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All Journal Journal The Winners MIX : Jurnal Ilmiah Manajemen Binus Business Review JOIV : International Journal on Informatics Visualization Warta Ardhia : Jurnal Perhubungan Udara Jurnal Bisnis dan Akuntansi Annals of Human Resource Management Research
Hartiwi Prabowo, Hartiwi
Bina Nusantara University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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Analisis Pengaruh Hasil Pemetaan Budaya Mahasiswa BINUS terhadap Jiwa Kewirausahaan: Studi Kasus Tahun Ajaran 2006-2007 Sari, Synthia Atas; Prabowo, Hartiwi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 9, No 1 (2008): The Winners Vol. 9 No. 1 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i1.730

Abstract

Those culture factor than reliabled by people in did interaction with circles, language, think, etc. Article will map out Ubinus reguler student culture using 6 pole culture dimencion by Schwartz and will see the influence than entrepreneurship spirit that should be possessed by leaders in the future. Article used descriptive research method and the data were collected by using questioner. The analysis method was quantitative and qualitative method.  The result indicates that conspicuous culture was the embeddedness between individual and group, egaliter (trust, responsibility, loyal with friends or group), and harmonious culture. There are positive influences between the three of dimension culture than entrepreneurship spirit and more influence was embedded ness culture.
Penerapan Economic Value Added untuk Memaksimalkan Nilai Perusahaan: Studi Kasus PT XYZ Prabowo, Hartiwi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 5, No 1 (2004): The Winners Vol. 5 No. 1 2004
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v5i1.3822

Abstract

EVA is an indicator about the value creation from an investation. Positive EVA indicate that a company is sucess in creating added value for share holders. That sincronize with the purpose to maximize the company value. Applying EVA concepts on company will encourage the management to find out the true cost of capital of the company so the level of clean return from capital will be shown clearly.
Analisis Pemilihan Atribut Produk Baru untuk Perilaku Keputusan Pembelian Konsumen pada Produk Biokos Botu-Like Series Prabowo, Hartiwi; Sari, Synthia Atas; Gautama, Idris
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 8, No 1 (2007): The Winners Vol. 8 No. 1 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i1.746

Abstract

Article was made to answer these several questions which are how is application marketing mix of new product PT Martina Berto, what is new product atribute the most dominate for customer and how is buying decided behavior Biokos BOTU-Like Series. The result of the research show that application of marketing mix of  by PT Martina Berto is good, customers are satisfaction that service Biokos BOTU-LIKE Series so they will to buy again and new product attribute the most dominate is price attribute at price level Rp94.500,00.
Perancangan Model Evaluasi Diri Dosen Tutik, Agustina; Sari, Synthia Atas; Prabowo, Hartiwi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 7, No 2 (2006): The Winners Vol. 7 No. 2 2006
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v7i2.616

Abstract

Article present lecturer self evaluation model as complement for IKAD (Lecturer Performance Academic Index). This research used action research analysis and technique of data collecting by library research, discussion by lecturer from any faculty and major, preview the duty and obligation of UBiNus lecturer. Variables and wight for this model are learning (30%), professionalism (20%), research (20%), technology andcomputer (15%), team work (10%), and services to University (5%) 
Peran Growth Opportunities, Free Cash Flow, dan Relative Issue Size dalam Reaksi Pasar terhadap Pengumuman Right Issue Sari, Synthia Atas; Prabowo, Hartiwi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 8, No 1 (2007): The Winners Vol. 8 No. 1 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i1.742

Abstract

Right issue is when a firm announces its plan to publicly offer additional shares of common stock after Initial Public Offering (IPO). The aim of this research are to test market stock price and examine the role of growth opportunities in stock price reaction to right issue announcement. Sample was taking from companies which been listed in Jakarta Stock Exchange and publish right issue from 1998 to 2005. To measure growth opportunities, the companies were divided into 2 groups, growth and mature. This classification using Tobin’s q proxy method (market-book value ratio). The research have final conclusion, that is at right issue announcement in Jakarta Stock Exchange, market give positive reaction and statistically significant, and so in normal period.
Airline Service Delays And The Impact On Customer Perceptions, Switching Intentions And Negative Word Of Mouth Simarmata, Juliater; Ikhsan, Ridho Bramulya; Prabowo, Hartiwi; Yuniarty, Yuniarty; Wouter, Dewulf
WARTA ARDHIA Vol. 48 No. 2 (2022)
Publisher : Sekretariat Badan Kebijakan Transportasi, Kementerian Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/wa.v48i2.483.1-11

