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All Journal Journal The Winners Binus Business Review Warta Ardhia : Jurnal Perhubungan Udara Jurnal Bisnis dan Akuntansi Annals of Human Resource Management Research
Hartiwi Prabowo, Hartiwi
Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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Analisis Pengaruh Hasil Pemetaan Budaya Mahasiswa BINUS terhadap Jiwa Kewirausahaan: Studi Kasus Tahun Ajaran 2006-2007 Sari, Synthia Atas; Prabowo, Hartiwi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 9, No 1 (2008): The Winners Vol. 9 No. 1 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i1.730

Abstract

Those culture factor than reliabled by people in did interaction with circles, language, think, etc. Article will map out Ubinus reguler student culture using 6 pole culture dimencion by Schwartz and will see the influence than entrepreneurship spirit that should be possessed by leaders in the future. Article used descriptive research method and the data were collected by using questioner. The analysis method was quantitative and qualitative method.  The result indicates that conspicuous culture was the embeddedness between individual and group, egaliter (trust, responsibility, loyal with friends or group), and harmonious culture. There are positive influences between the three of dimension culture than entrepreneurship spirit and more influence was embedded ness culture.
Penerapan Economic Value Added untuk Memaksimalkan Nilai Perusahaan: Studi Kasus PT XYZ Prabowo, Hartiwi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 5, No 1 (2004): The Winners Vol. 5 No. 1 2004
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v5i1.3822

Abstract

EVA is an indicator about the value creation from an investation. Positive EVA indicate that a company is sucess in creating added value for share holders. That sincronize with the purpose to maximize the company value. Applying EVA concepts on company will encourage the management to find out the true cost of capital of the company so the level of clean return from capital will be shown clearly.
Analisis Pemilihan Atribut Produk Baru untuk Perilaku Keputusan Pembelian Konsumen pada Produk Biokos Botu-Like Series Prabowo, Hartiwi; Sari, Synthia Atas; Gautama, Idris
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 8, No 1 (2007): The Winners Vol. 8 No. 1 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i1.746

Abstract

Article was made to answer these several questions which are how is application marketing mix of new product PT Martina Berto, what is new product atribute the most dominate for customer and how is buying decided behavior Biokos BOTU-Like Series. The result of the research show that application of marketing mix of  by PT Martina Berto is good, customers are satisfaction that service Biokos BOTU-LIKE Series so they will to buy again and new product attribute the most dominate is price attribute at price level Rp94.500,00.
Perancangan Model Evaluasi Diri Dosen Tutik, Agustina; Sari, Synthia Atas; Prabowo, Hartiwi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 7, No 2 (2006): The Winners Vol. 7 No. 2 2006
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v7i2.616

Abstract

Article present lecturer self evaluation model as complement for IKAD (Lecturer Performance Academic Index). This research used action research analysis and technique of data collecting by library research, discussion by lecturer from any faculty and major, preview the duty and obligation of UBiNus lecturer. Variables and wight for this model are learning (30%), professionalism (20%), research (20%), technology andcomputer (15%), team work (10%), and services to University (5%) 
Peran Growth Opportunities, Free Cash Flow, dan Relative Issue Size dalam Reaksi Pasar terhadap Pengumuman Right Issue Sari, Synthia Atas; Prabowo, Hartiwi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 8, No 1 (2007): The Winners Vol. 8 No. 1 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i1.742

Abstract

Right issue is when a firm announces its plan to publicly offer additional shares of common stock after Initial Public Offering (IPO). The aim of this research are to test market stock price and examine the role of growth opportunities in stock price reaction to right issue announcement. Sample was taking from companies which been listed in Jakarta Stock Exchange and publish right issue from 1998 to 2005. To measure growth opportunities, the companies were divided into 2 groups, growth and mature. This classification using Tobin’s q proxy method (market-book value ratio). The research have final conclusion, that is at right issue announcement in Jakarta Stock Exchange, market give positive reaction and statistically significant, and so in normal period.
Airline Service Delays And The Impact On Customer Perceptions, Switching Intentions And Negative Word Of Mouth Simarmata, Juliater; Ikhsan, Ridho Bramulya; Prabowo, Hartiwi; Yuniarty, Yuniarty; Wouter, Dewulf
WARTA ARDHIA Vol. 48 No. 2 (2022)
Publisher : Sekretariat Badan Kebijakan Transportasi, Kementerian Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/wa.v48i2.483.1-11

