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Novianti Novianti
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Analisis Strategi Pemasaran Produk Wardah Dindha Tria Lestari; Novianti Novianti; Syamsul Hidayat
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3495

Abstract

This study aims to analyze the marketing strategy of Wardah, a leading cosmetic brand in Indonesia. The main focus of the research is to identify the effectiveness of Wardah’s marketing strategies in boosting sales and customer loyalty. The research employs a descriptive quantitative method by distributing questionnaires to respondents who are Wardah consumers. The collected data were analyzed using descriptive statistical techniques to describe the relationship between marketing strategies and consumer behavior. The findings reveal that digital-based marketing strategies, product quality, and Islamic brand image significantly influence customer satisfaction and loyalty. These findings are expected to serve as a reference for depeloping more effective marketing strategies.
Analisis Kesulitan Membaca Permulaan Di Kelas IV SDN Jatinegara Kaum 14 Pagi Novianti Novianti; Yosua Sebastian; Zanatin Naim Al Islami; Indra Jaya; Rohmah Ageng Mursita
Journal of Creative Student Research Vol. 2 No. 3 (2024): Juni : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v2i3.3821

Abstract

The main problem in this research is the lack of students’ initial reading abilities, so it is necessary to analyze the difficulties that influence students’ initial reading abilities. This research aims to identify and understand the factors that hinder the beginning reading abilities of fourth grade students.The type of research used in this study is qualitative with instruments in the form of observation, interviews, and documentation regarding beginning reading. The data obtained was analyzed using data analysis techniques, namely data reduction, data presentation, and drawing conclusions to test the validity of the data. The results of the research that have been described are initial reading difficulties in fourth grade elementary school students who are not able to differentiate between letters that have almost the same shape, are not able to read combinations of consonants and are not able to read consonants and vowels. The conclusion of this research is that difficulties in beginning reading are due to the student’s lack of interest in learning, lack of interest in reading, lack of study guidance and lack of family assistance in the process of learning to read at the beginning as well as factors within the student. The implication of carrying out this research is to motivate students to be more confident in expressing opinions, motivating them to be more active in learning to read at first.
Co-Authors A Mualif Andrizal Andrizal Athena Anwar Darlius Darlius Dina Bisara Dindha Tria Lestari ENDRI ENDRI Eva Laelasari Felly Philipus Senewe Indra Jaya Joko Irianto Kifti, Wan Mariatul Muhammad Amin Ning Sulistiyowati Oster Suriani Simarmata Oster Suriani Simarmata Pargito Pargito Pariatmono Sukamdo Rachmalina S Prasodjo Rohmah Ageng Mursita Suci Rahmawati Sudjarwo Sudjarwo Susy Widhiyanti Syamsul Hidayat Tridiyawati, Feva Tuti Anggriani Utama Yosua Sebastian Zanatin Naim Al Islami