Article Per Year (5 Year)
p-Index From 2021 - 2026
3.725
P-Index
This Author published in this journals
All Journal Wardah RISTEKDIK : Jurnal Bimbingan dan Konseling Literasi : Jurnal Kajian Keislaman Multi-Perspektif Jurnal Ilmu Komunikasi Dan Media Jurnal Komunikasi Islam dan Kehumasan Tabayyun Jurnal Ilmu Sosial, Humaniora dan Seni Jurnal Konseling Pendidikan Islam Jurnal Bisnis dan Komunikasi Digital Journal of Innovative and Creativity Jurnal Bahasa Daerah Indonesia Jurnal Manajemen Dakwah Social Science and Contemporary Issues Journal
Muzaiyanah Muzaiyanah
Universitas Islam Negeri Raden Fatah Palembang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Journal of Innovative and Creativity

 1 
Peran Cek Bagus dan Cek Ayu Sebagai Brand Ambassador Dalam Mempromosikan Budaya Palembang M. Farhan davis saputra; Hamidah Hamidah; Muzaiyanah Muzaiyanah
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6572

Abstract

This study aims to analyze the role of cultural promotion carried out by Cek Bagus and Cek Ayu Palembang in promoting Palembang culture. Focusing on the promotional activities during the 2025 JKPI (Indonesian Heritage City Network) event in Yogyakarta, this study employed descriptive qualitative techniques. All data were collected through direct participant observation and visual analysis documentation during the event. This study employed Stuart Hall's theory of cultural representation to understand the gradual formation of cultural meaning. The results show that the cultural promotion carried out by Cek Bagus and Cek Ayu Palembang during the event included Palembang creative dance, Palembang Bahasa singing, Palembang Kuntau martial arts, traditional costume parades, and several other cultural promotional activities. This study focuses on the constructionist perspective, where cultural meaning is formed through symbols and narratives of objects produced, thus generating new meanings without eliminating old ones. It also focuses on a reflective approach that views cultural meaning as authentic or distinctive to the culture that already exists.
Analisis Semiotika Representasi Budaya Lokal dalam Film Pendek Jangan dipendam Sendiri pada Kanal YouTube Gemericik Ghoitsa Chavilla Hafshoh; Suryati Suryati; Muzaiyanah Muzaiyanah
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7115

Abstract

The development of digital media, particularly YouTube, has created new spaces for the representation and preservation of local culture through audiovisual works. The short film Jangan dipendam Sendiri, published on the Gemericik YouTube channel, utilizes digital media to present the Besemah language and cultural values of Pagaralam City. This study aims to analyze how local cultural representation is constructed in the film through the use of the Besemah language and the accompanying social values. This research employs a descriptive qualitative approach using Roland Barthes’ semiotic analysis. The research object is the audiovisual text of the short film Jangan dipendam Sendiri, with data collected through film text observation, documentation, and supporting interviews. The data were analyzed using the stages of denotation, connotation, and myth to reveal the cultural meanings represented in the film. The findings indicate that local culture is predominantly represented through the use of the Besemah language in inter-character dialogues, as well as through values of solidarity, care, and social kinship. This representation is not merely linguistic but also constructs cultural myths of togetherness and social concern within the Besemah community. This study concludes that digitally based short films play an effective role as a medium for representing and preserving local culture amid globalization, while also contributing to the enrichment of visual communication and local cultural studies.
Efektivitas Akun Tiktok Dr Silvia Assoburu Dalam Meningkatkan Branding Akademik Universitas Islam Negeri Raden Fatah Palembang Anna Nursalamah; Sumaina Duku; Muzaiyanah Muzaiyanah
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7274

Abstract

Penelitian ini berjudul Efektivitas Akun Tiktok Dr Silvia Assoburu Dalam Meningkatkan Branding Akademik Universitas Islam Negeri Raden Fatah Palembang. Salah satu bentuk pemanfaatan media sosial untuk branding akademik dapat dilihat dari aktivitas Ibu Dr. Silvia Assoburu yang merupakan salah satu dosen di Universitas Islam Negeri Raden Fatah Palembang yang aktif menggunakan akun TikTok pribadinya untuk berbagi konten. Penelitian ini bertujuan untuk mengetahui sejauh mana efektivitas akun TikTok Dr Silvia Assoburu dalam meningkatkan branding akademik Universitas Islam Negeri Raden Fatah Palembang. Penelitian ini menggunakan metode kuantitatif dimana sampel yang digunakan yaitu followers akun Tiktok Dr Silvia Assoburu dengan membagikan kuesioner melalui google form kepada 387 followers sampel tersebut didapatkan menggunakan rumus slovin. Indikator yang digunakan dalam meningkatkan branding akademik diantaranya, peningkatan mahasiswa, brand awareness, kepuasan mahasiswa, dan loyalitas terhadap institusi. Berdasarkan total skor rata-rata dari hasil pendapat responden atas pernyataan yang diberikan dalam google form untuk variabel X mendapatkan skor sebesar 4,47, dan variabel Y mendapatkan skor sebanyak 4.41. Berdasarkan hasil tersebut, maka secara keseluruhan dapat disimpulkan bahwa akun Tiktok @silvia_assoburu telah mencapai kategori efektif dalam meningkatkan branding Akademik Universitas Islam Negeri Raden Fatah Palembang
Co-Authors Anestania Anna Nursalamah Arafah, Anies Shahita Aulia Awalia Nabilla Donna, Ade Ayu Rahma Eni Murdiati Fitriah , Ayu Wardatul Ghoitsa Chavilla Hafshoh Hamidah Hamidah Hanifa Hanifa Hartika Utami Fitri, Hartika Utami Hidayat HT Lestari, Sinta Ayu M. Amin Sihabuddin M. Farhan davis saputra MAHARANI, AISYAH Masnia Natasya Muntasir, Rigal Nawati, Iis Nopiyanti, Dwi Putra , Bela Janare Putra, Bela Janare Putri, Anggun Rahmi Widya Lestari Rati Lastari Saputra, Rizky Indra Sari, Selvi Permata Sumaina Duku Suryati , Suryati Suryati Suryati Suryati Suryati Suryati Suryati Taufik Rahman Vadia, Rani Wulansari , Febrisa