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All Journal Ekonomi Bisnis UG Journal Prosiding PESAT Ultima Management : Jurnal Ilmu Manajemen Ilomata International Journal of Tax and Accounting Ilomata International Journal of Management Ilomata International Journal of Social Science International Journal Management and Economic (IJME) Jurnal Pengabdian Masyarakat Bangsa Bisnis Manajemen dan Keuangan
Septi Mariani, Septi
Universitas Gunadarma
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Peningkatan Pemahaman Service Excellent Untuk Siswa Menengah Kejuruan Indira, Christera Kuswahyu; Hernama, R.; Mariani, Septi; Hermawati, Sri; Handayani, Handayani; Martani, Martani; Utami, Budi; Handrijaningsih, Lies; Soenhadji, Iman Murtono; Sariyati, Sariyati; Murtiasih, Sri; Anisah, Anisah; Suhendra, Susi; Utomo, Ely Sapto; Perdana, Endika; Agustin, Sri Kurniasih; Ardiansyah, Irfan
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 11 (2025): Januari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i11.2001

Abstract

Pelatihan service excelent untuk siswa-siswi di SMK Yadika 13 Tambun dalam rangka melaksanakan Catur Dharma perguruan tinggi yaitu kegiatan Pengabdian Pada Masyarakat, ini bertujuan untuk memberikan edukasi jenjang menengah kejuruan untuk lebih memahami tentang service excelent dan meningkatkan kompetensi siswa-siswi dalam pelayanan publik. Pelaksanaan kegiatan pelatihan dilakukan secara tatap muka dengan persentasi materi, tanya jawab dan diskusi mengenai service excelent yang diikuti oleh 48 peserta. Tempat pelaksanaan kegiatan ini di SMK Yadika 13 Tambun. Hasil dari pelaksanaan kegiatan pelatihan ini adalah sebagai berikut. Pertama, semua peserta kegiatan pelatihan ini sangat antusias, bersemangat, dan mempunyai motivasi yang tinggi mengikuti pelaksanaan kegiatan ini. Kedua, pemahaman siswa-siswi terkait service excelent semakin meningkat. Kegiatan pelatihan untuk pengembangan service excelent untuk siswa-siswi SMK Yadika 13 Tambun.
THE EFFECT OF PERCEPTIONS OF USE, PERCEPTIONS OF EASE OF USE, AND SECURITY ON THE INTENTION OF MILLENNIAL CUSTOMERS TO USE BNI MOBILE BANKING THROUGH CUSTOMER TRUST AS INTERVENING VARIABLES Septi Mariani Tis’a Ramadhani; Angga Putri Ekanova; Risa Amanda Putri
International Journal Management and Economic Vol. 1 No. 3 (2022): September: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v1i3.293

Abstract

The rapid development of science and technology in the digital era, affects people's lifestyles when accessing a lot of information in various service functions through electronic means. Banks utilize information technology in mobile banking. The purpose of this study was to determine and analyze the effect of perceived benefits, perceived ease of use, and security on Millennial Generation customers' interest in using BNI Mobile Banking through customer trust as an intervening variable. The research method uses primary data obtained from distributing questionnaires to 100 millennial generations who have used BNI Mobile Banking in Jabodetabek. The analytical tools used are validity test, reliability test, R-square test, path coefficient test, indirect effect (path analysis), predictive relevance, and model suitability test. The results showed that perceived usefulness, perceived ease of use, and security had an effect on intention to use through customer trust in BNI Mobile Banking users. Perceived Usefulness, Perceived Ease of Use, and Security affect the Intention to Use BNI Mobile Banking Users. Perceived Usefulness, Perceived Ease of Use, and Security have direct and indirect effects on intention to use through Customer Trust in BNI Mobile Banking users.
Pengaruh Hedonic Shopping Motivation, Flash Sale, Dan Viral Marketing Terhadap Impulse Buying Pada Konsumen E- Commerce Shopee Dita, Oktaviani Marsha; Handrijaningsih, Lies; Putri Ekanova, Angga; Anisah, Anisah; Mariani, Septi
Bisnis Manajemen dan Keuangan Vol 2, No 2 (2025): Bismaku - July 2025
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/bismaku.2025.v2i2.14164

Abstract

Technological developments have had a significant impact on buying and selling transactions through marketplace platforms such as e-commerce Shopee. Shopee offers various interesting and popular products in Indonesia. This research aims to analyze the influence of hedonic shopping motivation, flash sales, and viral marketing on impulse buying among Shopee consumers, both simultaneously and partially. The research results show that hedonic shopping motivation, flash sales, and viral marketing have a simultaneous or partial effect on impulse buying. And the Flash sale variable is the most dominant variable in impulse buying among Shopee consumers
Pengenalan Digital Marketing Untuk Membentuk Kewirausahaan Dini Bagi Pelajar Menengah Kejuruan Ardiansyah, Irfan; Mariani, Septi; Utami, Budi; Indira, Christera Kuswahyu; Hermawati, Sri; Hernama, R.; Martani, Martani; anisah, anisah; Handrijaningsih, Lies; Soenhadji, Iman Murtono; Agustin, Sri Kurniasih; Handayani, Handayani; Murtiasih, Sri; Suhendra, Susi; Utomo, Ely Sapto; Perdana, Endika; Sariyati, Sariyati
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 5 (2025): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i5.2595

