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All Journal Jurnal Keperawatan Economic Education Analysis Journal JURNAL ILMIAH AKUNTANSI UNIVERSITAS PAMULANG Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal of Enterprise and Development (JED) Budimas : Jurnal Pengabdian Masyarakat INFOKUM JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Ekonomi Empowerment Society Muria Jurnal Layanan Masyarakat Jurnal Cakrawala Ilmiah Jurnal Multidisiplin Sahombu Jurnal Manajemen Dayasaing Jurnal Analisis Bisnis Ekonomi
Djuminah Djuminah, Djuminah
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Journal : Empowerment Society

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Development Of Digital Marketing, Natural Dyeing, And Heating Machine Utilisation At Putri Kawung Bayat SMEs Rahmawati, Rahmawati; Amperawati, Endang Dwi; Djuminah, Djuminah; Hartoko, Sri; Kurniasih, Lulus; Arifah, Siti
IMPOWERMENT SOCIETY Vol 7 No 2 (2024): Agustus
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v7i2.1359

Abstract

This community service activity in Putri Kawung KUBE, Jarum Village, Bayat District, Klaten Regency aimed to enhance environmentally friendly production processes, IT-based marketing, institutional strengthening, and the adoption of appropriate technology to improve the quality of batik products with natural colors. The methods carried out in this service activity include: education about brand awareness and a number of business management skills such as financial management, marketable packaging and promotion; ppractice of environmentally friendly production processes with natural colours mixed with cow bone powder;adoption of TTG heating machines; pstrengthening diversification capacity both diversification of Klaten characteristic motifs and batik derivative products; p quality testing and quality certification of batik marks, especially for natural colour written batik products; TTG on the use of cow bone material in the natural dyeing process in order to improve the quality of anti-fade products ; and p information technology-based business management practices through digital marketing. The result of this activity is the increased knowledge of business actors in Putri Kawung KUBE in order to increase product innovation which in turn can encourage the optimisation of community income and economy in the Bayat area of Klaten Regency.The abstract contains a summary, introduction, problems, methods, results, and conclusions.
Co-Authors Agung Nur Probohudono Amperawati, Endang Dwi Andreas Catur Restu Kurniadi Asti Melani Astari Bandi , Bandi Bandi Bandi, Bandi Deviar, Alfiansyah Erna Setiany Evi Gantyowati Faqih, Asroqi Syaukani Al Gantyowati, E Goestjahjanti, Francisca Sestri Hartoko, Sri Lulus Kurniasih Malinda, Charly Pratiwi, Kurniasari Dwi Pujiasmoro, Bambang Rahmawati, Rahmawati Rispantyo Rispantyo, Rispantyo Rita Noviani, Rita Rochman Arif Rudianto, M Rudianto, M. Setowening, Sekar Siti Arifah Siti Nurlaela Soenarto Soenarto Sohidin Sohidin, Sohidin Sri Mulyani Sri Murni