Abstract

This research examines the influence of service delay on negative emotions and its result on switching plans and negative word of mouth as customer behavior. The survey was conducted on customers who have undergone delays in LCC airlines in Indonesia. The respondents' total number was 383, and the questionnaire responses were analyzed using SEM and mediation testing. As a result, this study accepts all the hypotheses that service delay affects anger and worry, and its impact on switching intention behavior and negative word of mouth. This research provides insight into how airlines can manage and improve their service policies to minimize service delays.
How do user attitude and satisfaction mediate the effect of perceived usefulness on TikTok Shop continuance intention? Sriwidadi, Teguh; Prabowo, Hartiwi
Annals of Human Resource Management Research Vol. 5 No. 3 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i3.2995

Abstract

Purpose: This study investigates how perceived usefulness influences TikTok Shop users’ continuance intention, with attitude and satisfaction serving as mediating variables. It aims to clarify the psychological and technological mechanisms driving user retention, particularly among Indonesian Generation Z and MSMEs. Methodology/approach: A quantitative survey design was applied, involving 420 purposively selected TikTok Shop users in Yogyakarta and surrounding areas. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural models. Validity and reliability tests, along with mediation analysis, were conducted to assess hypothesized relationships. Results: Findings show that perceived usefulness significantly enhances user attitude, satisfaction, and continuance intention. Attitude has a strong positive effect on continuance intention, whereas satisfaction, despite being positively related, is not a significant direct predictor. Mediation analysis indicates partial mediation through attitude and weaker mediation through satisfaction, underscoring the stronger role of cognitive evaluations over emotional responses in driving platform loyalty. Conclusions: The study concludes that user retention on TikTok Shop is primarily shaped by perceived usefulness and positive attitudes rather than satisfaction alone. Enhancing platform utility and fostering favorable user perceptions are critical for sustaining engagement. Limitations: The cross-sectional design, geographic focus on Yogyakarta, and reliance on purposive sampling limit generalizability. Contextual factors such as culture or platform features may also moderate the findings. Contribution: The research integrates UTAUT2 and Expectation-Confirmation Theory, advancing theoretical understanding of social commerce continuance intention. Practically, it offers actionable insights for developers and marketers to optimize features, enhance perceived usefulness, and build favorable attitudes to retain users.
GREEN INTELLECTUAL CAPITAL AND RICH DIGITAL ECO-DYNAMIC TO IMPROVE E-BUSINESS SMES’ INNOVATION PERFORMANCE Yuniarty Yuniarty; Bramulya Ikhsan, Ridho; Prabowo, Hartiwi; Simarmata, Juliater
Jurnal Bisnis dan Akuntansi Vol. 27 No. 1 (2025): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/8pjpgb51

Abstract

This research investigates the impact of green intellectual capital, dynamic capability, IT ambidexterity, environmental uncertainty, and RICH on the innovation performance of entrepreneurial small and medium-sized enterprises (SMEs). Focusing on Indonesian e-business SMEs, this study aims to deepen comprehension of the elements fostering innovation within SME entrepreneurship. Data were gathered from 313 SME entrepreneurs via online questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The study identifies key determinants influencing the improvement of innovation performance among Indonesian ebusiness SMEs and offers recommendations for its enhancement. Findings indicate that IT ambidexterity, environmental uncertainty, RICH, and green intellectual capital exert a significant positive effect on dynamic capability. Furthermore, dynamic capability, IT ambidexterity, environmental uncertainty, RICH, and green intellectual capital all demonstrate a substantial positive influence on innovation performance, with green intellectual capital emerging as the most impactful contributor. Ultimately, these insights can empower businesses to develop novel products and implement innovative marketing strategies, thereby expanding their market reach and customer base. 
The Impact of E-Business Technologies and Social Media Marketing on Indonesian SMEs Sustainability Prabowo, Hartiwi; Sriwidadi, Teguh
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.001

