Claim Missing Document
Check
Articles

Found 15 Documents
Search

Mengukur Loyalitas Pelanggan Melalui Citra Toko dan Kepercayaan Pelanggan di Toko Retail Prabowo, Hartiwi; viona, Viona
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1088

Abstract

An automobile spare parts shop at first having its sales increased. But, in 2008 the store experienced a significant decline in sales, so that the purpose of this study was to determine how much influence store image and customer trust on customer loyalty. This type of research is associative descriptive research. Data collection is conducted using questionnaires using Likert scales to 100 shop. Technical analysis is conducted using several techniques, which are Test Validity, Test Reliability, Test Normality, and Path Analysis. Results show that customer loyalty is influenced by greater consumer confidence than the image of the store. Therefore, PT Sloka Kencana Abadi must continue to improve the image of his shop by looking for a more strategic location making it easier to attract new customers, set prices according to the quality of the product and prices set by the competitor, maintain the quality of the product in the sense that the product is durable and free from damage, providing many choice of products making it easier for consumers to find the required product, and maintain these. 
Pengaruh Pendidikan Pancasila pada Kesadaran Siswa dalam Mentaati Tata Tertib Sekolah Pasca Covid-19 Viona, Viona; Mulyana, Dadang; Cahyono, Cahyono
Lentera : Jurnal Kajian Bidang Pendidikan dan Pembelajaran Vol. 3 No. 2 (2023): Desember
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/lentera.v3i2.1742

Abstract

Tujuan penelitian ini terdiri dari 4 bagian, yaitu pertama untuk mengetahui kesadaran mentaati tata tertib sekolah pada peserta didik dalam pembelajaran pendidikan pancasila dan kewarganegaraan pasca pandemi covid-19. Kedua, mengetahui peran pendidik pendidikan pancasila dan kewarganegaraan dalam meningkatkan kesadaran mentaati tata tertib sekolah pada peserta didik pasca pandemi covid-19. Ketiga, mengetahui kendala yang mempengaruhi peserta didik tidak mentaati tata tertib sekolah pasca pandemi covid-19. Terakhir, untuk mengetahui solusi yang tepat untuk peserta didik yang tidak mentaati tata tertib pasca pandemi covid-19. Penelitian ini dilatarbelakangi oleh keresahan peneliti yaitu kurangnya kesadaran peserta didik dalam mentaati tata tertib sekolah dan juga sejauhmana peran pendidik pendidiikan pancasila dan kewarganegaraan untuk meningkatkan hal tersebut, hal ini yang dimana pembelajaran pendidikan pancasila dan kewarganegaraan terdapat muatan pengamalan nilai-nilai pancasila guna menjadi warga negara yang baik untuk diterapkan dalam kehidupan sehari-hari. Responden sebanyak 72 orang yaitu pada kelas VII dan VIII di Sekolah Menengah Pertama Negeri 5 Airgegas dengan teknik random sampling.
Pengaruh Kompensasi, Pelatihan dan Pengembangan Serta Budaya Organisasi Terhadap Retensi Karyawan Dengan Kepuasan Kerja Sebagai Mediasi Pada Industri Perbankan Swasta di Kota Batam Nelson, Alden; Viona, Viona
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 1 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i1.4813

Abstract

Employee retention is a company strategy to retain employees to stay with the company for a certain period of time. Banking companies that are successful in providing good training and development programs, appropriate compensation and a comfortable and harmonious organizational culture will certainly increase job satisfaction which is in line with employee retention levels. This research was conducted to determine the impact of compensation, training and development and organizational culture on employee retention. In this research, job satisfaction is a mediating variable. The population studied were all employees who actively worked in the private banking industry in Batam City. This research used quantitative research and obtained 280 respondents. Data analysis uses the Structural Equation Modeling (SEM)-SmartPLS method. The data collection method used was a questionnaire distributed online via Google Form. The results of this research are that compensation, training and development and organizational culture have a positive and significant impact on employee retention with job satisfaction as mediation. Keywords: Compensation, Training and Development, Organizational Culture, Employee Retention, Job Satisfaction
Pendekatan Kuantitatif dalam Memahami Dampak Konten TikTok pada Brand Image: Studi Kasus Skintific Viona, Viona; Rusdi, Farid
Prologia Vol. 8 No. 2 (2024): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v8i2.27554

