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All Journal Lekesan: Interdisciplinary Journal of Asia Pacific Arts PRABANGKARA Segara Widya: Jurnal Penelitian Seni Texture : Art and Culture Journal Viswa Design : Journal of Design Bakti Budaya: Jurnal Pengabdian kepada Masyarakat Amarasi : Jurnal Desain Komunikasi Visual Abdi Widya: Jurnal Pengabdian Masyarakat Jurnal: International Journal of Engineering and Computer Science Applications (IJECSA) Global Art Creativity Conference
Alit Kumala Dewi
Institut Seni Indonesia Denpasar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Global Art Creativity Conference

 1 
THE VALUE OF SUBAHNALE IDENTITY IN THE DIGITAL DESIGN MATARAM CITY REGIONAL ELECTION MASCOT Hasbullah, Hasbullah; Swandi, I Wayan; Udayana, Anak Agung Gde Bagus; Dewi, Alit Kumala
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.489

Abstract

Subahnale’s existence is not only in digital mascot designs but is widely used by the younger generation in illustration designs and others. However, what values are contained in Subahnale’s motives in communicating in the Mataram city elections? This research aims to examine the value of Subahnale’s identity in the digital design of the Mataram City Pilkada mascot. Using qualitative methods, data collection was carried out through interviews, visual analysis of Subahnale motifs, and literature reviews and was based on Roland Barthes' semiotic theory. The research results show that Subahnale’s mascot design will increase its aesthetic appeal. Subahnale is digitally relevant in modern visual communication, demonstrating emotional value that encourages community involvement and strengthens local identity. The implications of the results of this research strengthen the political value of branding in safe, honest, and fair regional election activities.
SEMIOTIC ANALYSIS OF THE AGA ROSÉ LABEL FROM HATTEN WINES BASED ON ROLAND BARTHES' THEORY Hanindharputri, Made Arini; Artayasa, I Nyoman; Remawa, Anak Agung Gede Rai; Dewi, Alit Kumala
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.600

Abstract

This study examines the semiotic meanings in the label design of Aga Rosé, a wine product by Hatten Wines, through Roland Barthes' semiotic theory. It focuses on how the label's visual elements communicate cultural and branding messages. The purpose of this study is to explore the denotative and connotative meanings of the Aga Rosé wine label and how these elements contribute to brand image formation and consumer perception. This research employs a qualitative methodology, analyzing visual elements such as color, imagery, and text, which represent local cultural values, based on Roland Barthes' semiotic approach. The Aga Rosé label effectively incorporates cultural symbols and aesthetics, reflecting Indonesian cultural identity. This design strengthens consumers' emotional attachment to the brand and enhances loyalty. The findings underscore the importance of culturally inspired design as a strategy for building strong brand identities in competitive markets.
Co-Authors Anak Agung Gde Bagus Udayana Anak Agung Ngurah Gyan Satria Daiva Ari, Ida Ayu Dwita Krisna Arik Putra Wedhana Bayu Artha, I Gede Agus Indram BAYU SEGARA PUTRA, GEDE Dewa Agus Mahardikayana Didit Widiatmoko Eldiana Tri Narulita Gabriel Rico Adhitya Gusti Ayu Nyoman Santhi Kumari Pusya Dewi Hanindharputri, Made Arini Hasbullah Hasbullah I Gusti Bagus Ngurah Rama Adiputra I Made Dandy Baskara Wijakusuma I Made Mardawa Pradnya Ananda I Made Pranava Ishvara Deva I Nyoman Artayasa I Wayan Nuriarta I Wayan Swandi Ida Ayu, Dwita Krisna Ari Ida Bagus Ketut Trinawindu Krisna Ari, Ida Ayu Dwita Lakhsmi Shinta Devi Ni Kadek Larasanti Kencanadewi Ni Luh Desi In Diana Sari, Ni Luh Desi In Prabawa, Widi Putu Yuna Adinata Remawa, Anak Agung Gede Rai