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All Journal AGRITROPICA : Journal of Agricultural Sciences Journal of Agri Socio Economics and Business Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis

Musriyadi Nabiu, Musriyadi

Staff Pengajar Jurusan Sosial Ekonomi Pertanian Fak.Pertanian UNIB

Author-ID : 501605

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Published : 8 Documents Claim Missing Document

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Articles

ANALYSIS OF THE EFFECT OF PRODUCT QUALITY,PROMOTION, PRICE ON CONSUMER LOYALTY THROUGH SATISFACTION AS AN INTERVENING VARIABLE IN FORTUNE COOKING OIL (Case Study : Housewife in Lubuklinggau Utara II Sub-District) Nopriani, Melly; Nabiu, Musriyadi; Priyono, Basuki SIgit
Journal of Agri Socio Economics and Business Vol. 6 No. 02 (2024)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.6.2.371-394

According to the Lubuklinggau City Industry and Trade Office, the most consumed cooking oil in Lubuklinggau City is the Fortune brand. This phenomenon can lead to consumer loyalty in Lubuklinggau City to the oil. The research objectives are to analyze the level of satisfaction; level of consumer loyalty; direct effect of product quality, promotion and price on Fortune cooking oil consumer satisfaction; analyze the direct effect of product quality, promotion and price on Fortune cooking oil consumer loyalty; analyze the direct effect of consumer satisfaction on Fortune cooking oil consumer loyalty; analyze the effect of product quality, price and promotion on consumer loyalty through Fortune cooking oil consumer satisfaction. Data analysis using descriptive methods and SEM PLS analysis. The results obtained are 1) The level of household consumer satisfaction with Fortune cooking oil is very satisfied. 2) The level of consumer loyalty to Fortune cooking oil is very loyal. 3) Product quality, promotion and price have a positive and significant effect on Fortune cooking oil consumers. 4) Product quality, promotion and price have a positive and significant effect on Fortune cooking oil consumer loyalty. 5) Customer satisfaction has a positive and significant effect on Fortune cooking oil consumer loyalty. 6) Product quality, price and promotion have a positive and significant effect on consumer loyalty through customer satisfaction.

FAKTOR-FAKTOR YANG MEMPENGARUHI PETANI DALAM ALIH KOMODITI KOPI (Coffee sp) KE KAKAO (Theobrroma cacao L. ) DI DESA TERTAP KECAMATAN JARAI KABUPATEN LAHAT SUMATERA SELATAN Maryanto, M. Agus; Nabiu, Musriyadi; Widiono, Septri
Jurnal AGRISEP JURNAL AGRISEP VOL 11 NO 02 2012 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This study aims to understand the process, reasons for the actions of farmers and analyze the factors that influence farmers to switch commodities. The number of respondents is 46 farmers selected using Simple Random Sampling. Description and multiple regression are used in this research. The results showed that the commodities convertion is done in some stages. The main reason is that farmers are able to earn income from their initial plants while they wait their new crops starting to produce. There are three reasons that farmers switch of social, economic, and agronomists. Social reasons, namely, to see the success of a friend of 41.30%, follow friends 39.13%, and their-owned beliefs 26.08%. Economic reasons is the high price of cocoa 60.86%, continuity of production 100% and marketing easy in 93.47%. Agronomic reasons, namely cocoa seedlings are easy to get 95.65%, maintenance / cultivation is easy 89.13%, and easy in post- harvest handling 93.47%. The results of regression analysis showed the number of dependents, a price comparison index, previous farm receipts, the coffee plant age, perception of control of the commodity, ease of cultivation and post harvest simultaneously significantly affect the percentage of land area converted. While the partial factors of coffee plant age and the perception of the commodity rather have real impact on the land area converted commodities.

PARTISIPASI PETANI JAGUNG TERHADAP PROGRAM TATA AIR MIKRO (TAM) DI DESA SUMBER MAKMUR, KECAMATAN LUBUK PINANG, KABUPATEN MUKOMUKO Riyadi, Slamet; Nabiu, Musriyadi; Yulianti, Ellys
Jurnal AGRISEP JURNAL AGRISEP VOL 11 NO 02 2012 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

The objectives of this study are to measure participation level of corn farmers to Micro Water Management (TAM) and what factors are associated with it. The number of samples taken in this study is 60 people from the peasant population of 145 people from six farmer groups. Furthermore, of the 60 people determined proportionately from each farmer groups. To determine the relationships between the independent variables with the dependent variable used Non Parametric Statistical analysis of Spearman rank correlation. The research showed that the level of participation in the activities of corn farmer to the Micro Water Management (TAM) in the Sumber Makmur village in the high category. Formal education factors has a real connection with the level of participation, while the land area, family income level and perception has no real relationship with the level of participation in the activities of corn farmers to the Micro Water Management (TAM) in the Sumber Makmur village.

DAMPAK PENDIRIAN PT. BUMI MENTARI KARYA PADA PENDAPATAN USAHATANI KELAPA SAWIT MASYARAKAT DI DESA TUNGGANG KECAMATAN PONDOK SUGUH KABUPATEN MUKOMUKO Supriyadi, Eeen; Nabiu, Musriyadi; Widiono, Septri
Jurnal AGRISEP JURNAL AGRISEP VOL 11 NO 01 2012 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

The research was conducted in two places; in Tunggang village and Padang Gading Village subdistrict of Sungai Rumbai, Mukomuko District, Bengkulu Province on February 5 to March 5, 2011. These research areas were selected purposively. Tunggang village is just exactly the same as the plant location of PT Bumi Mentari Katya while Padang Gading Village, as comparison village. The objective of this research is to examine the impact of establishment of PT Bumi mentari Karya on farming income in the communities around the oil palm plant. In this study, the palm oil farmers which are being sampled are 69 people. On regard with it, this study only performs with and without analysis; the initial state of the palm oil farmers (before the company) is described qualitatively which is Padang Gading Village as the comparison village and the state of palm oil farmers after the company is established. Income farming Crude plam more the after PT. Bumi Mentari karya means were statistically difference These results indicate presence of the oil palm industry PT. Bumi Mentari Karya Giving a positive impact on farm income of oil palm Tunggang Village.