Abstract

Skintific introduces its brand identity through various social media platforms, especially TikTok. This study aims to assess whether TikTok content affects Skintific's brand image in public opinion. Quantitative methods were used in this study by distributing questionnaires to 100 respondents, who were selected using the Slovin Formula and a purposive or judgmental sampling approach. The theoretical basis underlying this study involves the concept of social media content and brand image. The data processing and analysis techniques involve normality tests, partial tests (t-tests), simple linear regression tests, validity tests, reliability tests, linearity tests, and heteroscedasticity tests. The social media content variable (X) shows a positive regression coefficient with a b value = 0.377 as shown in the regression test results. This indicates that a one-point increase in variable X will result in an increase in brand image (Y) by 0.377. Therefore, the results of the analysis indicate a positive relationship between social media content and brand image. Social media content produced by Skintific on the TikTok platform acts as a significant source of product information for consumers. This influence plays a crucial role in forming a brand image which will later show the benefits of a brand image that has been successfully built and shown to the public. Skintific memperkenalkan identitas mereknya melalui berbagai platform media sosial, terutama TikTok. Penelitian ini bertujuan untuk menilai apakah  konten TikTok mempengaruhi citra brand Skintific di opini publik. Metode kuantitatif digunakan dalam penelitian ini dengan cara mendistribusikan kuesioner kepada 100 responden, dan pendekatan pengambilan sampel purposive atau judgmental. Landasan teori yang mendasari penelitian ini melibatkan konsep konten media sosial dan citra merek. Adapun teknik pengolahan dan analisis data melibatkan uji normalitas, uji parsial (uji t), uji regresi linear sederhana, uji validitas, uji reliabilitas, uji linearitas, dan uji heterokedastisitas. Variabel konten media sosial (X) menunjukkan koefisien regresi positif dengan nilai b = 0,377 yang ditunjukkan dalam hasil uji regresi. Hal ini mengindikasikan bahwa kenaikan satu poin pada variabel X akan mengakibatkan peningkatan citra merek (Y) sebesar 0,377. Oleh karena itu, hasil analisis menunjukkan adanya hubungan positif antara konten media sosial dan citra merek. Konten media sosial yang diproduksi oleh Skintific di platform TikTok berperan sebagai sumber informasi produk yang signifikan bagi konsumen. 
Analisis Semiotika Roland Barthes dalam Komunikasi Koersid Ibu pada Anak dalam Drama Korea The Good Bad Mother Viona, Viona; Azeharie, Suzy
Koneksi Vol. 8 No. 2 (2024): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v8i2.27644