Abstract

This research examines the influence of service delay on negative emotions and its result on switching plans and negative word of mouth as customer behavior. The survey was conducted on customers who have undergone delays in LCC airlines in Indonesia. The respondents' total number was 383, and the questionnaire responses were analyzed using SEM and mediation testing. As a result, this study accepts all the hypotheses that service delay affects anger and worry, and its impact on switching intention behavior and negative word of mouth. This research provides insight into how airlines can manage and improve their service policies to minimize service delays.
How do user attitude and satisfaction mediate the effect of perceived usefulness on TikTok Shop continuance intention? Sriwidadi, Teguh; Prabowo, Hartiwi
Annals of Human Resource Management Research Vol. 5 No. 3 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i3.2995

Abstract

Purpose: This study investigates how perceived usefulness influences TikTok Shop users’ continuance intention, with attitude and satisfaction serving as mediating variables. It aims to clarify the psychological and technological mechanisms driving user retention, particularly among Indonesian Generation Z and MSMEs. Methodology/approach: A quantitative survey design was applied, involving 420 purposively selected TikTok Shop users in Yogyakarta and surrounding areas. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural models. Validity and reliability tests, along with mediation analysis, were conducted to assess hypothesized relationships. Results: Findings show that perceived usefulness significantly enhances user attitude, satisfaction, and continuance intention. Attitude has a strong positive effect on continuance intention, whereas satisfaction, despite being positively related, is not a significant direct predictor. Mediation analysis indicates partial mediation through attitude and weaker mediation through satisfaction, underscoring the stronger role of cognitive evaluations over emotional responses in driving platform loyalty. Conclusions: The study concludes that user retention on TikTok Shop is primarily shaped by perceived usefulness and positive attitudes rather than satisfaction alone. Enhancing platform utility and fostering favorable user perceptions are critical for sustaining engagement. Limitations: The cross-sectional design, geographic focus on Yogyakarta, and reliance on purposive sampling limit generalizability. Contextual factors such as culture or platform features may also moderate the findings. Contribution: The research integrates UTAUT2 and Expectation-Confirmation Theory, advancing theoretical understanding of social commerce continuance intention. Practically, it offers actionable insights for developers and marketers to optimize features, enhance perceived usefulness, and build favorable attitudes to retain users.
GREEN INTELLECTUAL CAPITAL AND RICH DIGITAL ECO-DYNAMIC TO IMPROVE E-BUSINESS SMES’ INNOVATION PERFORMANCE Yuniarty Yuniarty; Bramulya Ikhsan, Ridho; Prabowo, Hartiwi; Simarmata, Juliater
Jurnal Bisnis dan Akuntansi Vol. 27 No. 1 (2025): Jurnal Bisnis dan Akuntansi (in progress)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/8pjpgb51

Abstract

This research investigates the impact of green intellectual capital, dynamic capability, IT ambidexterity, environmental uncertainty, and RICH on the innovation performance of entrepreneurial small and medium-sized enterprises (SMEs). Focusing on Indonesian e-business SMEs, this study aims to deepen comprehension of the elements fostering innovation within SME entrepreneurship. Data were gathered from 313 SME entrepreneurs via online questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The study identifies key determinants influencing the improvement of innovation performance among Indonesian ebusiness SMEs and offers recommendations for its enhancement. Findings indicate that IT ambidexterity, environmental uncertainty, RICH, and green intellectual capital exert a significant positive effect on dynamic capability. Furthermore, dynamic capability, IT ambidexterity, environmental uncertainty, RICH, and green intellectual capital all demonstrate a substantial positive influence on innovation performance, with green intellectual capital emerging as the most impactful contributor. Ultimately, these insights can empower businesses to develop novel products and implement innovative marketing strategies, thereby expanding their market reach and customer base. 
Co-Authors Agustina Tutik, Agustina Antonius Herusetya Bramulya ikhsan, Ridho Brian Garda Muchardie Darman Darman Enny Noegraheni, Enny Handrimurtjahjo, Dedy Idris Gautama, Idris Ikhsan, Ridho Bramulya Juliater Simamarta Lily Lily, Lily Marshellina, Marshellina Pona Nurhanka, Pona Sri Budi Utami Nur Hasanah, Sri Budi Utami Nur Synthia Atas Sari, Synthia Atas Teguh Sriwidadi, Teguh Vana Lestari, Vana Viona viona, Viona Wouter, Dewulf Yuniarty Yuniarty Yuniarty Yuniarty, Yuniarty