KORELASI FAKTOR SOSIAL EKONOMI RUMAH TANGGA DENGAN TINGKAT PENUNGGAKAN PENGEMBALIAN KREDIT P4K DI KECAMATAN MUARA BANGKAHULU KOTA BENGKULU Nabiu, Musriyadi; Reflis, Relfis; Aswin, Aswin
Jurnal AGRISEP JURNAL AGRISEP VOL 08 NO 02 2009 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This research is intended to study characteristics of P4K creditors who are delinquent their credit payments, examine factors influencing their late P4K credit payments. From 40 P4K creditors, only 23 creditors are able to accessed for this research and willing to participate. Rank spearman correlation and t-test methods are used to analyze the data gathered from respondents. The research finds that the level of family income and respondent’ perception on rural development are highly correlated to the level of P4K credit payment while number of family, working motivation and respondents perception on P4K program are not.

EVALUASI PELAKSANAAN KEGIATAN UPKD ANDALAS UNTUK SEKTOR PERTANIAN DARI DANA BENGKULU REGIONAL DEVELOPMENT PROJECT (BRDP) DI DESA TAPAK GEDUNG KABUPATEN KEPAHIANG Nufus, Nurhayatin; Nabiu, Musriyadi; Susilawati, Tati
Jurnal AGRISEP JURNAL AGRISEP VOL 04 NO 01 2005 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This research was aimed at exploring the implementation of economic scheme program at UPKD Andalas and analyzing income discrepancy between member and non-member of UPKD Andalas. This research was conducted at UPKD Andalas District Kepahiang. Data was collected to 27 members and 21 non-members. These respondents were classified into paddy and coffee farmers. The results show that the implementation of economic scheme program was not running optimal yet which is indicated by unimplemented the rights and dutiesl. Rank spearman test show tyha relationship between the implementation level of the program and farmer income. However, there is insignificant income discrepancy between member and non-member incomes.

TOTAL QUALITY MANAGEMENT MODEL FOR EMPLOYEE PERFORMANCE (STUDY AT PT. TRISULA ULUNG MEGASURYA KEPAHIANG-BENGKULU) Reflis, Reflis; Suryanty, Melli; Nabiu, Musriyadi; Nusril, Nusril; Septika, Windi
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 01 2022 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This study aims for 1) determine the effect of Total Quality Management (TQM) on employee performance, and 2) examine the TQM model of employee performance at PT. TUM, Kepahiang-Bengkulu. This study uses Structural Equation Model Analysis (SEM) with the Partial Least Square (PLS) method. PLS is a variant-based SEM statistical method simultaneously by carrying out measurement model tests and structural model testing with data scales and sample sizes that do not need to be large. The data used were obtained by interviewed the 86 employees of PT. Trisula Ulung Megasurya in Kepahiang Regency. The research found that the variable X2 (strategic planning) and X3 (analysis and information) have a significant effect on latent variable employee performance, while the variables X1 (leadership), X4 (human resource management(HRM)), and X5 (management process) do not. Based on the analysis of the SEM/PLS model which is formed in measuring the effect of TQM on employee performance, the model is Y = 3,652 X2 + 2,311 X3.

ANALISIS POTENSI EKONOMI SEKTOR/SUB SEKTOR PERTANIAN PROVINSI BENGKULU Saputra, Rahmat Bayu; Sukiyono, Ketut; Nabiu, Musriyadi
AGRITROPICA : Journal of Agricultural Sciences Vol. 8 No. 2 (2025)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/j.agritropica.8.2.100-111

The Gross Regional Domestic Product (GRDP) of Musi Rawas Regency continues to increase significantly. One of the sectors contributing the second-largest share is agriculture, forestry, and fisheries. This sector accounts for 29.42% of Musi Rawas Regency's total GRDP. It includes food crop agriculture, horticulture, plantation crops, livestock, and agricultural and animal hunting services for commercial purposes. In 2021, the area of oil palm plantations in Musi Rawas Regency was 38,542.10 hectares, with a production of 106,339.69 quintals of palm oil. The purpose of this research is to analyze the leading commodities, identify internal and external factors influencing their development, and develop strategies to advance their development in the Musi Rawas Regency. The research respondents include academics and practitioners, and the study uses both primary and secondary data. The data analysis methods employed are the Analytic Hierarchy Process (AHP) and SWOT analysis. The results of the Analytic Hierarchy Process analysis indicate that the leading plantation commodity in Musi Rawas Regency is oil palm cultivation (0.377), followed by rubber plantations (0.213), coconut (0.136), coffee (0.134), cocoa (0.098), and sugarcane (0.042). The priority strategy for developing the Leading commodity of oil palm plantations in Musi Rawas Regency is to improve supporting facilities and infrastructure.

Co-Authors Aswin Aswin Basuki Sigit Priyono Eeen Supriyadi, Eeen Ellys Yulianti, Ellys Ketut Sukiyono M. Agus Maryanto, M. Agus Melli Suryanty Nopriani, Melly Nur Hayatin Nusril Nusril Reflis, Reflis Reflis, Relfis Saputra, Rahmat Bayu Septika, Windi Septri Widiono Slamet Riyadi Tati Susilawati, Tati

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