Abstract

Korean dramas are television dramas produced in South Korea in short series film format that tell stories of human life. Korean dramas can be accessed via paid online streaming platforms, one of which is Netflix, which makes it easy for users to watch television shows and films from various corners of the world. Netflix presents a Korean drama entitled The Good Bad Mother which tells the story of the relationship between mother and child as the main theme. In the drama there is a single mother who takes care of and raises her child alone. A mother who has a harsh educational style is different from other parents and chooses to be a bad mother to her child. Thanks to discipline, the child finally succeeded in becoming a prosecutor who was respected by many people because he had an indifferent and cold personality. This study aims to know and describe the representation of coercive communication that occurs between mother and child in the Korean drama The Good Bad Mother supported by coercive communication theory and descriptive qualitative research approach using Roland Barthes' semiotic analysis method which consists of three components, namely denotation, connotation and myth. This study produced findings in the form of signs and meanings depicted through coercive communication scenes in the Korean drama The Good Bad Mother. Drama Korea merupakan drama televisi yang di produksi Korea Selatan dalam format film seri pendek yang mengangkat kisah-kisah kehidupan manusia. Drama Korea dapat diakses melalui platfrom streaming online berbayar salah satunya yaitu Netflix, yang memudahkan penggunanya menonton acara televisi dan film dari berbagai penjuru dunia. Netflix menghadirkan salah satu drama korea yang berjudul The Good Bad Mother yang menceritakan tentang hubungan ibu dan anak sebagai tema utamanya. Dalam drama tersebut ada seorang ibu tunggal yang merawat dan membesarkan anaknya seorang diri. Seorang ibu yang memiliki gaya mendidik yang keras berbeda dengan orang tua lainnya dan memilih menjadi ibu yang buruk kepada anaknya. Berkat dari didikan disiplin, akhirnya anak sukses menjadi seorang jaksa yang disegani banyak orang karena memiliki kepribadian yang cuek dan dingin. Penelitian ini bertujuan untuk mengetahui dan mendeskripsikan representasi komunikasi koersif yang terjadi antara ibu dan anak dalam drama korea The Good Bad Mother didukung dengan Teori Komunikasi Koersif dan pendekatan penelitian kualitatif deskriptif menggunakan metode analisis semiotika Roland Barthes yang terdiri dari tiga komponen yaitu denotasi, konotasi dan mitos. Penelitian ini menghasilkan temuan berupa tanda dan makna yang digambarkan melalui adegan-adegan komunikasi koersif dalam drama korea The Good Bad Mother.
Comprehensive Literature Review of Preoperative Tranexamic Acid for Treatment of Bleeding, Edema, and Ecchymosis in Patients Undergoing Rhinoplasty Sylvia, Sylvia; Viona, Viona
The Indonesian Journal of General Medicine Vol. 2 No. 5 (2024): The Indonesian Journal of General Medicine
Publisher : International Medical Journal Corp. Ltd

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70070/2k75t526

Abstract

Background: The literature on the use of tranexamic acid (TXA) in rhinoplasty highlights its efficacy in managing intraoperative bleeding, postoperative edema, and ecchymosis. The foundational study by (Ping et al., 2019) conducted a systematic review and meta-analysis, establishing that TXA significantly reduces blood loss and enhances surgical field quality, which is critical for successful nasal surgeries. This study laid the groundwork for understanding the role of TXA in improving surgical outcomes, particularly in minimizing postoperative complications such as edema and ecchymosis around the eyelids. Literature Review: The article "Role of tranexamic acid in nasal surgery: A systemic review and meta-analysis of randomized control trial" by (Ping et al., 2019) provides a comprehensive evaluation of the efficacy of tranexamic acid (TXA) in reducing bleeding, edema, and ecchymosis in patients undergoing various forms of nasal surgery, including rhinoplasty. Conclusion: In conclusion, the collective evidence from these studies supports the use of TXA in rhinoplasty as an effective means to enhance surgical conditions and patient outcomes. However, there remains a critical need for further research to establish standardized dosing strategies and explore alternative administration routes to fully leverage TXA's potential benefits in this surgical field.
Contribution of Songket Weaving Housewives in Improving Family Welfare in Silungkang Oso Village Viona, Viona; Natsir, MHD
SPEKTRUM: Jurnal Pendidikan Luar Sekolah (PLS) Vol 12, No 4 (2024): SPEKTRUM: Jurnal Pendidikan Luar Sekolah (PLS): Publishing November 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/spektrumpls.v12i4.121834

Abstract

This research is motivated by the involvement/participation of housewives who work as weaving craftsmen which have an impact on binding family welfare in the village of Silungkang Oso. This study aims to (1) describe the contribution of housewives in terms of (action terms) involvement and participation in improving family welfare in the village of Silungkang Oso (2) describe the contribution of housewives from (material aspect) financial donations/assistance in improving family welfare in village of Silungkang Oso. This type of research is a quantitative descriptive research. The population in this study were 80 housewives of songket weaving craftsmen who lived in Silungakng oso village. The sampling technique is simple random sampling of 40 people. Data collection techniques using a questionnaire. While the data collection tool is a questionnaire. The data analysis technique uses percentages. The results of the research on the contribution of housewives of songket weaving craftsmen in improving family welfare in Silungkang oso village in terms of (1) the involvement/participation of respondents who answered the questionnaire answered more questions, this always indicates the contribution of housewives in improving welfare family is quite high can be seen from the answers of respondents. (2) donations/funding. Respondents who answered the questionnaire answered more questions. This indicated that the contribution of housewives in improving family welfare was quite high, which could be seen from the respondents' answers.
Peningkatan Nilai Produk Melalui Inovasi Kemasan pada UMKM Rengginang Singkong “Presida” Desa Ellak Daya, Kec. Lenteng, Kab. Sumenep Siti Novita Asti; Dewi Wulansari; Wasil Afandi; Viona, Viona; Rafikatul Lisyana Mashudah; Rifki Adi Rahman; Erik Putra Sadaliya; Tolak Iyam
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2571

