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All Journal Innofarm Jurnal Inovasi Pertanian CEMARA AGRISE JURNAL GALUNG TROPIKA Jurnal Agribest Jurnal Ilmiah Fillia Cendekia Jurnal Ilmiah Hijau Cendekia JURNAL BUDIDAYA PERTANIAN JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Cendekia : Jurnal Pengabdian Masyarakat Jurnal Agriovet Abdimasku : Jurnal Pengabdian Masyarakat JURNAL ILMIAH AGRINECA Jurnal Abdiraja KOLONI International Journal of Integrative Research (IJIR) Journal of Rural and Urban Community Studies Jurnal Ilmiah Nusantara AGROLAND: The Agricultural Sciences Journal Jurnal Perikanan
Navita Maharani
Program Studi Agribisnis, Fakultas Pertanian, Universitas Islam Kadiri Kediri
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Veterinary Other

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Journal : KOLONI

 1 
ANALISIS SALURAN DISTRIBUSI KERUPUK UYEL DI PT. INDO PUTRA HARAPAN SUKSES MAKMUR KEDIRI Navita Maharani; Sulung Anugerah
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.904 KB)

Abstract

Distribution channel is the flow of goods from producers to agents or intermediaries or wholesalers and to the final consumer. Distribution channel is a very important part in a company. Because it will affect the decisions made by company managers. This research was conducted as a study of the distribution channel conducted by PT. Indo Putra Harapan Sukses Makmur Kediri. The research method used is qualitative. The data collection technique is literature study and field study. Field studies using observation, and interviews. The results showed that PT. Indo Putra Harapan Sukses Makmur Kediri uses 2 types of distribution channels. Direct distribution channels and indirect distribution channels. There are 3 patterns of indirect distribution channels, namely: 1) Producers, Wholesalers, Retailers, and Consumers. 2) Producers, Wholesalers, Consumers. 3) Producer, Retailers, Consumers. The most efficient distribution channel pattern is direct channel distribution Keywords: Channels, Distribution, Uyel Crackers
ANALISIS SALURAN DISTRIBUSI KERUPUK UYEL DI PT. INDO PUTRA HARAPAN SUKSES MAKMUR KEDIRI Maharani, Navita; Anugerah, Sulung
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i3.251

Abstract

Distribution channel is the flow of goods from producers to agents or intermediaries or wholesalers and to the final consumer. Distribution channel is a very important part in a company. Because it will affect the decisions made by company managers. This research was conducted as a study of the distribution channel conducted by PT. Indo Putra Harapan Sukses Makmur Kediri. The research method used is qualitative. The data collection technique is literature study and field study. Field studies using observation, and interviews. The results showed that PT. Indo Putra Harapan Sukses Makmur Kediri uses 2 types of distribution channels. Direct distribution channels and indirect distribution channels. There are 3 patterns of indirect distribution channels, namely: 1) Producers, Wholesalers, Retailers, and Consumers. 2) Producers, Wholesalers, Consumers. 3) Producer, Retailers, Consumers. The most efficient distribution channel pattern is direct channel distribution Keywords: Channels, Distribution, Uyel Crackers
Identifikasi Proses Pengemasan Dan Saluran Distribusi Pemasaran Benih Jagung Hibrida Di PT. Soebandi Raja Agriculture Sintia, Rindani Ayu; Maharani, Navita
KOLONI Vol. 4 No. 4 (2025): DESEMBER 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

The high demand for corn in the domestic market presents an opportunity for seed companies in Indonesia. PT. Soebandi Raja Agriculture is an Indonesian company that plays a key role in meeting the need for high-quality corn seeds. In the corn seed production process, in addition to seed quality, proper product packaging is also essential. Distribution channels are also crucial for a company. This study aims to identify the packaging process and marketing distribution channels for hybrid corn seeds implemented at PT. Soebandi Raja Agriculture. This study uses a qualitative approach conducted inductively to obtain comprehensive and in-depth data. Data collection techniques used observation and interviews. The results show that the hybrid corn seed packaging process is carried out manually with the help of simple tools such as digital scales and sealer machines. PT. Soebandi Raja Agriculture applies three distribution channel patterns: cooperation with the government, direct sales, and free market targeting.
Co-Authors Anugerah, Sulung Ardyana Tri P Atika, Khofifa Nur Dianasari, Melinda Nur Djoko Koestiono Dwi Septiani, Avita Risky Erlin Widya Fatmawati Fajar Setyawan H., Nunuk Heru Setiyadi I Gusti Wayan Murjana Yasa Irwan Ibrahim Jafar Kurniawan, Muhamat Felbri Lestari, Retna Dewi Nastiti Winahyu Nunuk Helilusiatiningsih Nur Dianasari, Melinda Nurul Choirina, Vifi Pratama, Wahyu Aditya Putri Dewi Masitoh Retno Dwi Andayani Rizki Cahyo Utomo Sanipah Sanipah Sevia, Jeni Sintia, Rindani Ayu Siska Andriani Siti Mariyana Sulung Anugerah Titik Irawati Uswatul Khoiriyah Vifi Nurul Choirina Vifi Nurul Choirina xxxPrimadito, Moh. Raihan Aditiya Yulianto, Mohammad Bagus