Claim Missing Document
Check
Articles

Found 3 Documents
Search

NILAI TAMBAH DAN STRATEGI PEMASARAN KOPI BUBUK AROMA Melisa Ayu Oktariza; Nusril Nusril; Ketut Sukiyono
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 7 No 2 (2020)
Publisher : UNIVED Press, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v7i2.1160

Abstract

The purpose of this study are (1) to know the value added resulting from the processing of coffee beans into ground coffee aroma. (2) to analyze what the marketing mix strategy that prioritized to increase the sales volume of ground coffee. (3) to know what the alternative marketing strategy that right of any marketing mix. The method used is the value-added method Hayami and analytical hierarchy process (AHP). The results showed that the value added obtained in this process for regular packaging amounted to 8.065 with value added ratio of 26,52%, while the value added to the plastic foil ratio amounted to 10.035 with an added value of 27,50 %. On this criterion that the first priority is the financial condition of the company with its weight amounted to 0.334 while the subcriteria most priority is the product strategy with a weight of 0.345. Capital is a priority of the most preferred in stretegi products with a weight of 0.667. then became a priority to the alternative product is mendeversifikasikan size product with a weight of 0.262.
Kausalitas Harga dan Permintaan Komoditas Pertanian di Provinsi Bengkulu Andani, Apri; Nusril, Nusril; Rasyid, Witman
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 17, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research’s purpose is to find out a causality between price and demand on curly red chili, as well as between prices of commodities associated with it, and price formation correlation between markets. Data analysis method used is Granger causality and lag-test. The results show that there is no causality between price and demand of curly red chili in the province of Bengkulu. While the relationship between prices, there is one way relation between price of curly red chili with rawit chili and green chili on lag-2, and curly red chili price in some markets (origin and reference) have impact to another market (destination).
Profil Ekonomi Rumahtangga Nelayan Di Desa Kota Bani Kecamatan Putri Hijau Kabupaten Bengkulu Utara Anggraeni, Ani; Nusril, Nusril; Arianti, Nyayu Neti
MuJAgri: Musamus Journal of Agribusiness Vol 6 No 1 (2023): MuJAgri: Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v6i1.5300

Abstract

This study aims to analyze: 1) The characteristics of fishermen's business in Kota Bani Village, Putri Hijau District, North Bengkulu Regency, and 2) The income structure of fisherman households in Kota Bani Village, Putri Hijau District, North Bengkulu Regency. This research method was carried out deliberately with 20 active fishermen in Kota Bani Village as respondents. The results showed that the business profile of fishermen business in Kota Bani Village included the transportation equipment used was a boat with a weight of 15 PK, as much as 80% of fishermen used fishing nets and fishing rods, the average number of fishermen working days was 20 days/month with 7 hours/day, 60% of fishermen choose Senabah Seblat Harbor because it is near (200-500 m from where they live), the distance to the sea is 4.25 miles, involving family members to help, and active fishermen in fishing groups for an average of 5 years. The average income of fisherman households is IDR 15,728,000/month which is contributed by three sources of income, namely from fishing activities at 87.81%, from agricultural activities (rice and oil palm) at 2.65%, and from non-agricultural activities at 9.54%.