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All Journal Jurnal Kepariwisataan dan Hospitalitas Journal of Business on Hospitality and Tourism International Journal of Tourism Business Research Journal of Commerce Management and Tourism Studies
AGUNG SRI SULISTYAWATI, AGUNG SRI
Fakultas Pariwisata Unud
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Faktor-faktor yang mempengaruhi keputusan pembelian konsumen di Restoran Siboghana Ubud kwuta, Maria Diana R. Siri; Sari, Ni Putu Ratna; Sulistyawati, Agung Sri
Jurnal Kepariwisataan dan Hospitalitas Vol 7 No 2 (2023): Vol.7,No.2,2023
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

AbstrakPenelitian ini dilatar belakangi oleh semakin berkembangnya suatu destinasi pariwisata maka semakin banyak pula fasilitas-fasilitas pariwisata yang didirikan oleh para pengusaha yang semakin bersaing dengan mengembangkan ide-ide baru yang kreatif dalam mengembangkan usaha mereka masing-masing. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi keputusan pembelian konsumen di Restoran Siboghana Ubud dan untuk mengetahui faktor dominan yang mempengaruhi keputusan pembelian konsumen di Restoran Siboghana Ubud. Adapun teknik pengumpulan data menggunakan teknik observasi, wawancara, kuesioner, dokumentasi dan studi kepustakaan. Penentuan sampel menggunakan teknik purposive sampling dengan membagikan kuesioner kepada 100 responden yang berkunjung ke Restoran Siboghana Ubud. Teknik analisis data yang digunakan yaitu teknik analisis deskriptif kualitatif dan teknik analisis data kuantitatif dengan beberapa tahap diantaranya yaitu uji skala likert, uji validitas, uji reabilitas dan analisis faktor. Hasil penelitian menunjukan bahwa ada 4 indikator yang yang mempengaruhi keputusan pembelian konsumen di Restoran Siboghana Ubud. Faktor-faktor tersebut diantaranya faktor bahan baku dengan nilai eigenvalue sebanyak 5.789, faktor kualitas pelayanan dengan nilai eigenvalue sebanyak 1.1469, faktor harga dengan nilai eigenvalue sebanyak 1.250 dan faktor atmosfer dengan nilai eigenvalue sebanyak 1.126. Maka dapat diketahui bahwa faktor dominan yang mempengaruhi keputusan pembelian konsumen di Restoran Siboghana Ubud adalah faktor bahan baku denga nilai eigenvalue sebanyak 5.789. Kata kunci: Keputusan pembelian, Restoran, Analisis Fakto
The influence of Store Atmosphere on Customers Buying Decisions at Cassava Cafe Canggu Saraswati, Stefanie Rut; Sulistyawati, Agung Sri; Jamin Ariana, I Nyoman
Jurnal Kepariwisataan dan Hospitalitas Vol 7 No 2 (2023): Vol.7,No.2,2023
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

Store atmosphere is related to how managers can manipulate building design, interior space, store layout, carpet and wall textures, smells, colors, and sounds that influencer consumers that exibit certain influences. The shop atmosphere is also an important factor for prospective visitors to make purchasing decisions. The purpose of this research is to see how the shop atmosphere affects consumer purchasing decisions at Cassava Cafe Canggu. This research requires qualitative data and quantitative data where the data comes from primary data and secondary data. Primary data were extracted from questionnaires to 100 respondents who were determined by accidental sampling technicque. Quantitative data comes from Likert scale analysis and multiple linear regression analyst which tested significantly, t test, f test, and coeficient of determination. Data processing was assisted by the Statistical Package for Social Science (SPSS) version 25. Meanwhile, for testing instruments using validity, reliability and hypothesis testing. Based on the results of the analysis in study, the value of the coefficient of determination (Adj. R Square) was 0,369 which means that 36,9% of purchasing decisions were made by the shop atmosphere, while the remaining 63,1% was another variable not examined in the stud. And based on tests carried out stimultaneously between store atmosphere and purchasing decisions, it is found that the dimensions of service quality have a positive influence of 0,000 and a significant of 0,000 < 0,05.
Pengaruh Disiplin Kerja terhadap Kinerja Karyawan di Hotel Holiday Inn Resort Baruna Bali Radityatama, Marion; Ariani, Ni Made; Sulistyawati, Agung Sri
Jurnal Kepariwisataan dan Hospitalitas Vol 8 No 1 (2024): Vol.8,No.1,2024
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