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in driving local economic growth. "Presida" MSME, which produces cassava-based rengginang in Ellak Daya Village, Sumenep, faces challenges related to its simple and visually unappealing product packaging. This article aims to enhance product value through packaging innovation that is more functional, aesthetic, and aligned with market trends. The program was implemented in three stages: preparation, implementation, and monitoring and evaluation. A participatory approach was adopted to actively involve partners in training and designing the new packaging. The results indicate improved partner understanding of the importance of packaging and successful adoption of a more appealing and practical design. This packaging innovation contributes to increased product competitiveness and market expansion potential for the "Presida" MSME.
PENINGKATAN PEMAHAMAN PHBS PADA SISWA SDN 010 MELALUI PENYULUHAN KESEHATAN REPRODUKSI Viona, Viona; Laska, Yulinda; Amarylis, Afizah Ratu; Rizky, Arfa Nur Faizatul; Hartanti, Bela Nova
PITIMAS: Journal of Community Engagement in Health Vol 4 No 2 (2025): PITIMAS: Journal of Community Engagement in Health
Publisher : Poltekkes Kemenkes Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36929/pitimas.v4i2.1188

Abstract

Background: Adolescent reproductive health is increasingly becoming a major concern in education and public health. Especially in elementary school environment, where there is not enough information about clean and healthy lifestyle, it may affect their health in the future. Objective: To improve the understanding of students at SDN 010 Batam on the importance of reproductive health care through interactive counseling. Method: counseling that involves interaction, group discussion, and appropriate educational materials, materials include knowledge about the structure of body organs both inside and outside, growth, hygiene, and reproduction, as well as daily healthy lifestyle. Results: increased student understanding of hygiene and healthy living and its effect on reproductive health. Students showed a high level of enthusiasm and the ability to use the knowledge gained in daily life. These findings demonstrate the urgency of the need for structured and continuous reproductive health education in educational settings. Similarly, the community service program has been successful in raising awareness and shaping a continuous healthy lifestyle among adolescents. Conclusion: this step is very important in shaping a healthy generation that cares about reproductive health issues.
Analisis Kemampuan Berpikir Spasial Siswa Menggunakan Peta Pada Materi Posisi Strategis Indonesia dan Potensi Sumber Daya Alam di Kelas XI SMA Negeri 4 Kota Sungai Penuh Viona, Viona; Ahyuni, Ahyuni
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis kemampuan berpikir spasial siswa menggunakan peta pada materi posisi strategis Indonesia dan potensi sumber daya alam di kelas XI SMA Negeri 4 Kota Sungai Penuh. Metode penelitian menggunakan teknik eksperimen dengan desain posttest only control group desain. Sampel penelitian adalah kelas XI F sebagai kelas eksperimen dan XI G sebagai kelas kontrol. Data dikumpulkan melalui tes dan dokumentasi. Teknik analisis data menggunakan deskriptif persentase dan uji-t (independent sample t-test). Hasil penelitian menunjukkan bahwa kemampuan berpikir spasial kelas eksperimen berada pada kategori sedang dengan persentase 53,3% atau berjumlah 16 orang, sedangkan kelas kontrol berada pada kategori sangat rendah dengan persentase 46,4% atau berjumlah 13 orang. Berdasarkan uji Independent Sample T-Test diperoleh taraf signifikan (sig = 0,001 <0,05), artinya terdapat perbedaan yang signifikan antara rata-rata kemampuan berpikir spasial siswa kelas eksperimen dan kelas kontrol. Hal ini terlihat dari rata-rata kelas eksperimen lebih tinggi dari kelas kontrol, yaitu nilai 75,08 untuk kelas eksperimen dan 59,24 untuk kelas kontrol.