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All Journal Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum. Ekonomi Jurnal Literasi Perpustakaan dan Informasi UHO: Jurnal Penelitian Kajian Perpustakaan dan Informasi Jurnal Pengabdian Nusantara (JPN) JAPMAS : Jurnal Politik dan Demokrasi Majority Science Journal Socious Journal Al Ilmu
La Iba, La
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Journal : Majority Science Journal

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The Role of Communication in Social Change: Promoting Societal Transformation Iba, La; Larisu, Zulfiah; Irwanto, Irwanto; Joko, Joko
MSJ : Majority Science Journal Vol. 2 No. 4 (2024): MSJ-November
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i4.244

Abstract

Social change is an inevitable phenomenon in people's lives, and communication has a very important role in driving this transformation. In this context, communication is not just an exchange of information, but also a process that can influence the way of view, values, and norms that exist in society. This research aims to explore the role of communication in social change, focusing on how communication can be a tool to facilitate the transformation of society at various levels. Through the Systematic Literature Review (SLR) approach, this study collects and analyzes various literature that discusses the relationship between communication and social change. The results of this study show that effective communication can contribute to positive changes in society, including increasing social awareness, promoting community participation, and encouraging collaboration between various stakeholders. The study also identifies several challenges faced in the communication process that can hinder desired social change. By understanding the dynamics of communication in the context of social change, this study hopes to provide recommendations for policymakers, social activists, and communication practitioners to design more effective communication strategies in driving social transformation. At the end of this study, it is hoped that a deeper understanding of the importance of communication in creating sustainable social change will be realized.
Co-Authors Asrun Darpin, Darpin Harjudin, La Ode Herman, La Ode Ichsan Ichsan Irwanto Irwanto Jaya, Asrul Joko Joko jopang, jopang Juhaepa, Juhaepa Jumaidin, Laode Larisu, Zulfiah Magfirah, Magfirah Manguntara, La Masrul Muhammad Najib Husain Muhammad Rajab Ridwan, Harnina saidin, saidin Sarpin Sarpin, Sarpin Sirajuddin Sirajuddin Sumule Genggong, Marsia Syahrianti Syam, Syahrianti Umran, La Ode Muh. Umran, La Ode Muhammad YUSNITA YUSNITA