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All Journal Script Journal: Journal of Linguistic and English Teaching ABDIMAS SILIWANGI Jurnal Abdimas Mahakam Jurnal Ilmiah Wahana Pendidikan International Journal Administration, Business & Organization Jurnal Pengabdian Kepada Masyarakat Radisi
Erwin Oktoma, Erwin
University of Kuningan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : International Journal Administration, Business

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The Role of English Language Skills in the Tourism Industry in the 4.0 Era in Kuningan District, West Java Province Oktoma, Erwin; Solihat, Dadang; Masruroh, Rina
International Journal Administration, Business & Organization Vol 5 No 2sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.418

Abstract

Through communication media, English plays a significant role in the sustainable tourism sector with the goal of promoting foreign travel, service, effective communication between foreign visitors and tourism actors, and the surrounding community, all of which are ultimately related to the growth of local tourism in the industrial era's sustainable tourism sector. 4.0 Tourist actors need to be fluent in English, especially in the vernacular, which includes basic discussion, linguistic proficiency, and basic conversation. The purpose of this study is to investigate the advantages of English- speaking culture in West Java Province's sustainable tourism sector during the Industrial Era 4.0. Descriptive qualitative analysis is the analytical technique employed. This study demonstrates the necessity of English-speaking culture in Kunuingan District, West Java Province's sustainable tourism industry in the industrial era 4.0 in order to promote the province's local tourist destinations overseas, increase the number of foreign visitors, and facilitate English-language communication. The ability to speak effectively in English is crucial for both those who work in the tourism business and those who live near popular tourist sites.
The Role of English Language Proficiency in the Global Economy and Business Communication Agustina, Vina; Thamrin, Nani Ronsani; Oktoma, Erwin
International Journal Administration, Business & Organization Vol 5 No 2sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.423

Abstract

This research explores the role of English as a lingua franca in international business, focusing on its impact on business operations, economic communication, and cross-cultural interactions. The research objectives include understanding the relationship between English proficiency and business success, identifying common cross-cultural communication challenges, and exploring strategies to improve communication in global markets. Using a qualitative methodology, data was gathered through Semi-structured interviews conducted with 10 key informants, including 2 managers, 2 executives, and 6 employees from 2 multinational corporations and 2 small businesses that operate in global markets. Key findings indicate that higher English proficiency enhances business outcomes, while cross-cultural communication barriers often complicate international transactions. The study concludes that businesses should invest in language training to boost competitiveness and mitigate communication challenges in global operations.
Co-Authors Afifah, Yasmin Aldy, Elgah Azka, Fina Saeila Budie Nugroho, Muhammad Aprianto Bunaya, Arya Linggar Dadang Solihat Desi Desi, Desi Fathonah, Nazmi Jamal, Mujtaba Muawanah, Aam Muhammad Aprianto Budie Nugroho, Muhammad Aprianto Budie Nico Saputra Rafika Ramanda, Arfan Vina Agustiana Vina Agustina, Vina Yasmin, Alifia Yayan Suryana Yuniarti Yuniarti