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All Journal Jurnal Pendidikan Akuntansi Indonesia Sosiohumaniora Journal of Indonesian Economy and Business MIX : Jurnal Ilmiah Manajemen Sistemasi: Jurnal Sistem Informasi Jati: Jurnal Akuntansi Terapan Indonesia Journal of Economic, Bussines and Accounting (COSTING) International Journal of Community Service Learning JIA (Jurnal Ilmiah Akuntansi) International Journal of Economics, Business and Accounting Research (IJEBAR) Business Management Journal Program Studi Manajemen Enrichment : Journal of Management Jurnal Gama Societa Journal of Community Service and Empowerment Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Akuntansi dan Governance Journal of Social and Policy Issues Komunitas : Jurnal Pengabdian Kepada Masyarakat Journal of the Community Development in Asia International Journal of Community Service (IJCS) E-JURNAL AKUNTANSI Sasambo: Jurnal Abdimas (Journal of Community Service) Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM)
Sakina Nusarifa Tantri
Universitas Terbuka
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Journal : Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM)

 1 
DIGITALISASI PEMASARAN: PENDAMPINGAN STRATEGIS UNTUK MENDORONG KETAHANAN UMKM DI ERA DIGITAL DI LENGKONG KARYA, SERPONG UTARA Tantri, Sakina Nusarifa; Riyani, Etik Ipda; Hardiana, Nadhira
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v2i1.11717

Abstract

With the increasing number of MSMEs, strong business resilience is needed to face increasingly tight business competition. The large potential of MSMEs in Lengkong Karya Village, North Serpong District, South Tangerang City, Banten Province, can increase opportunities for expanding marketing reach. However, this is not balanced with the ability of MSME actors to strive for marketing following market developments and tastes. This results in MSMEs not developing optimally. Therefore, the PkM team conducted training and mentoring in digital marketing for MSMEs in Lengkong Karya. This mentoring aims to help MSMEs to accelerate growth and increase the resilience of MSME businesses. A total of 25 MSME actors attended this training and mentoring. This series of training and mentoring activities is carried out in 3 (three) stages, namely the need assessment stage, training and mentoring (provision of digital marketing materials and mentoring synchronously and asynchronously), and monitoring and evaluation (to measure the effectiveness of training and mentoring. These three stages are carried out to ensure that the implementation of the PkM program can provide measurable results and real impacts. The results of this mentoring are that MSME actors experience increased knowledge, skills, experience, and attitudes in marketing their products digitally. Thus, this PkM program can increase the resilience of MSME businesses in Lengkong Karya, North Serpong, South Tangerang. Keywords: digital marketing, training, assistance, MSMEs, business resilience
Co-Authors Agus Prasetyo Agus Prasetyo Agustin, Fira Ali Muktiyanto Ceicillia Novita Roseline Damayanti, Prisila Daurrohmah, Wirajuang Diah Aryani, Diah Etik Ipda Riyani Etik Ipda Riyani, Etik Ipda Riyani Fitriyah Nurhidayah Gaol, Lasando Lumban Hardiana, Nadhira Hendrian Hendrian Hendrian Hendrian Hendrian, Hendrian Hety Budiyanti Irmawati, Putri Irmawati, Putri Joko Rizkie Widokarti Karunia, Urai Mahfud Sholihin Minrohayati . Muktiyanto, Ali Nabella Duta Nusa Nadhira Hardiana Norhamida, Hana Prisila Damayanti Raise Pranadya Shine Pintor S Patiro Shine Pintor Siolemba Patiro Siti Muslihah Steviani Batti Suryani, Pesi Wijanarko Wijanarko Yeni Widiastuti