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All Journal JURNAL ILMU SOSIAL Insignia: Journal of International Relations Jurnal Ilmiah HUBUNGAN INTERNASIONAL Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Hubungan Internasional Indonesian Perspective Journal of Governance and Public Policy Politea Sospol : Jurnal Sosial Politik Widya Komunika: Jurnal Komunikasi Pendidikan Dialogue: Jurnal Ilmu Administrasi Publik Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Arief Bakhtiar Darmawan, Arief Bakhtiar
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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COMPARATIVE STUDY OF BRAND AWARENESS PLATFORM: FACEBOOK ADS, TIKTOK, GOOGLE DISPLAY NETWORK Darmawan, Arief Bakhtiar; Dwianto, Rahmad Agus
Widya Komunika Vol 14 No 1 (2024): JURNAL KOMUNIKASI WIDYA KOMUNIKA
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.wk.2024.14.1.8934

Abstract

This study aims to compare three digital marketing platforms, namely Facebook Ads, Tiktok, and Google Display Network. The three platforms are product marketing media to increase brand awareness. The method used in this research is a literature review from various scientific sources and advertising experience with the three platforms. The aspects compared are strategy, target, cost, and content. This research shows that each platform has advantages depending on the purpose and form of advertising. Facebook Ads are effective for increasing brand awareness according to the adult target market with simple content in the form of images and persuasive text. Facebook advertising costs are low but less effective for advertising in the form of videos. While Tiktok is suitable for enhancing brands with a target market of teenagers, the content needs to be more creative and innovative so that it attracts the attention of the young and teen audience. While the Google Display Network is more effective for enhancing brand awareness with a more mature concept with a broad target market.
FACTORS INFLUENCING INTENTION TO USE E-GOVERNMENT SERVICES AMONG STUDENTS IN UNIVERSITAS SEBELAS MARET, INDONESIA Dwianto, Rahmad Agus; Darmawan, Arief Bakhtiar; Santoso, Joko; Pribadi, Ulung
Dialogue : Jurnal Ilmu Administrasi Publik Vol 5, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dialogue.v5i1.17339

Abstract

This study aims to examine the factors that influence the intention of students to use e-government. The study used a survey method with 102 students as respondents from various study departments at Universitas Sebelas Maret, Indonesia, in 2021. The analysis was carried out using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the test R-square, path coefficients, outer loading, cross-loading, average variance extracted (AVE), Cronbach's alpha, and composite reliability. The results showed that students' desire to use or access e-government was positively and significantly influenced by students' trust in the government. Students trust to government is influenced by factors perceived usefulness, perceived ease of use, and security risk. The limitation of this research is that there is no analysis of the mediation test and moderation test.
Systematic Review of Bibliography Studies: A Meta-Analysis of Facebook Advertising Dwianto, Rahmad Agus; Darmawan, Arief Bakhtiar; Haryono, Tulus; Rianto, Rianto; Santoso, Joko
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 7 No 1 (2024): Global Komunika Vol. 7 No. 1 2024
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article aims to systematically understand the study of Facebook advertising. Facebook is one of the social media that has a large number of users and continues to increase every day. Facebook ads are ads with a wide reach that can reach the target of 1 billion users worldwide. There has been a lot of research on Facebook advertising in the last five years. Previous research conducted by researchers was related to field case studies and data directly related to the use of Facebook advertising. This study uses another approach, namely using a bibliographic study with indexed scientific articles to map topics, themes, and findings related to Facebook advertising. It is necessary to study the topic of Facebook ads because Facebook still has the largers users of social media worldwide. The research method uses literature reviews from various recent studies on the use of social media Facebook using NVivo and VOSviewer tools. The mapping stage in this study was carried out through the imported into the VOSviewer and NVivo 12 plus software. This process is carried out to obtain data clusters, and visualize networks from the research theme. Meanwhile, the Nvivo 12 plus software is used to input the study topic, the relevance of the study themes, and the mapping.
Perbandingan Faktor Internal dan Eksternal dalam Politik Luar Negeri Iran dan Afghanistan Darmawan, Arief Bakhtiar; Pangestu, Ilham; Cahyani, Chika; Putri, Aurani Azalia
Politea : Jurnal Pemikiran Politik Islam Vol 6, No 1 (2023): Politea : Jurnal Pemikiran Politik Islam
Publisher : State Islamic Institute of Kudus (IAIN Kudus)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/politea.v6i1.19591

Abstract

Penelitian ini bertujuan untuk membandingan faktor internal dan eksternal yang memengaruhi politik luar negeri Iran dan Afghanistan. Pada tahun 2021, Taliban mengambil alih pemerintahan di Afghanistan tanpa perlawanan berarti. Taliban merupakan kelompok Islam beraliran Sunni yang memiliki sejarah penerapan syariat Islam di level negara. Masyarakat internasional menantikan bagaimana kepemimpinan di negara itu berjalan. Sementara itu, sebagai aktor geopolitik penting di kawasan, Iran merupakan negara republik yang berlandaskan pada Islam beraliran Syiah. Sebagai negara yang lebih stabil, Iran bisa jadi memiliki sistem politik yang bisa menjadi contoh awal bagi Taliban dalam memimpin Afghanistan. Dengan menggunakan teori Holsti mengenai faktor internal dan eksternal dalam kebijakan luar negeri, penelitian ini akan membandingkan faktor-faktor yang mempengaruhi politik luar negeri Iran dan Afghanistan. Penulis menggunakan pendekatan konstruktivisme untuk menganalisis unsur material maupun non-material sebagai unsur penting dalam kebijakan di Iran dan Afghanistan, termasuk unsur Islam. Penulis berargumen bahwa politik luar negeri Iran dan Afghanistan dipengaruhi oleh agama Islam. Hal itu tercermin melalui beragam praktek kebijakan luar negeri, seperti dalam aliansi luar negeri, relasi dengan Amerika Serikat dan Israel, serta kepemilikan nuklir.
Co-Authors Agus Haryanto Ahmad Rizky Mardhatillah Umar Ash-Shafikh, Mayza Cahyani, Chika Dwianto, Rahmad Agus Faela Sufa Gebyar Lintang Ndadari, Gebyar Lintang Joko Santoso Muhammad Yamin Pangestu, Ilham Putri, Aurani Azalia Rianto Rianto Tulus Haryono, Tulus Ulung Pribadi, Ulung Zayzda, Nurul Azizah