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The Effect of Live Streaming, Hedonic Shopping, and Shopping Lifestyle on Impulsive Buying Through Price Discounts Sihaloho, Ronal Donra; Silahahi, Meslin; Handayani, Rina; Simanullang, Artika May
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2885

Abstract

Tik-Tok Shop is a social media application that is widely liked by almost all levels of society, including young people, including regular students of Sisingamangaraja XII Tapanuli University (UNITA). Many features are available in the Tik-Tok application, including tik-tok shop, which is given the convenience of conducting product/service buying and selling transactions such as live streaming , price discounts that can hypnotize all consumers. Where initially just browsing, then continued to become impulsive buying and this will eventually become hedonic shopping and shopping lifestyle so that it has an impact on high consumption. The number of samples used in this study was 86 people, using non-probability sampling techniques and using purposive sampling methods . The data analysis method used is path analysis with SEM ( Structural Equation Modeling). The results of the study show that partially Live Streaming has no significant effect on Impulsive Buying , partially Live Streaming has a significant effect on Price Discount , partially Hedonic Shopping has a significant effect on Impulsive Buying , partially Hedonic Shopping has a significant effect on Price discount , partially Shopping Lifestyle has a significant effect on Impulsive Buying , partially Shopping Lifestyle has a significant effect on Price Discount , partially Price Discount has a significant effect on Impulsive Buying . Live Streaming has a significant indirect effect on Impulsive Buying through Price Discount as an Intervening variable , Hedonic Shopping has a significant indirect effect on Impulsive Buying through Price Discount as an Intervening variable , and Shopping Lifestyle has a significant indirect effect on Impulsive Buying through Price Discount as an Intervening variable
Control Inventory of Raw Materials Using Supply Probabilistic with Q Method (Continuous Review Method) in the Animal Feed Industry Shrimp Sihotang, Rinto; Handayani, Rina
Journal of Science Technology (JoSTec) Vol. 6 No. 1 (2024): Journal of Science Technology (JoSTec)
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/jostec.v6i1.789

Abstract

The ingredients used to make shrimp feed include soybean meal, shrimp head meal, squid flour, wheat flour, fish head meal, and other components. The demand for companies to produce shrimp feed varies and is unpredictable, leading to a shortage of raw materials and the inability to fulfill orders. To solve this problem, the company places special raw material orders or surprise orders. However, sudden orders result in higher inventory costs than normal company orders. This study aims to determine the optimal raw material order, to minimize inventory costs through a probabilistic model of raw material inventory control with the Q method (continuous review method). Based on the results of the Q method, optimal order quantity (q), reorder points (r), and safety stock (Ss) were obtained. The total inventory cost generated in the Q method was lower than the total inventory cost used by the company, with a total savings of 6.11% per year.