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Abstract

Penelitian ini tentang disiplin kerja terhadap kinerja karyawan di Hotel Holiday Inn Resort Baruna Bali Saat ini Hotel Holiday Inn Resort memilki Jam kerja ditentukan yaitu 9 jam ( 8 jam kerja dan 1 jam istirahat) adapun masalah-masalah yang menyangkut disiplin dan kinerja yang ada saat ini yang perlu mendapatkan perhatian adalah kehadiran kerja dan disiplin waktu kerja,.Data dalam penelitian ini diperoleh melalui kuesioner, observasi,wawancara dan studi kepustakaan. Penentuan sampel menggunakan metode sampel jenuh untuk karyawan kontrak.Jumlah sampel yang digunakan sebanyak 108 orang dari data dan dianalisis dengan menggunakan skala likert. Hasil penelitian menunjukkan bahwa Disiplin Kerja di Hotel Holiday Inn Resort Baruna mendapatkan skor rata-rata yang baik dengan nilai 447,8 namun untuk kinerja karyawan mendapatkan skor yang cukup dengan nilai rata-rata 317.7. Berdasarkan pengaruh disiplin kerja terhadap kinerja karyawan, disiplin kerja sudah terbilang baik namum untuk kinerja karyawan masih harus diperhatikan dimulai dari pimpinan terhadap bawahannya agar hasil yang dicapai dapat semaksimal terutama dibeberapa indikator yang mendapat nilai cukup yang kurang baik yaitu poin indikator hasil/jumlah unit yang dikerjakan,kualitas hasil kerja yang dihasilkan,keterampilan karyawan dalam mengerjakan sebuah pekerjaan,kehadiran karyawan sesuai dengan waktu,kerjasama antar karyawan dan pengerahan kemampuan masing-masing karyawan sehingga akan tercipta disipln kerja yang baik dan hasil kinerja juga baik Berdasarkan hasil penelitian yang diperoleh, Kinerja karyawan masih harus diperhatikan dimulai dari pimpinan terhadap bawahannya agar hasil yang dicapai dapat semaksimal terutama dibeberapa indikator yang mendapat nilai cukup yang kurang baik yaitu poin indikator hasil/jumlah unit yang dikerjakan,kualitas hasil kerja yang dihasilkan,keterampilan karyawan dalam mengerjakan sebuah pekerjaan,kehadiran karyawan sesuai dengan waktu,kerjasama antar karyawan dan pengerahan kemampuan masing-masing karyawan Kata Kunci :Disiplin kerja, Kinerja Karyawan
FACTORS OF INFLUENCE IN CHOOSING ACCOMMODATION: A STUDY WITH REFERENCE TO MAS VILLAGE, AN ARTISTIC HERITAGE VILLAGE IN UBUD - BALI Pertiwi, Putu Ratih; Sulistyawati, Agung Sri
Journal of Business on Hospitality and Tourism Vol. 6 No. 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i1.183