Abstract

Objectives: As a result of the COVID-19 pandemic, many MSMEs in Indonesia have experienced losses and some have even gone bankrupt. To try to keep their business running, MSMEs must carry out digital transformation, including by selling their merchandise via the internet, using social media such as Instagram and Facebook, as well as online markets including Tokopedia, Shopee, Bukalapak, Blibli, and Lazada. By using the internet for business, it is necessary to know the role of e-business technology and social media marketing. Therefore, this research examines how perceived usefulness, perceived ease of use, and digital transformation influence the sustainability of SMEs through e-business technology and social media marketing.Methodology: This research uses quantitative methods with a type of causal research. The population in this study were members of the CUP Bestari UKM community, numbering around 600 SMEs. To determine the sample size, the convenience sampling method was used, the sampling process was from the population closest and easiest to reach for researchers, taken from members of the CUP Bestari SMEs participating in the November 2021 bazaar at the Periuk District Hall, Tangerang City, totaling 108 samples. Primary data collection was carried out using a questionnaire by sending a Google Forms link to members of the UKM CUP Bestari community via WhatsApp. Then the data was analyzed using partial square rent structural equation modeling techniques. Finding:  As a result, perceived usefulness and perceived ease of use have a significant influence on e-business technology. Perceived ease of use significantly affects social media marketing, perceived usefulness does not affect social media marketing. In addition, e-business technology significantly influences SMEs' sustainability, and e-business technology also influences SMEs' sustainability. Perceived usefulness and perceived ease of use influence SME sustainability both through e-business technology and through social media marketing. Meanwhile, digital transformation does not influence social media marketing both direct and indirect through social media marketing as a mediator.Conclusion: SME sustainability is influenced by factors of perceived usefulness, and perceived ease of use with e-business technology, and social media marketing as mediating variables. Another factor, namely digital transformation does not influence social media marketing both directly and indirectly through social media marketing as a mediator. In future research, it is recommended to use digital transformation as a variable that moderates the achievement of SME sustainability.
Student Engagement Mechanism of Online Learning: The Effect of Service Quality on Learning Management System Prabowo, Hartiwi; Yuniarty, Yuniarty; Bramulya Ikhsan, Ridho
JOIV : International Journal on Informatics Visualization Vol 6, No 3 (2022)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/joiv.6.3.1263

Abstract

Since typical classrooms do not include discussions, collaborative learning, or interactive learning activities, engagement is a major challenge in distant learning. Online learning satisfaction levels should be measured as evaluation material for future implementation. Although online learning has many advantages, a high dropout rate remains a significant challenge. This study investigates how higher education students' engagement and satisfaction with online learning are enhanced by information, system, and service aspects. The research design was quantitative research, and we used a questionnaire to collect data. The questionnaire was designed on a five-rating interval scale. The sampling technique was simple random sampling. The target minimum sample was counted using the Slovin method, and 206 undergraduate students taking online courses were surveyed online. The model was tested using structural equation modeling partial least squares (SEM PLS). This method is useful for investigating the relationship between constructs. The model was tested with the application of the SmartPLS program. The results revealed a positive and significant effect of system quality, information quality, service quality to student engagements, and their impact on student satisfaction, both direct and indirect. This study answers the literature gap and verifies the importance of online learning quality factors on students’ satisfaction and engagement. These results are expected to help to improve online learning in higher education settings, specifically on students' engagement and satisfaction, leading to perseverance and success.
Co-Authors Agustina Tutik, Agustina Antonius Herusetya Brian Garda Muchardie Darman Darman Enny Noegraheni, Enny Handrimurtjahjo, Dedy Idris Gautama, Idris Ikhsan, Ridho Bramulya Juliater Simamarta Lily Lily, Lily Marshellina, Marshellina Pona Nurhanka, Pona Sri Budi Utami Nur Hasanah, Sri Budi Utami Nur Synthia Atas Sari, Synthia Atas Teguh Sriwidadi, Teguh Vana Lestari, Vana Viona viona, Viona Wouter, Dewulf Yuniarty Yuniarty Yuniarty Yuniarty