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Kesiapan UMKM dalam Adopsi Teknologi untuk Mendukung Ekosistem Bisnis Widianingsih, Rini; Fitrijati, Krisnhoe Rachmi; Suparlinah, Irianing; Ulfah, Permata; Pratiwi, Umi; Purwati, Atiek Sri; Sunarmo, Agus
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1206

Abstract

The evolution of digital technology demands that Micro, Small, and Medium Enterprises (MSMEs) adapt to survive and remain competitive in an increasingly complex business ecosystem. This community service article aims to enhance MSMEs’ readiness to adopt digital technology to support a sustainable business ecosystem. The implementation method involved outreach, training, and mentoring MSME actors focusing on accounting applications, digital marketing, and social media utilization. Through this approach, MSMEs were equipped with digital literacy, enhanced human resource competencies, and an understanding of relevant technologies. The results indicate that while most MSMEs are aware of the importance of digitalization, they continue to face obstacles in digital literacy, technical infrastructure, and organizational support. This community service effort is expected to serve as a strategic step in building a digital business ecosystem that is inclusive, adaptive, and sustainable for MSMEs.
DETERMINANTS OF ACCOUNTING APPLICATION ADOPTION IN VILLAGE OWNED ENTERPRISE: AN INTEGRATED TAM-TOE PERSPECTIVE Widianingsih, Rini; Sunarmo, Agus; Suparlinah, Irianing; Sugiarto, Sugiarto
Soedirman Accounting, Auditing and Public Sector Journal Vol 4 No 2 (2025): SOEDIRMAN ACCOUNTING, AUDITING, AND PUBLIC SECTOR JOURNAL
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.saap.2025.4.2.19530

Abstract

This study investigates the determinants of accounting application adoption in Village Owned Enterprises (BUMDes) by integrating the Technology Acceptance Model (TAM) and the Technology–Organization–Environment (TOE) framework. The digitalization of financial management in BUMDes is essential to enhance transparency and accountability; however, technology adoption remains uneven. Using a quantitative survey approach, data were collected from 50 BUMDes in Banyumas Regency that have implemented accounting applications for at least six months. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that perceived usefulness and perceived ease of use significantly influence behavioral intention. Furthermore, technological readiness, organizational support, and environmental pressure significantly affect behavioral intention, which in turn positively influences actual system use. This study contributes to the accounting information systems literature by demonstrating that the integration of TAM and TOE provides a comprehensive explanation of technology adoption behavior in village-level public enterprises. The results offer practical implications for policymakers and BUMDes managers in accelerating digital financial governance.
Sosialisasi Digital Marketing bagi UKM dan Tata Kelola BUMDes: INDONESIA Widianingsih, Rini; Bawono, Icuk Rangga; Bubarok, Azkia Husni; Achmad Ulin Nuha, Achmad Ulin
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh rendahnya pemanfaatan teknologi digital dalam pemasaran produk oleh pelaku Usaha Kecil dan Menengah (UKM) serta kurang optimalnya tata kelola Badan Usaha Milik Desa (BUMDes) di wilayah sasaran. Kegiatan dilaksanakan di Desa Mujur Lor, Kecamatan Kroya, Kabupaten Cilacap dengan tujuan meningkatkan pemahaman dan keterampilan pelaku UKM dalam menggunakan strategi pemasaran digital serta memperkuat tata kelola BUMDes agar lebih profesional dan berkelanjutan. Metode yang digunakan meliputi sosialisasi, pelatihan interaktif, dan pendampingan langsung. Materi mencakup penggunaan media sosial untuk promosi, pemanfaatan marketplace, strategi branding, serta penyusunan rencana kerja BUMDes berbasis teknologi. Evaluasi dilakukan melalui pre-test dan post-test, observasi partisipatif, serta wawancara dengan peserta. Hasil menunjukkan adanya peningkatan skor pemahaman peserta dari rata-rata 40 menjadi 78, peningkatan keterampilan digital marketing, serta perbaikan nyata dalam perencanaan dan manajemen BUMDes. Kegiatan ini diharapkan mampu mendorong peningkatan daya saing UKM dan kemandirian BUMDes dalam jangka panjang.