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All Journal Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journal of Dedicators Community International Journal of Community Service Learning Jurnal Akuntansi Kompetif Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Research of Business and Management Research of Economics and Business Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Research of Finance and Banking Research of Islamic Economics (RIE) MARAS : Jurnal Penelitian Multidisplin Human Capital and Organizations Marketing and Business Strategy Taxation and Public Finance Jurnal Medika: Medika
Zainal Zawir Simon, Zainal Zawir
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Journal : Research of Economics and Business

 1 
Impact of Financial Fundamentals on Firm Value: Evidence from Cosmetics and Household Goods Sector Ahlannisa, Lala; Simon, Zainal Zawir; Oktavia, Dinda
Research of Economics and Business Vol. 2 No. 1 (2024): MARCH 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v2i1.208

Abstract

This study proposes to understand the influence of return on assets, current ratio, debt-to-equity ratio, and total asset turnover on firm value. The research method used is quantitative and uses secondary data, namely the corporate sub-sector cosmetics and household goods listed on the Indonesian Stock Exchange (IDX). The sample used is as many as 6 firms, period 2015-2020 through the purposive sampling method. The method of analysis of panel data. The results obtained in this study show that the simultaneous return on assets, current ratio, debt-to-equity ratio, and total asset turnover affect the firm value. A partial return on assets effect has a negative and significant impact on firm value, a current ratio effect has a positive and significant impact on firm value, a debt to equity ratio has no significant effect on firm value, and total asset turnover has a positive and significant effect on firm value. The managerial implication of these findings is the importance of management in optimizing the use of assets, maintaining healthy financial ratios, and managing the firm's capital structure wisely. Managers need to pay attention to these financial performance indicators of firm value.
The Influence of Price Perception, Service Quality, Store Atmosphere and Word of Mouth on Purchasing Decisions Kevin, Ainul; Simon, Zainal Zawir
Research of Economics and Business Vol. 2 No. 2 (2024): SEPTEMBER 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v2i2.263

Abstract

This research was conducted with the aim of examining the influence of price perceptions, service quality, store atmosphere, and word of mouth on purchasing decisions. The sample used in this research was consumers of the Kopi Kecil coffee shop in Cempaka Putih who had made a purchase and dine-in at least once at the Kopi Kecil coffee shop, totaling 100 people. The data collection method uses a questionnaire. Data analysis uses multiple linear regression analysis. The study results show that partially, price perception has an insignificant influence on purchasing decisions, service quality has an insignificant influence on purchasing decisions, partially, store atmosphere has a positive and significant influence on purchasing decisions, and partially, word of mouth has a positive influence and is significant to purchasing decisions. Managerial implications in this research Managers must understand how price influences customer perceptions, offer product packages at cheaper prices than buying them separately to increase the value perceived by customers, and Collect and analyze feedback from customers to find out areas that need to be improved in service.
What Makes Consumers Buy? The Impact of Quality, Price, Brand Image, and Social Media Promotion Putri, Gita Amalia; Simon, Zainal Zawir
Research of Economics and Business Vol. 3 No. 2 (2025): SEPTEMBER 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v3i2.417

Abstract

This study was conducted to investigate the impact of Product Quality, Price Perception, Brand Image, and social media promotion on purchasing decisions for Skintific Skincare. The samples used in this study were users and users of Skintific. The sampling technique used a non-probability sampling method, with a purposive sampling technique. The data collection method used a questionnaire. Data analysis used multiple linear regression analysis. The study's results showed that product quality has a partial and significant positive effect on purchasing decisions. (2) Price perception does not have a significant effect on purchasing decisions. (3) Brand image does not have a significant effect on purchasing decisions. (4) Promotion has a positive and significant effect on purchasing decisions. The managerial implications of this study are that Skintific can improve purchasing decisions by strengthening product quality and promotion strategies on social media, as these two factors have been shown to have a significant effect. In addition, although price perception and brand image do not have a significant effect in this study, the company still needs to consider competitive pricing strategies and strengthen brand image to increase competitiveness in the market.
Co-Authors Adler H. Manurung Ahlannisa, Lala Ainani, Nuril Amir Mahmud Any Setianingrum, Any Apriansyah, Fikry Astuti, Muthia Aulia, Shindi Budiantoro, Harry Challen, Auliffi Ermian Efendy Zain, Efendy Erliza Noor Fadia, Natasya Aqilla Febriyanti, Giany Ghazali, Muhammad Heriyanto, Toto Hukama, La Diadhan Hukama, La Diadhan Hukama, La Diadhan Imelda Sari Juniarti Juniarti Karimulloh, Karimulloh Kevin, Ainul Komala, Lenda Lapae, Kanaya Martua Eliakim Tambunan Muhammad Ramadhan Muhammad Zaki Muhammad, Baginda Munawaroh Munawaroh Munawaroh, Madaniah Muslikh Muslikh Muslikh Nabila, Mahdiyyah Nasution, Ananta Hagabean Oktavia, Dinda Perdana Wahyu Santosa Putri, Gita Amalia Putri, Pencya Andina Rahman, Ryan Aulia Rofii, Muhammad Roy Sembel Safitri, Leli Amelia Salsabila, Syahla Aulia Siti Marhamah, Siti Sovi Ismawati Rahayu, Sovi Ismawati Suryono, Dwi Windu Ulfiani, Nurin Vidaryanti, Retno Zain, Efendi Zain, Effendi Zhafiraah, Nazma Riska Zulihar Zulihar, Zulihar