarta ]]>
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DOI: 10.30787/empowerment.v6i1.2662
<![CDATA[UMKM sektor pertanian di Kabupaten Sukoharjo memiliki peran strategis dalam menopang perekonomian daerah, namun masih menghadapi berbagai kendala, khususnya dalam aspek pemasaran dan pemanfaatan teknologi digital. Permasalahan utama yang dihadapi mitra adalah keterbatasan pengetahuan dan keterampilan dalam menerapkan strategi digital marketing sehingga jangkauan pasar masih terbatas dan daya saing produk relatif rendah. Kegiatan pengabdian masyarakat ini bertujuan untuk mengoptimalkan pendampingan strategi digital marketing guna meningkatkan daya saing UMKM pertanian di Sukoharjo. Metode pelaksanaan meliputi sosialisasi, pelatihan, pendampingan, dan evaluasi. Sosialisasi dilakukan untuk meningkatkan pemahaman mitra mengenai pentingnya digital marketing, pelatihan difokuskan pada pembuatan konten promosi dan pemanfaatan media sosial, sedangkan pendampingan dilakukan melalui praktik langsung pengelolaan akun digital dan marketplace. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan mitra dalam memanfaatkan media digital, peningkatan kualitas promosi produk, serta perluasan jangkauan pasar. Kegiatan ini diharapkan mampu mendorong UMKM pertanian agar lebih adaptif terhadap perkembangan teknologi dan berkelanjutan dalam meningkatkan daya saing di era digital]]>