Abstract

This paper attempts to identify the factors that influence foreign tourists to choose accommodations in Mas Village – an artistic heritage village in Ubud, Bali. As the accommodations are in the village, tourists’ motive in choosing accommodation may be different from accommodations in the big cities. The research took place in Mas Village, considering this village has been experiencing a big spike in the growth of tourists accommodation, while based on the data of 2012 until 2017 – the 87 percents of the tourists who visit this village are foreign tourists. It is known that Mas Village is one of villages in Bali fundamentally identified as an artistic countryside by focusing in artistic of wood carving since 1930s. Primary data is collected from the foreign tourists as respondents who stay in accommodations in Mas Village during June 2019, then the data is analysed using Factor analysis. The result of the factor analysis shows that location emerges as the key factor that influences tourists in choosing accommodation among three others factors. Additionally, an interesting finding from the study is how local touch and security form as one factor. By understanding the influence factors, those accommodations in Mas Village will be able to develop marketing strategies that appeal to this segment of tourists and create meaningful points of differences. However, as this research is focusing in foreign tourists, the future studies concerning how domestic tourists choose their accommodation in Mas Village is highly expected, in order to compare with foreign tourists’ perspective in this research.
Women and homestay in Sayan village, Bali: Roles, challenges, and contributions toward sustainable development goals (SDGs) Pertiwi, Putu Ratih; Sulistyawati, Agung Sri; Sari, Ni Putu Ratna
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.414

Abstract

This study explores the gendered dynamics of community-based tourism through the participation of women in homestay management in Sayan Village, Ubud, Bali. Guided by an interpretive-constructivist paradigm, the research employed a qualitative approach using in-depth interviews, participatory observation, and document analysis to understand women’s roles, challenges, and empowerment processes in local tourism. The findings reveal that women play multifaceted roles as homemakers, cultural mediators, and informal managers who sustain both household economies and the social identity of the community. However, their participation remains limited by structural and cultural barriers such as unequal access to capital, domestic workloads, and underrepresentation in decision-making. Despite these constraints, women demonstrate agency through everyday negotiation, quiet leadership, and solidarity among fellow homestay owners. The study highlights that empowerment in tourism is not a linear progression but a negotiated process shaped by local values of ngayah (service) and Tri Hita Karana (harmony). Homestays in Sayan thus function as gendered spaces of negotiation where cultural obligations and economic aspirations intersect. These findings contribute to broader theoretical discussions on gendered sustainability and provide practical insights for gender-sensitive tourism policies. Ultimately, women’s participation in homestay tourism aligns with the goals of SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 11 (Sustainable Communities).
English: English Pertiwi, Putu Ratih; Sulistyawati, Agung Sri; Ratna Sari, Ni Putu
Jurnal Internasional Riset Bisnis Pariwisata Vol 4 No 2 (2025): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v4i2.2688

Abstract

This study explores the everyday work practices of women who own and manage family-based homestays in Sayan Village, Ubud, Bali. The research aims to describe the operational roles undertaken by female owner-managers and examine how these responsibilities intersect with their domestic routines. A qualitative descriptive design was employed, involving in-depth interviews and non-participant observations with eight women who have operated their homestays for five to fifteen years. The findings indicate that women carry out a wide range of tasks, including housekeeping, breakfast preparation, guest relations, booking communication, and basic financial documentation. These responsibilities are performed alongside ongoing domestic duties, creating a continuous rhythm of household and tourism work within the same spatial and temporal setting. The study shows that women’s hands-on involvement forms the core of homestay service delivery and underpins the personalized atmosphere characteristic of family-run accommodations. These findings contribute to a deeper understanding of micro-level tourism labor in rural Bali and highlight the essential role of women in sustaining homestay quality.
Co-Authors Antari, Ni Putu Sri Novi Aprillia Fridayanti, Luh Putu Desi Ratnasari Dharsana, I Wayan Yoghi Erliana, Jro Kadek FANNY MAHARANI SUARKA, FANNY MAHARANI Jamin Ariana, I Nyoman kwuta, Maria Diana R. Siri Malau, Roberto Muriawan Putra, Agus Ni Made Ariani Ni Putu Ratna Sari Pangestu, I Made Indra Yoga Putri Sri, Anak Agung Putu Ratih Pertiwi Radityatama, Marion Rahyuda, Irma Ratna Sari, Ni Putu Ratulohain, Julvin Saraswati, Stefanie Rut Sulistyawan, Ade Kristiyan Sutaguna, I Nyoman Tri Vanessa, Patricia