Abstract

Kegiatan abdimas ini memberikan pengenalan Digital Marketing kepada pelajar jenjang kejuruan dimana lulusannya diharapkan dapat mandiri dengan berwirausaha. Tujuan  pengabdian masyarakat ini untuk memberikan pengenalan sebagai bentuk kewirausahaan dini bagi pelajar jenjang menengah kejuruan untuk lebih memahami tentang Digital Marketing. Kegiatan ini berlangsung di SMK Yadika 13 Tambun. Metode yang digunaan adalah dengan persentasi materi, diskusi dan praktek membuat konten mengenai Digital Marketing kepada seluruh peserta. Pengenalan ini dimulai peran Digital Marketing, perbedaan tradisional marketing dan Digital Marketing serta content. Kegiatan abdimas ini berperan positif dalam meningkatkan pengetahuan dan keterampilan peserta dalam memulai beriwirausaha sejak dini.
THE INFLUENCE OF LIVE STREAMING AND PRICE DISCOUNT ON IMPULSE BUYING AMONG TIKTOK SHOP USERS THROUGH POSITIVE EMOTION AS AN INTERVENING VARIABLE Shulha Afifah Azzahra; Ditiya Himawati; Septi Mariani Tis’a Ramadhani; Lies Handrijaningsih
Jurnal Ilmiah Ekonomi Bisnis Vol. 31 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2026.v31i1.194

Abstract

In the era of globalization, technology and the internet are developing very rapidly. So the internet plays an important role as a means of entertainment, information sources, social media, and business. As the use of social media and digital interactions increases, a new form of online commerce known as social commerce has emerged. This research aim to determine and analyze the effect of live streaming and price discounts on impulse buying in TikTok Shop users through positive emotions as an intervening variable. This research uses primary data obtained through distributing the questionnaires to 150 respondents. The respondents are TikTok Shop users who are over 17 years old and reside in the Greater Jakarta area. This research uses PLS-SEM analysis, which consist of a measurement model (outer model), a structural model (inner model), and a model goodness-of-fit test (model fit). The results of this research show that live streaming and price discounts positive influence impulse buying in TikTok Shop users both directly and indirectly through positive emotions and the variable that has the most dominant influence on impulse buying through positive emotions is price discount.
THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND E-SERVICE QUALITY ON PURCHASING DECISIONS IN LAZADA E-COMMERCE THROUGH PURCHASE INTENTION AS AN INTERVENING VARIABLE Inge Lisnawati; Ditiya Himawati; Septi Mariani Tis’a Ramadhani
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.18

Abstract

The increasingly rapid advances in technology and the internet have influenced various human activities and activities, including electronic commerce or e-commerce transactions. This research aims to determine and analyze the direct and indirect influence of brand awareness, brand image, and e-service quality on decisions through purchasing intention in Lazada e-commerce. This research uses primary data obtained from an online questionnaire in the form of a Google form, which was distributed to 150 respondents. Respondents are Lazada e-commerce users who are over 17 years old and live in the Jabodetabek area. This research uses PLS-SEM analysis, which consists of a measurement model (outer model), a structural model (inner model), and a model goodness-of-fit test (model fit). The results of this research show that brand awareness, brand image, and e-service quality have a direct and indirect influence on purchasing decisions through purchase intention in Lazada e-commerce.
Co-Authors Agung Pramono, Agung Agustin, Sri Kurniasih Angga Putri Ekanova Angga Putri Ekanova Angga Putri Ekanova Nurlaela Anisah Anisah Ayu Kartika Bagasadi Syabani Wibisono Budi Utami Chatarina Umbul Wahyuni Christera Kuswahyu Indira Desti Dirnaeni Dita, Oktaviani Marsha Ditiya Himawati Hernama, R. Iman Murtono Soenhadji Inge Lisnawati Irfan Ardiansyah Kharisma Citra Amelia, Kharisma Citra Krisna Rendi Awalludin Lia Purwati, Lia Lies Handrijaningsih Martani Martani Perdana, Endika Putri Ekanova, Angga Ria Martha, Ria Risa Amanda Putri S. Tiwi Anggraeni Sariyati, Sariyati Shulha Afifah Azzahra Sri Hermawati Sri Murtiasih Suhendra, Susi Tamaulina Br Sembiring Utomo, Ely Sapto Yunita Niken Ayu Ramadhanti