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All Journal Jurnal Kompetensi Teknik Pustakaloka: Jurnal Kajian Informasi dan Perpustakaan Almana : Jurnal Manajemen dan Bisnis JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan COMMUNITY : Jurnal Pengabdian Kepada Masyarakat AJAD : Jurnal Pengabdian kepada Masyarakat Journal of Science Technology (JoSTec) PKM Maju UDA Buletin Ilmiah Pendidikan Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Rina Handayani, Rina
Program Pascasarjana, Ilmu Perpustakaan dan Informasi, Interdisciplinary Islamic Studies UIN Sunan Kalijaga Yogyakarta
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Effect of Live Streaming, Hedonic Shopping, and Shopping Lifestyle on Impulsive Buying Through Price Discounts Sihaloho, Ronal Donra; Silahahi, Meslin; Handayani, Rina; Simanullang, Artika May
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2885

Abstract

Tik-Tok Shop is a social media application that is widely liked by almost all levels of society, including young people, including regular students of Sisingamangaraja XII Tapanuli University (UNITA). Many features are available in the Tik-Tok application, including tik-tok shop, which is given the convenience of conducting product/service buying and selling transactions such as live streaming , price discounts that can hypnotize all consumers. Where initially just browsing, then continued to become impulsive buying and this will eventually become hedonic shopping and shopping lifestyle so that it has an impact on high consumption. The number of samples used in this study was 86 people, using non-probability sampling techniques and using purposive sampling methods . The data analysis method used is path analysis with SEM ( Structural Equation Modeling). The results of the study show that partially Live Streaming has no significant effect on Impulsive Buying , partially Live Streaming has a significant effect on Price Discount , partially Hedonic Shopping has a significant effect on Impulsive Buying , partially Hedonic Shopping has a significant effect on Price discount , partially Shopping Lifestyle has a significant effect on Impulsive Buying , partially Shopping Lifestyle has a significant effect on Price Discount , partially Price Discount has a significant effect on Impulsive Buying . Live Streaming has a significant indirect effect on Impulsive Buying through Price Discount as an Intervening variable , Hedonic Shopping has a significant indirect effect on Impulsive Buying through Price Discount as an Intervening variable , and Shopping Lifestyle has a significant indirect effect on Impulsive Buying through Price Discount as an Intervening variable
Co-Authors Andriani Andriani Dahlia Nopelina Siallagan Fitrianingsih, Julia Gaol, Dinata Lumban Herlina Simangunsong Herman, Sriyana Kadarusman, Yuyus Nurzanah, Herawati Pertiwi R. Rusli Satibi Satibi Siagian, Ester Mawar Sihaloho, Ronal Donra Sihotang, Rinto Silahahi, Meslin Simanullang, Artika May Sitompul, Sahat Syamsuriyati, Syamsuriyati Tanggapan C. Tampubolon Wilma Wilma, Wilma Yosi Febrianti, Yosi