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Analisis Strategi Pemasaran Produk Wardah Dindha Tria Lestari; Novianti Novianti; Syamsul Hidayat
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3495

Abstract

This study aims to analyze the marketing strategy of Wardah, a leading cosmetic brand in Indonesia. The main focus of the research is to identify the effectiveness of Wardah’s marketing strategies in boosting sales and customer loyalty. The research employs a descriptive quantitative method by distributing questionnaires to respondents who are Wardah consumers. The collected data were analyzed using descriptive statistical techniques to describe the relationship between marketing strategies and consumer behavior. The findings reveal that digital-based marketing strategies, product quality, and Islamic brand image significantly influence customer satisfaction and loyalty. These findings are expected to serve as a reference for depeloping more effective marketing strategies.
Analisis Kesulitan Membaca Permulaan Di Kelas IV SDN Jatinegara Kaum 14 Pagi Novianti Novianti; Yosua Sebastian; Zanatin Naim Al Islami; Indra Jaya; Rohmah Ageng Mursita
Journal of Creative Student Research Vol. 2 No. 3 (2024): Juni : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v2i3.3821

Abstract

The main problem in this research is the lack of students’ initial reading abilities, so it is necessary to analyze the difficulties that influence students’ initial reading abilities. This research aims to identify and understand the factors that hinder the beginning reading abilities of fourth grade students.The type of research used in this study is qualitative with instruments in the form of observation, interviews, and documentation regarding beginning reading. The data obtained was analyzed using data analysis techniques, namely data reduction, data presentation, and drawing conclusions to test the validity of the data. The results of the research that have been described are initial reading difficulties in fourth grade elementary school students who are not able to differentiate between letters that have almost the same shape, are not able to read combinations of consonants and are not able to read consonants and vowels. The conclusion of this research is that difficulties in beginning reading are due to the student’s lack of interest in learning, lack of interest in reading, lack of study guidance and lack of family assistance in the process of learning to read at the beginning as well as factors within the student. The implication of carrying out this research is to motivate students to be more confident in expressing opinions, motivating them to be more active in learning to read at first.
Peran Teknologi Digital dalam Meningkatkan Pendidikan Akuntansi: Tinjauan Sistematik putri, Fadya shakira; Novianti Novianti; Gunawan Aji
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 12 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i12.7780

Abstract

This study aims to analyze the role of digital technology in enhancing accounting education using a systematic literature review approach. A total of ten relevant articles published over the past ten years were selected based on specific inclusion criteria and analyzed using the PICO framework (Population, Intervention, Comparison, Outcome). The findings indicate that the integration of digital tools such as e-learning platforms, simulation software, and digital games has positively contributed to improving students’ academic performance, motivation, practical competencies, and career readiness in the accounting field. Unlike previous studies that tended to focus on isolated cases or short-term impacts, this research provides a comprehensive synthesis across multiple contexts and highlights the interplay between technological readiness, curriculum design, and institutional support. The study concludes that successful digital transformation in accounting education requires collaborative efforts between lecturers, students, and institutions, alongside sustained infrastructure development and professional training. Future research is recommended to include empirical validation and cross-cultural perspectives to deepen insights into the long-term effectiveness of digital technology integration in higher education accounting programs.
ANALYSIS OF MATHS LEARNING ANXIETY IN STUDENTS OF MADRASAH IBTIDAIYAH NEGERI (MIN) NORTH ACEH Asmaul Husna; Novianti Novianti
Jurnal Ilmiah Pendidikan dan Pembelajaran Matematika Vol 5, No 1 (2025): JIPPMA: Jurnal Ilmiah Pendidikan dan Pembelajaran Matematika
Publisher : Prodi Tadris Matematika Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jippma.v5i1.2478

Abstract

Learners' anxiety towards mathematics is influenced by the mathematics learning experiences they have received in the past. This study aims to describe the factors of maths anxiety, and how to overcome them based on students' learning outcomes. The subjects of this study were fifth grade students of MIN Aceh Utara based on groups with low, medium, and high learning outcomes. The subject retrieval technique used in this research is purposive sampling and snowball sampling with qualitative research methods with descriptive approaches and data collection techniques with observation, questionnaires, interviews, and documentation and data analysis techniques using Miles Huberman techniques. The results showed that the factors that cause mathematics learning anxiety are internal and external factors in students with low learning outcome categories, namely lack of confidence when working on mathematics problems, not understanding mathematical concepts so that they are anxious during exams, and fear of facing mathematics subjects during offline learning and students with moderate learning outcome categories, namely lack of confidence when working on mathematics problems, lack of understanding of mathematical concepts so that they are anxious during exams, and fear of not being able to solve mathematical problems in front of the class while students with high learning outcome categories are anxious if they don't get good grades, feel uncomfortable if there is a student with a high learning outcome category.Keywords: Maths Learning Anxiety; Factors; Ways to Overcome; MIN students
Pengaruh Perencanaan Pajak dan Struktur Modal terhadap Nilai Perusahaan dengan Ukuran Perusahaan sebagai Pemoderasi Novianti Novianti; Lodang Prananta Widya Sasana
Akuntansi dan Ekonomi Pajak: Perspektif Global Vol. 3 No. 2 (2026): Mei: Akuntansi dan Ekonomi Pajak: Perspektif Global (AEPPG)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aeppg.v3i2.2220

Abstract

This study aims to determine the effect of tax planning and capital structure on firm value, with firm size as a moderator. The population in this study is all non-cyclical consumer companies in the food and beverage subsector listed on the Indonesia Stock Exchange (IDX) for the 2020-2024 period. The type of research used in this study is quantitative associative with secondary data. The research sample was determined using a purposive sampling technique. Based on this technique, 24 companies were obtained that met certain criteria. The panel data regression technique used in this study is the Random Effect Model. Testing of panel data regression and moderation regression uses the E=views 13 application. The results of this study indicate that tax planning partially has no effect on firm value, while capital structure does affect firm value. The results simultaneously show that tax planning and capital structure affect firm value. The results of this study also indicate that firm size weakens the relationship between tax planning and firm value, and firm size is also unable to moderate or weaken the relationship between capital structure and firm value.