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Journal : Binus Business Review

Factors Affecting the Perceived Effectiveness in Preventing the Transmission of COVID-19 in Indonesia: Integrating the Extended Theory of Planned Behavior and Health Belief Model Dino Caesaron; Yunita Nugrahaini Safrudin; Sheila Amalia Salma; Tiara Verita Yastica; Afin Rizqi Pramadya
Binus Business Review Vol. 12 No. 3 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i3.7112

Abstract

The coronavirus (COVID-19) is an infectious disease declared a pandemic worldwide by the World Health Organization (WHO). The purpose of the research was to look at the factors in public health behavior that affected the effectiveness of preventing the transmission of the COVID-19 based on the extended Theory of Planned Behavior (TPB) and Health Belief Model (HBM). The research was a correlational study. The research applied a purposive sampling method, with 483 respondents coming from various islands in Indonesia. Based on the analysis using Partial Least Square-Structural Equation Modelling (PLS-SEM), TPB factors like individuals' behavioral intention to follow COVID-19 preventive measures are significantly affected by subjective norm and perceived behavior control. On the other hand, personal attitude does not significantly affect an individual's behavioral intention to follow COVID-19 prevention steps. HBM shows an individual’s behavior intention to follow the COVID-19 preventive measures is significant and directly affected by perceived severity, perceived barrier, perceived self-efficacy, and cues to action. Meanwhile, the perceived susceptibility and perceived benefits do not significantly and directly influence an individual's behavioral intention to follow the COVID-19 preventive measures. The findings from the research can be used to evaluate the effectiveness in several countries in facing the COVID-19 pandemic.
Co-Authors Adyatama, Achmad Reza Afin Rizqi Pramadya Agus Kusnayat Agustin, Rista Reza Virzinia Anastasia Febiyani Andrey Thio Annisa Permatasari Nugraha Apriandy, Riby Awadh Ardani, Farell Arisiah, Muhammad Arash Arrajab, Kausa Gymnastiar Azkia, Rifan Canny, Susmitha Canny Celline Isabel Elvira Angkuw Celline Isabel Elvira Angkuw Charles Darvin Chiuhsiang Joe Lin Daliana, Nadia Daliana Darvin, Charles Dellarosawati I, Maria Denny Darlis Dida Diah Damayanti Erin Haynes Fahreza Athar Syahperdana Faisal Muhammad Nasution Farell Ardani Farell Ardani Firdaus, Yahya Anugrah Gidion Karo-Karo Helena Dinda Helena Dinda Putri Naila Hendy Tannady Husaini, Luthfi Romiz Ilma Mufidah Isnaeni Yuli Arini Jessie Makapedua Karo-Karo, Gidion Kemas Muslim Lhaksmana Luthfi Romiz Husaini Mira Rahayu Muhammad Khalid Asy-syafi’i Muhammad Khalid Asyafi'i Muhammad Rifqi Fahmi Muhammad Rifqi Fahmi Hidayat Murman Dwi Praseti Murman Dwi Prasetio Murman Dwi Prasetyo Nur Ikhsan Ashari R Nurprihatin, Filscha Pradana, Faiz Rafi Surya Prambudia, Yudha Prasmita, Louisa Dhevea Kylla Putri Putra Fajar Alam Rafyanto, Muhammad Syachrian Rifai, Mohammad Husain Rio Prasetyo Lukodono Rizalulhaq Rasyid Rizalulhaq Rasyid Salsabila Ardisa Putri Utomo Santoso, Chaniago Helmi Santoso, Diesya Latifa Selani Satila Sentosa, Muhammad Aqilla Khalafazka Sentosa Setyono, Ferdi Sheila Amalia Salma Simatupang, Stenly Yohanes P Soemedi Hadiyanto Sri Martini Sri Martini Sri Septyan Ayu Nintyas Stenly Yohanes P. Simatupang Tandianto Tandianto Tandianto Tandianto, Tandianto Tiara Verita Yastica Tiara Verita Yestica Tri Widarmanti Widyatasya Agustika Nurtrisha Willy Oktavianus Yona Maimury Yudistira Yudistira Yusuf Nugroho Doyo Yekti